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red · warm

#dc331f

a balanced, electric red · warm · closest name: Red

Token name suggestion: Atlas Cherry

RGB
220, 51, 31
HSL
6°, 75%, 49%
CMYK
0, 77, 86, 14
Luminance
0.1768

#dc331f is a balanced electric red, 6° on the wheel and 13/100 on the cool side. Put white text on it (4.63:1). As text it scores 4.63:1 on white — safe at any size. Nearest name is Red, nearest Tailwind family is red.

hsl(6 75% 49%)rgb(220 51 31)Base step 600AA inkWarm

At a glance

Every number on this page in one read: what #dc331f is made of, how bright it looks, and which way it leans.

Hex
#dc331f
Hue
red
Saturation
75%
electric
Lightness
49%
balanced
Brightness
86%
HSV value
Perceived
50%
weighted brightness
Luminance
0.1768
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Electric
Best ink
White
4.63:1
Closest name
Red
ΔE2000 6.1
Chroma
81.5
LCH, 0–130ish
OKLCH L
0.586
perceptual lightness
Tailwind
red
500 · ΔE 8.2
Web-safe
#CC3333
nearest of 216
Where it sits
Hue6° of 360°
Saturation75%
Lightness49%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #dc331f.

Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red86%
Green13%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#dc331f
HEX (8-digit)#dc331fff
RGBrgb(220, 51, 31)
RGBArgba(220, 51, 31, 1)
HSLhsl(6, 75%, 49%)
HSV / HSBhsv(6, 86%, 86%)
HWBhwb(6 12% 14%)
CMYKcmyk(0%, 77%, 86%, 14%)
LABlab(49.1 63.3 51.3)
LCHlch(49.1 81.5 39.0)
OKLCHoklch(0.586 0.208 30.7)
XYZ (D65)xyz(30.95, 17.69, 3.08)
Decimal14431007
Display P3color(display-p3 0.863 0.200 0.122)
Web-safe#CC3333

Copy-ready code

every platformclick to select
/* CSS */
color: #dc331f;
background-color: #dc331f;
/* CSS custom property */
--brand: #dc331f;
/* Tailwind (arbitrary) */
class="text-[#dc331f] bg-[#dc331f]"
/* SCSS */
$brand: #dc331f;
/* SwiftUI */
Color(red: 0.863, green: 0.200, blue: 0.122)
/* UIKit */
UIColor(red: 0.863, green: 0.200, blue: 0.122, alpha: 1)
/* Android XML */
<color name="brand">#DC331F</color>
/* Android Compose */
Color(0xFFDC331F)
/* Flutter */
Color(0xFFDC331F)
/* Python / OpenCV (BGR) */
(31, 51, 220)
/* Python / PIL (RGB) */
(220, 51, 31)
/* Java AWT */
new Color(220, 51, 31)
/* .NET */
Color.FromArgb(255, 220, 51, 31)
/* OpenGL / Unity (0–1) */
(0.8627f, 0.2000f, 0.1216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{220,51,31}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #dc331f 85%, white);
border-color: color-mix(in oklab, #dc331f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#701A10, #EED6D3);
/* relative colour syntax */
--hover: hsl(from #dc331f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF4F3;
  --brand-100: #F9E9E7;
  --brand-200: #F4CCC8;
  --brand-300: #F1A69D;
  --brand-400: #EA796B;
  --brand-500: #E34C3A;
  --brand-600: #dc331f;
  --brand-700: #B32919;
  --brand-800: #8F2114;
  --brand-900: #681C13;
  --brand-950: #41110C;
  --brand: #dc331f;
  --brand-ink: #ffffff;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC4C0;
  --brand-hover: #BD2C1B;
  --brand-pressed: #9D2416;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241514;
    --brand-ink: #EED6D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF4F3',
        100: '#F9E9E7',
        200: '#F4CCC8',
        300: '#F1A69D',
        400: '#EA796B',
        500: '#E34C3A',
        600: '#dc331f',
        700: '#B32919',
        800: '#8F2114',
        900: '#681C13',
        950: '#41110C',
        DEFAULT: '#dc331f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF4F3,
  '100': #F9E9E7,
  '200': #F4CCC8,
  '300': #F1A69D,
  '400': #EA796B,
  '500': #E34C3A,
  '600': #dc331f,
  '700': #B32919,
  '800': #8F2114,
  '900': #681C13,
  '950': #41110C,
);
$brand-base: #dc331f;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF4F3", "$type": "color" },
      "100": { "$value": "#F9E9E7", "$type": "color" },
      "200": { "$value": "#F4CCC8", "$type": "color" },
      "300": { "$value": "#F1A69D", "$type": "color" },
      "400": { "$value": "#EA796B", "$type": "color" },
      "500": { "$value": "#E34C3A", "$type": "color" },
      "600": { "$value": "#dc331f", "$type": "color" },
      "700": { "$value": "#B32919", "$type": "color" },
      "800": { "$value": "#8F2114", "$type": "color" },
      "900": { "$value": "#681C13", "$type": "color" },
      "950": { "$value": "#41110C", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #dc331f · 4.63:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.63:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.54:1
AA pass · AA large pass · AAA fail
Reading the other direction: #dc331f as text scores 4.63:1 on white and 4.54:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FCEBE9 at 4.01:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#dc331f · 4.63:1
AA on whitealready passes
#dc331f
The quick fox
#A62617 · 7.21:1
AAA on white−12% L
#A62617
The quick fox
#dc331f · 4.54:1
AA on blackalready passes
#dc331f
The quick fox
#E97163 · 7.01:1
AAA on black+16% L
#E97163

