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orange · warm

#da971f

a balanced, electric orange · warm · closest name: Goldenrod

Token name suggestion: Atlas Marmalade

RGB
218, 151, 31
HSL
39°, 75%, 49%
CMYK
0, 31, 86, 15
Luminance
0.3714

#da971f is a balanced electric orange, 39° on the wheel and 7/100 on the cool side. Put black text on it (8.43:1). As text it scores 2.49:1 on white — use #9B6C16 instead. Nearest name is Goldenrod, nearest Tailwind family is amber.

hsl(39 75% 49%)rgb(218 151 31)Base step 600AAA inkWarm

At a glance

Every number on this page in one read: what #da971f is made of, how bright it looks, and which way it leans.

Hex
#da971f
Hue
39°
orange
Saturation
75%
electric
Lightness
49%
balanced
Brightness
85%
HSV value
Perceived
65%
weighted brightness
Luminance
0.3714
WCAG relative
Temperature
Warm
7/100 cool
Color family
Orange
Tone
Electric
Best ink
Black
8.43:1
Closest name
Goldenrod
ΔE2000 5.6
Chroma
68.1
LCH, 0–130ish
OKLCH L
0.725
perceptual lightness
Tailwind
amber
500 · ΔE 5.3
Web-safe
#CC9933
nearest of 216
Where it sits
Hue39° of 360°
Saturation75%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #da971f.

Temperature
Warm ← → Cool7% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red40%
Green60%
Blue0%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#da971f
HEX (8-digit)#da971fff
RGBrgb(218, 151, 31)
RGBArgba(218, 151, 31, 1)
HSLhsl(39, 75%, 49%)
HSV / HSBhsv(39, 86%, 85%)
HWBhwb(39 12% 15%)
CMYKcmyk(0%, 31%, 86%, 15%)
LABlab(67.4 16.0 66.2)
LCHlch(67.4 68.1 76.4)
OKLCHoklch(0.725 0.145 75.3)
XYZ (D65)xyz(40.23, 37.14, 6.35)
Decimal14325535
Display P3color(display-p3 0.855 0.592 0.122)
Web-safe#CC9933

Copy-ready code

every platformclick to select
/* CSS */
color: #da971f;
background-color: #da971f;
/* CSS custom property */
--brand: #da971f;
/* Tailwind (arbitrary) */
class="text-[#da971f] bg-[#da971f]"
/* SCSS */
$brand: #da971f;
/* SwiftUI */
Color(red: 0.855, green: 0.592, blue: 0.122)
/* UIKit */
UIColor(red: 0.855, green: 0.592, blue: 0.122, alpha: 1)
/* Android XML */
<color name="brand">#DA971F</color>
/* Android Compose */
Color(0xFFDA971F)
/* Flutter */
Color(0xFFDA971F)
/* Python / OpenCV (BGR) */
(31, 151, 218)
/* Python / PIL (RGB) */
(218, 151, 31)
/* Java AWT */
new Color(218, 151, 31)
/* .NET */
Color.FromArgb(255, 218, 151, 31)
/* OpenGL / Unity (0–1) */
(0.8549f, 0.5922f, 0.1216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{218,151,31}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #da971f 85%, white);
border-color: color-mix(in oklab, #da971f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#704D10, #EEE4D3);
/* relative colour syntax */
--hover: hsl(from #da971f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF9F3;
  --brand-100: #F9F2E7;
  --brand-200: #F4E4C8;
  --brand-300: #F1D39D;
  --brand-400: #EABD6C;
  --brand-500: #E3A73B;
  --brand-600: #da971f;
  --brand-700: #B37C19;
  --brand-800: #8F6314;
  --brand-900: #674913;
  --brand-950: #412E0C;
  --brand: #da971f;
  --brand-ink: #000000;
  --brand-surface: #FAF8F4;
  --brand-border: #EDDDC0;
  --brand-hover: #BB811B;
  --brand-pressed: #9B6C16;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241E14;
    --brand-ink: #EEE4D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF9F3',
        100: '#F9F2E7',
        200: '#F4E4C8',
        300: '#F1D39D',
        400: '#EABD6C',
        500: '#E3A73B',
        600: '#da971f',
        700: '#B37C19',
        800: '#8F6314',
        900: '#674913',
        950: '#412E0C',
        DEFAULT: '#da971f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF9F3,
  '100': #F9F2E7,
  '200': #F4E4C8,
  '300': #F1D39D,
  '400': #EABD6C,
  '500': #E3A73B,
  '600': #da971f,
  '700': #B37C19,
  '800': #8F6314,
  '900': #674913,
  '950': #412E0C,
);
$brand-base: #da971f;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF9F3", "$type": "color" },
      "100": { "$value": "#F9F2E7", "$type": "color" },
      "200": { "$value": "#F4E4C8", "$type": "color" },
      "300": { "$value": "#F1D39D", "$type": "color" },
      "400": { "$value": "#EABD6C", "$type": "color" },
      "500": { "$value": "#E3A73B", "$type": "color" },
      "600": { "$value": "#da971f", "$type": "color" },
      "700": { "$value": "#B37C19", "$type": "color" },
      "800": { "$value": "#8F6314", "$type": "color" },
      "900": { "$value": "#674913", "$type": "color" },
      "950": { "$value": "#412E0C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #da971f · 8.43:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.49:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.43:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #da971f as text scores 2.49:1 on white and 8.43:1 on black.
Best tinted ink on it, if plain black or white feels flat: #704D10 at 3.06:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#9B6C16 · 4.62:1
AA on white−14% L
#9B6C16
The quick fox
#735010 · 7.28:1
AAA on white−23% L
#735010
The quick fox
#da971f · 8.43:1
AA on blackalready passes
#da971f
The quick fox
#da971f · 8.43:1
AAA on blackalready passes
#da971f

