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magenta / pink · neutral

#dcaddc

a light, soft magenta / pink · neutral · closest name: Plum

Token name suggestion: Morning Blossom

RGB
220, 173, 220
HSL
300°, 40%, 77%
CMYK
0, 21, 0, 14
Luminance
0.5027

#dcaddc is a light soft magenta / pink, 300° on the wheel and 50/100 on the cool side. Put black text on it (11.05:1). As text it scores 1.90:1 on white — use #B34DB3 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(300 40% 77%)rgb(220 173 220)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #dcaddc is made of, how bright it looks, and which way it leans.

Hex
#dcaddc
Hue
300°
magenta / pink
Saturation
40%
soft
Lightness
77%
light
Brightness
86%
HSV value
Perceived
76%
weighted brightness
Luminance
0.5027
WCAG relative
Temperature
Neutral
50/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
11.05:1
Closest name
Plum
ΔE2000 4.1
Chroma
30.3
LCH, 0–130ish
OKLCH L
0.805
perceptual lightness
Tailwind
pink
500 · ΔE 22.4
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue300° of 360°
Saturation40%
Lightness77%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #dcaddc.

Temperature
Warm ← → Cool50% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red30%
Green59%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#dcaddc
HEX (8-digit)#dcaddcff
RGBrgb(220, 173, 220)
RGBArgba(220, 173, 220, 1)
HSLhsl(300, 40%, 77%)
HSV / HSBhsv(300, 21%, 86%)
HWBhwb(300 68% 14%)
CMYKcmyk(0%, 21%, 0%, 14%)
LABlab(76.2 25.0 -17.1)
LCHlch(76.2 30.3 325.6)
OKLCHoklch(0.805 0.083 326.3)
XYZ (D65)xyz(57.38, 50.27, 74.38)
Decimal14462428
Display P3color(display-p3 0.863 0.678 0.863)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #dcaddc;
background-color: #dcaddc;
/* CSS custom property */
--brand: #dcaddc;
/* Tailwind (arbitrary) */
class="text-[#dcaddc] bg-[#dcaddc]"
/* SCSS */
$brand: #dcaddc;
/* SwiftUI */
Color(red: 0.863, green: 0.678, blue: 0.863)
/* UIKit */
UIColor(red: 0.863, green: 0.678, blue: 0.863, alpha: 1)
/* Android XML */
<color name="brand">#DCADDC</color>
/* Android Compose */
Color(0xFFDCADDC)
/* Flutter */
Color(0xFFDCADDC)
/* Python / OpenCV (BGR) */
(220, 173, 220)
/* Python / PIL (RGB) */
(220, 173, 220)
/* Java AWT */
new Color(220, 173, 220)
/* .NET */
Color.FromArgb(255, 220, 173, 220)
/* OpenGL / Unity (0–1) */
(0.8627f, 0.6784f, 0.8627f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{220,173,220}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #dcaddc 85%, white);
border-color: color-mix(in oklab, #dcaddc 40%, transparent);
/* theme-aware in one line */
color: light-dark(#592659, #EDD4ED);
/* relative colour syntax */
--hover: hsl(from #dcaddc h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5FA;
  --brand-100: #F4EBF4;
  --brand-200: #EAD2EA;
  --brand-300: #dcaddc;
  --brand-400: #CD89CD;
  --brand-500: #BC62BC;
  --brand-600: #AC49AC;
  --brand-700: #8F3D8F;
  --brand-800: #723172;
  --brand-900: #542754;
  --brand-950: #341834;
  --brand: #dcaddc;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #E7C6E7;
  --brand-hover: #D194D1;
  --brand-pressed: #C77BC7;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EDD4ED;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5FA',
        100: '#F4EBF4',
        200: '#EAD2EA',
        300: '#dcaddc',
        400: '#CD89CD',
        500: '#BC62BC',
        600: '#AC49AC',
        700: '#8F3D8F',
        800: '#723172',
        900: '#542754',
        950: '#341834',
        DEFAULT: '#dcaddc',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5FA,
  '100': #F4EBF4,
  '200': #EAD2EA,
  '300': #dcaddc,
  '400': #CD89CD,
  '500': #BC62BC,
  '600': #AC49AC,
  '700': #8F3D8F,
  '800': #723172,
  '900': #542754,
  '950': #341834,
);
$brand-base: #dcaddc;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5FA", "$type": "color" },
      "100": { "$value": "#F4EBF4", "$type": "color" },
      "200": { "$value": "#EAD2EA", "$type": "color" },
      "300": { "$value": "#dcaddc", "$type": "color" },
      "400": { "$value": "#CD89CD", "$type": "color" },
      "500": { "$value": "#BC62BC", "$type": "color" },
      "600": { "$value": "#AC49AC", "$type": "color" },
      "700": { "$value": "#8F3D8F", "$type": "color" },
      "800": { "$value": "#723172", "$type": "color" },
      "900": { "$value": "#542754", "$type": "color" },
      "950": { "$value": "#341834", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #dcaddc · 11.05:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.90:1
AA fail · AA large fail · AAA fail
Aa
Black text · 11.05:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #dcaddc as text scores 1.90:1 on white and 11.05:1 on black.
Best tinted ink on it, if plain black or white feels flat: #592659 at 5.99:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B34DB3 · 4.54:1
AA on white−27% L
#B34DB3
The quick fox
#853985 · 7.19:1
AAA on white−40% L
#853985
The quick fox
#dcaddc · 11.05:1
AA on blackalready passes
#dcaddc
The quick fox
#dcaddc · 11.05:1
AAA on blackalready passes
#dcaddc

