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magenta / pink · warm

#df94ba

a light, vivid magenta / pink · warm · closest name: Plum

Token name suggestion: Drift Fuchsia

RGB
223, 148, 186
HSL
330°, 54%, 73%
CMYK
0, 34, 17, 13
Luminance
0.4041

#df94ba is a light vivid magenta / pink, 330° on the wheel and 34/100 on the cool side. Put black text on it (9.08:1). As text it scores 2.31:1 on white — use #C84587 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(330 54% 73%)rgb(223 148 186)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #df94ba is made of, how bright it looks, and which way it leans.

Hex
#df94ba
Hue
330°
magenta / pink
Saturation
54%
vivid
Lightness
73%
light
Brightness
87%
HSV value
Perceived
70%
weighted brightness
Luminance
0.4041
WCAG relative
Temperature
Warm
34/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.08:1
Closest name
Plum
ΔE2000 8.1
Chroma
34.6
LCH, 0–130ish
OKLCH L
0.752
perceptual lightness
Tailwind
pink
500 · ΔE 15.3
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue330° of 360°
Saturation54%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #df94ba.

Temperature
Warm ← → Cool34% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red39%
Green52%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#df94ba
HEX (8-digit)#df94baff
RGBrgb(223, 148, 186)
RGBArgba(223, 148, 186, 1)
HSLhsl(330, 54%, 73%)
HSV / HSBhsv(330, 34%, 87%)
HWBhwb(330 58% 13%)
CMYKcmyk(0%, 34%, 17%, 13%)
LABlab(69.8 33.6 -8.1)
LCHlch(69.8 34.6 346.5)
OKLCHoklch(0.752 0.102 348.1)
XYZ (D65)xyz(49.88, 40.42, 51.62)
Decimal14652602
Display P3color(display-p3 0.875 0.580 0.729)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #df94ba;
background-color: #df94ba;
/* CSS custom property */
--brand: #df94ba;
/* Tailwind (arbitrary) */
class="text-[#df94ba] bg-[#df94ba]"
/* SCSS */
$brand: #df94ba;
/* SwiftUI */
Color(red: 0.875, green: 0.580, blue: 0.729)
/* UIKit */
UIColor(red: 0.875, green: 0.580, blue: 0.729, alpha: 1)
/* Android XML */
<color name="brand">#DF94BA</color>
/* Android Compose */
Color(0xFFDF94BA)
/* Flutter */
Color(0xFFDF94BA)
/* Python / OpenCV (BGR) */
(186, 148, 223)
/* Python / PIL (RGB) */
(223, 148, 186)
/* Java AWT */
new Color(223, 148, 186)
/* .NET */
Color.FromArgb(255, 223, 148, 186)
/* OpenGL / Unity (0–1) */
(0.8745f, 0.5804f, 0.7294f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{223,148,186}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #df94ba 85%, white);
border-color: color-mix(in oklab, #df94ba 40%, transparent);
/* theme-aware in one line */
color: light-dark(#621D40, #EED3E1);
/* relative colour syntax */
--hover: hsl(from #df94ba h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF4F7;
  --brand-100: #F6E9F0;
  --brand-200: #EECEDE;
  --brand-300: #df94ba;
  --brand-400: #D87DAB;
  --brand-500: #CB5290;
  --brand-600: #BC387B;
  --brand-700: #9D2F67;
  --brand-800: #7E2652;
  --brand-900: #5C1F3E;
  --brand-950: #391327;
  --brand: #df94ba;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #ECC0D6;
  --brand-hover: #D778A8;
  --brand-pressed: #CF5D96;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141C;
    --brand-ink: #EED3E1;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4F7',
        100: '#F6E9F0',
        200: '#EECEDE',
        300: '#df94ba',
        400: '#D87DAB',
        500: '#CB5290',
        600: '#BC387B',
        700: '#9D2F67',
        800: '#7E2652',
        900: '#5C1F3E',
        950: '#391327',
        DEFAULT: '#df94ba',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF4F7,
  '100': #F6E9F0,
  '200': #EECEDE,
  '300': #df94ba,
  '400': #D87DAB,
  '500': #CB5290,
  '600': #BC387B,
  '700': #9D2F67,
  '800': #7E2652,
  '900': #5C1F3E,
  '950': #391327,
);
$brand-base: #df94ba;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4F7", "$type": "color" },
      "100": { "$value": "#F6E9F0", "$type": "color" },
      "200": { "$value": "#EECEDE", "$type": "color" },
      "300": { "$value": "#df94ba", "$type": "color" },
      "400": { "$value": "#D87DAB", "$type": "color" },
      "500": { "$value": "#CB5290", "$type": "color" },
      "600": { "$value": "#BC387B", "$type": "color" },
      "700": { "$value": "#9D2F67", "$type": "color" },
      "800": { "$value": "#7E2652", "$type": "color" },
      "900": { "$value": "#5C1F3E", "$type": "color" },
      "950": { "$value": "#391327", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #df94ba · 9.08:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.31:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.08:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #df94ba as text scores 2.31:1 on white and 9.08:1 on black.
Best tinted ink on it, if plain black or white feels flat: #621D40 at 5.13:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#C84587 · 4.51:1
AA on white−20% L
#C84587
The quick fox
#982D63 · 7.26:1
AAA on white−34% L
#982D63
The quick fox
#df94ba · 9.08:1
AA on blackalready passes
#df94ba
The quick fox
#df94ba · 9.08:1
AAA on blackalready passes
#df94ba

