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magenta / pink · neutral

#df9aeb

a light, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Meadow Ruby

RGB
223, 154, 235
HSL
291°, 67%, 76%
CMYK
5, 35, 0, 8
Luminance
0.4480

#df9aeb is a light vivid magenta / pink, 291° on the wheel and 55/100 on the cool side. Put black text on it (9.96:1). As text it scores 2.11:1 on white — use #BD30D6 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(291 67% 76%)rgb(223 154 235)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #df9aeb is made of, how bright it looks, and which way it leans.

Hex
#df9aeb
Hue
291°
magenta / pink
Saturation
67%
vivid
Lightness
76%
light
Brightness
92%
HSV value
Perceived
73%
weighted brightness
Luminance
0.4480
WCAG relative
Temperature
Neutral
55/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.96:1
Closest name
Plum
ΔE2000 3.9
Chroma
49.6
LCH, 0–130ish
OKLCH L
0.781
perceptual lightness
Tailwind
fuchsia
500 · ΔE 16.6
Web-safe
#CC99FF
nearest of 216
Where it sits
Hue291° of 360°
Saturation67%
Lightness76%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #df9aeb.

Temperature
Warm ← → Cool55% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red35%
Green52%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#df9aeb
HEX (8-digit)#df9aebff
RGBrgb(223, 154, 235)
RGBArgba(223, 154, 235, 1)
HSLhsl(291, 67%, 76%)
HSV / HSBhsv(291, 34%, 92%)
HWBhwb(291 60% 8%)
CMYKcmyk(5%, 35%, 0%, 8%)
LABlab(72.8 39.0 -30.6)
LCHlch(72.8 49.6 321.9)
OKLCHoklch(0.781 0.134 321.5)
XYZ (D65)xyz(56.98, 44.80, 84.23)
Decimal14654187
Display P3color(display-p3 0.875 0.604 0.922)
Web-safe#CC99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #df9aeb;
background-color: #df9aeb;
/* CSS custom property */
--brand: #df9aeb;
/* Tailwind (arbitrary) */
class="text-[#df9aeb] bg-[#df9aeb]"
/* SCSS */
$brand: #df9aeb;
/* SwiftUI */
Color(red: 0.875, green: 0.604, blue: 0.922)
/* UIKit */
UIColor(red: 0.875, green: 0.604, blue: 0.922, alpha: 1)
/* Android XML */
<color name="brand">#DF9AEB</color>
/* Android Compose */
Color(0xFFDF9AEB)
/* Flutter */
Color(0xFFDF9AEB)
/* Python / OpenCV (BGR) */
(235, 154, 223)
/* Python / PIL (RGB) */
(223, 154, 235)
/* Java AWT */
new Color(223, 154, 235)
/* .NET */
Color.FromArgb(255, 223, 154, 235)
/* OpenGL / Unity (0–1) */
(0.8745f, 0.6039f, 0.9216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{223,154,235}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #df9aeb 85%, white);
border-color: color-mix(in oklab, #df9aeb 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5E156A, #EAD3EE);
/* relative colour syntax */
--hover: hsl(from #df9aeb h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF3FB;
  --brand-100: #F5E8F8;
  --brand-200: #ECCAF1;
  --brand-300: #df9aeb;
  --brand-400: #D273E3;
  --brand-500: #C444DA;
  --brand-600: #B429CC;
  --brand-700: #9622AA;
  --brand-800: #781B88;
  --brand-900: #581863;
  --brand-950: #370F3E;
  --brand: #df9aeb;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #E6C0ED;
  --brand-hover: #D67CE5;
  --brand-pressed: #CC5FDF;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221424;
    --brand-ink: #EAD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF3FB',
        100: '#F5E8F8',
        200: '#ECCAF1',
        300: '#df9aeb',
        400: '#D273E3',
        500: '#C444DA',
        600: '#B429CC',
        700: '#9622AA',
        800: '#781B88',
        900: '#581863',
        950: '#370F3E',
        DEFAULT: '#df9aeb',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF3FB,
  '100': #F5E8F8,
  '200': #ECCAF1,
  '300': #df9aeb,
  '400': #D273E3,
  '500': #C444DA,
  '600': #B429CC,
  '700': #9622AA,
  '800': #781B88,
  '900': #581863,
  '950': #370F3E,
);
$brand-base: #df9aeb;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF3FB", "$type": "color" },
      "100": { "$value": "#F5E8F8", "$type": "color" },
      "200": { "$value": "#ECCAF1", "$type": "color" },
      "300": { "$value": "#df9aeb", "$type": "color" },
      "400": { "$value": "#D273E3", "$type": "color" },
      "500": { "$value": "#C444DA", "$type": "color" },
      "600": { "$value": "#B429CC", "$type": "color" },
      "700": { "$value": "#9622AA", "$type": "color" },
      "800": { "$value": "#781B88", "$type": "color" },
      "900": { "$value": "#581863", "$type": "color" },
      "950": { "$value": "#370F3E", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #df9aeb · 9.96:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.11:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.96:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #df9aeb as text scores 2.11:1 on white and 9.96:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5E156A at 5.56:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#BD30D6 · 4.61:1
AA on white−25% L
#BD30D6
The quick fox
#9020A3 · 7.19:1
AAA on white−38% L
#9020A3
The quick fox
#df9aeb · 9.96:1
AA on blackalready passes
#df9aeb
The quick fox
#df9aeb · 9.96:1
AAA on blackalready passes
#df9aeb

