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magenta / pink · warm

#eb5aba

a balanced, electric magenta / pink · warm · closest name: Hot Pink

Token name suggestion: Signal Ruby

RGB
235, 90, 186
HSL
320°, 78%, 64%
CMYK
0, 62, 21, 8
Luminance
0.2852

#eb5aba is a balanced electric magenta / pink, 320° on the wheel and 39/100 on the cool side. Put black text on it (6.70:1). As text it scores 3.13:1 on white — large text only. Nearest name is Hot Pink, nearest Tailwind family is pink.

hsl(320 78% 64%)rgb(235 90 186)Base step 400AA inkWarm

At a glance

Every number on this page in one read: what #eb5aba is made of, how bright it looks, and which way it leans.

Hex
#eb5aba
Hue
320°
magenta / pink
Saturation
78%
electric
Lightness
64%
balanced
Brightness
92%
HSV value
Perceived
62%
weighted brightness
Luminance
0.2852
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
6.70:1
Closest name
Hot Pink
ΔE2000 6.3
Chroma
69.3
LCH, 0–130ish
OKLCH L
0.685
perceptual lightness
Tailwind
pink
500 · ΔE 6.5
Web-safe
#FF66CC
nearest of 216
Where it sits
Hue320° of 360°
Saturation78%
Lightness64%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb5aba.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red62%
Green26%
Blue12%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb5aba
HEX (8-digit)#eb5abaff
RGBrgb(235, 90, 186)
RGBArgba(235, 90, 186, 1)
HSLhsl(320, 78%, 64%)
HSV / HSBhsv(320, 62%, 92%)
HWBhwb(320 35% 8%)
CMYKcmyk(0%, 62%, 21%, 8%)
LABlab(60.4 65.6 -22.1)
LCHlch(60.4 69.3 341.4)
OKLCHoklch(0.685 0.205 343.3)
XYZ (D65)xyz(46.78, 28.52, 49.49)
Decimal15424186
Display P3color(display-p3 0.922 0.353 0.729)
Web-safe#FF66CC

Copy-ready code

every platformclick to select
/* CSS */
color: #eb5aba;
background-color: #eb5aba;
/* CSS custom property */
--brand: #eb5aba;
/* Tailwind (arbitrary) */
class="text-[#eb5aba] bg-[#eb5aba]"
/* SCSS */
$brand: #eb5aba;
/* SwiftUI */
Color(red: 0.922, green: 0.353, blue: 0.729)
/* UIKit */
UIColor(red: 0.922, green: 0.353, blue: 0.729, alpha: 1)
/* Android XML */
<color name="brand">#EB5ABA</color>
/* Android Compose */
Color(0xFFEB5ABA)
/* Flutter */
Color(0xFFEB5ABA)
/* Python / OpenCV (BGR) */
(186, 90, 235)
/* Python / PIL (RGB) */
(235, 90, 186)
/* Java AWT */
new Color(235, 90, 186)
/* .NET */
Color.FromArgb(255, 235, 90, 186)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.3529f, 0.7294f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,90,186}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb5aba 85%, white);
border-color: color-mix(in oklab, #eb5aba 40%, transparent);
/* theme-aware in one line */
color: light-dark(#720E50, #EED3E5);
/* relative colour syntax */
--hover: hsl(from #eb5aba h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3F9;
  --brand-100: #F9E6F3;
  --brand-200: #F5C7E5;
  --brand-300: #F39BD5;
  --brand-400: #eb5aba;
  --brand-500: #E737AB;
  --brand-600: #DA1A99;
  --brand-700: #B61680;
  --brand-800: #921266;
  --brand-900: #69114B;
  --brand-950: #420B2F;
  --brand: #eb5aba;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DD;
  --brand-hover: #E73AAD;
  --brand-pressed: #E21B9F;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3F9',
        100: '#F9E6F3',
        200: '#F5C7E5',
        300: '#F39BD5',
        400: '#eb5aba',
        500: '#E737AB',
        600: '#DA1A99',
        700: '#B61680',
        800: '#921266',
        900: '#69114B',
        950: '#420B2F',
        DEFAULT: '#eb5aba',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3F9,
  '100': #F9E6F3,
  '200': #F5C7E5,
  '300': #F39BD5,
  '400': #eb5aba,
  '500': #E737AB,
  '600': #DA1A99,
  '700': #B61680,
  '800': #921266,
  '900': #69114B,
  '950': #420B2F,
);
$brand-base: #eb5aba;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3F9", "$type": "color" },
      "100": { "$value": "#F9E6F3", "$type": "color" },
      "200": { "$value": "#F5C7E5", "$type": "color" },
      "300": { "$value": "#F39BD5", "$type": "color" },
      "400": { "$value": "#eb5aba", "$type": "color" },
      "500": { "$value": "#E737AB", "$type": "color" },
      "600": { "$value": "#DA1A99", "$type": "color" },
      "700": { "$value": "#B61680", "$type": "color" },
      "800": { "$value": "#921266", "$type": "color" },
      "900": { "$value": "#69114B", "$type": "color" },
      "950": { "$value": "#420B2F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb5aba · 6.70:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.13:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.70:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #eb5aba as text scores 3.13:1 on white and 6.70:1 on black.
Best tinted ink on it, if plain black or white feels flat: #720E50 at 3.54:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D91A98 · 4.61:1
AA on white−16% L
#D91A98
The quick fox
#A71475 · 7.00:1
AAA on white−27% L
#A71475
The quick fox
#eb5aba · 6.70:1
AA on blackalready passes
#eb5aba
The quick fox
#EC63BE · 7.09:1
AAA on black+2% L
#EC63BE