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #D674A6 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#df94ba on white: 2.31:1
AA ✗ fail · AA-large · AAA
Aa
#df94ba on black: 9.08:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #df94ba as text on that neutral, and that neutral as text on #df94ba.

NeutralRatioBoth directions
White2.31:1AaAa
Slate 502.21:1AaAa
Slate 1002.11:1AaAa
Slate 2001.88:1AaAa
Slate 3001.56:1AaAa
Slate 4001.11:1AaAa
Slate 5002.06:1AaAa
Slate 6003.28:1AaAa
Slate 7004.48:1AaAa
Slate 8006.33:1AaAa
Slate 9007.72:1AaAa
Black9.08:1AaAa
Colour vision deficiency
true color
protanopia · #9AA3BB
deuteranopia · #ACAFB8
tritanopia · #E993A1

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #df94ba is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F7
#F6E9F0
#EECEDE
#df94ba
#D87DAB
#CB5290
#BC387B
#9D2F67
#7E2652
#5C1F3E
#391327
Base = 300Lightest = 50 · #FBF4F7Darkest = 950 · #391327Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.025 348.1);
  --brand-100: oklch(0.94 0.041 348.1);
  --brand-200: oklch(0.88 0.061 348.1);
  --brand-300: oklch(0.80 0.079 348.1);
  --brand-400: oklch(0.72 0.094 348.1);
  --brand-500: oklch(0.64 0.102 348.1);
  --brand-600: oklch(0.56 0.102 348.1);
  --brand-700: oklch(0.48 0.096 348.1);
  --brand-800: oklch(0.40 0.086 348.1);
  --brand-900: oklch(0.32 0.071 348.1);
  --brand-950: oklch(0.24 0.056 348.1);
}

Colors that work with #df94ba

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#ECC0D6
Hairlines and dividers
Muted text#9B4B73
Captions on the surface
Accent#2BA148
Second voice, not a rival
Dark variant#621D40
Hover, pressed, headers
Light variant#F9EBF2
Selected rows, tints
Dark surface#24141C
Dark-mode background
Hover#D778A8
One step down in lightness
Pressed#CF5D96
Two steps down
Disabled#F4EFF2
Chroma pulled out
Focus ring#EA9EC4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #df94ba

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #621D40
Safe as a 1px border on white
No — use #D674A6

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight27/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#94DFB9
Analogous left#DE94DF
Analogous right#DF9494
Split-complement 1#94DF94
Split-complement 2#94DFDE
Triadic 1#BADF94
Triadic 2#94BADF
Tetradic#DFDE94
On the wheel
Base+30°−30°+120°+240°+180°330°

#df94ba sits at 330°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red87.5%
Green58.0%
Blue72.9%
R · 0–255
223
0xdf
G · 0–255
148
0x94
B · 0–255
186
0xba

