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red · warm

#eb765a

a balanced, electric red · warm · closest name: Tomato

Token name suggestion: Signal Rust

RGB
235, 118, 90
HSL
12°, 78%, 64%
CMYK
0, 50, 62, 8
Luminance
0.3136

#eb765a is a balanced electric red, 12° on the wheel and 10/100 on the cool side. Put black text on it (7.27:1). As text it scores 2.89:1 on white — use #D43E1A instead. Nearest name is Tomato, nearest Tailwind family is red.

hsl(12 78% 64%)rgb(235 118 90)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #eb765a is made of, how bright it looks, and which way it leans.

Hex
#eb765a
Hue
12°
red
Saturation
78%
electric
Lightness
64%
balanced
Brightness
92%
HSV value
Perceived
63%
weighted brightness
Luminance
0.3136
WCAG relative
Temperature
Warm
10/100 cool
Color family
Red
Tone
Electric
Best ink
Black
7.27:1
Closest name
Tomato
ΔE2000 4.7
Chroma
56.1
LCH, 0–130ish
OKLCH L
0.696
perceptual lightness
Tailwind
red
500 · ΔE 10.4
Web-safe
#FF6666
nearest of 216
Where it sits
Hue12° of 360°
Saturation78%
Lightness64%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb765a.

Temperature
Warm ← → Cool10% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red56%
Green41%
Blue2%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb765a
HEX (8-digit)#eb765aff
RGBrgb(235, 118, 90)
RGBArgba(235, 118, 90, 1)
HSLhsl(12, 78%, 64%)
HSV / HSBhsv(12, 62%, 92%)
HWBhwb(12 35% 8%)
CMYKcmyk(0%, 50%, 62%, 8%)
LABlab(62.8 42.9 36.2)
LCHlch(62.8 56.1 40.2)
OKLCHoklch(0.696 0.151 34.6)
XYZ (D65)xyz(42.59, 31.36, 13.48)
Decimal15431258
Display P3color(display-p3 0.922 0.463 0.353)
Web-safe#FF6666

Copy-ready code

every platformclick to select
/* CSS */
color: #eb765a;
background-color: #eb765a;
/* CSS custom property */
--brand: #eb765a;
/* Tailwind (arbitrary) */
class="text-[#eb765a] bg-[#eb765a]"
/* SCSS */
$brand: #eb765a;
/* SwiftUI */
Color(red: 0.922, green: 0.463, blue: 0.353)
/* UIKit */
UIColor(red: 0.922, green: 0.463, blue: 0.353, alpha: 1)
/* Android XML */
<color name="brand">#EB765A</color>
/* Android Compose */
Color(0xFFEB765A)
/* Flutter */
Color(0xFFEB765A)
/* Python / OpenCV (BGR) */
(90, 118, 235)
/* Python / PIL (RGB) */
(235, 118, 90)
/* Java AWT */
new Color(235, 118, 90)
/* .NET */
Color.FromArgb(255, 235, 118, 90)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.4627f, 0.3529f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,118,90}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb765a 85%, white);
border-color: color-mix(in oklab, #eb765a 40%, transparent);
/* theme-aware in one line */
color: light-dark(#72210E, #EED8D3);
/* relative colour syntax */
--hover: hsl(from #eb765a h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF4F3;
  --brand-100: #F9EAE6;
  --brand-200: #F5D0C7;
  --brand-300: #F3AC9B;
  --brand-400: #eb765a;
  --brand-500: #E75937;
  --brand-600: #DA401A;
  --brand-700: #B63516;
  --brand-800: #922A12;
  --brand-900: #692211;
  --brand-950: #42150B;
  --brand: #eb765a;
  --brand-ink: #000000;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC8C0;
  --brand-hover: #E75B3A;
  --brand-pressed: #E2421B;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241714;
    --brand-ink: #EED8D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF4F3',
        100: '#F9EAE6',
        200: '#F5D0C7',
        300: '#F3AC9B',
        400: '#eb765a',
        500: '#E75937',
        600: '#DA401A',
        700: '#B63516',
        800: '#922A12',
        900: '#692211',
        950: '#42150B',
        DEFAULT: '#eb765a',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF4F3,
  '100': #F9EAE6,
  '200': #F5D0C7,
  '300': #F3AC9B,
  '400': #eb765a,
  '500': #E75937,
  '600': #DA401A,
  '700': #B63516,
  '800': #922A12,
  '900': #692211,
  '950': #42150B,
);
$brand-base: #eb765a;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF4F3", "$type": "color" },
      "100": { "$value": "#F9EAE6", "$type": "color" },
      "200": { "$value": "#F5D0C7", "$type": "color" },
      "300": { "$value": "#F3AC9B", "$type": "color" },
      "400": { "$value": "#eb765a", "$type": "color" },
      "500": { "$value": "#E75937", "$type": "color" },
      "600": { "$value": "#DA401A", "$type": "color" },
      "700": { "$value": "#B63516", "$type": "color" },
      "800": { "$value": "#922A12", "$type": "color" },
      "900": { "$value": "#692211", "$type": "color" },
      "950": { "$value": "#42150B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb765a · 7.27:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.89:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.27:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #eb765a as text scores 2.89:1 on white and 7.27:1 on black.
Best tinted ink on it, if plain black or white feels flat: #72210E at 3.75:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D43E1A · 4.66:1
AA on white−17% L
#D43E1A
The quick fox
#A22F14 · 7.11:1
AAA on white−28% L
#A22F14
The quick fox
#eb765a · 7.27:1
AA on blackalready passes
#eb765a
The quick fox
#eb765a · 7.27:1
AAA on blackalready passes
#eb765a

