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magenta / pink · warm

#e88dbb

a light, vivid magenta / pink · warm · closest name: Hot Pink

Token name suggestion: Meadow Blossom

RGB
232, 141, 187
HSL
330°, 66%, 73%
CMYK
0, 39, 19, 9
Luminance
0.3979

#e88dbb is a light vivid magenta / pink, 330° on the wheel and 33/100 on the cool side. Put black text on it (8.96:1). As text it scores 2.34:1 on white — use #D53083 instead. Nearest name is Hot Pink, nearest Tailwind family is pink.

hsl(330 66% 73%)rgb(232 141 187)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #e88dbb is made of, how bright it looks, and which way it leans.

Hex
#e88dbb
Hue
330°
magenta / pink
Saturation
66%
vivid
Lightness
73%
light
Brightness
91%
HSV value
Perceived
70%
weighted brightness
Luminance
0.3979
WCAG relative
Temperature
Warm
33/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
8.96:1
Closest name
Hot Pink
ΔE2000 7.7
Chroma
41.6
LCH, 0–130ish
OKLCH L
0.751
perceptual lightness
Tailwind
pink
500 · ΔE 13.4
Web-safe
#FF99CC
nearest of 216
Where it sits
Hue330° of 360°
Saturation66%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #e88dbb.

Temperature
Warm ← → Cool33% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red43%
Green48%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#e88dbb
HEX (8-digit)#e88dbbff
RGBrgb(232, 141, 187)
RGBArgba(232, 141, 187, 1)
HSLhsl(330, 66%, 73%)
HSV / HSBhsv(330, 39%, 91%)
HWBhwb(330 55% 9%)
CMYKcmyk(0%, 39%, 19%, 9%)
LABlab(69.3 40.6 -9.2)
LCHlch(69.3 41.6 347.3)
OKLCHoklch(0.751 0.123 348.8)
XYZ (D65)xyz(51.77, 39.80, 51.96)
Decimal15240635
Display P3color(display-p3 0.910 0.553 0.733)
Web-safe#FF99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #e88dbb;
background-color: #e88dbb;
/* CSS custom property */
--brand: #e88dbb;
/* Tailwind (arbitrary) */
class="text-[#e88dbb] bg-[#e88dbb]"
/* SCSS */
$brand: #e88dbb;
/* SwiftUI */
Color(red: 0.910, green: 0.553, blue: 0.733)
/* UIKit */
UIColor(red: 0.910, green: 0.553, blue: 0.733, alpha: 1)
/* Android XML */
<color name="brand">#E88DBB</color>
/* Android Compose */
Color(0xFFE88DBB)
/* Flutter */
Color(0xFFE88DBB)
/* Python / OpenCV (BGR) */
(187, 141, 232)
/* Python / PIL (RGB) */
(232, 141, 187)
/* Java AWT */
new Color(232, 141, 187)
/* .NET */
Color.FromArgb(255, 232, 141, 187)
/* OpenGL / Unity (0–1) */
(0.9098f, 0.5529f, 0.7333f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{232,141,187}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #e88dbb 85%, white);
border-color: color-mix(in oklab, #e88dbb 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6A1540, #EED3E1);
/* relative colour syntax */
--hover: hsl(from #e88dbb h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF3F7;
  --brand-100: #F8E8F0;
  --brand-200: #F1CADE;
  --brand-300: #e88dbb;
  --brand-400: #E373AB;
  --brand-500: #D94490;
  --brand-600: #CC297B;
  --brand-700: #AA2267;
  --brand-800: #881B52;
  --brand-900: #63183E;
  --brand-950: #3E0F26;
  --brand: #e88dbb;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #EDC0D6;
  --brand-hover: #E26FA9;
  --brand-pressed: #DC5197;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141C;
    --brand-ink: #EED3E1;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF3F7',
        100: '#F8E8F0',
        200: '#F1CADE',
        300: '#e88dbb',
        400: '#E373AB',
        500: '#D94490',
        600: '#CC297B',
        700: '#AA2267',
        800: '#881B52',
        900: '#63183E',
        950: '#3E0F26',
        DEFAULT: '#e88dbb',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF3F7,
  '100': #F8E8F0,
  '200': #F1CADE,
  '300': #e88dbb,
  '400': #E373AB,
  '500': #D94490,
  '600': #CC297B,
  '700': #AA2267,
  '800': #881B52,
  '900': #63183E,
  '950': #3E0F26,
);
$brand-base: #e88dbb;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF3F7", "$type": "color" },
      "100": { "$value": "#F8E8F0", "$type": "color" },
      "200": { "$value": "#F1CADE", "$type": "color" },
      "300": { "$value": "#e88dbb", "$type": "color" },
      "400": { "$value": "#E373AB", "$type": "color" },
      "500": { "$value": "#D94490", "$type": "color" },
      "600": { "$value": "#CC297B", "$type": "color" },
      "700": { "$value": "#AA2267", "$type": "color" },
      "800": { "$value": "#881B52", "$type": "color" },
      "900": { "$value": "#63183E", "$type": "color" },
      "950": { "$value": "#3E0F26", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e88dbb · 8.96:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.34:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.96:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e88dbb as text scores 2.34:1 on white and 8.96:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6A1540 at 4.99:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D53083 · 4.59:1
AA on white−22% L
#D53083
The quick fox
#A22162 · 7.17:1
AAA on white−35% L
#A22162
The quick fox
#e88dbb · 8.96:1
AA on blackalready passes
#e88dbb
The quick fox
#e88dbb · 8.96:1
AAA on blackalready passes
#e88dbb

