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magenta / pink · warm

#e79ace

a light, vivid magenta / pink · warm · closest name: Plum

Token name suggestion: Drift Ruby

RGB
231, 154, 206
HSL
320°, 62%, 76%
CMYK
0, 33, 11, 9
Luminance
0.4456

#e79ace is a light vivid magenta / pink, 320° on the wheel and 39/100 on the cool side. Put black text on it (9.91:1). As text it scores 2.12:1 on white — use #CF339C instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(320 62% 76%)rgb(231 154 206)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #e79ace is made of, how bright it looks, and which way it leans.

Hex
#e79ace
Hue
320°
magenta / pink
Saturation
62%
vivid
Lightness
76%
light
Brightness
91%
HSV value
Perceived
73%
weighted brightness
Luminance
0.4456
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.91:1
Closest name
Plum
ΔE2000 4.6
Chroma
39.3
LCH, 0–130ish
OKLCH L
0.778
perceptual lightness
Tailwind
pink
500 · ΔE 16.9
Web-safe
#FF99CC
nearest of 216
Where it sits
Hue320° of 360°
Saturation62%
Lightness76%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #e79ace.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red38%
Green52%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#e79ace
HEX (8-digit)#e79aceff
RGBrgb(231, 154, 206)
RGBArgba(231, 154, 206, 1)
HSLhsl(320, 62%, 76%)
HSV / HSBhsv(319, 33%, 91%)
HWBhwb(320 60% 9%)
CMYKcmyk(0%, 33%, 11%, 9%)
LABlab(72.6 36.4 -14.8)
LCHlch(72.6 39.3 337.8)
OKLCHoklch(0.778 0.113 339.6)
XYZ (D65)xyz(55.65, 44.56, 64.05)
Decimal15178446
Display P3color(display-p3 0.906 0.604 0.808)
Web-safe#FF99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #e79ace;
background-color: #e79ace;
/* CSS custom property */
--brand: #e79ace;
/* Tailwind (arbitrary) */
class="text-[#e79ace] bg-[#e79ace]"
/* SCSS */
$brand: #e79ace;
/* SwiftUI */
Color(red: 0.906, green: 0.604, blue: 0.808)
/* UIKit */
UIColor(red: 0.906, green: 0.604, blue: 0.808, alpha: 1)
/* Android XML */
<color name="brand">#E79ACE</color>
/* Android Compose */
Color(0xFFE79ACE)
/* Flutter */
Color(0xFFE79ACE)
/* Python / OpenCV (BGR) */
(206, 154, 231)
/* Python / PIL (RGB) */
(231, 154, 206)
/* Java AWT */
new Color(231, 154, 206)
/* .NET */
Color.FromArgb(255, 231, 154, 206)
/* OpenGL / Unity (0–1) */
(0.9059f, 0.6039f, 0.8078f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{231,154,206}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #e79ace 85%, white);
border-color: color-mix(in oklab, #e79ace 40%, transparent);
/* theme-aware in one line */
color: light-dark(#67184D, #EED3E5);
/* relative colour syntax */
--hover: hsl(from #e79ace h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF4F9;
  --brand-100: #F7E8F2;
  --brand-200: #F0CCE4;
  --brand-300: #e79ace;
  --brand-400: #DF77BD;
  --brand-500: #D44AA7;
  --brand-600: #C62F95;
  --brand-700: #A5277C;
  --brand-800: #841F63;
  --brand-900: #601B49;
  --brand-950: #3C112E;
  --brand: #e79ace;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DE;
  --brand-hover: #E07DC0;
  --brand-pressed: #D960B2;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4F9',
        100: '#F7E8F2',
        200: '#F0CCE4',
        300: '#e79ace',
        400: '#DF77BD',
        500: '#D44AA7',
        600: '#C62F95',
        700: '#A5277C',
        800: '#841F63',
        900: '#601B49',
        950: '#3C112E',
        DEFAULT: '#e79ace',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF4F9,
  '100': #F7E8F2,
  '200': #F0CCE4,
  '300': #e79ace,
  '400': #DF77BD,
  '500': #D44AA7,
  '600': #C62F95,
  '700': #A5277C,
  '800': #841F63,
  '900': #601B49,
  '950': #3C112E,
);
$brand-base: #e79ace;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4F9", "$type": "color" },
      "100": { "$value": "#F7E8F2", "$type": "color" },
      "200": { "$value": "#F0CCE4", "$type": "color" },
      "300": { "$value": "#e79ace", "$type": "color" },
      "400": { "$value": "#DF77BD", "$type": "color" },
      "500": { "$value": "#D44AA7", "$type": "color" },
      "600": { "$value": "#C62F95", "$type": "color" },
      "700": { "$value": "#A5277C", "$type": "color" },
      "800": { "$value": "#841F63", "$type": "color" },
      "900": { "$value": "#601B49", "$type": "color" },
      "950": { "$value": "#3C112E", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e79ace · 9.91:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.12:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.91:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e79ace as text scores 2.12:1 on white and 9.91:1 on black.
Best tinted ink on it, if plain black or white feels flat: #67184D at 5.46:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CF339C · 4.56:1
AA on white−25% L
#CF339C
The quick fox
#9B2574 · 7.22:1
AAA on white−38% L
#9B2574
The quick fox
#e79ace · 9.91:1
AA on blackalready passes
#e79ace
The quick fox
#e79ace · 9.91:1
AAA on blackalready passes
#e79ace

