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magenta / pink · neutral

#e5acf0

a light, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Morning Fuchsia

RGB
229, 172, 240
HSL
290°, 69%, 81%
CMYK
5, 28, 0, 6
Luminance
0.5245

#e5acf0 is a light vivid magenta / pink, 290° on the wheel and 55/100 on the cool side. Put black text on it (11.49:1). As text it scores 1.83:1 on white — use #BE2FD9 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(290 69% 81%)rgb(229 172 240)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #e5acf0 is made of, how bright it looks, and which way it leans.

Hex
#e5acf0
Hue
290°
magenta / pink
Saturation
69%
vivid
Lightness
81%
light
Brightness
94%
HSV value
Perceived
78%
weighted brightness
Luminance
0.5245
WCAG relative
Temperature
Neutral
55/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
11.49:1
Closest name
Plum
ΔE2000 3.7
Chroma
41.3
LCH, 0–130ish
OKLCH L
0.819
perceptual lightness
Tailwind
fuchsia
500 · ΔE 20.9
Web-safe
#CC99FF
nearest of 216
Where it sits
Hue290° of 360°
Saturation69%
Lightness81%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #e5acf0.

Temperature
Warm ← → Cool55% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red32%
Green56%
Blue12%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#e5acf0
HEX (8-digit)#e5acf0ff
RGBrgb(229, 172, 240)
RGBArgba(229, 172, 240, 1)
HSLhsl(290, 69%, 81%)
HSV / HSBhsv(290, 28%, 94%)
HWBhwb(290 67% 6%)
CMYKcmyk(5%, 28%, 0%, 6%)
LABlab(77.5 32.2 -25.9)
LCHlch(77.5 41.3 321.2)
OKLCHoklch(0.819 0.111 320.9)
XYZ (D65)xyz(62.79, 52.46, 89.24)
Decimal15052016
Display P3color(display-p3 0.898 0.675 0.941)
Web-safe#CC99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #e5acf0;
background-color: #e5acf0;
/* CSS custom property */
--brand: #e5acf0;
/* Tailwind (arbitrary) */
class="text-[#e5acf0] bg-[#e5acf0]"
/* SCSS */
$brand: #e5acf0;
/* SwiftUI */
Color(red: 0.898, green: 0.675, blue: 0.941)
/* UIKit */
UIColor(red: 0.898, green: 0.675, blue: 0.941, alpha: 1)
/* Android XML */
<color name="brand">#E5ACF0</color>
/* Android Compose */
Color(0xFFE5ACF0)
/* Flutter */
Color(0xFFE5ACF0)
/* Python / OpenCV (BGR) */
(240, 172, 229)
/* Python / PIL (RGB) */
(229, 172, 240)
/* Java AWT */
new Color(229, 172, 240)
/* .NET */
Color.FromArgb(255, 229, 172, 240)
/* OpenGL / Unity (0–1) */
(0.8980f, 0.6745f, 0.9412f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{229,172,240}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #e5acf0 85%, white);
border-color: color-mix(in oklab, #e5acf0 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5E146C, #EAD3EE);
/* relative colour syntax */
--hover: hsl(from #e5acf0 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF3FB;
  --brand-100: #F5E7F8;
  --brand-200: #ECCAF2;
  --brand-300: #e5acf0;
  --brand-400: #D270E5;
  --brand-500: #C341DD;
  --brand-600: #B425CF;
  --brand-700: #961FAD;
  --brand-800: #78198A;
  --brand-900: #581664;
  --brand-950: #370E3F;
  --brand: #e5acf0;
  --brand-ink: #000000;
  --brand-surface: #F9F4FA;
  --brand-border: #E5C0ED;
  --brand-hover: #DC8EEB;
  --brand-pressed: #D270E5;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221424;
    --brand-ink: #EAD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF3FB',
        100: '#F5E7F8',
        200: '#ECCAF2',
        300: '#e5acf0',
        400: '#D270E5',
        500: '#C341DD',
        600: '#B425CF',
        700: '#961FAD',
        800: '#78198A',
        900: '#581664',
        950: '#370E3F',
        DEFAULT: '#e5acf0',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF3FB,
  '100': #F5E7F8,
  '200': #ECCAF2,
  '300': #e5acf0,
  '400': #D270E5,
  '500': #C341DD,
  '600': #B425CF,
  '700': #961FAD,
  '800': #78198A,
  '900': #581664,
  '950': #370E3F,
);
$brand-base: #e5acf0;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF3FB", "$type": "color" },
      "100": { "$value": "#F5E7F8", "$type": "color" },
      "200": { "$value": "#ECCAF2", "$type": "color" },
      "300": { "$value": "#e5acf0", "$type": "color" },
      "400": { "$value": "#D270E5", "$type": "color" },
      "500": { "$value": "#C341DD", "$type": "color" },
      "600": { "$value": "#B425CF", "$type": "color" },
      "700": { "$value": "#961FAD", "$type": "color" },
      "800": { "$value": "#78198A", "$type": "color" },
      "900": { "$value": "#581664", "$type": "color" },
      "950": { "$value": "#370E3F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e5acf0 · 11.49:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.83:1
AA fail · AA large fail · AAA fail
Aa
Black text · 11.49:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e5acf0 as text scores 1.83:1 on white and 11.49:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5E146C at 6.41:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#BE2FD9 · 4.57:1
AA on white−29% L
#BE2FD9
The quick fox
#911EA8 · 7.11:1
AAA on white−42% L
#911EA8
The quick fox
#e5acf0 · 11.49:1
AA on blackalready passes
#e5acf0
The quick fox
#e5acf0 · 11.49:1
AAA on blackalready passes
#e5acf0

