#d44667

At a glance

Every number on this page in one read: what #d44667 is made of, how bright it looks, and which way it leans.

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

:root {
  --brand-50: #FBF4F5;
  --brand-100: #F7E8EC;
  --brand-200: #F0CCD4;
  --brand-300: #EAA4B4;
  --brand-400: #DF768F;
  --brand-500: #d44667;
  --brand-600: #C72E51;
  --brand-700: #A62644;
  --brand-800: #841F36;
  --brand-900: #601A2A;
  --brand-950: #3C101A;
  --brand: #d44667;
  --brand-ink: #000000;
  --brand-surface: #FAF4F6;
  --brand-border: #EDC0CA;
  --brand-hover: #C82E52;
  --brand-pressed: #AB2846;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241418;
    --brand-ink: #EED3D9;
  }
}

theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4F5',
        100: '#F7E8EC',
        200: '#F0CCD4',
        300: '#EAA4B4',
        400: '#DF768F',
        500: '#d44667',
        600: '#C72E51',
        700: '#A62644',
        800: '#841F36',
        900: '#601A2A',
        950: '#3C101A',
        DEFAULT: '#d44667',
      },
    },
  },
}

$brand: (
  '50': #FBF4F5,
  '100': #F7E8EC,
  '200': #F0CCD4,
  '300': #EAA4B4,
  '400': #DF768F,
  '500': #d44667,
  '600': #C72E51,
  '700': #A62644,
  '800': #841F36,
  '900': #601A2A,
  '950': #3C101A,
);
$brand-base: #d44667;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }

{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4F5", "$type": "color" },
      "100": { "$value": "#F7E8EC", "$type": "color" },
      "200": { "$value": "#F0CCD4", "$type": "color" },
      "300": { "$value": "#EAA4B4", "$type": "color" },
      "400": { "$value": "#DF768F", "$type": "color" },
      "500": { "$value": "#d44667", "$type": "color" },
      "600": { "$value": "#C72E51", "$type": "color" },
      "700": { "$value": "#A62644", "$type": "color" },
      "800": { "$value": "#841F36", "$type": "color" },
      "900": { "$value": "#601A2A", "$type": "color" },
      "950": { "$value": "#3C101A", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

Accessibility — WCAG contrast

Contrast is symmetric, so each row covers both directions: #d44667 as text on that neutral, and that neutral as text on #d44667.

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d44667 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

:root {
  --brand-50: oklch(0.97 0.045 10.4);
  --brand-100: oklch(0.94 0.071 10.4);
  --brand-200: oklch(0.88 0.107 10.4);
  --brand-300: oklch(0.80 0.139 10.4);
  --brand-400: oklch(0.72 0.164 10.4);
  --brand-500: oklch(0.64 0.178 10.4);
  --brand-600: oklch(0.56 0.178 10.4);
  --brand-700: oklch(0.48 0.168 10.4);
  --brand-800: oklch(0.40 0.150 10.4);
  --brand-900: oklch(0.32 0.125 10.4);
  --brand-950: oklch(0.24 0.098 10.4);
}

Colors that work with #d44667

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

How to use #d44667

Derived from its contrast, chroma and lightness — not from taste.

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Transparency

What each alpha value actually composites to. The top row is #d44667 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

rgba(212, 70, 103, 0.5)
rgb(212 70 103 / 50%)
#d4466780
hsl(346 62% 55% / 50%)
color-mix(in srgb, #d44667 50%, transparent)

Gradients from #d44667

Six recipes, each built from this hex and shown with the exact CSS that produced it.

background: linear-gradient(135deg, #E07890, #d44667 45%, #67182A);

background: linear-gradient(120deg, #d44667, #CC812F);

background: linear-gradient(90deg, #d44667, #46D4B3);

background: radial-gradient(120% 120% at 20% 0%, #E590A4 0%, #d44667 45%, #67182A 100%);

background: linear-gradient(180deg, #FAF4F6, #ffffff);

background: radial-gradient(60% 60% at 15% 20%, #DE6FC9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #DA8A5F 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #67182A 0%, transparent 65%), #d44667;

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d44667 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.