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magenta / pink · warm

#da9bbc

a light, vivid magenta / pink · warm · closest name: Plum

Token name suggestion: Morning Peony

RGB
218, 155, 188
HSL
329°, 46%, 73%
CMYK
0, 29, 14, 15
Luminance
0.4198

#da9bbc is a light vivid magenta / pink, 329° on the wheel and 34/100 on the cool side. Put black text on it (9.40:1). As text it scores 2.24:1 on white — use #BD4D87 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(329 46% 73%)rgb(218 155 188)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #da9bbc is made of, how bright it looks, and which way it leans.

Hex
#da9bbc
Hue
329°
magenta / pink
Saturation
46%
vivid
Lightness
73%
light
Brightness
85%
HSV value
Perceived
71%
weighted brightness
Luminance
0.4198
WCAG relative
Temperature
Warm
34/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.40:1
Closest name
Plum
ΔE2000 7.8
Chroma
29.5
LCH, 0–130ish
OKLCH L
0.760
perceptual lightness
Tailwind
pink
500 · ΔE 17.3
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue329° of 360°
Saturation46%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #da9bbc.

Temperature
Warm ← → Cool34% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red36%
Green56%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#da9bbc
HEX (8-digit)#da9bbcff
RGBrgb(218, 155, 188)
RGBArgba(218, 155, 188, 1)
HSLhsl(329, 46%, 73%)
HSV / HSBhsv(329, 29%, 85%)
HWBhwb(329 61% 15%)
CMYKcmyk(0%, 29%, 14%, 15%)
LABlab(70.9 28.5 -7.6)
LCHlch(70.9 29.5 345.0)
OKLCHoklch(0.760 0.086 346.6)
XYZ (D65)xyz(49.71, 41.98, 53.05)
Decimal14326716
Display P3color(display-p3 0.855 0.608 0.737)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #da9bbc;
background-color: #da9bbc;
/* CSS custom property */
--brand: #da9bbc;
/* Tailwind (arbitrary) */
class="text-[#da9bbc] bg-[#da9bbc]"
/* SCSS */
$brand: #da9bbc;
/* SwiftUI */
Color(red: 0.855, green: 0.608, blue: 0.737)
/* UIKit */
UIColor(red: 0.855, green: 0.608, blue: 0.737, alpha: 1)
/* Android XML */
<color name="brand">#DA9BBC</color>
/* Android Compose */
Color(0xFFDA9BBC)
/* Flutter */
Color(0xFFDA9BBC)
/* Python / OpenCV (BGR) */
(188, 155, 218)
/* Python / PIL (RGB) */
(218, 155, 188)
/* Java AWT */
new Color(218, 155, 188)
/* .NET */
Color.FromArgb(255, 218, 155, 188)
/* OpenGL / Unity (0–1) */
(0.8549f, 0.6078f, 0.7373f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{218,155,188}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #da9bbc 85%, white);
border-color: color-mix(in oklab, #da9bbc 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5D2241, #EED3E1);
/* relative colour syntax */
--hover: hsl(from #da9bbc h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F7;
  --brand-100: #F5EAF0;
  --brand-200: #EBD0DE;
  --brand-300: #da9bbc;
  --brand-400: #D284AD;
  --brand-500: #C25B91;
  --brand-600: #B3427D;
  --brand-700: #953768;
  --brand-800: #772C53;
  --brand-900: #57233E;
  --brand-950: #361627;
  --brand: #da9bbc;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #E9C3D7;
  --brand-hover: #D081AA;
  --brand-pressed: #C76799;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141C;
    --brand-ink: #EED3E1;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F7',
        100: '#F5EAF0',
        200: '#EBD0DE',
        300: '#da9bbc',
        400: '#D284AD',
        500: '#C25B91',
        600: '#B3427D',
        700: '#953768',
        800: '#772C53',
        900: '#57233E',
        950: '#361627',
        DEFAULT: '#da9bbc',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F7,
  '100': #F5EAF0,
  '200': #EBD0DE,
  '300': #da9bbc,
  '400': #D284AD,
  '500': #C25B91,
  '600': #B3427D,
  '700': #953768,
  '800': #772C53,
  '900': #57233E,
  '950': #361627,
);
$brand-base: #da9bbc;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F7", "$type": "color" },
      "100": { "$value": "#F5EAF0", "$type": "color" },
      "200": { "$value": "#EBD0DE", "$type": "color" },
      "300": { "$value": "#da9bbc", "$type": "color" },
      "400": { "$value": "#D284AD", "$type": "color" },
      "500": { "$value": "#C25B91", "$type": "color" },
      "600": { "$value": "#B3427D", "$type": "color" },
      "700": { "$value": "#953768", "$type": "color" },
      "800": { "$value": "#772C53", "$type": "color" },
      "900": { "$value": "#57233E", "$type": "color" },
      "950": { "$value": "#361627", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #da9bbc · 9.40:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.24:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.40:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #da9bbc as text scores 2.24:1 on white and 9.40:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5D2241 at 5.31:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#BD4D87 · 4.59:1
AA on white−21% L
#BD4D87
The quick fox
#923666 · 7.14:1
AAA on white−34% L
#923666
The quick fox
#da9bbc · 9.40:1
AA on blackalready passes
#da9bbc
The quick fox
#da9bbc · 9.40:1
AAA on blackalready passes
#da9bbc