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EA6E51 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb765a on white: 2.89:1
AA ✗ fail · AA-large · AAA
Aa
#eb765a on black: 7.27:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb765a as text on that neutral, and that neutral as text on #eb765a.

NeutralRatioBoth directions
White2.89:1AaAa
Slate 502.76:1AaAa
Slate 1002.64:1AaAa
Slate 2002.34:1AaAa
Slate 3001.95:1AaAa
Slate 4001.13:1AaAa
Slate 5001.65:1AaAa
Slate 6002.62:1AaAa
Slate 7003.59:1AaAa
Slate 8005.07:1AaAa
Slate 9006.18:1AaAa
Black7.27:1AaAa
Colour vision deficiency
true color
protanopia · #948857
deuteranopia · #B1A258
tritanopia · #FF616F

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb765a is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F3
#F9EAE6
#F5D0C7
#F3AC9B
#eb765a
#E75937
#DA401A
#B63516
#922A12
#692211
#42150B
Base = 400Lightest = 50 · #FCF4F3Darkest = 950 · #42150BText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.038 34.6);
  --brand-100: oklch(0.94 0.060 34.6);
  --brand-200: oklch(0.88 0.091 34.6);
  --brand-300: oklch(0.80 0.118 34.6);
  --brand-400: oklch(0.72 0.139 34.6);
  --brand-500: oklch(0.64 0.151 34.6);
  --brand-600: oklch(0.56 0.151 34.6);
  --brand-700: oklch(0.48 0.142 34.6);
  --brand-800: oklch(0.40 0.127 34.6);
  --brand-900: oklch(0.32 0.106 34.6);
  --brand-950: oklch(0.24 0.083 34.6);
}

Colors that work with #eb765a

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC8C0
Hairlines and dividers
Muted text#9B5A4B
Captions on the surface
Accent#12BAB1
Second voice, not a rival
Dark variant#72210E
Hover, pressed, headers
Light variant#FCECE8
Selected rows, tints
Dark surface#241714
Dark-mode background
Hover#E75B3A
One step down in lightness
Pressed#E2421B
Two steps down
Disabled#E3D6D3
Chroma pulled out
Focus ring#F58064
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb765a

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #72210E
Safe as a 1px border on white
No — use #EA6E51

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight36/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5ACFEB
Analogous left#EB5A86
Analogous right#EBBE5A
Split-complement 1#5AEBBE
Split-complement 2#5A86EB
Triadic 1#5AEB76
Triadic 2#765AEB
Tetradic#86EB5A
On the wheel
Base+30°−30°+120°+240°+180°12°

#eb765a sits at 12°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green46.3%
Blue35.3%
R · 0–255
235
0xeb
G · 0–255
118
0x76
B · 0–255
90
0x5a