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C4871C is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#da971f on white: 2.49:1
AA ✗ fail · AA-large · AAA
Aa
#da971f on black: 8.43:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #da971f as text on that neutral, and that neutral as text on #da971f.

NeutralRatioBoth directions
White2.49:1AaAa
Slate 502.38:1AaAa
Slate 1002.27:1AaAa
Slate 2002.02:1AaAa
Slate 3001.68:1AaAa
Slate 4001.03:1AaAa
Slate 5001.91:1AaAa
Slate 6003.04:1AaAa
Slate 7004.16:1AaAa
Slate 8005.87:1AaAa
Slate 9007.16:1AaAa
Black8.43:1AaAa
Colour vision deficiency
true color
protanopia · #AF9A00
deuteranopia · #BFAB25
tritanopia · #EE8582

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #da971f is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF9F3
#F9F2E7
#F4E4C8
#F1D39D
#EABD6C
#E3A73B
#da971f
#B37C19
#8F6314
#674913
#412E0C
Base = 600Lightest = 50 · #FCF9F3Darkest = 950 · #412E0CText step on white = 800
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 75.3);
  --brand-100: oklch(0.94 0.058 75.3);
  --brand-200: oklch(0.88 0.087 75.3);
  --brand-300: oklch(0.80 0.113 75.3);
  --brand-400: oklch(0.72 0.133 75.3);
  --brand-500: oklch(0.64 0.145 75.3);
  --brand-600: oklch(0.56 0.145 75.3);
  --brand-700: oklch(0.48 0.136 75.3);
  --brand-800: oklch(0.40 0.122 75.3);
  --brand-900: oklch(0.32 0.101 75.3);
  --brand-950: oklch(0.24 0.080 75.3);
}

Colors that work with #da971f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF8F4
Tinted page background
Border#EDDDC0
Hairlines and dividers
Muted text#9B7E4B
Captions on the surface
Accent#1A92DF
Second voice, not a rival
Dark variant#704D10
Hover, pressed, headers
Light variant#FCF5E9
Selected rows, tints
Dark surface#241E14
Dark-mode background
Hover#BB811B
One step down in lightness
Pressed#9B6C16
Two steps down
Disabled#C5B9A4
Chroma pulled out
Focus ring#EDA420
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #da971f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #704D10
Safe as a 1px border on white
No — use #C4871C

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1F62DA
Analogous left#DA391F
Analogous right#BFDA1F
Split-complement 1#1FBFDA
Split-complement 2#391FDA
Triadic 1#1FDA97
Triadic 2#971FDA
Tetradic#1FDA39
On the wheel
Base+30°−30°+120°+240°+180°39°

#da971f sits at 39°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red85.5%
Green59.2%
Blue12.2%
R · 0–255
218
0xda
G · 0–255
151
0x97
B · 0–255
31
0x1f

