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magenta / pink · neutral

#d48ecf

a light, soft magenta / pink · neutral · closest name: Plum

Token name suggestion: Meadow Ruby

RGB
212, 142, 207
HSL
304°, 45%, 69%
CMYK
0, 33, 2, 17
Luminance
0.3785

#d48ecf is a light soft magenta / pink, 304° on the wheel and 48/100 on the cool side. Put black text on it (8.57:1). As text it scores 2.45:1 on white — use #B948B1 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(304 45% 69%)rgb(212 142 207)Base step 400AAA inkNeutral

At a glance

Every number on this page in one read: what #d48ecf is made of, how bright it looks, and which way it leans.

Hex
#d48ecf
Hue
304°
magenta / pink
Saturation
45%
soft
Lightness
69%
light
Brightness
83%
HSV value
Perceived
68%
weighted brightness
Luminance
0.3785
WCAG relative
Temperature
Neutral
48/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
8.57:1
Closest name
Plum
ΔE2000 4.5
Chroma
43.2
LCH, 0–130ish
OKLCH L
0.738
perceptual lightness
Tailwind
fuchsia
500 · ΔE 15.8
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue304° of 360°
Saturation45%
Lightness69%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #d48ecf.

Temperature
Warm ← → Cool48% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red37%
Green51%
Blue12%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#d48ecf
HEX (8-digit)#d48ecfff
RGBrgb(212, 142, 207)
RGBArgba(212, 142, 207, 1)
HSLhsl(304, 45%, 69%)
HSV / HSBhsv(304, 33%, 83%)
HWBhwb(304 56% 17%)
CMYKcmyk(0%, 33%, 2%, 17%)
LABlab(67.9 36.7 -22.7)
LCHlch(67.9 43.2 328.3)
OKLCHoklch(0.738 0.120 329.2)
XYZ (D65)xyz(48.09, 37.85, 63.79)
Decimal13930191
Display P3color(display-p3 0.831 0.557 0.812)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #d48ecf;
background-color: #d48ecf;
/* CSS custom property */
--brand: #d48ecf;
/* Tailwind (arbitrary) */
class="text-[#d48ecf] bg-[#d48ecf]"
/* SCSS */
$brand: #d48ecf;
/* SwiftUI */
Color(red: 0.831, green: 0.557, blue: 0.812)
/* UIKit */
UIColor(red: 0.831, green: 0.557, blue: 0.812, alpha: 1)
/* Android XML */
<color name="brand">#D48ECF</color>
/* Android Compose */
Color(0xFFD48ECF)
/* Flutter */
Color(0xFFD48ECF)
/* Python / OpenCV (BGR) */
(207, 142, 212)
/* Python / PIL (RGB) */
(212, 142, 207)
/* Java AWT */
new Color(212, 142, 207)
/* .NET */
Color.FromArgb(255, 212, 142, 207)
/* OpenGL / Unity (0–1) */
(0.8314f, 0.5569f, 0.8118f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{212,142,207}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #d48ecf 85%, white);
border-color: color-mix(in oklab, #d48ecf 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5C2358, #EED3EC);
/* relative colour syntax */
--hover: hsl(from #d48ecf h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5FA;
  --brand-100: #F5EAF4;
  --brand-200: #EBD1E9;
  --brand-300: #E0AEDC;
  --brand-400: #d48ecf;
  --brand-500: #C15CBA;
  --brand-600: #B143A9;
  --brand-700: #94388D;
  --brand-800: #762D71;
  --brand-900: #562453;
  --brand-950: #361634;
  --brand: #d48ecf;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #E9C4E6;
  --brand-hover: #CA74C4;
  --brand-pressed: #C05AB9;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241423;
    --brand-ink: #EED3EC;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5FA',
        100: '#F5EAF4',
        200: '#EBD1E9',
        300: '#E0AEDC',
        400: '#d48ecf',
        500: '#C15CBA',
        600: '#B143A9',
        700: '#94388D',
        800: '#762D71',
        900: '#562453',
        950: '#361634',
        DEFAULT: '#d48ecf',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5FA,
  '100': #F5EAF4,
  '200': #EBD1E9,
  '300': #E0AEDC,
  '400': #d48ecf,
  '500': #C15CBA,
  '600': #B143A9,
  '700': #94388D,
  '800': #762D71,
  '900': #562453,
  '950': #361634,
);
$brand-base: #d48ecf;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5FA", "$type": "color" },
      "100": { "$value": "#F5EAF4", "$type": "color" },
      "200": { "$value": "#EBD1E9", "$type": "color" },
      "300": { "$value": "#E0AEDC", "$type": "color" },
      "400": { "$value": "#d48ecf", "$type": "color" },
      "500": { "$value": "#C15CBA", "$type": "color" },
      "600": { "$value": "#B143A9", "$type": "color" },
      "700": { "$value": "#94388D", "$type": "color" },
      "800": { "$value": "#762D71", "$type": "color" },
      "900": { "$value": "#562453", "$type": "color" },
      "950": { "$value": "#361634", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #d48ecf · 8.57:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.45:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.57:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #d48ecf as text scores 2.45:1 on white and 8.57:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5C2358 at 4.67:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B948B1 · 4.54:1
AA on white−19% L
#B948B1
The quick fox
#8A3584 · 7.18:1
AAA on white−32% L
#8A3584
The quick fox
#d48ecf · 8.57:1
AA on blackalready passes
#d48ecf
The quick fox
#d48ecf · 8.57:1
AAA on blackalready passes
#d48ecf

