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magenta / pink · neutral

#d79bc9

a light, soft magenta / pink · neutral · closest name: Plum

Token name suggestion: Linen Peony

RGB
215, 155, 201
HSL
314°, 43%, 73%
CMYK
0, 28, 7, 16
Luminance
0.4211

#d79bc9 is a light soft magenta / pink, 314° on the wheel and 42/100 on the cool side. Put black text on it (9.42:1). As text it scores 2.23:1 on white — use #B84EA0 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(314 43% 73%)rgb(215 155 201)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #d79bc9 is made of, how bright it looks, and which way it leans.

Hex
#d79bc9
Hue
314°
magenta / pink
Saturation
43%
soft
Lightness
73%
light
Brightness
84%
HSV value
Perceived
71%
weighted brightness
Luminance
0.4211
WCAG relative
Temperature
Neutral
42/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
9.42:1
Closest name
Plum
ΔE2000 4.1
Chroma
33.1
LCH, 0–130ish
OKLCH L
0.761
perceptual lightness
Tailwind
pink
500 · ΔE 17.8
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue314° of 360°
Saturation43%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #d79bc9.

Temperature
Warm ← → Cool42% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red34%
Green56%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#d79bc9
HEX (8-digit)#d79bc9ff
RGBrgb(215, 155, 201)
RGBArgba(215, 155, 201, 1)
HSLhsl(314, 43%, 73%)
HSV / HSBhsv(314, 28%, 84%)
HWBhwb(314 61% 16%)
CMYKcmyk(0%, 28%, 7%, 16%)
LABlab(71.0 29.6 -14.7)
LCHlch(71.0 33.1 333.6)
OKLCHoklch(0.761 0.093 335.1)
XYZ (D65)xyz(50.29, 42.11, 60.73)
Decimal14130121
Display P3color(display-p3 0.843 0.608 0.788)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #d79bc9;
background-color: #d79bc9;
/* CSS custom property */
--brand: #d79bc9;
/* Tailwind (arbitrary) */
class="text-[#d79bc9] bg-[#d79bc9]"
/* SCSS */
$brand: #d79bc9;
/* SwiftUI */
Color(red: 0.843, green: 0.608, blue: 0.788)
/* UIKit */
UIColor(red: 0.843, green: 0.608, blue: 0.788, alpha: 1)
/* Android XML */
<color name="brand">#D79BC9</color>
/* Android Compose */
Color(0xFFD79BC9)
/* Flutter */
Color(0xFFD79BC9)
/* Python / OpenCV (BGR) */
(201, 155, 215)
/* Python / PIL (RGB) */
(215, 155, 201)
/* Java AWT */
new Color(215, 155, 201)
/* .NET */
Color.FromArgb(255, 215, 155, 201)
/* OpenGL / Unity (0–1) */
(0.8431f, 0.6078f, 0.7882f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{215,155,201}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #d79bc9 85%, white);
border-color: color-mix(in oklab, #d79bc9 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5B244E, #EED3E7);
/* relative colour syntax */
--hover: hsl(from #d79bc9 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F9;
  --brand-100: #F5EBF2;
  --brand-200: #EAD1E5;
  --brand-300: #d79bc9;
  --brand-400: #CF87BE;
  --brand-500: #BF5FA8;
  --brand-600: #AF4696;
  --brand-700: #923A7D;
  --brand-800: #752F64;
  --brand-900: #55254A;
  --brand-950: #35172E;
  --brand: #d79bc9;
  --brand-ink: #000000;
  --brand-surface: #FAF4F9;
  --brand-border: #E8C5E0;
  --brand-hover: #CD81BB;
  --brand-pressed: #C368AD;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241421;
    --brand-ink: #EED3E7;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F9',
        100: '#F5EBF2',
        200: '#EAD1E5',
        300: '#d79bc9',
        400: '#CF87BE',
        500: '#BF5FA8',
        600: '#AF4696',
        700: '#923A7D',
        800: '#752F64',
        900: '#55254A',
        950: '#35172E',
        DEFAULT: '#d79bc9',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F9,
  '100': #F5EBF2,
  '200': #EAD1E5,
  '300': #d79bc9,
  '400': #CF87BE,
  '500': #BF5FA8,
  '600': #AF4696,
  '700': #923A7D,
  '800': #752F64,
  '900': #55254A,
  '950': #35172E,
);
$brand-base: #d79bc9;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F9", "$type": "color" },
      "100": { "$value": "#F5EBF2", "$type": "color" },
      "200": { "$value": "#EAD1E5", "$type": "color" },
      "300": { "$value": "#d79bc9", "$type": "color" },
      "400": { "$value": "#CF87BE", "$type": "color" },
      "500": { "$value": "#BF5FA8", "$type": "color" },
      "600": { "$value": "#AF4696", "$type": "color" },
      "700": { "$value": "#923A7D", "$type": "color" },
      "800": { "$value": "#752F64", "$type": "color" },
      "900": { "$value": "#55254A", "$type": "color" },
      "950": { "$value": "#35172E", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #d79bc9 · 9.42:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.23:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.42:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #d79bc9 as text scores 2.23:1 on white and 9.42:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5B244E at 5.21:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B84EA0 · 4.53:1
AA on white−21% L
#B84EA0
The quick fox
#8C3879 · 7.10:1
AAA on white−34% L
#8C3879
The quick fox
#d79bc9 · 9.42:1
AA on blackalready passes
#d79bc9
The quick fox
#d79bc9 · 9.42:1
AAA on blackalready passes
#d79bc9