CMYK percentages

Cyan0.0%
Magenta30.7%
Yellow85.8%
Key (black)14.5%

Total ink coverage is 131%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#da971f text on a black background

contrast 8.43:1

Card sample

#da971f text on a white background

contrast 2.49:1

Card sample

#da971f on grey

2.27:1

#da971f on its own surface

2.35:1

#da971f on its dark surface

6.63:1

CSS3 live lab

Text font color

The quick brown fox

color: #da971f;
Background color
Panel with #da971f background
background-color: #da971f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #da971f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(218, 151, 31, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(218, 151, 31, 0.45);
Border & gradient
Gradient panel
border: 3px solid #da971f;
background: linear-gradient(135deg, #da971f, #A0DA1F);
Gradient text

Gradient headline

background: linear-gradient(90deg, #da971f, #72DA1F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #da971f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #da971f;
caret-color: #da971f;
Left rule
Pull quote or callout
border-left: 4px solid #da971f;
Ring + tint
Selected chip
background: #FCF5E9;
box-shadow: inset 0 0 0 2px #da971f;
Conic badge
68%
background: conic-gradient(#da971f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #da971f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(218, 151, 31, 0.5)
rgb(218 151 31 / 50%)
#da971f80
hsl(39 75% 49% / 50%)
color-mix(in srgb, #da971f 50%, transparent)
Alpha8-digit hexFlat on white
10%#da971f1a#FBF5E9
20%#da971f33#F8EAD2
40%#da971f66#F0D5A5
60%#da971f99#E9C179
80%#da971fcc#E1AC4C

Gradients from #da971f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E6B050, #da971f 45%, #704D10);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #da971f, #7FBF1B);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #da971f, #1F62DA);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #EABC6B 0%, #da971f 45%, #704D10 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF8F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E55047 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #BBE235 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #704D10 0%, transparent 65%), #da971f;

Monochromatic scale

Palettes built from #da971f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#da971f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.43:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#da971f, answered

What color is #da971f?

#da971f is a balanced electric orange, closest to Goldenrod (ΔE2000 5.6). It sits at 39° on the hue wheel with 75% saturation and 49% lightness, which reads as warm.

What is the RGB value of #da971f?

rgb(218, 151, 31) — 218 red, 151 green and 31 blue out of 255, or 85.5% / 59.2% / 12.2% by channel.

What is #da971f in HSL and HSV?

hsl(39, 75%, 49%) and hsv(39, 86%, 85%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #da971f a light or a dark color?

It is a mid-tone. Relative luminance is 0.3714 and perceived brightness is 65%, so black text on it reaches 8.43:1.

Should I use black or white text on #da971f?

Black. It scores 8.43:1 against #da971f, versus 2.49:1 for white — AAA at any size.

Is #da971f accessible on a white background?

#da971f on white scores 2.49:1, which fails WCAG AA at every size. Darken it to #9B6C16 to reach 4.5:1, or #735010 for 7:1.

What is the complementary color of #da971f?

#1F62DA sits directly opposite on the wheel. Softer options are the split-complements #1FBFDA and #391FDA, which give the same contrast with far less vibration.

What colors go well with #da971f?

For interface work: #FAF8F4 as the surface, #EDDDC0 for borders, #9B7E4B for secondary text, #1A92DF as an accent and #704D10 for hover and pressed states. For a palette, the analogous pair #DA391F and #BFDA1F stays calm, while #1F62DA is the loudest partner.

What is #da971f in CMYK for printing?

cmyk(0%, 31%, 86%, 15%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #da971f warm or cool?

Warm — it scores 7 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DA801F; nudged cooler, #DBDC1C.

Which Tailwind color is closest to #da971f?

The amber family — its 500 step is #f59e0b, ΔE2000 5.3 away. That is a visible difference, so define #da971f as a custom token rather than reaching for the built-in.

How do I use #da971f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#da971f] or text-[#da971f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #da971f with 50% opacity?

rgba(218, 151, 31, 0.5), or #da971f80 in eight-digit hex. Over white that composites to #EDCB8F; over black, #6D4C10.

Is #da971f a web-safe color?

No. The nearest web-safe colour is #CC9933, ΔE2000 4 away. The palette only matters for legacy displays and some email clients now.

What does the color #da971f mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #da971f?

The safest is same-hue elevation: linear-gradient(135deg, #E6B050, #da971f 45%, #704D10). For more colour, a short hue run to #7FBF1B keeps it rich without turning muddy.

Work with #da971f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #da971f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.