CMYK percentages

Cyan0.0%
Magenta49.8%
Yellow61.7%
Key (black)7.8%

Total ink coverage is 119%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb765a text on a black background

contrast 7.27:1

Card sample

#eb765a text on a white background

contrast 2.89:1

Card sample

#eb765a on grey

2.64:1

#eb765a on its own surface

2.67:1

#eb765a on its dark surface

6.02:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb765a;
Background color
Panel with #eb765a background
background-color: #eb765a;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb765a;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 118, 90, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 118, 90, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb765a;
background: linear-gradient(135deg, #eb765a, #EBD75A);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb765a, #DBEB5A);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb765a;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb765a;
caret-color: #eb765a;
Left rule
Pull quote or callout
border-left: 4px solid #eb765a;
Ring + tint
Selected chip
background: #FCECE8;
box-shadow: inset 0 0 0 2px #eb765a;
Conic badge
68%
background: conic-gradient(#eb765a 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb765a over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 118, 90, 0.5)
rgb(235 118 90 / 50%)
#eb765a80
hsl(12 78% 64% / 50%)
color-mix(in srgb, #eb765a 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb765a1a#FDF1EF
20%#eb765a33#FBE4DE
40%#eb765a66#F7C8BD
60%#eb765a99#F3AD9C
80%#eb765acc#EF917B

Gradients from #eb765a

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F2A390, #eb765a 45%, #72210E);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb765a, #E8DE3F);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb765a, #5ACFEB);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F5BAAC 0%, #eb765a 45%, #72210E 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F187B0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EED375 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #72210E 0%, transparent 65%), #eb765a;

Monochromatic scale

Palettes built from #eb765a

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb765a in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.27:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb765a, answered

What color is #eb765a?

#eb765a is a balanced electric red, closest to Tomato (ΔE2000 4.7). It sits at 12° on the hue wheel with 78% saturation and 64% lightness, which reads as warm.

What is the RGB value of #eb765a?

rgb(235, 118, 90) — 235 red, 118 green and 90 blue out of 255, or 92.2% / 46.3% / 35.3% by channel.

What is #eb765a in HSL and HSV?

hsl(12, 78%, 64%) and hsv(12, 62%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb765a a light or a dark color?

It is a mid-tone. Relative luminance is 0.3136 and perceived brightness is 63%, so black text on it reaches 7.27:1.

Should I use black or white text on #eb765a?

Black. It scores 7.27:1 against #eb765a, versus 2.89:1 for white — AAA at any size.

Is #eb765a accessible on a white background?

#eb765a on white scores 2.89:1, which fails WCAG AA at every size. Darken it to #D43E1A to reach 4.5:1, or #A22F14 for 7:1.

What is the complementary color of #eb765a?

#5ACFEB sits directly opposite on the wheel. Softer options are the split-complements #5AEBBE and #5A86EB, which give the same contrast with far less vibration.

What colors go well with #eb765a?

For interface work: #FAF5F4 as the surface, #EDC8C0 for borders, #9B5A4B for secondary text, #12BAB1 as an accent and #72210E for hover and pressed states. For a palette, the analogous pair #EB5A86 and #EBBE5A stays calm, while #5ACFEB is the loudest partner.

What is #eb765a in CMYK for printing?

cmyk(0%, 50%, 62%, 8%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #eb765a warm or cool?

Warm — it scores 10 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB8A5A; nudged cooler, #ED5872.

Which Tailwind color is closest to #eb765a?

The red family — its 500 step is #ef4444, ΔE2000 10.4 away. That is a visible difference, so define #eb765a as a custom token rather than reaching for the built-in.

How do I use #eb765a in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb765a] or text-[#eb765a], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb765a with 50% opacity?

rgba(235, 118, 90, 0.5), or #eb765a80 in eight-digit hex. Over white that composites to #F5BBAD; over black, #763B2D.

Is #eb765a a web-safe color?

No. The nearest web-safe colour is #FF6666, ΔE2000 8.2 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb765a mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb765a?

The safest is same-hue elevation: linear-gradient(135deg, #F2A390, #eb765a 45%, #72210E). For more colour, a short hue run to #E8DE3F keeps it rich without turning muddy.

Work with #eb765a in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb765a at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.