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CE79A5 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#da9bbc on white: 2.24:1
AA ✗ fail · AA-large · AAA
Aa
#da9bbc on black: 9.40:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #da9bbc as text on that neutral, and that neutral as text on #da9bbc.

NeutralRatioBoth directions
White2.24:1AaAa
Slate 502.14:1AaAa
Slate 1002.04:1AaAa
Slate 2001.81:1AaAa
Slate 3001.51:1AaAa
Slate 4001.15:1AaAa
Slate 5002.13:1AaAa
Slate 6003.39:1AaAa
Slate 7004.63:1AaAa
Slate 8006.55:1AaAa
Slate 9007.99:1AaAa
Black9.40:1AaAa
Colour vision deficiency
true color
protanopia · #9FA7BD
deuteranopia · #AEB1BA
tritanopia · #E39AA6

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #da9bbc is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F7
#F5EAF0
#EBD0DE
#da9bbc
#D284AD
#C25B91
#B3427D
#953768
#772C53
#57233E
#361627
Base = 300Lightest = 50 · #FAF5F7Darkest = 950 · #361627Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.022 346.6);
  --brand-100: oklch(0.94 0.034 346.6);
  --brand-200: oklch(0.88 0.052 346.6);
  --brand-300: oklch(0.80 0.067 346.6);
  --brand-400: oklch(0.72 0.079 346.6);
  --brand-500: oklch(0.64 0.086 346.6);
  --brand-600: oklch(0.56 0.086 346.6);
  --brand-700: oklch(0.48 0.081 346.6);
  --brand-800: oklch(0.40 0.072 346.6);
  --brand-900: oklch(0.32 0.060 346.6);
  --brand-950: oklch(0.24 0.047 346.6);
}

Colors that work with #da9bbc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#E9C3D7
Hairlines and dividers
Muted text#9B4B75
Captions on the surface
Accent#33994A
Second voice, not a rival
Dark variant#5D2241
Hover, pressed, headers
Light variant#F8ECF3
Selected rows, tints
Dark surface#24141C
Dark-mode background
Hover#D081AA
One step down in lightness
Pressed#C76799
Two steps down
Disabled#F5F0F3
Chroma pulled out
Focus ring#E5A4C6
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #da9bbc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5D2241
Safe as a 1px border on white
No — use #CE79A5

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight27/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9BDAB9
Analogous left#D89BDA
Analogous right#DA9B9C
Split-complement 1#9CDA9B
Split-complement 2#9BDAD8
Triadic 1#BCDA9B
Triadic 2#9BBCDA
Tetradic#DAD89B
On the wheel
Base+30°−30°+120°+240°+180°329°

#da9bbc sits at 329°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red85.5%
Green60.8%
Blue73.7%
R · 0–255
218
0xda
G · 0–255
155
0x9b
B · 0–255
188
0xbc

CMYK percentages

Cyan0.0%
Magenta28.9%
Yellow13.8%
Key (black)14.5%

Total ink coverage is 57%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#da9bbc text on a black background

contrast 9.40:1

Card sample

#da9bbc text on a white background

contrast 2.24:1

Card sample

#da9bbc on grey

2.04:1

#da9bbc on its own surface

2.06:1

#da9bbc on its dark surface

7.88:1

CSS3 live lab

Text font color

The quick brown fox

color: #da9bbc;
Background color
Panel with #da9bbc background
background-color: #da9bbc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #da9bbc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(218, 155, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(218, 155, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #da9bbc;
background: linear-gradient(135deg, #da9bbc, #DAA49B);
Gradient text

