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orange · warm

#e08040

a balanced, vivid orange · warm · closest name: Peru

Token name suggestion: True Apricot

RGB
224, 128, 64
HSL
24°, 72%, 57%
CMYK
0, 43, 71, 12
Luminance
0.3166

#e08040 is a balanced vivid orange, 24° on the wheel and 3/100 on the cool side. Put black text on it (7.33:1). As text it scores 2.86:1 on white — use #B65B1E instead. Nearest name is Peru, nearest Tailwind family is orange.

hsl(24 72% 57%)rgb(224 128 64)Base step 500AAA inkWarm

At a glance

Every number on this page in one read: what #e08040 is made of, how bright it looks, and which way it leans.

Hex
#e08040
Hue
24°
orange
Saturation
72%
vivid
Lightness
57%
balanced
Brightness
88%
HSV value
Perceived
62%
weighted brightness
Luminance
0.3166
WCAG relative
Temperature
Warm
3/100 cool
Color family
Orange
Tone
Vivid
Best ink
Black
7.33:1
Closest name
Peru
ΔE2000 6.1
Chroma
59.0
LCH, 0–130ish
OKLCH L
0.693
perceptual lightness
Tailwind
orange
500 · ΔE 5.8
Web-safe
#CC9933
nearest of 216
Where it sits
Hue24° of 360°
Saturation72%
Lightness57%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #e08040.

Temperature
Warm ← → Cool3% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red50%
Green49%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#e08040
HEX (8-digit)#e08040ff
RGBrgb(224, 128, 64)
RGBArgba(224, 128, 64, 1)
HSLhsl(24, 72%, 57%)
HSV / HSBhsv(24, 71%, 88%)
HWBhwb(24 25% 12%)
CMYKcmyk(0%, 43%, 71%, 12%)
LABlab(63.1 32.0 49.6)
LCHlch(63.1 59.0 57.2)
OKLCHoklch(0.693 0.142 51.8)
XYZ (D65)xyz(39.39, 31.66, 8.89)
Decimal14712896
Display P3color(display-p3 0.878 0.502 0.251)
Web-safe#CC9933

Copy-ready code

every platformclick to select
/* CSS */
color: #e08040;
background-color: #e08040;
/* CSS custom property */
--brand: #e08040;
/* Tailwind (arbitrary) */
class="text-[#e08040] bg-[#e08040]"
/* SCSS */
$brand: #e08040;
/* SwiftUI */
Color(red: 0.878, green: 0.502, blue: 0.251)
/* UIKit */
UIColor(red: 0.878, green: 0.502, blue: 0.251, alpha: 1)
/* Android XML */
<color name="brand">#E08040</color>
/* Android Compose */
Color(0xFFE08040)
/* Flutter */
Color(0xFFE08040)
/* Python / OpenCV (BGR) */
(64, 128, 224)
/* Python / PIL (RGB) */
(224, 128, 64)
/* Java AWT */
new Color(224, 128, 64)
/* .NET */
Color.FromArgb(255, 224, 128, 64)
/* OpenGL / Unity (0–1) */
(0.8784f, 0.5020f, 0.2510f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{224,128,64}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #e08040 85%, white);
border-color: color-mix(in oklab, #e08040 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6E3712, #EEDED3);
/* relative colour syntax */
--hover: hsl(from #e08040 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF6F3;
  --brand-100: #F8EEE7;
  --brand-200: #F3DAC9;
  --brand-300: #EFBF9E;
  --brand-400: #E89F6E;
  --brand-500: #e08040;
  --brand-600: #D36922;
  --brand-700: #B0571C;
  --brand-800: #8C4617;
  --brand-900: #663515;
  --brand-950: #40210D;
  --brand: #e08040;
  --brand-ink: #000000;
  --brand-surface: #FAF7F4;
  --brand-border: #EDD2C0;
  --brand-hover: #D96C23;
  --brand-pressed: #BB5D1E;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241A14;
    --brand-ink: #EEDED3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF6F3',
        100: '#F8EEE7',
        200: '#F3DAC9',
        300: '#EFBF9E',
        400: '#E89F6E',
        500: '#e08040',
        600: '#D36922',
        700: '#B0571C',
        800: '#8C4617',
        900: '#663515',
        950: '#40210D',
        DEFAULT: '#e08040',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF6F3,
  '100': #F8EEE7,
  '200': #F3DAC9,
  '300': #EFBF9E,
  '400': #E89F6E,
  '500': #e08040,
  '600': #D36922,
  '700': #B0571C,
  '800': #8C4617,
  '900': #663515,
  '950': #40210D,
);
$brand-base: #e08040;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF6F3", "$type": "color" },
      "100": { "$value": "#F8EEE7", "$type": "color" },
      "200": { "$value": "#F3DAC9", "$type": "color" },
      "300": { "$value": "#EFBF9E", "$type": "color" },
      "400": { "$value": "#E89F6E", "$type": "color" },
      "500": { "$value": "#e08040", "$type": "color" },
      "600": { "$value": "#D36922", "$type": "color" },
      "700": { "$value": "#B0571C", "$type": "color" },
      "800": { "$value": "#8C4617", "$type": "color" },
      "900": { "$value": "#663515", "$type": "color" },
      "950": { "$value": "#40210D", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e08040 · 7.33:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.86:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.33:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e08040 as text scores 2.86:1 on white and 7.33:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6E3712 at 3.30:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B65B1E · 4.66:1
AA on white−15% L
#B65B1E
The quick fox
#8A4516 · 7.13:1
AAA on white−25% L
#8A4516
The quick fox
#e08040 · 7.33:1
AA on blackalready passes
#e08040
The quick fox
#e08040 · 7.33:1
AAA on blackalready passes
#e08040