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DC331F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#dc331f on white: 4.63:1
AA ✓ pass · AA-large · AAA
Aa
#dc331f on black: 4.54:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #dc331f as text on that neutral, and that neutral as text on #dc331f.

NeutralRatioBoth directions
White4.63:1AaAa
Slate 504.42:1AaAa
Slate 1004.23:1AaAa
Slate 2003.76:1AaAa
Slate 3003.12:1AaAa
Slate 4001.81:1AaAa
Slate 5001.03:1AaAa
Slate 6001.64:1AaAa
Slate 7002.24:1AaAa
Slate 8003.16:1AaAa
Slate 9003.86:1AaAa
Black4.54:1AaAa
Colour vision deficiency
true color
protanopia · #695D1A
deuteranopia · #928212
tritanopia · #F30031

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #dc331f is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F3
#F9E9E7
#F4CCC8
#F1A69D
#EA796B
#E34C3A
#dc331f
#B32919
#8F2114
#681C13
#41110C
Base = 600Lightest = 50 · #FCF4F3Darkest = 950 · #41110CText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.052 30.7);
  --brand-100: oklch(0.94 0.083 30.7);
  --brand-200: oklch(0.88 0.125 30.7);
  --brand-300: oklch(0.80 0.162 30.7);
  --brand-400: oklch(0.72 0.191 30.7);
  --brand-500: oklch(0.64 0.208 30.7);
  --brand-600: oklch(0.56 0.208 30.7);
  --brand-700: oklch(0.48 0.195 30.7);
  --brand-800: oklch(0.40 0.174 30.7);
  --brand-900: oklch(0.32 0.145 30.7);
  --brand-950: oklch(0.24 0.114 30.7);
}

Colors that work with #dc331f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F4
Tinted page background
Border#EDC4C0
Hairlines and dividers
Muted text#9B534B
Captions on the surface
Accent#15B79F
Second voice, not a rival
Dark variant#701A10
Hover, pressed, headers
Light variant#FCEBE9
Selected rows, tints
Dark surface#241514
Dark-mode background
Hover#BD2C1B
One step down in lightness
Pressed#9D2416
Two steps down
Disabled#C6A9A5
Chroma pulled out
Focus ring#ED3722
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #dc331f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight51/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1FC8DC
Analogous left#DC1F6A
Analogous right#DC911F
Split-complement 1#1FDC91
Split-complement 2#1F6ADC
Triadic 1#1FDC33
Triadic 2#331FDC
Tetradic#6ADC1F
On the wheel
Base+30°−30°+120°+240°+180°6°

#dc331f sits at 6°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red86.3%
Green20.0%
Blue12.2%
R · 0–255
220
0xdc
G · 0–255
51
0x33
B · 0–255
31
0x1f