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #D06BE2 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#df9aeb on white: 2.11:1
AA ✗ fail · AA-large · AAA
Aa
#df9aeb on black: 9.96:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #df9aeb as text on that neutral, and that neutral as text on #df9aeb.

NeutralRatioBoth directions
White2.11:1AaAa
Slate 502.02:1AaAa
Slate 1001.92:1AaAa
Slate 2001.71:1AaAa
Slate 3001.42:1AaAa
Slate 4001.22:1AaAa
Slate 5002.26:1AaAa
Slate 6003.59:1AaAa
Slate 7004.91:1AaAa
Slate 8006.94:1AaAa
Slate 9008.47:1AaAa
Black9.96:1AaAa
Colour vision deficiency
true color
protanopia · #91AEEE
deuteranopia · #A2B5E8
tritanopia · #E1A3B8

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #df9aeb is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF3FB
#F5E8F8
#ECCAF1
#df9aeb
#D273E3
#C444DA
#B429CC
#9622AA
#781B88
#581863
#370F3E
Base = 300Lightest = 50 · #FAF3FBDarkest = 950 · #370F3EText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.033 321.5);
  --brand-100: oklch(0.94 0.054 321.5);
  --brand-200: oklch(0.88 0.080 321.5);
  --brand-300: oklch(0.80 0.104 321.5);
  --brand-400: oklch(0.72 0.123 321.5);
  --brand-500: oklch(0.64 0.134 321.5);
  --brand-600: oklch(0.56 0.134 321.5);
  --brand-700: oklch(0.48 0.126 321.5);
  --brand-800: oklch(0.40 0.112 321.5);
  --brand-900: oklch(0.32 0.094 321.5);
  --brand-950: oklch(0.24 0.074 321.5);
}

Colors that work with #df9aeb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#E6C0ED
Hairlines and dividers
Muted text#8F4B9B
Captions on the surface
Accent#58AE1E
Second voice, not a rival
Dark variant#5E156A
Hover, pressed, headers
Light variant#F8EAFB
Selected rows, tints
Dark surface#221424
Dark-mode background
Hover#D67CE5
One step down in lightness
Pressed#CC5FDF
Two steps down
Disabled#F6F3F7
Chroma pulled out
Focus ring#E8A6F3
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #df9aeb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5E156A
Safe as a 1px border on white
No — use #D06BE2

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight24/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#A6EB9A
Analogous left#B79AEB
Analogous right#EB9ACF
Split-complement 1#CFEB9A
Split-complement 2#9AEBB7
Triadic 1#EBDF9A
Triadic 2#9AEBDF
Tetradic#EBB79A
On the wheel
Base+30°−30°+120°+240°+180°291°

#df9aeb sits at 291°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red87.5%
Green60.4%
Blue92.2%
R · 0–255
223
0xdf
G · 0–255
154
0x9a
B · 0–255
235
0xeb

CMYK percentages

Cyan5.1%
Magenta34.5%
Yellow0.0%
Key (black)7.8%

Total ink coverage is 47%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#df9aeb text on a black background

contrast 9.96:1

Card sample

#df9aeb text on a white background

contrast 2.11:1

Card sample

#df9aeb on grey

1.92:1

#df9aeb on its own surface

1.95:1

#df9aeb on its dark surface

8.34:1

CSS3 live lab

Text font color

The quick brown fox

color: #df9aeb;
Background color
Panel with #df9aeb background
background-color: #df9aeb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #df9aeb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(223, 154, 235, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(223, 154, 235, 0.45);
Border & gradient
Gradient panel
border: 3px solid #df9aeb;
background: linear-gradient(135deg, #df9aeb, #EB9AC1);
Gradient text