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EB5ABA is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb5aba on white: 3.13:1
AA ✗ fail · AA-large · AAA
Aa
#eb5aba on black: 6.70:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb5aba as text on that neutral, and that neutral as text on #eb5aba.

NeutralRatioBoth directions
White3.13:1AaAa
Slate 502.99:1AaAa
Slate 1002.86:1AaAa
Slate 2002.54:1AaAa
Slate 3002.11:1AaAa
Slate 4001.22:1AaAa
Slate 5001.52:1AaAa
Slate 6002.42:1AaAa
Slate 7003.31:1AaAa
Slate 8004.67:1AaAa
Slate 9005.70:1AaAa
Black6.70:1AaAa
Colour vision deficiency
true color
protanopia · #6682BD
deuteranopia · #919AB6
tritanopia · #F95A82

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb5aba is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F9
#F9E6F3
#F5C7E5
#F39BD5
#eb5aba
#E737AB
#DA1A99
#B61680
#921266
#69114B
#420B2F
Base = 400Lightest = 50 · #FCF3F9Darkest = 950 · #420B2FText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.051 343.3);
  --brand-100: oklch(0.94 0.082 343.3);
  --brand-200: oklch(0.88 0.123 343.3);
  --brand-300: oklch(0.80 0.160 343.3);
  --brand-400: oklch(0.72 0.189 343.3);
  --brand-500: oklch(0.64 0.205 343.3);
  --brand-600: oklch(0.56 0.205 343.3);
  --brand-700: oklch(0.48 0.193 343.3);
  --brand-800: oklch(0.40 0.172 343.3);
  --brand-900: oklch(0.32 0.144 343.3);
  --brand-950: oklch(0.24 0.113 343.3);
}

Colors that work with #eb5aba

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DD
Hairlines and dividers
Muted text#9B4B80
Captions on the surface
Accent#12BA21
Second voice, not a rival
Dark variant#720E50
Hover, pressed, headers
Light variant#FCE8F5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#E73AAD
One step down in lightness
Pressed#E21B9F
Two steps down
Disabled#E3D3DD
Chroma pulled out
Focus ring#F564C4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb5aba

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #720E50
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight36/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5AEB8B
Analogous left#D45AEB
Analogous right#EB5A71
Split-complement 1#71EB5A
Split-complement 2#5AEBD4
Triadic 1#BAEB5A
Triadic 2#5ABAEB
Tetradic#EBD45A
On the wheel
Base+30°−30°+120°+240°+180°320°

#eb5aba sits at 320°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green35.3%
Blue72.9%
R · 0–255
235
0xeb
G · 0–255
90
0x5a
B · 0–255
186
0xba