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DC6DB8 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#e79ace on white: 2.12:1
AA ✗ fail · AA-large · AAA
Aa
#e79ace on black: 9.91:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #e79ace as text on that neutral, and that neutral as text on #e79ace.

NeutralRatioBoth directions
White2.12:1AaAa
Slate 502.03:1AaAa
Slate 1001.93:1AaAa
Slate 2001.72:1AaAa
Slate 3001.43:1AaAa
Slate 4001.21:1AaAa
Slate 5002.25:1AaAa
Slate 6003.58:1AaAa
Slate 7004.89:1AaAa
Slate 8006.90:1AaAa
Slate 9008.43:1AaAa
Black9.91:1AaAa
Colour vision deficiency
true color
protanopia · #9DABD0
deuteranopia · #AFB6CC
tritanopia · #F09BAC

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e79ace is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F9
#F7E8F2
#F0CCE4
#e79ace
#DF77BD
#D44AA7
#C62F95
#A5277C
#841F63
#601B49
#3C112E
Base = 300Lightest = 50 · #FBF4F9Darkest = 950 · #3C112EText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.028 339.6);
  --brand-100: oklch(0.94 0.045 339.6);
  --brand-200: oklch(0.88 0.068 339.6);
  --brand-300: oklch(0.80 0.088 339.6);
  --brand-400: oklch(0.72 0.104 339.6);
  --brand-500: oklch(0.64 0.113 339.6);
  --brand-600: oklch(0.56 0.113 339.6);
  --brand-700: oklch(0.48 0.106 339.6);
  --brand-800: oklch(0.40 0.095 339.6);
  --brand-900: oklch(0.32 0.079 339.6);
  --brand-950: oklch(0.24 0.062 339.6);
}

Colors that work with #e79ace

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DE
Hairlines and dividers
Muted text#9B4B81
Captions on the surface
Accent#23A92C
Second voice, not a rival
Dark variant#67184D
Hover, pressed, headers
Light variant#FAEAF5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#E07DC0
One step down in lightness
Pressed#D960B2
Two steps down
Disabled#F7F3F6
Chroma pulled out
Focus ring#F0A5D8
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #e79ace

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #67184D
Safe as a 1px border on white
No — use #DC6DB8

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight25/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9AE7B3
Analogous left#DA9AE7
Analogous right#E79AA8
Split-complement 1#A8E79A
Split-complement 2#9AE7DA
Triadic 1#CEE79A
Triadic 2#9ACEE7
Tetradic#E7DA9A
On the wheel
Base+30°−30°+120°+240°+180°320°

#e79ace sits at 320°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red90.6%
Green60.4%
Blue80.8%
R · 0–255
231
0xe7
G · 0–255
154
0x9a
B · 0–255
206
0xce