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CA7AB7 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#d79bc9 on white: 2.23:1
AA ✗ fail · AA-large · AAA
Aa
#d79bc9 on black: 9.42:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #d79bc9 as text on that neutral, and that neutral as text on #d79bc9.

NeutralRatioBoth directions
White2.23:1AaAa
Slate 502.13:1AaAa
Slate 1002.03:1AaAa
Slate 2001.81:1AaAa
Slate 3001.50:1AaAa
Slate 4001.15:1AaAa
Slate 5002.13:1AaAa
Slate 6003.40:1AaAa
Slate 7004.65:1AaAa
Slate 8006.56:1AaAa
Slate 9008.01:1AaAa
Black9.42:1AaAa
Colour vision deficiency
true color
protanopia · #9BA8CB
deuteranopia · #A9B1C7
tritanopia · #DD9DAB

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d79bc9 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F9
#F5EBF2
#EAD1E5
#d79bc9
#CF87BE
#BF5FA8
#AF4696
#923A7D
#752F64
#55254A
#35172E
Base = 300Lightest = 50 · #FAF5F9Darkest = 950 · #35172EText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.023 335.1);
  --brand-100: oklch(0.94 0.037 335.1);
  --brand-200: oklch(0.88 0.056 335.1);
  --brand-300: oklch(0.80 0.073 335.1);
  --brand-400: oklch(0.72 0.086 335.1);
  --brand-500: oklch(0.64 0.093 335.1);
  --brand-600: oklch(0.56 0.093 335.1);
  --brand-700: oklch(0.48 0.088 335.1);
  --brand-800: oklch(0.40 0.078 335.1);
  --brand-900: oklch(0.32 0.065 335.1);
  --brand-950: oklch(0.24 0.051 335.1);
}

Colors that work with #d79bc9

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F9
Tinted page background
Border#E8C5E0
Hairlines and dividers
Muted text#9B4B88
Captions on the surface
Accent#379636
Second voice, not a rival
Dark variant#5B244E
Hover, pressed, headers
Light variant#F8EDF5
Selected rows, tints
Dark surface#241421
Dark-mode background
Hover#CD81BB
One step down in lightness
Pressed#C368AD
Two steps down
Disabled#F4EEF3
Chroma pulled out
Focus ring#E3A3D4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #d79bc9

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5B244E
Safe as a 1px border on white
No — use #CA7AB7

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight28/100
  • TemperatureNeutral
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9BD7A9
Analogous left#C79BD7
Analogous right#D79BAB
Split-complement 1#ABD79B
Split-complement 2#9BD7C7
Triadic 1#C9D79B
Triadic 2#9BC9D7
Tetradic#D7C79B
On the wheel
Base+30°−30°+120°+240°+180°314°

#d79bc9 sits at 314°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red84.3%
Green60.8%
Blue78.8%
R · 0–255
215
0xd7
G · 0–255
155
0x9b
B · 0–255
201
0xc9