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #D16BE4 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#e5acf0 on white: 1.83:1
AA ✗ fail · AA-large · AAA
Aa
#e5acf0 on black: 11.49:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #e5acf0 as text on that neutral, and that neutral as text on #e5acf0.

NeutralRatioBoth directions
White1.83:1AaAa
Slate 501.75:1AaAa
Slate 1001.67:1AaAa
Slate 2001.48:1AaAa
Slate 3001.23:1AaAa
Slate 4001.40:1AaAa
Slate 5002.60:1AaAa
Slate 6004.15:1AaAa
Slate 7005.67:1AaAa
Slate 8008.00:1AaAa
Slate 9009.77:1AaAa
Black11.49:1AaAa
Colour vision deficiency
true color
protanopia · #A5BCF3
deuteranopia · #B2C2EE
tritanopia · #E7B3C4

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e5acf0 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF3FB
#F5E7F8
#ECCAF2
#e5acf0
#D270E5
#C341DD
#B425CF
#961FAD
#78198A
#581664
#370E3F
Base = 300Lightest = 50 · #FAF3FBDarkest = 950 · #370E3FText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.028 320.9);
  --brand-100: oklch(0.94 0.045 320.9);
  --brand-200: oklch(0.88 0.067 320.9);
  --brand-300: oklch(0.80 0.087 320.9);
  --brand-400: oklch(0.72 0.102 320.9);
  --brand-500: oklch(0.64 0.111 320.9);
  --brand-600: oklch(0.56 0.111 320.9);
  --brand-700: oklch(0.48 0.105 320.9);
  --brand-800: oklch(0.40 0.094 320.9);
  --brand-900: oklch(0.32 0.078 320.9);
  --brand-950: oklch(0.24 0.061 320.9);
}

Colors that work with #e5acf0

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F4FA
Tinted page background
Border#E5C0ED
Hairlines and dividers
Muted text#8E4B9B
Captions on the surface
Accent#5AB11B
Second voice, not a rival
Dark variant#5E146C
Hover, pressed, headers
Light variant#F8E9FB
Selected rows, tints
Dark surface#221424
Dark-mode background
Hover#DC8EEB
One step down in lightness
Pressed#D270E5
Two steps down
Disabled#F6F3F7
Chroma pulled out
Focus ring#EDB9F7
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #e5acf0

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5E146C
Safe as a 1px border on white
No — use #D16BE4

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight19/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#B7F0AC
Analogous left#C3ACF0
Analogous right#F0ACD9
Split-complement 1#D9F0AC
Split-complement 2#ACF0C3
Triadic 1#F0E5AC
Triadic 2#ACF0E5
Tetradic#F0C3AC
On the wheel
Base+30°−30°+120°+240°+180°290°

#e5acf0 sits at 290°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red89.8%
Green67.5%
Blue94.1%
R · 0–255
229
0xe5
G · 0–255
172
0xac
B · 0–255
240
0xf0