Gradient headline

background: linear-gradient(90deg, #df9aeb, #EB9AAD);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #df9aeb;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #df9aeb;
caret-color: #df9aeb;
Left rule
Pull quote or callout
border-left: 4px solid #df9aeb;
Ring + tint
Selected chip
background: #F8EAFB;
box-shadow: inset 0 0 0 2px #df9aeb;
Conic badge
68%
background: conic-gradient(#df9aeb 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #df9aeb over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(223, 154, 235, 0.5)
rgb(223 154 235 / 50%)
#df9aeb80
hsl(291 67% 76% / 50%)
color-mix(in srgb, #df9aeb 50%, transparent)
Alpha8-digit hexFlat on white
10%#df9aeb1a#FCF5FD
20%#df9aeb33#F9EBFB
40%#df9aeb66#F2D7F7
60%#df9aeb99#ECC2F3
80%#df9aebcc#E5AEEF

Gradients from #df9aeb

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EFCDF5, #df9aeb 45%, #5E156A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #df9aeb, #E681A9);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #df9aeb, #A6EB9A);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F7E7FA 0%, #df9aeb 45%, #5E156A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D1C5F3 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F0B4D6 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5E156A 0%, transparent 65%), #df9aeb;

Monochromatic scale

Palettes built from #df9aeb

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#df9aeb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.96:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#df9aeb, answered

What color is #df9aeb?

#df9aeb is a light vivid magenta / pink, closest to Plum (ΔE2000 3.9). It sits at 291° on the hue wheel with 67% saturation and 76% lightness, which reads as neutral.

What is the RGB value of #df9aeb?

rgb(223, 154, 235) — 223 red, 154 green and 235 blue out of 255, or 87.5% / 60.4% / 92.2% by channel.

What is #df9aeb in HSL and HSV?

hsl(291, 67%, 76%) and hsv(291, 34%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #df9aeb a light or a dark color?

It is a mid-tone. Relative luminance is 0.4480 and perceived brightness is 73%, so black text on it reaches 9.96:1.

Should I use black or white text on #df9aeb?

Black. It scores 9.96:1 against #df9aeb, versus 2.11:1 for white — AAA at any size.

Is #df9aeb accessible on a white background?

#df9aeb on white scores 2.11:1, which fails WCAG AA at every size. Darken it to #BD30D6 to reach 4.5:1, or #9020A3 for 7:1.

What is the complementary color of #df9aeb?

#A6EB9A sits directly opposite on the wheel. Softer options are the split-complements #CFEB9A and #9AEBB7, which give the same contrast with far less vibration.

What colors go well with #df9aeb?

For interface work: #FAF4FA as the surface, #E6C0ED for borders, #8F4B9B for secondary text, #58AE1E as an accent and #5E156A for hover and pressed states. For a palette, the analogous pair #B79AEB and #EB9ACF stays calm, while #A6EB9A is the loudest partner.

What is #df9aeb in CMYK for printing?

cmyk(5%, 35%, 0%, 8%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #df9aeb warm or cool?

Neutral — it scores 55 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB9AD9; nudged cooler, #C199EC.

Which Tailwind color is closest to #df9aeb?

The fuchsia family — its 500 step is #d946ef, ΔE2000 16.6 away. That is a visible difference, so define #df9aeb as a custom token rather than reaching for the built-in.

How do I use #df9aeb in Tailwind CSS?

Inline it as an arbitrary value with bg-[#df9aeb] or text-[#df9aeb], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #df9aeb with 50% opacity?

rgba(223, 154, 235, 0.5), or #df9aeb80 in eight-digit hex. Over white that composites to #EFCDF5; over black, #704D76.

Is #df9aeb a web-safe color?

No. The nearest web-safe colour is #CC99FF, ΔE2000 6.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #df9aeb mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #df9aeb?

The safest is same-hue elevation: linear-gradient(135deg, #EFCDF5, #df9aeb 45%, #5E156A). For more colour, a short hue run to #E681A9 keeps it rich without turning muddy.

Work with #df9aeb in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #df9aeb at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.