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magenta / pink · warm

#db124f

a balanced, electric magenta / pink · warm · closest name: Crimson

Token name suggestion: Atlas Ruby

RGB
219, 18, 79
HSL
342°, 85%, 47%
CMYK
0, 92, 64, 14
Luminance
0.1606

#db124f is a balanced electric magenta / pink, 342° on the wheel and 27/100 on the cool side. Put white text on it (4.99:1). As text it scores 4.99:1 on white — safe at any size. Nearest name is Crimson, nearest Tailwind family is rose.

hsl(342 85% 47%)rgb(219 18 79)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #db124f is made of, how bright it looks, and which way it leans.

Hex
#db124f
Hue
342°
magenta / pink
Saturation
85%
electric
Lightness
47%
balanced
Brightness
86%
HSV value
Perceived
48%
weighted brightness
Luminance
0.1606
WCAG relative
Temperature
Warm
27/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
White
4.99:1
Closest name
Crimson
ΔE2000 5.4
Chroma
75.1
LCH, 0–130ish
OKLCH L
0.572
perceptual lightness
Tailwind
rose
500 · ΔE 8.8
Web-safe
#CC0066
nearest of 216
Where it sits
Hue342° of 360°
Saturation85%
Lightness47%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #db124f.

Temperature
Warm ← → Cool27% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red94%
Green3%
Blue4%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#db124f
HEX (8-digit)#db124fff
RGBrgb(219, 18, 79)
RGBArgba(219, 18, 79, 1)
HSLhsl(342, 85%, 47%)
HSV / HSBhsv(342, 92%, 86%)
HWBhwb(342 7% 14%)
CMYKcmyk(0%, 92%, 64%, 14%)
LABlab(47.1 71.8 22.0)
LCHlch(47.1 75.1 17.0)
OKLCHoklch(0.572 0.222 13.8)
XYZ (D65)xyz(30.84, 16.06, 8.87)
Decimal14357071
Display P3color(display-p3 0.859 0.071 0.310)
Web-safe#CC0066

Copy-ready code

every platformclick to select
/* CSS */
color: #db124f;
background-color: #db124f;
/* CSS custom property */
--brand: #db124f;
/* Tailwind (arbitrary) */
class="text-[#db124f] bg-[#db124f]"
/* SCSS */
$brand: #db124f;
/* SwiftUI */
Color(red: 0.859, green: 0.071, blue: 0.310)
/* UIKit */
UIColor(red: 0.859, green: 0.071, blue: 0.310, alpha: 1)
/* Android XML */
<color name="brand">#DB124F</color>
/* Android Compose */
Color(0xFFDB124F)
/* Flutter */
Color(0xFFDB124F)
/* Python / OpenCV (BGR) */
(79, 18, 219)
/* Python / PIL (RGB) */
(219, 18, 79)
/* Java AWT */
new Color(219, 18, 79)
/* .NET */
Color.FromArgb(255, 219, 18, 79)
/* OpenGL / Unity (0–1) */
(0.8588f, 0.0706f, 0.3098f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{219,18,79}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #db124f 85%, white);
border-color: color-mix(in oklab, #db124f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#760A2A, #EED3DB);
/* relative colour syntax */
--hover: hsl(from #db124f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF2F5;
  --brand-100: #FAE5EC;
  --brand-200: #F7C5D4;
  --brand-300: #F697B4;
  --brand-400: #F2638F;
  --brand-500: #EE3069;
  --brand-600: #db124f;
  --brand-700: #BC1044;
  --brand-800: #970C36;
  --brand-900: #6D0D2A;
  --brand-950: #44081B;
  --brand: #db124f;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4F6;
  --brand-border: #EDC0CD;
  --brand-hover: #BA0F43;
  --brand-pressed: #990D37;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241419;
    --brand-ink: #EED3DB;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF2F5',
        100: '#FAE5EC',
        200: '#F7C5D4',
        300: '#F697B4',
        400: '#F2638F',
        500: '#EE3069',
        600: '#db124f',
        700: '#BC1044',
        800: '#970C36',
        900: '#6D0D2A',
        950: '#44081B',
        DEFAULT: '#db124f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF2F5,
  '100': #FAE5EC,
  '200': #F7C5D4,
  '300': #F697B4,
  '400': #F2638F,
  '500': #EE3069,
  '600': #db124f,
  '700': #BC1044,
  '800': #970C36,
  '900': #6D0D2A,
  '950': #44081B,
);
$brand-base: #db124f;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF2F5", "$type": "color" },
      "100": { "$value": "#FAE5EC", "$type": "color" },
      "200": { "$value": "#F7C5D4", "$type": "color" },
      "300": { "$value": "#F697B4", "$type": "color" },
      "400": { "$value": "#F2638F", "$type": "color" },
      "500": { "$value": "#EE3069", "$type": "color" },
      "600": { "$value": "#db124f", "$type": "color" },
      "700": { "$value": "#BC1044", "$type": "color" },
      "800": { "$value": "#970C36", "$type": "color" },
      "900": { "$value": "#6D0D2A", "$type": "color" },
      "950": { "$value": "#44081B", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #db124f · 4.99:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.99:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.21:1
AA fail · AA large pass · AAA fail
Reading the other direction: #db124f as text scores 4.99:1 on white and 4.21:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FDE7EE at 4.24:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#db124f · 4.99:1
AA on whitealready passes
#db124f
The quick fox
#AC0E3E · 7.28:1
AAA on white−10% L
#AC0E3E
The quick fox
#E51352 · 4.55:1
AA on black+2% L
#E51352
The quick fox
#F26690 · 7.08:1
AAA on black+21% L
#F26690

