#d40cad
a dark, electric magenta / pink · warm · closest name: orchid
RGB
212, 12, 173
HSL
312°, 89%, 44%
CMYK
0, 94, 18, 17
Luminance
0.1728
Every format
| HEX | #d40cad |
| RGB | rgb(212, 12, 173) |
| HSL | hsl(312, 89%, 44%) |
| CMYK | cmyk(0%, 94%, 18%, 17%) |
| LAB | lab(48.6 79.3 -33.1) |
| LCH | lch(48.6 85.9 337.4) |
| OKLCH | oklch(0.591 0.253 339.3) |
Copy-ready code
/* CSS */
color: #d40cad;
background-color: #d40cad;
/* Tailwind (arbitrary) */
class="text-[#d40cad] bg-[#d40cad]"
/* SCSS */
$brand: #d40cad;
/* SwiftUI */
Color(red: 0.831, green: 0.047, blue: 0.678)
/* Android */
Color.parseColor("#d40cad")Accessibility — WCAG contrast
Aa
#d40cad on white: 4.71:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#d40cad on black: 4.46:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red83.1%
Green4.7%
Blue67.8%
CMYK percentages
Cyan0.0%
Magenta94.3%
Yellow18.4%
Key (black)16.9%
Color previews
#d40cad text on a black background
contrast 4.46:1
Card sample
#d40cad text on a white background
contrast 4.71:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #d40cad;
Background color
Panel with #d40cad background
background-color: #d40cad;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #d40cad;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(212, 12, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(212, 12, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d40cad; background: linear-gradient(135deg, #d40cad, #D40C28);