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DF7A37 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#e08040 on white: 2.86:1
AA ✗ fail · AA-large · AAA
Aa
#e08040 on black: 7.33:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #e08040 as text on that neutral, and that neutral as text on #e08040.

NeutralRatioBoth directions
White2.86:1AaAa
Slate 502.74:1AaAa
Slate 1002.61:1AaAa
Slate 2002.32:1AaAa
Slate 3001.93:1AaAa
Slate 4001.12:1AaAa
Slate 5001.66:1AaAa
Slate 6002.65:1AaAa
Slate 7003.61:1AaAa
Slate 8005.11:1AaAa
Slate 9006.23:1AaAa
Black7.33:1AaAa
Colour vision deficiency
true color
protanopia · #9C8B39
deuteranopia · #B2A13F
tritanopia · #F56C72

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e08040 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF6F3
#F8EEE7
#F3DAC9
#EFBF9E
#E89F6E
#e08040
#D36922
#B0571C
#8C4617
#663515
#40210D
Base = 500Lightest = 50 · #FCF6F3Darkest = 950 · #40210DText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.035 51.8);
  --brand-100: oklch(0.94 0.057 51.8);
  --brand-200: oklch(0.88 0.085 51.8);
  --brand-300: oklch(0.80 0.111 51.8);
  --brand-400: oklch(0.72 0.130 51.8);
  --brand-500: oklch(0.64 0.142 51.8);
  --brand-600: oklch(0.56 0.142 51.8);
  --brand-700: oklch(0.48 0.133 51.8);
  --brand-800: oklch(0.40 0.119 51.8);
  --brand-900: oklch(0.32 0.099 51.8);
  --brand-950: oklch(0.24 0.078 51.8);
}

Colors that work with #e08040

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF7F4
Tinted page background
Border#EDD2C0
Hairlines and dividers
Muted text#9B6B4B
Captions on the surface
Accent#199CB3
Second voice, not a rival
Dark variant#6E3712
Hover, pressed, headers
Light variant#FBF0E9
Selected rows, tints
Dark surface#241A14
Dark-mode background
Hover#D96C23
One step down in lightness
Pressed#BB5D1E
Two steps down
Disabled#D4C6BC
Chroma pulled out
Focus ring#ED8A48
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #e08040

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6E3712
Safe as a 1px border on white
No — use #DF7A37

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight44/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#40A0E0
Analogous left#E04050
Analogous right#E0D040
Split-complement 1#40E0D0
Split-complement 2#4050E0
Triadic 1#40E080
Triadic 2#8040E0
Tetradic#50E040
On the wheel
Base+30°−30°+120°+240°+180°24°

#e08040 sits at 24°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red87.8%
Green50.2%
Blue25.1%
R · 0–255
224
0xe0
G · 0–255
128
0x80
B · 0–255
64
0x40