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #C578C5 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#dcaddc on white: 1.90:1
AA ✗ fail · AA-large · AAA
Aa
#dcaddc on black: 11.05:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #dcaddc as text on that neutral, and that neutral as text on #dcaddc.

NeutralRatioBoth directions
White1.90:1AaAa
Slate 501.82:1AaAa
Slate 1001.73:1AaAa
Slate 2001.54:1AaAa
Slate 3001.28:1AaAa
Slate 4001.35:1AaAa
Slate 5002.50:1AaAa
Slate 6003.99:1AaAa
Slate 7005.45:1AaAa
Slate 8007.70:1AaAa
Slate 9009.40:1AaAa
Black11.05:1AaAa
Colour vision deficiency
true color
protanopia · #AAB8DE
deuteranopia · #B5BEDA
tritanopia · #DFB1BD

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #dcaddc is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5FA
#F4EBF4
#EAD2EA
#dcaddc
#CD89CD
#BC62BC
#AC49AC
#8F3D8F
#723172
#542754
#341834
Base = 300Lightest = 50 · #FAF5FADarkest = 950 · #341834Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.021 326.3);
  --brand-100: oklch(0.94 0.033 326.3);
  --brand-200: oklch(0.88 0.050 326.3);
  --brand-300: oklch(0.80 0.065 326.3);
  --brand-400: oklch(0.72 0.076 326.3);
  --brand-500: oklch(0.64 0.083 326.3);
  --brand-600: oklch(0.56 0.083 326.3);
  --brand-700: oklch(0.48 0.078 326.3);
  --brand-800: oklch(0.40 0.070 326.3);
  --brand-900: oklch(0.32 0.058 326.3);
  --brand-950: oklch(0.24 0.046 326.3);
}

Colors that work with #dcaddc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#E7C6E7
Hairlines and dividers
Muted text#9B4B9B
Captions on the surface
Accent#50923A
Second voice, not a rival
Dark variant#592659
Hover, pressed, headers
Light variant#F7EDF7
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#D194D1
One step down in lightness
Pressed#C77BC7
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#E7B7E7
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #dcaddc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #592659
Safe as a 1px border on white
No — use #C578C5

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight23/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#ADDCAD
Analogous left#C5ADDC
Analogous right#DCADC5
Split-complement 1#C5DCAD
Split-complement 2#ADDCC5
Triadic 1#DCDCAD
Triadic 2#ADDCDC
Tetradic#DCC5AD
On the wheel
Base+30°−30°+120°+240°+180°300°

#dcaddc sits at 300°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red86.3%
Green67.8%
Blue86.3%
R · 0–255
220
0xdc
G · 0–255
173
0xad
B · 0–255
220
0xdc

CMYK percentages

Cyan0.0%
Magenta21.4%
Yellow0.0%
Key (black)13.7%

Total ink coverage is 35%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#dcaddc text on a black background

contrast 11.05:1

Card sample

#dcaddc text on a white background

contrast 1.90:1

Card sample

#dcaddc on grey

1.73:1

#dcaddc on its own surface

1.75:1

#dcaddc on its dark surface

9.21:1

CSS3 live lab

Text font color

The quick brown fox

color: #dcaddc;
Background color
Panel with #dcaddc background
background-color: #dcaddc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #dcaddc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(220, 173, 220, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(220, 173, 220, 0.45);
Border & gradient
Gradient panel
border: 3px solid #dcaddc;
background: linear-gradient(135deg, #dcaddc, #DCADBD);
Gradient text