CMYK percentages

Cyan0.0%
Magenta33.3%
Yellow10.8%
Key (black)9.4%

Total ink coverage is 53%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#e79ace text on a black background

contrast 9.91:1

Card sample

#e79ace text on a white background

contrast 2.12:1

Card sample

#e79ace on grey

1.93:1

#e79ace on its own surface

1.95:1

#e79ace on its dark surface

8.29:1

CSS3 live lab

Text font color

The quick brown fox

color: #e79ace;
Background color
Panel with #e79ace background
background-color: #e79ace;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e79ace;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(231, 154, 206, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 154, 206, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e79ace;
background: linear-gradient(135deg, #e79ace, #E79A9B);
Gradient text

Gradient headline

background: linear-gradient(90deg, #e79ace, #E7AD9A);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #e79ace;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #e79ace;
caret-color: #e79ace;
Left rule
Pull quote or callout
border-left: 4px solid #e79ace;
Ring + tint
Selected chip
background: #FAEAF5;
box-shadow: inset 0 0 0 2px #e79ace;
Conic badge
68%
background: conic-gradient(#e79ace 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #e79ace over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(231, 154, 206, 0.5)
rgb(231 154 206 / 50%)
#e79ace80
hsl(320 62% 76% / 50%)
color-mix(in srgb, #e79ace 50%, transparent)
Alpha8-digit hexFlat on white
10%#e79ace1a#FDF5FA
20%#e79ace33#FAEBF5
40%#e79ace66#F5D7EB
60%#e79ace99#F1C2E2
80%#e79acecc#ECAED8

Gradients from #e79ace

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F3CBE6, #e79ace 45%, #67184D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #e79ace, #E18981);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #e79ace, #9AE7B3);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F9E4F2 0%, #e79ace 45%, #67184D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E5C3F1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EDB3B8 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #67184D 0%, transparent 65%), #e79ace;

Monochromatic scale

Palettes built from #e79ace

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e79ace in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.91:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#e79ace, answered

What color is #e79ace?

#e79ace is a light vivid magenta / pink, closest to Plum (ΔE2000 4.6). It sits at 320° on the hue wheel with 62% saturation and 76% lightness, which reads as warm.

What is the RGB value of #e79ace?

rgb(231, 154, 206) — 231 red, 154 green and 206 blue out of 255, or 90.6% / 60.4% / 80.8% by channel.

What is #e79ace in HSL and HSV?

hsl(320, 62%, 76%) and hsv(319, 33%, 91%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #e79ace a light or a dark color?

It is a mid-tone. Relative luminance is 0.4456 and perceived brightness is 73%, so black text on it reaches 9.91:1.

Should I use black or white text on #e79ace?

Black. It scores 9.91:1 against #e79ace, versus 2.12:1 for white — AAA at any size.

Is #e79ace accessible on a white background?

#e79ace on white scores 2.12:1, which fails WCAG AA at every size. Darken it to #CF339C to reach 4.5:1, or #9B2574 for 7:1.

What is the complementary color of #e79ace?

#9AE7B3 sits directly opposite on the wheel. Softer options are the split-complements #A8E79A and #9AE7DA, which give the same contrast with far less vibration.

What colors go well with #e79ace?

For interface work: #FAF4F8 as the surface, #EDC0DE for borders, #9B4B81 for secondary text, #23A92C as an accent and #67184D for hover and pressed states. For a palette, the analogous pair #DA9AE7 and #E79AA8 stays calm, while #9AE7B3 is the loudest partner.

What is #e79ace in CMYK for printing?

cmyk(0%, 33%, 11%, 9%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e79ace warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E79AB2; nudged cooler, #E599E8.

Which Tailwind color is closest to #e79ace?

The pink family — its 500 step is #ec4899, ΔE2000 16.9 away. That is a visible difference, so define #e79ace as a custom token rather than reaching for the built-in.

How do I use #e79ace in Tailwind CSS?

Inline it as an arbitrary value with bg-[#e79ace] or text-[#e79ace], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #e79ace with 50% opacity?

rgba(231, 154, 206, 0.5), or #e79ace80 in eight-digit hex. Over white that composites to #F3CDE7; over black, #744D67.

Is #e79ace a web-safe color?

No. The nearest web-safe colour is #FF99CC, ΔE2000 4.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #e79ace mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #e79ace?

The safest is same-hue elevation: linear-gradient(135deg, #F3CBE6, #e79ace 45%, #67184D). For more colour, a short hue run to #E18981 keeps it rich without turning muddy.

Work with #e79ace in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #e79ace at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.