Gradient headline

background: linear-gradient(90deg, #da9bbc, #DAB49B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #da9bbc;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #da9bbc;
caret-color: #da9bbc;
Left rule
Pull quote or callout
border-left: 4px solid #da9bbc;
Ring + tint
Selected chip
background: #F8ECF3;
box-shadow: inset 0 0 0 2px #da9bbc;
Conic badge
68%
background: conic-gradient(#da9bbc 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #da9bbc over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(218, 155, 188, 0.5)
rgb(218 155 188 / 50%)
#da9bbc80
hsl(329 46% 73% / 50%)
color-mix(in srgb, #da9bbc 50%, transparent)
Alpha8-digit hexFlat on white
10%#da9bbc1a#FBF5F8
20%#da9bbc33#F8EBF2
40%#da9bbc66#F0D7E4
60%#da9bbc99#E9C3D7
80%#da9bbccc#E1AFC9

Gradients from #da9bbc

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EAC8DA, #da9bbc 45%, #5D2241);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #da9bbc, #D29685);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #da9bbc, #9BDAB9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F3DEE9 0%, #da9bbc 45%, #5D2241 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E3C0E8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E2B4B1 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5D2241 0%, transparent 65%), #da9bbc;

Monochromatic scale

Palettes built from #da9bbc

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#da9bbc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.40:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#da9bbc, answered

What color is #da9bbc?

#da9bbc is a light vivid magenta / pink, closest to Plum (ΔE2000 7.8). It sits at 329° on the hue wheel with 46% saturation and 73% lightness, which reads as warm.

What is the RGB value of #da9bbc?

rgb(218, 155, 188) — 218 red, 155 green and 188 blue out of 255, or 85.5% / 60.8% / 73.7% by channel.

What is #da9bbc in HSL and HSV?

hsl(329, 46%, 73%) and hsv(329, 29%, 85%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #da9bbc a light or a dark color?

It is a mid-tone. Relative luminance is 0.4198 and perceived brightness is 71%, so black text on it reaches 9.40:1.

Should I use black or white text on #da9bbc?

Black. It scores 9.40:1 against #da9bbc, versus 2.24:1 for white — AAA at any size.

Is #da9bbc accessible on a white background?

#da9bbc on white scores 2.24:1, which fails WCAG AA at every size. Darken it to #BD4D87 to reach 4.5:1, or #923666 for 7:1.

What is the complementary color of #da9bbc?

#9BDAB9 sits directly opposite on the wheel. Softer options are the split-complements #9CDA9B and #9BDAD8, which give the same contrast with far less vibration.

What colors go well with #da9bbc?

For interface work: #FAF4F7 as the surface, #E9C3D7 for borders, #9B4B75 for secondary text, #33994A as an accent and #5D2241 for hover and pressed states. For a palette, the analogous pair #D89BDA and #DA9B9C stays calm, while #9BDAB9 is the loudest partner.

What is #da9bbc in CMYK for printing?

cmyk(0%, 29%, 14%, 15%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #da9bbc warm or cool?

Warm — it scores 34 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DA9BA5; nudged cooler, #DB99D4.

Which Tailwind color is closest to #da9bbc?

The pink family — its 500 step is #ec4899, ΔE2000 17.3 away. That is a visible difference, so define #da9bbc as a custom token rather than reaching for the built-in.

How do I use #da9bbc in Tailwind CSS?

Inline it as an arbitrary value with bg-[#da9bbc] or text-[#da9bbc], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #da9bbc with 50% opacity?

rgba(218, 155, 188, 0.5), or #da9bbc80 in eight-digit hex. Over white that composites to #EDCDDE; over black, #6D4E5E.

Is #da9bbc a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 6.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #da9bbc mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #da9bbc?

The safest is same-hue elevation: linear-gradient(135deg, #EAC8DA, #da9bbc 45%, #5D2241). For more colour, a short hue run to #D29685 keeps it rich without turning muddy.

Work with #da9bbc in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #da9bbc at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.