Gradient headline

background: linear-gradient(90deg, #dcaddc, #DCADB1);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #dcaddc;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #dcaddc;
caret-color: #dcaddc;
Left rule
Pull quote or callout
border-left: 4px solid #dcaddc;
Ring + tint
Selected chip
background: #F7EDF7;
box-shadow: inset 0 0 0 2px #dcaddc;
Conic badge
68%
background: conic-gradient(#dcaddc 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #dcaddc over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(220, 173, 220, 0.5)
rgb(220 173 220 / 50%)
#dcaddc80
hsl(300 40% 77% / 50%)
color-mix(in srgb, #dcaddc 50%, transparent)
Alpha8-digit hexFlat on white
10%#dcaddc1a#FCF7FC
20%#dcaddc33#F8EFF8
40%#dcaddc66#F1DEF1
60%#dcaddc99#EACEEA
80%#dcaddccc#E3BDE3

Gradients from #dcaddc

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EED8EE, #dcaddc 45%, #592659);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #dcaddc, #D398A6);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #dcaddc, #ADDCAD);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F8EDF8 0%, #dcaddc 45%, #592659 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #DCD1EB 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E5C3D1 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #592659 0%, transparent 65%), #dcaddc;

Monochromatic scale

Palettes built from #dcaddc

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#dcaddc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 11.05:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#dcaddc, answered

What color is #dcaddc?

#dcaddc is a light soft magenta / pink, closest to Plum (ΔE2000 4.1). It sits at 300° on the hue wheel with 40% saturation and 77% lightness, which reads as neutral.

What is the RGB value of #dcaddc?

rgb(220, 173, 220) — 220 red, 173 green and 220 blue out of 255, or 86.3% / 67.8% / 86.3% by channel.

What is #dcaddc in HSL and HSV?

hsl(300, 40%, 77%) and hsv(300, 21%, 86%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #dcaddc a light or a dark color?

It is a light color. Relative luminance is 0.5027 and perceived brightness is 76%, so black text on it reaches 11.05:1.

Should I use black or white text on #dcaddc?

Black. It scores 11.05:1 against #dcaddc, versus 1.90:1 for white — AAA at any size.

Is #dcaddc accessible on a white background?

#dcaddc on white scores 1.90:1, which fails WCAG AA at every size. Darken it to #B34DB3 to reach 4.5:1, or #853985 for 7:1.

What is the complementary color of #dcaddc?

#ADDCAD sits directly opposite on the wheel. Softer options are the split-complements #C5DCAD and #ADDCC5, which give the same contrast with far less vibration.

What colors go well with #dcaddc?

For interface work: #FAF4FA as the surface, #E7C6E7 for borders, #9B4B9B for secondary text, #50923A as an accent and #592659 for hover and pressed states. For a palette, the analogous pair #C5ADDC and #DCADC5 stays calm, while #ADDCAD is the loudest partner.

What is #dcaddc in CMYK for printing?

cmyk(0%, 21%, 0%, 14%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #dcaddc warm or cool?

Neutral — it scores 50 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DCADCB; nudged cooler, #CBACDD.

Which Tailwind color is closest to #dcaddc?

The pink family — its 500 step is #ec4899, ΔE2000 22.4 away. That is a visible difference, so define #dcaddc as a custom token rather than reaching for the built-in.

How do I use #dcaddc in Tailwind CSS?

Inline it as an arbitrary value with bg-[#dcaddc] or text-[#dcaddc], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #dcaddc with 50% opacity?

rgba(220, 173, 220, 0.5), or #dcaddc80 in eight-digit hex. Over white that composites to #EED6EE; over black, #6E576E.

Is #dcaddc a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 5.2 away. The palette only matters for legacy displays and some email clients now.

What does the color #dcaddc mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #dcaddc?

The safest is same-hue elevation: linear-gradient(135deg, #EED8EE, #dcaddc 45%, #592659). For more colour, a short hue run to #D398A6 keeps it rich without turning muddy.

Work with #dcaddc in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #dcaddc at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.