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E16BA7 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#e88dbb on white: 2.34:1
AA ✗ fail · AA-large · AAA
Aa
#e88dbb on black: 8.96:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #e88dbb as text on that neutral, and that neutral as text on #e88dbb.

NeutralRatioBoth directions
White2.34:1AaAa
Slate 502.24:1AaAa
Slate 1002.14:1AaAa
Slate 2001.90:1AaAa
Slate 3001.58:1AaAa
Slate 4001.09:1AaAa
Slate 5002.03:1AaAa
Slate 6003.23:1AaAa
Slate 7004.42:1AaAa
Slate 8006.24:1AaAa
Slate 9007.62:1AaAa
Black8.96:1AaAa
Colour vision deficiency
true color
protanopia · #95A0BD
deuteranopia · #ACAFB9
tritanopia · #F48B9D

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e88dbb is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3F7
#F8E8F0
#F1CADE
#e88dbb
#E373AB
#D94490
#CC297B
#AA2267
#881B52
#63183E
#3E0F26
Base = 300Lightest = 50 · #FBF3F7Darkest = 950 · #3E0F26Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.031 348.8);
  --brand-100: oklch(0.94 0.049 348.8);
  --brand-200: oklch(0.88 0.074 348.8);
  --brand-300: oklch(0.80 0.096 348.8);
  --brand-400: oklch(0.72 0.113 348.8);
  --brand-500: oklch(0.64 0.123 348.8);
  --brand-600: oklch(0.56 0.123 348.8);
  --brand-700: oklch(0.48 0.116 348.8);
  --brand-800: oklch(0.40 0.103 348.8);
  --brand-900: oklch(0.32 0.086 348.8);
  --brand-950: oklch(0.24 0.068 348.8);
}

Colors that work with #e88dbb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D6
Hairlines and dividers
Muted text#9B4B73
Captions on the surface
Accent#1EAE41
Second voice, not a rival
Dark variant#6A1540
Hover, pressed, headers
Light variant#FBEAF2
Selected rows, tints
Dark surface#24141C
Dark-mode background
Hover#E26FA9
One step down in lightness
Pressed#DC5197
Two steps down
Disabled#F5F0F3
Chroma pulled out
Focus ring#F198C5
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #e88dbb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6A1540
Safe as a 1px border on white
No — use #E16BA7

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight27/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#8DE8BA
Analogous left#E78DE8
Analogous right#E88D8D
Split-complement 1#8DE88D
Split-complement 2#8DE8E7
Triadic 1#BBE88D
Triadic 2#8DBBE8
Tetradic#E8E78D
On the wheel
Base+30°−30°+120°+240°+180°330°

#e88dbb sits at 330°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red91.0%
Green55.3%
Blue73.3%
R · 0–255
232
0xe8
G · 0–255
141
0x8d
B · 0–255
187
0xbb

CMYK percentages

Cyan0.0%
Magenta39.2%
Yellow19.4%
Key (black)9.0%

Total ink coverage is 68%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#e88dbb text on a black background

contrast 8.96:1

Card sample

#e88dbb text on a white background

contrast 2.34:1

Card sample

#e88dbb on grey

2.14:1

#e88dbb on its own surface

2.16:1

#e88dbb on its dark surface

7.52:1

CSS3 live lab

Text font color

The quick brown fox

color: #e88dbb;
Background color
Panel with #e88dbb background
background-color: #e88dbb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e88dbb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(232, 141, 187, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(232, 141, 187, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e88dbb;
background: linear-gradient(135deg, #e88dbb, #E89C8D);
Gradient text