CMYK percentages

Cyan0.0%
Magenta76.8%
Yellow85.9%
Key (black)13.7%

Total ink coverage is 176%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#dc331f text on a black background

contrast 4.54:1

Card sample

#dc331f text on a white background

contrast 4.63:1

Card sample

#dc331f on grey

4.23:1

#dc331f on its own surface

4.28:1

#dc331f on its dark surface

3.80:1

CSS3 live lab

Text font color

The quick brown fox

color: #dc331f;
Background color
Panel with #dc331f background
background-color: #dc331f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #dc331f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(220, 51, 31, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(220, 51, 31, 0.45);
Border & gradient
Gradient panel
border: 3px solid #dc331f;
background: linear-gradient(135deg, #dc331f, #DCB11F);
Gradient text

Gradient headline

background: linear-gradient(90deg, #dc331f, #D8DC1F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #dc331f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #dc331f;
caret-color: #dc331f;
Left rule
Pull quote or callout
border-left: 4px solid #dc331f;
Ring + tint
Selected chip
background: #FCEBE9;
box-shadow: inset 0 0 0 2px #dc331f;
Conic badge
68%
background: conic-gradient(#dc331f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #dc331f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(220, 51, 31, 0.5)
rgb(220 51 31 / 50%)
#dc331f80
hsl(6 75% 49% / 50%)
color-mix(in srgb, #dc331f 50%, transparent)
Alpha8-digit hexFlat on white
10%#dc331f1a#FCEBE9
20%#dc331f33#F8D6D2
40%#dc331f66#F1ADA5
60%#dc331f99#EA8579
80%#dc331fcc#E35C4C

Gradients from #dc331f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E76152, #dc331f 45%, #701A10);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #dc331f, #C1A91B);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #dc331f, #1FC8DC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #EA7A6C 0%, #dc331f 45%, #701A10 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E54994 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E3AD37 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #701A10 0%, transparent 65%), #dc331f;

Monochromatic scale

Palettes built from #dc331f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#dc331f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.54:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#dc331f, answered

What color is #dc331f?

#dc331f is a balanced electric red, closest to Red (ΔE2000 6.1). It sits at 6° on the hue wheel with 75% saturation and 49% lightness, which reads as warm.

What is the RGB value of #dc331f?

rgb(220, 51, 31) — 220 red, 51 green and 31 blue out of 255, or 86.3% / 20% / 12.2% by channel.

What is #dc331f in HSL and HSV?

hsl(6, 75%, 49%) and hsv(6, 86%, 86%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #dc331f a light or a dark color?

It is a dark color. Relative luminance is 0.1768 and perceived brightness is 50%, so white text on it reaches 4.63:1.

Should I use black or white text on #dc331f?

White. It scores 4.63:1 against #dc331f, versus 4.54:1 for black — AA at any size.

Is #dc331f accessible on a white background?

#dc331f on white scores 4.63:1, which clears AA at every size but not AAA.

What is the complementary color of #dc331f?

#1FC8DC sits directly opposite on the wheel. Softer options are the split-complements #1FDC91 and #1F6ADC, which give the same contrast with far less vibration.

What colors go well with #dc331f?

For interface work: #FAF5F4 as the surface, #EDC4C0 for borders, #9B534B for secondary text, #15B79F as an accent and #701A10 for hover and pressed states. For a palette, the analogous pair #DC1F6A and #DC911F stays calm, while #1FC8DC is the loudest partner.

What is #dc331f in CMYK for printing?

cmyk(0%, 77%, 86%, 14%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #dc331f warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DC541F; nudged cooler, #DE1C4F.

Which Tailwind color is closest to #dc331f?

The red family — its 500 step is #ef4444, ΔE2000 8.2 away. That is a visible difference, so define #dc331f as a custom token rather than reaching for the built-in.

How do I use #dc331f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#dc331f] or text-[#dc331f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #dc331f with 50% opacity?

rgba(220, 51, 31, 0.5), or #dc331f80 in eight-digit hex. Over white that composites to #EE998F; over black, #6E1A10.

Is #dc331f a web-safe color?

No. The nearest web-safe colour is #CC3333, ΔE2000 6.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #dc331f mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #dc331f?

The safest is same-hue elevation: linear-gradient(135deg, #E76152, #dc331f 45%, #701A10). For more colour, a short hue run to #C1A91B keeps it rich without turning muddy.

Work with #dc331f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #dc331f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.