CMYK percentages

Cyan0.0%
Magenta61.7%
Yellow20.9%
Key (black)7.8%

Total ink coverage is 90%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb5aba text on a black background

contrast 6.70:1

Card sample

#eb5aba text on a white background

contrast 3.13:1

Card sample

#eb5aba on grey

2.86:1

#eb5aba on its own surface

2.89:1

#eb5aba on its dark surface

5.61:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb5aba;
Background color
Panel with #eb5aba background
background-color: #eb5aba;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb5aba;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 90, 186, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 90, 186, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb5aba;
background: linear-gradient(135deg, #eb5aba, #EB5B5A);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb5aba, #EB7F5A);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb5aba;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb5aba;
caret-color: #eb5aba;
Left rule
Pull quote or callout
border-left: 4px solid #eb5aba;
Ring + tint
Selected chip
background: #FCE8F5;
box-shadow: inset 0 0 0 2px #eb5aba;
Conic badge
68%
background: conic-gradient(#eb5aba 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb5aba over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 90, 186, 0.5)
rgb(235 90 186 / 50%)
#eb5aba80
hsl(320 78% 64% / 50%)
color-mix(in srgb, #eb5aba 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb5aba1a#FDEFF8
20%#eb5aba33#FBDEF1
40%#eb5aba66#F7BDE3
60%#eb5aba99#F39CD6
80%#eb5abacc#EF7BC8

Gradients from #eb5aba

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F290D1, #eb5aba 45%, #720E50);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb5aba, #E84E3F);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb5aba, #5AEB8B);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F5ACDC 0%, #eb5aba 45%, #720E50 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D787F1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EE757F 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #720E50 0%, transparent 65%), #eb5aba;

Monochromatic scale

Palettes built from #eb5aba

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb5aba in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 6.70:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb5aba, answered

What color is #eb5aba?

#eb5aba is a balanced electric magenta / pink, closest to Hot Pink (ΔE2000 6.3). It sits at 320° on the hue wheel with 78% saturation and 64% lightness, which reads as warm.

What is the RGB value of #eb5aba?

rgb(235, 90, 186) — 235 red, 90 green and 186 blue out of 255, or 92.2% / 35.3% / 72.9% by channel.

What is #eb5aba in HSL and HSV?

hsl(320, 78%, 64%) and hsv(320, 62%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb5aba a light or a dark color?

It is a mid-tone. Relative luminance is 0.2852 and perceived brightness is 62%, so black text on it reaches 6.70:1.

Should I use black or white text on #eb5aba?

Black. It scores 6.70:1 against #eb5aba, versus 3.13:1 for white — AA at any size.

Is #eb5aba accessible on a white background?

#eb5aba on white scores 3.13:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #D91A98 to reach 4.5:1, or #A71475 for 7:1.

What is the complementary color of #eb5aba?

#5AEB8B sits directly opposite on the wheel. Softer options are the split-complements #71EB5A and #5AEBD4, which give the same contrast with far less vibration.

What colors go well with #eb5aba?

For interface work: #FAF4F8 as the surface, #EDC0DD for borders, #9B4B80 for secondary text, #12BA21 as an accent and #720E50 for hover and pressed states. For a palette, the analogous pair #D45AEB and #EB5A71 stays calm, while #5AEB8B is the loudest partner.

What is #eb5aba in CMYK for printing?

cmyk(0%, 62%, 21%, 8%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #eb5aba warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB5A85; nudged cooler, #E958ED.

Which Tailwind color is closest to #eb5aba?

The pink family — its 500 step is #ec4899, ΔE2000 6.5 away. That is a visible difference, so define #eb5aba as a custom token rather than reaching for the built-in.

How do I use #eb5aba in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb5aba] or text-[#eb5aba], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb5aba with 50% opacity?

rgba(235, 90, 186, 0.5), or #eb5aba80 in eight-digit hex. Over white that composites to #F5ADDD; over black, #762D5D.

Is #eb5aba a web-safe color?

No. The nearest web-safe colour is #FF66CC, ΔE2000 4.7 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb5aba mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb5aba?

The safest is same-hue elevation: linear-gradient(135deg, #F290D1, #eb5aba 45%, #720E50). For more colour, a short hue run to #E84E3F keeps it rich without turning muddy.

Work with #eb5aba in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb5aba at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.