CMYK percentages

Cyan0.0%
Magenta33.6%
Yellow16.6%
Key (black)12.5%

Total ink coverage is 63%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#df94ba text on a black background

contrast 9.08:1

Card sample

#df94ba text on a white background

contrast 2.31:1

Card sample

#df94ba on grey

2.11:1

#df94ba on its own surface

2.13:1

#df94ba on its dark surface

7.62:1

CSS3 live lab

Text font color

The quick brown fox

color: #df94ba;
Background color
Panel with #df94ba background
background-color: #df94ba;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #df94ba;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(223, 148, 186, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(223, 148, 186, 0.45);
Border & gradient
Gradient panel
border: 3px solid #df94ba;
background: linear-gradient(135deg, #df94ba, #DFA094);
Gradient text

Gradient headline

background: linear-gradient(90deg, #df94ba, #DFB394);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #df94ba;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #df94ba;
caret-color: #df94ba;
Left rule
Pull quote or callout
border-left: 4px solid #df94ba;
Ring + tint
Selected chip
background: #F9EBF2;
box-shadow: inset 0 0 0 2px #df94ba;
Conic badge
68%
background: conic-gradient(#df94ba 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #df94ba over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(223, 148, 186, 0.5)
rgb(223 148 186 / 50%)
#df94ba80
hsl(330 54% 73% / 50%)
color-mix(in srgb, #df94ba 50%, transparent)
Alpha8-digit hexFlat on white
10%#df94ba1a#FCF4F8
20%#df94ba33#F9EAF1
40%#df94ba66#F2D4E3
60%#df94ba99#ECBFD6
80%#df94bacc#E5A9C8

Gradients from #df94ba

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EDC3D8, #df94ba 45%, #621D40);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #df94ba, #D8937C);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #df94ba, #94DFB9);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F4DAE7 0%, #df94ba 45%, #621D40 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E6BBEB 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E6B0AB 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #621D40 0%, transparent 65%), #df94ba;

Monochromatic scale

Palettes built from #df94ba

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#df94ba in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.08:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#df94ba, answered

What color is #df94ba?

#df94ba is a light vivid magenta / pink, closest to Plum (ΔE2000 8.1). It sits at 330° on the hue wheel with 54% saturation and 73% lightness, which reads as warm.

What is the RGB value of #df94ba?

rgb(223, 148, 186) — 223 red, 148 green and 186 blue out of 255, or 87.5% / 58% / 72.9% by channel.

What is #df94ba in HSL and HSV?

hsl(330, 54%, 73%) and hsv(330, 34%, 87%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #df94ba a light or a dark color?

It is a mid-tone. Relative luminance is 0.4041 and perceived brightness is 70%, so black text on it reaches 9.08:1.

Should I use black or white text on #df94ba?

Black. It scores 9.08:1 against #df94ba, versus 2.31:1 for white — AAA at any size.

Is #df94ba accessible on a white background?

#df94ba on white scores 2.31:1, which fails WCAG AA at every size. Darken it to #C84587 to reach 4.5:1, or #982D63 for 7:1.

What is the complementary color of #df94ba?

#94DFB9 sits directly opposite on the wheel. Softer options are the split-complements #94DF94 and #94DFDE, which give the same contrast with far less vibration.

What colors go well with #df94ba?

For interface work: #FAF4F7 as the surface, #ECC0D6 for borders, #9B4B73 for secondary text, #2BA148 as an accent and #621D40 for hover and pressed states. For a palette, the analogous pair #DE94DF and #DF9494 stays calm, while #94DFB9 is the loudest partner.

What is #df94ba in CMYK for printing?

cmyk(0%, 34%, 17%, 13%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #df94ba warm or cool?

Warm — it scores 34 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DF949E; nudged cooler, #E092D6.

Which Tailwind color is closest to #df94ba?

The pink family — its 500 step is #ec4899, ΔE2000 15.3 away. That is a visible difference, so define #df94ba as a custom token rather than reaching for the built-in.

How do I use #df94ba in Tailwind CSS?

Inline it as an arbitrary value with bg-[#df94ba] or text-[#df94ba], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #df94ba with 50% opacity?

rgba(223, 148, 186, 0.5), or #df94ba80 in eight-digit hex. Over white that composites to #EFCADD; over black, #704A5D.

Is #df94ba a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 7.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #df94ba mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #df94ba?

The safest is same-hue elevation: linear-gradient(135deg, #EDC3D8, #df94ba 45%, #621D40). For more colour, a short hue run to #D8937C keeps it rich without turning muddy.

Work with #df94ba in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #df94ba at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.