CMYK percentages

Cyan4.6%
Magenta28.3%
Yellow0.0%
Key (black)5.9%

Total ink coverage is 39%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#e5acf0 text on a black background

contrast 11.49:1

Card sample

#e5acf0 text on a white background

contrast 1.83:1

Card sample

#e5acf0 on grey

1.67:1

#e5acf0 on its own surface

1.68:1

#e5acf0 on its dark surface

9.63:1

CSS3 live lab

Text font color

The quick brown fox

color: #e5acf0;
Background color
Panel with #e5acf0 background
background-color: #e5acf0;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e5acf0;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(229, 172, 240, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(229, 172, 240, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e5acf0;
background: linear-gradient(135deg, #e5acf0, #F0ACCE);
Gradient text

Gradient headline

background: linear-gradient(90deg, #e5acf0, #F0ACBD);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #e5acf0;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #e5acf0;
caret-color: #e5acf0;
Left rule
Pull quote or callout
border-left: 4px solid #e5acf0;
Ring + tint
Selected chip
background: #F8E9FB;
box-shadow: inset 0 0 0 2px #e5acf0;
Conic badge
68%
background: conic-gradient(#e5acf0 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #e5acf0 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(229, 172, 240, 0.5)
rgb(229 172 240 / 50%)
#e5acf080
hsl(290 69% 81% / 50%)
color-mix(in srgb, #e5acf0 50%, transparent)
Alpha8-digit hexFlat on white
10%#e5acf01a#FCF7FE
20%#e5acf033#FAEEFC
40%#e5acf066#F5DEF9
60%#e5acf099#EFCDF6
80%#e5acf0cc#EABDF3

Gradients from #e5acf0

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F5E0F9, #e5acf0 45%, #5E146C);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #e5acf0, #EB92B7);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #e5acf0, #B7F0AC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FBF2FD 0%, #e5acf0 45%, #5E146C 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E0D7F8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F5C6E1 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5E146C 0%, transparent 65%), #e5acf0;

Monochromatic scale

Palettes built from #e5acf0

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e5acf0 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 11.49:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#e5acf0, answered

What color is #e5acf0?

#e5acf0 is a light vivid magenta / pink, closest to Plum (ΔE2000 3.7). It sits at 290° on the hue wheel with 69% saturation and 81% lightness, which reads as neutral.

What is the RGB value of #e5acf0?

rgb(229, 172, 240) — 229 red, 172 green and 240 blue out of 255, or 89.8% / 67.5% / 94.1% by channel.

What is #e5acf0 in HSL and HSV?

hsl(290, 69%, 81%) and hsv(290, 28%, 94%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #e5acf0 a light or a dark color?

It is a light color. Relative luminance is 0.5245 and perceived brightness is 78%, so black text on it reaches 11.49:1.

Should I use black or white text on #e5acf0?

Black. It scores 11.49:1 against #e5acf0, versus 1.83:1 for white — AAA at any size.

Is #e5acf0 accessible on a white background?

#e5acf0 on white scores 1.83:1, which fails WCAG AA at every size. Darken it to #BE2FD9 to reach 4.5:1, or #911EA8 for 7:1.

What is the complementary color of #e5acf0?

#B7F0AC sits directly opposite on the wheel. Softer options are the split-complements #D9F0AC and #ACF0C3, which give the same contrast with far less vibration.

What colors go well with #e5acf0?

For interface work: #F9F4FA as the surface, #E5C0ED for borders, #8E4B9B for secondary text, #5AB11B as an accent and #5E146C for hover and pressed states. For a palette, the analogous pair #C3ACF0 and #F0ACD9 stays calm, while #B7F0AC is the loudest partner.

What is #e5acf0 in CMYK for printing?

cmyk(5%, 28%, 0%, 6%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e5acf0 warm or cool?

Neutral — it scores 55 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F0ACE2; nudged cooler, #CCABF1.

Which Tailwind color is closest to #e5acf0?

The fuchsia family — its 500 step is #d946ef, ΔE2000 20.9 away. That is a visible difference, so define #e5acf0 as a custom token rather than reaching for the built-in.

How do I use #e5acf0 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#e5acf0] or text-[#e5acf0], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #e5acf0 with 50% opacity?

rgba(229, 172, 240, 0.5), or #e5acf080 in eight-digit hex. Over white that composites to #F2D6F8; over black, #735678.

Is #e5acf0 a web-safe color?

No. The nearest web-safe colour is #CC99FF, ΔE2000 8.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #e5acf0 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #e5acf0?

The safest is same-hue elevation: linear-gradient(135deg, #F5E0F9, #e5acf0 45%, #5E146C). For more colour, a short hue run to #EB92B7 keeps it rich without turning muddy.

Work with #e5acf0 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #e5acf0 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.