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DB124F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#db124f on white: 4.99:1
AA ✓ pass · AA-large · AAA
Aa
#db124f on black: 4.21:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #db124f as text on that neutral, and that neutral as text on #db124f.

NeutralRatioBoth directions
White4.99:1AaAa
Slate 504.77:1AaAa
Slate 1004.55:1AaAa
Slate 2004.04:1AaAa
Slate 3003.36:1AaAa
Slate 4001.94:1AaAa
Slate 5001.05:1AaAa
Slate 6001.52:1AaAa
Slate 7002.08:1AaAa
Slate 8002.93:1AaAa
Slate 9003.58:1AaAa
Black4.21:1AaAa
Colour vision deficiency
true color
protanopia · #585650
deuteranopia · #887D4A
tritanopia · #F00031

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #db124f is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2F5
#FAE5EC
#F7C5D4
#F697B4
#F2638F
#EE3069
#db124f
#BC1044
#970C36
#6D0D2A
#44081B
Base = 600Lightest = 50 · #FCF2F5Darkest = 950 · #44081BText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.056 13.8);
  --brand-100: oklch(0.94 0.089 13.8);
  --brand-200: oklch(0.88 0.133 13.8);
  --brand-300: oklch(0.80 0.173 13.8);
  --brand-400: oklch(0.72 0.204 13.8);
  --brand-500: oklch(0.64 0.222 13.8);
  --brand-600: oklch(0.56 0.222 13.8);
  --brand-700: oklch(0.48 0.209 13.8);
  --brand-800: oklch(0.40 0.187 13.8);
  --brand-900: oklch(0.32 0.155 13.8);
  --brand-950: oklch(0.24 0.122 13.8);
}

Colors that work with #db124f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CD
Hairlines and dividers
Muted text#9B4B63
Captions on the surface
Accent#0BC15C
Second voice, not a rival
Dark variant#760A2A
Hover, pressed, headers
Light variant#FDE7EE
Selected rows, tints
Dark surface#241419
Dark-mode background
Hover#BA0F43
One step down in lightness
Pressed#990D37
Two steps down
Disabled#C09DA8
Chroma pulled out
Focus ring#F80952
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #db124f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight54/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#12DB9E
Analogous left#DB12B4
Analogous right#DB3A12
Split-complement 1#12DB3A
Split-complement 2#12B4DB
Triadic 1#4FDB12
Triadic 2#124FDB
Tetradic#B4DB12
On the wheel
Base+30°−30°+120°+240°+180°342°

#db124f sits at 342°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red85.9%
Green7.1%
Blue31.0%
R · 0–255
219
0xdb
G · 0–255
18
0x12
B · 0–255
79
0x4f