CMYK percentages

Cyan0.0%
Magenta42.9%
Yellow71.4%
Key (black)12.2%

Total ink coverage is 127%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#e08040 text on a black background

contrast 7.33:1

Card sample

#e08040 text on a white background

contrast 2.86:1

Card sample

#e08040 on grey

2.61:1

#e08040 on its own surface

2.68:1

#e08040 on its dark surface

5.95:1

CSS3 live lab

Text font color

The quick brown fox

color: #e08040;
Background color
Panel with #e08040 background
background-color: #e08040;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e08040;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(224, 128, 64, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(224, 128, 64, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e08040;
background: linear-gradient(135deg, #e08040, #D5E040);
Gradient text

Gradient headline

background: linear-gradient(90deg, #e08040, #ADE040);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #e08040;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #e08040;
caret-color: #e08040;
Left rule
Pull quote or callout
border-left: 4px solid #e08040;
Ring + tint
Selected chip
background: #FBF0E9;
box-shadow: inset 0 0 0 2px #e08040;
Conic badge
68%
background: conic-gradient(#e08040 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #e08040 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(224, 128, 64, 0.5)
rgb(224 128 64 / 50%)
#e0804080
hsl(24 72% 57% / 50%)
color-mix(in srgb, #e08040 50%, transparent)
Alpha8-digit hexFlat on white
10%#e080401a#FCF2EC
20%#e0804033#F9E6D9
40%#e0804066#F3CCB3
60%#e0804099#ECB38C
80%#e08040cc#E69966

Gradients from #e08040

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #E9A375, #e08040 45%, #6E3712);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #e08040, #C0DC26);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #e08040, #40A0E0);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #EDB58F 0%, #e08040 45%, #6E3712 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF7F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E76C83 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E4E25A 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6E3712 0%, transparent 65%), #e08040;

Monochromatic scale

Palettes built from #e08040

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e08040 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.33:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#e08040, answered

What color is #e08040?

#e08040 is a balanced vivid orange, closest to Peru (ΔE2000 6.1). It sits at 24° on the hue wheel with 72% saturation and 57% lightness, which reads as warm.

What is the RGB value of #e08040?

rgb(224, 128, 64) — 224 red, 128 green and 64 blue out of 255, or 87.8% / 50.2% / 25.1% by channel.

What is #e08040 in HSL and HSV?

hsl(24, 72%, 57%) and hsv(24, 71%, 88%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #e08040 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3166 and perceived brightness is 62%, so black text on it reaches 7.33:1.

Should I use black or white text on #e08040?

Black. It scores 7.33:1 against #e08040, versus 2.86:1 for white — AAA at any size.

Is #e08040 accessible on a white background?

#e08040 on white scores 2.86:1, which fails WCAG AA at every size. Darken it to #B65B1E to reach 4.5:1, or #8A4516 for 7:1.

What is the complementary color of #e08040?

#40A0E0 sits directly opposite on the wheel. Softer options are the split-complements #40E0D0 and #4050E0, which give the same contrast with far less vibration.

What colors go well with #e08040?

For interface work: #FAF7F4 as the surface, #EDD2C0 for borders, #9B6B4B for secondary text, #199CB3 as an accent and #6E3712 for hover and pressed states. For a palette, the analogous pair #E04050 and #E0D040 stays calm, while #40A0E0 is the loudest partner.

What is #e08040 in CMYK for printing?

cmyk(0%, 43%, 71%, 12%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e08040 warm or cool?

Warm — it scores 3 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E49156; nudged cooler, #E2433E.

Which Tailwind color is closest to #e08040?

The orange family — its 500 step is #f97316, ΔE2000 5.8 away. That is a visible difference, so define #e08040 as a custom token rather than reaching for the built-in.

How do I use #e08040 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#e08040] or text-[#e08040], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #e08040 with 50% opacity?

rgba(224, 128, 64, 0.5), or #e0804080 in eight-digit hex. Over white that composites to #F0C0A0; over black, #704020.

Is #e08040 a web-safe color?

No. The nearest web-safe colour is #CC9933, ΔE2000 16 away. The palette only matters for legacy displays and some email clients now.

What does the color #e08040 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #e08040?

The safest is same-hue elevation: linear-gradient(135deg, #E9A375, #e08040 45%, #6E3712). For more colour, a short hue run to #C0DC26 keeps it rich without turning muddy.

Work with #e08040 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #e08040 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.