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CA74C4 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#d48ecf on white: 2.45:1
AA ✗ fail · AA-large · AAA
Aa
#d48ecf on black: 8.57:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #d48ecf as text on that neutral, and that neutral as text on #d48ecf.

NeutralRatioBoth directions
White2.45:1AaAa
Slate 502.34:1AaAa
Slate 1002.24:1AaAa
Slate 2001.99:1AaAa
Slate 3001.65:1AaAa
Slate 4001.05:1AaAa
Slate 5001.94:1AaAa
Slate 6003.09:1AaAa
Slate 7004.23:1AaAa
Slate 8005.97:1AaAa
Slate 9007.29:1AaAa
Black8.57:1AaAa
Colour vision deficiency
true color
protanopia · #8BA0D1
deuteranopia · #9CA9CD
tritanopia · #D993A6

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d48ecf is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5FA
#F5EAF4
#EBD1E9
#E0AEDC
#d48ecf
#C15CBA
#B143A9
#94388D
#762D71
#562453
#361634
Base = 400Lightest = 50 · #FAF5FADarkest = 950 · #361634Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.030 329.2);
  --brand-100: oklch(0.94 0.048 329.2);
  --brand-200: oklch(0.88 0.072 329.2);
  --brand-300: oklch(0.80 0.093 329.2);
  --brand-400: oklch(0.72 0.110 329.2);
  --brand-500: oklch(0.64 0.120 329.2);
  --brand-600: oklch(0.56 0.120 329.2);
  --brand-700: oklch(0.48 0.113 329.2);
  --brand-800: oklch(0.40 0.101 329.2);
  --brand-900: oklch(0.32 0.084 329.2);
  --brand-950: oklch(0.24 0.066 329.2);
}

Colors that work with #d48ecf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#E9C4E6
Hairlines and dividers
Muted text#9B4B95
Captions on the surface
Accent#459834
Second voice, not a rival
Dark variant#5C2358
Hover, pressed, headers
Light variant#F8EDF7
Selected rows, tints
Dark surface#241423
Dark-mode background
Hover#CA74C4
One step down in lightness
Pressed#C05AB9
Two steps down
Disabled#EEE4ED
Chroma pulled out
Focus ring#E096DB
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #d48ecf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5C2358
Safe as a 1px border on white
No — use #CA74C4

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight31/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#8ED493
Analogous left#B68ED4
Analogous right#D48EAC
Split-complement 1#ACD48E
Split-complement 2#8ED4B6
Triadic 1#CFD48E
Triadic 2#8ECFD4
Tetradic#D4B68E
On the wheel
Base+30°−30°+120°+240°+180°304°

#d48ecf sits at 304°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red83.1%
Green55.7%
Blue81.2%
R · 0–255
212
0xd4
G · 0–255
142
0x8e
B · 0–255
207
0xcf