CMYK percentages

Cyan0.0%
Magenta27.9%
Yellow6.5%
Key (black)15.7%

Total ink coverage is 50%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#d79bc9 text on a black background

contrast 9.42:1

Card sample

#d79bc9 text on a white background

contrast 2.23:1

Card sample

#d79bc9 on grey

2.03:1

#d79bc9 on its own surface

2.06:1

#d79bc9 on its dark surface

7.87:1

CSS3 live lab

Text font color

The quick brown fox

color: #d79bc9;
Background color
Panel with #d79bc9 background
background-color: #d79bc9;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d79bc9;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(215, 155, 201, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(215, 155, 201, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d79bc9;
background: linear-gradient(135deg, #d79bc9, #D79BA1);
Gradient text

Gradient headline

background: linear-gradient(90deg, #d79bc9, #D7A49B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #d79bc9;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #d79bc9;
caret-color: #d79bc9;
Left rule
Pull quote or callout
border-left: 4px solid #d79bc9;
Ring + tint
Selected chip
background: #F8EDF5;
box-shadow: inset 0 0 0 2px #d79bc9;
Conic badge
68%
background: conic-gradient(#d79bc9 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #d79bc9 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(215, 155, 201, 0.5)
rgb(215 155 201 / 50%)
#d79bc980
hsl(314 43% 73% / 50%)
color-mix(in srgb, #d79bc9 50%, transparent)
Alpha8-digit hexFlat on white
10%#d79bc91a#FBF5FA
20%#d79bc933#F7EBF4
40%#d79bc966#EFD7E9
60%#d79bc999#E7C3DF
80%#d79bc9cc#DFAFD4

Gradients from #d79bc9

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E8C7E1, #d79bc9 45%, #5B244E);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #d79bc9, #CE8586);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #d79bc9, #9BD7A9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F1DCEC 0%, #d79bc9 45%, #5B244E 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F9, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D8BFE6 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E0B1B9 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5B244E 0%, transparent 65%), #d79bc9;

Monochromatic scale

Palettes built from #d79bc9

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d79bc9 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.42:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#d79bc9, answered

What color is #d79bc9?

#d79bc9 is a light soft magenta / pink, closest to Plum (ΔE2000 4.1). It sits at 314° on the hue wheel with 43% saturation and 73% lightness, which reads as neutral.

What is the RGB value of #d79bc9?

rgb(215, 155, 201) — 215 red, 155 green and 201 blue out of 255, or 84.3% / 60.8% / 78.8% by channel.

What is #d79bc9 in HSL and HSV?

hsl(314, 43%, 73%) and hsv(314, 28%, 84%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #d79bc9 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4211 and perceived brightness is 71%, so black text on it reaches 9.42:1.

Should I use black or white text on #d79bc9?

Black. It scores 9.42:1 against #d79bc9, versus 2.23:1 for white — AAA at any size.

Is #d79bc9 accessible on a white background?

#d79bc9 on white scores 2.23:1, which fails WCAG AA at every size. Darken it to #B84EA0 to reach 4.5:1, or #8C3879 for 7:1.

What is the complementary color of #d79bc9?

#9BD7A9 sits directly opposite on the wheel. Softer options are the split-complements #ABD79B and #9BD7C7, which give the same contrast with far less vibration.

What colors go well with #d79bc9?

For interface work: #FAF4F9 as the surface, #E8C5E0 for borders, #9B4B88 for secondary text, #379636 as an accent and #5B244E for hover and pressed states. For a palette, the analogous pair #C79BD7 and #D79BAB stays calm, while #9BD7A9 is the loudest partner.

What is #d79bc9 in CMYK for printing?

cmyk(0%, 28%, 7%, 16%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d79bc9 warm or cool?

Neutral — it scores 42 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D79BB3; nudged cooler, #D099D8.

Which Tailwind color is closest to #d79bc9?

The pink family — its 500 step is #ec4899, ΔE2000 17.8 away. That is a visible difference, so define #d79bc9 as a custom token rather than reaching for the built-in.

How do I use #d79bc9 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#d79bc9] or text-[#d79bc9], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #d79bc9 with 50% opacity?

rgba(215, 155, 201, 0.5), or #d79bc980 in eight-digit hex. Over white that composites to #EBCDE4; over black, #6C4E65.

Is #d79bc9 a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 3 away. The palette only matters for legacy displays and some email clients now.

What does the color #d79bc9 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #d79bc9?

The safest is same-hue elevation: linear-gradient(135deg, #E8C7E1, #d79bc9 45%, #5B244E). For more colour, a short hue run to #CE8586 keeps it rich without turning muddy.

Work with #d79bc9 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #d79bc9 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.