#d40c49
a dark, electric magenta / pink · warm · closest name: crimson
RGB
212, 12, 73
HSL
342°, 89%, 44%
CMYK
0, 94, 66, 17
Luminance
0.1474
Every format
| HEX | #d40c49 |
| RGB | rgb(212, 12, 73) |
| HSL | hsl(342, 89%, 44%) |
| CMYK | cmyk(0%, 94%, 66%, 17%) |
| LAB | lab(45.3 70.5 23.1) |
| LCH | lch(45.3 74.2 18.2) |
| OKLCH | oklch(0.556 0.218 14.7) |
Copy-ready code
/* CSS */
color: #d40c49;
background-color: #d40c49;
/* Tailwind (arbitrary) */
class="text-[#d40c49] bg-[#d40c49]"
/* SCSS */
$brand: #d40c49;
/* SwiftUI */
Color(red: 0.831, green: 0.047, blue: 0.286)
/* Android */
Color.parseColor("#d40c49")Accessibility — WCAG contrast
Aa
#d40c49 on white: 5.32:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#d40c49 on black: 3.95:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red83.1%
Green4.7%
Blue28.6%
CMYK percentages
Cyan0.0%
Magenta94.3%
Yellow65.6%
Key (black)16.9%
Color previews
#d40c49 text on a black background
contrast 3.95:1
Card sample
#d40c49 text on a white background
contrast 5.32:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #d40c49;
Background color
Panel with #d40c49 background
background-color: #d40c49;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #d40c49;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(212, 12, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(212, 12, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d40c49; background: linear-gradient(135deg, #d40c49, #D4540C);