CMYK percentages

Cyan0.0%
Magenta91.8%
Yellow63.9%
Key (black)14.1%

Total ink coverage is 170%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#db124f text on a black background

contrast 4.21:1

Card sample

#db124f text on a white background

contrast 4.99:1

Card sample

#db124f on grey

4.55:1

#db124f on its own surface

4.59:1

#db124f on its dark surface

3.54:1

CSS3 live lab

Text font color

The quick brown fox

color: #db124f;
Background color
Panel with #db124f background
background-color: #db124f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #db124f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(219, 18, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(219, 18, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #db124f;
background: linear-gradient(135deg, #db124f, #DB5B12);
Gradient text

Gradient headline

background: linear-gradient(90deg, #db124f, #DB8D12);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #db124f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #db124f;
caret-color: #db124f;
Left rule
Pull quote or callout
border-left: 4px solid #db124f;
Ring + tint
Selected chip
background: #FDE7EE;
box-shadow: inset 0 0 0 2px #db124f;
Conic badge
68%
background: conic-gradient(#db124f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #db124f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(219, 18, 79, 0.5)
rgb(219 18 79 / 50%)
#db124f80
hsl(342 85% 47% / 50%)
color-mix(in srgb, #db124f 50%, transparent)
Alpha8-digit hexFlat on white
10%#db124f1a#FBE7ED
20%#db124f33#F8D0DC
40%#db124f66#F1A0B9
60%#db124f99#E97195
80%#db124fcc#E24172

Gradients from #db124f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EF3B72, #db124f 45%, #760A2A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #db124f, #BF5E10);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #db124f, #12DB9E);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F15886 0%, #db124f 45%, #760A2A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #EE32D9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #ED591F 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #760A2A 0%, transparent 65%), #db124f;

Monochromatic scale

Palettes built from #db124f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#db124f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 4.21:1 — lift it to #E51352 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#db124f, answered

What color is #db124f?

#db124f is a balanced electric magenta / pink, closest to Crimson (ΔE2000 5.4). It sits at 342° on the hue wheel with 85% saturation and 47% lightness, which reads as warm.

What is the RGB value of #db124f?

rgb(219, 18, 79) — 219 red, 18 green and 79 blue out of 255, or 85.9% / 7.1% / 31% by channel.

What is #db124f in HSL and HSV?

hsl(342, 85%, 47%) and hsv(342, 92%, 86%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #db124f a light or a dark color?

It is a dark color. Relative luminance is 0.1606 and perceived brightness is 48%, so white text on it reaches 4.99:1.

Should I use black or white text on #db124f?

White. It scores 4.99:1 against #db124f, versus 4.21:1 for black — AA at any size.

Is #db124f accessible on a white background?

#db124f on white scores 4.99:1, which clears AA at every size but not AAA.

What is the complementary color of #db124f?

#12DB9E sits directly opposite on the wheel. Softer options are the split-complements #12DB3A and #12B4DB, which give the same contrast with far less vibration.

What colors go well with #db124f?

For interface work: #FAF4F6 as the surface, #EDC0CD for borders, #9B4B63 for secondary text, #0BC15C as an accent and #760A2A for hover and pressed states. For a palette, the analogous pair #DB12B4 and #DB3A12 stays calm, while #12DB9E is the loudest partner.

What is #db124f in CMYK for printing?

cmyk(0%, 92%, 64%, 14%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #db124f warm or cool?

Warm — it scores 27 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DB1F12; nudged cooler, #DD109A.

Which Tailwind color is closest to #db124f?

The rose family — its 500 step is #f43f5e, ΔE2000 8.8 away. That is a visible difference, so define #db124f as a custom token rather than reaching for the built-in.

How do I use #db124f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#db124f] or text-[#db124f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #db124f with 50% opacity?

rgba(219, 18, 79, 0.5), or #db124f80 in eight-digit hex. Over white that composites to #ED89A7; over black, #6E0928.

Is #db124f a web-safe color?

No. The nearest web-safe colour is #CC0066, ΔE2000 8.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #db124f mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #db124f?

The safest is same-hue elevation: linear-gradient(135deg, #EF3B72, #db124f 45%, #760A2A). For more colour, a short hue run to #BF5E10 keeps it rich without turning muddy.

Work with #db124f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #db124f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.