Gradient headline

background: linear-gradient(90deg, #e88dbb, #E8B28D);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #e88dbb;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #e88dbb;
caret-color: #e88dbb;
Left rule
Pull quote or callout
border-left: 4px solid #e88dbb;
Ring + tint
Selected chip
background: #FBEAF2;
box-shadow: inset 0 0 0 2px #e88dbb;
Conic badge
68%
background: conic-gradient(#e88dbb 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #e88dbb over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(232, 141, 187, 0.5)
rgb(232 141 187 / 50%)
#e88dbb80
hsl(330 66% 73% / 50%)
color-mix(in srgb, #e88dbb 50%, transparent)
Alpha8-digit hexFlat on white
10%#e88dbb1a#FDF4F8
20%#e88dbb33#FAE8F1
40%#e88dbb66#F6D1E4
60%#e88dbb99#F1BBD6
80%#e88dbbcc#EDA4C9

Gradients from #e88dbb

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F2C0D9, #e88dbb 45%, #6A1540);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #e88dbb, #E38F73);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #e88dbb, #8DE8BA);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F7D9E8 0%, #e88dbb 45%, #6A1540 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #EBB7F1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EDACA6 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6A1540 0%, transparent 65%), #e88dbb;

Monochromatic scale

Palettes built from #e88dbb

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e88dbb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.96:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#e88dbb, answered

What color is #e88dbb?

#e88dbb is a light vivid magenta / pink, closest to Hot Pink (ΔE2000 7.7). It sits at 330° on the hue wheel with 66% saturation and 73% lightness, which reads as warm.

What is the RGB value of #e88dbb?

rgb(232, 141, 187) — 232 red, 141 green and 187 blue out of 255, or 91% / 55.3% / 73.3% by channel.

What is #e88dbb in HSL and HSV?

hsl(330, 66%, 73%) and hsv(330, 39%, 91%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #e88dbb a light or a dark color?

It is a mid-tone. Relative luminance is 0.3979 and perceived brightness is 70%, so black text on it reaches 8.96:1.

Should I use black or white text on #e88dbb?

Black. It scores 8.96:1 against #e88dbb, versus 2.34:1 for white — AAA at any size.

Is #e88dbb accessible on a white background?

#e88dbb on white scores 2.34:1, which fails WCAG AA at every size. Darken it to #D53083 to reach 4.5:1, or #A22162 for 7:1.

What is the complementary color of #e88dbb?

#8DE8BA sits directly opposite on the wheel. Softer options are the split-complements #8DE88D and #8DE8E7, which give the same contrast with far less vibration.

What colors go well with #e88dbb?

For interface work: #FAF4F7 as the surface, #EDC0D6 for borders, #9B4B73 for secondary text, #1EAE41 as an accent and #6A1540 for hover and pressed states. For a palette, the analogous pair #E78DE8 and #E88D8D stays calm, while #8DE8BA is the loudest partner.

What is #e88dbb in CMYK for printing?

cmyk(0%, 39%, 19%, 9%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e88dbb warm or cool?

Warm — it scores 33 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E88D99; nudged cooler, #E98BDD.

Which Tailwind color is closest to #e88dbb?

The pink family — its 500 step is #ec4899, ΔE2000 13.4 away. That is a visible difference, so define #e88dbb as a custom token rather than reaching for the built-in.

How do I use #e88dbb in Tailwind CSS?

Inline it as an arbitrary value with bg-[#e88dbb] or text-[#e88dbb], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #e88dbb with 50% opacity?

rgba(232, 141, 187, 0.5), or #e88dbb80 in eight-digit hex. Over white that composites to #F4C6DD; over black, #74475E.

Is #e88dbb a web-safe color?

No. The nearest web-safe colour is #FF99CC, ΔE2000 4.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #e88dbb mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #e88dbb?

The safest is same-hue elevation: linear-gradient(135deg, #F2C0D9, #e88dbb 45%, #6A1540). For more colour, a short hue run to #E38F73 keeps it rich without turning muddy.

Work with #e88dbb in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #e88dbb at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.