CMYK percentages

Cyan0.0%
Magenta33.0%
Yellow2.4%
Key (black)16.9%

Total ink coverage is 52%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#d48ecf text on a black background

contrast 8.57:1

Card sample

#d48ecf text on a white background

contrast 2.45:1

Card sample

#d48ecf on grey

2.24:1

#d48ecf on its own surface

2.26:1

#d48ecf on its dark surface

7.15:1

CSS3 live lab

Text font color

The quick brown fox

color: #d48ecf;
Background color
Panel with #d48ecf background
background-color: #d48ecf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d48ecf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(212, 142, 207, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(212, 142, 207, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d48ecf;
background: linear-gradient(135deg, #d48ecf, #D48EA0);
Gradient text

Gradient headline

background: linear-gradient(90deg, #d48ecf, #D48E8F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #d48ecf;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #d48ecf;
caret-color: #d48ecf;
Left rule
Pull quote or callout
border-left: 4px solid #d48ecf;
Ring + tint
Selected chip
background: #F8EDF7;
box-shadow: inset 0 0 0 2px #d48ecf;
Conic badge
68%
background: conic-gradient(#d48ecf 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #d48ecf over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(212, 142, 207, 0.5)
rgb(212 142 207 / 50%)
#d48ecf80
hsl(304 45% 69% / 50%)
color-mix(in srgb, #d48ecf 50%, transparent)
Alpha8-digit hexFlat on white
10%#d48ecf1a#FBF4FA
20%#d48ecf33#F6E8F5
40%#d48ecf66#EED2EC
60%#d48ecf99#E5BBE2
80%#d48ecfcc#DDA5D9

Gradients from #d48ecf

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E5BAE2, #d48ecf 45%, #5C2358);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #d48ecf, #CC7887);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #d48ecf, #8ED493);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #EDD0EB 0%, #d48ecf 45%, #5C2358 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #CAB3E2 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #DCA4B8 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5C2358 0%, transparent 65%), #d48ecf;

Monochromatic scale

Palettes built from #d48ecf

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d48ecf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.57:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#d48ecf, answered

What color is #d48ecf?

#d48ecf is a light soft magenta / pink, closest to Plum (ΔE2000 4.5). It sits at 304° on the hue wheel with 45% saturation and 69% lightness, which reads as neutral.

What is the RGB value of #d48ecf?

rgb(212, 142, 207) — 212 red, 142 green and 207 blue out of 255, or 83.1% / 55.7% / 81.2% by channel.

What is #d48ecf in HSL and HSV?

hsl(304, 45%, 69%) and hsv(304, 33%, 83%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #d48ecf a light or a dark color?

It is a mid-tone. Relative luminance is 0.3785 and perceived brightness is 68%, so black text on it reaches 8.57:1.

Should I use black or white text on #d48ecf?

Black. It scores 8.57:1 against #d48ecf, versus 2.45:1 for white — AAA at any size.

Is #d48ecf accessible on a white background?

#d48ecf on white scores 2.45:1, which fails WCAG AA at every size. Darken it to #B948B1 to reach 4.5:1, or #8A3584 for 7:1.

What is the complementary color of #d48ecf?

#8ED493 sits directly opposite on the wheel. Softer options are the split-complements #ACD48E and #8ED4B6, which give the same contrast with far less vibration.

What colors go well with #d48ecf?

For interface work: #FAF4FA as the surface, #E9C4E6 for borders, #9B4B95 for secondary text, #459834 as an accent and #5C2358 for hover and pressed states. For a palette, the analogous pair #B68ED4 and #D48EAC stays calm, while #8ED493 is the loudest partner.

What is #d48ecf in CMYK for printing?

cmyk(0%, 33%, 2%, 17%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d48ecf warm or cool?

Neutral — it scores 48 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D48EB5; nudged cooler, #C08CD6.

Which Tailwind color is closest to #d48ecf?

The fuchsia family — its 500 step is #d946ef, ΔE2000 15.8 away. That is a visible difference, so define #d48ecf as a custom token rather than reaching for the built-in.

How do I use #d48ecf in Tailwind CSS?

Inline it as an arbitrary value with bg-[#d48ecf] or text-[#d48ecf], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #d48ecf with 50% opacity?

rgba(212, 142, 207, 0.5), or #d48ecf80 in eight-digit hex. Over white that composites to #EAC7E7; over black, #6A4768.

Is #d48ecf a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 3.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #d48ecf mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #d48ecf?

The safest is same-hue elevation: linear-gradient(135deg, #E5BAE2, #d48ecf 45%, #5C2358). For more colour, a short hue run to #CC7887 keeps it rich without turning muddy.

Work with #d48ecf in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #d48ecf at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.