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red · warm

#eb7b63

a light, electric red · warm · closest name: Salmon

Token name suggestion: Meadow Cherry

RGB
235, 123, 99
HSL
11°, 77%, 66%
CMYK
0, 48, 58, 8
Luminance
0.3273

#eb7b63 is a light electric red, 11° on the wheel and 11/100 on the cool side. Put black text on it (7.55:1). As text it scores 2.78:1 on white — use #D73D1B instead. Nearest name is Salmon, nearest Tailwind family is red.

hsl(11 77% 66%)rgb(235 123 99)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #eb7b63 is made of, how bright it looks, and which way it leans.

Hex
#eb7b63
Hue
11°
red
Saturation
77%
electric
Lightness
66%
light
Brightness
92%
HSV value
Perceived
64%
weighted brightness
Luminance
0.3273
WCAG relative
Temperature
Warm
11/100 cool
Color family
Red
Tone
Electric
Best ink
Black
7.55:1
Closest name
Salmon
ΔE2000 4.3
Chroma
52.5
LCH, 0–130ish
OKLCH L
0.705
perceptual lightness
Tailwind
red
500 · ΔE 11
Web-safe
#FF6666
nearest of 216
Where it sits
Hue11° of 360°
Saturation77%
Lightness66%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb7b63.

Temperature
Warm ← → Cool11% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red54%
Green43%
Blue3%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb7b63
HEX (8-digit)#eb7b63ff
RGBrgb(235, 123, 99)
RGBArgba(235, 123, 99, 1)
HSLhsl(11, 77%, 66%)
HSV / HSBhsv(11, 58%, 92%)
HWBhwb(11 39% 8%)
CMYKcmyk(0%, 48%, 58%, 8%)
LABlab(63.9 41.0 32.7)
LCHlch(63.9 52.5 38.5)
OKLCHoklch(0.705 0.143 33.3)
XYZ (D65)xyz(43.60, 32.73, 15.82)
Decimal15432547
Display P3color(display-p3 0.922 0.482 0.388)
Web-safe#FF6666

Copy-ready code

every platformclick to select
/* CSS */
color: #eb7b63;
background-color: #eb7b63;
/* CSS custom property */
--brand: #eb7b63;
/* Tailwind (arbitrary) */
class="text-[#eb7b63] bg-[#eb7b63]"
/* SCSS */
$brand: #eb7b63;
/* SwiftUI */
Color(red: 0.922, green: 0.482, blue: 0.388)
/* UIKit */
UIColor(red: 0.922, green: 0.482, blue: 0.388, alpha: 1)
/* Android XML */
<color name="brand">#EB7B63</color>
/* Android Compose */
Color(0xFFEB7B63)
/* Flutter */
Color(0xFFEB7B63)
/* Python / OpenCV (BGR) */
(99, 123, 235)
/* Python / PIL (RGB) */
(235, 123, 99)
/* Java AWT */
new Color(235, 123, 99)
/* .NET */
Color.FromArgb(255, 235, 123, 99)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.4824f, 0.3882f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,123,99}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb7b63 85%, white);
border-color: color-mix(in oklab, #eb7b63 40%, transparent);
/* theme-aware in one line */
color: light-dark(#71200E, #EED7D3);
/* relative colour syntax */
--hover: hsl(from #eb7b63 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF4F3;
  --brand-100: #F9EAE6;
  --brand-200: #F4CFC7;
  --brand-300: #F2AB9C;
  --brand-400: #eb7b63;
  --brand-500: #E65738;
  --brand-600: #D93D1C;
  --brand-700: #B53317;
  --brand-800: #912913;
  --brand-900: #692112;
  --brand-950: #41150B;
  --brand: #eb7b63;
  --brand-ink: #000000;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC8C0;
  --brand-hover: #E76043;
  --brand-pressed: #E34624;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241714;
    --brand-ink: #EED7D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF4F3',
        100: '#F9EAE6',
        200: '#F4CFC7',
        300: '#F2AB9C',
        400: '#eb7b63',
        500: '#E65738',
        600: '#D93D1C',
        700: '#B53317',
        800: '#912913',
        900: '#692112',
        950: '#41150B',
        DEFAULT: '#eb7b63',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF4F3,
  '100': #F9EAE6,
  '200': #F4CFC7,
  '300': #F2AB9C,
  '400': #eb7b63,
  '500': #E65738,
  '600': #D93D1C,
  '700': #B53317,
  '800': #912913,
  '900': #692112,
  '950': #41150B,
);
$brand-base: #eb7b63;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF4F3", "$type": "color" },
      "100": { "$value": "#F9EAE6", "$type": "color" },
      "200": { "$value": "#F4CFC7", "$type": "color" },
      "300": { "$value": "#F2AB9C", "$type": "color" },
      "400": { "$value": "#eb7b63", "$type": "color" },
      "500": { "$value": "#E65738", "$type": "color" },
      "600": { "$value": "#D93D1C", "$type": "color" },
      "700": { "$value": "#B53317", "$type": "color" },
      "800": { "$value": "#912913", "$type": "color" },
      "900": { "$value": "#692112", "$type": "color" },
      "950": { "$value": "#41150B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb7b63 · 7.55:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.78:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.55:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #eb7b63 as text scores 2.78:1 on white and 7.55:1 on black.
Best tinted ink on it, if plain black or white feels flat: #71200E at 3.94:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D73D1B · 4.59:1
AA on white−18% L
#D73D1B
The quick fox
#A12D15 · 7.24:1
AAA on white−30% L
#A12D15
The quick fox
#eb7b63 · 7.55:1
AA on blackalready passes
#eb7b63
The quick fox
#eb7b63 · 7.55:1
AAA on blackalready passes
#eb7b63

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E97055 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb7b63 on white: 2.78:1
AA ✗ fail · AA-large · AAA
Aa
#eb7b63 on black: 7.55:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb7b63 as text on that neutral, and that neutral as text on #eb7b63.

NeutralRatioBoth directions
White2.78:1AaAa
Slate 502.66:1AaAa
Slate 1002.54:1AaAa
Slate 2002.26:1AaAa
Slate 3001.87:1AaAa
Slate 4001.09:1AaAa
Slate 5001.71:1AaAa
Slate 6002.72:1AaAa
Slate 7003.72:1AaAa
Slate 8005.26:1AaAa
Slate 9006.41:1AaAa
Black7.55:1AaAa
Colour vision deficiency
true color
protanopia · #978C61
deuteranopia · #B2A461
tritanopia · #FF6875

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb7b63 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F3
#F9EAE6
#F4CFC7
#F2AB9C
#eb7b63
#E65738
#D93D1C
#B53317
#912913
#692112
#41150B
Base = 400Lightest = 50 · #FCF4F3Darkest = 950 · #41150BText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 33.3);
  --brand-100: oklch(0.94 0.057 33.3);
  --brand-200: oklch(0.88 0.086 33.3);
  --brand-300: oklch(0.80 0.112 33.3);
  --brand-400: oklch(0.72 0.132 33.3);
  --brand-500: oklch(0.64 0.143 33.3);
  --brand-600: oklch(0.56 0.143 33.3);
  --brand-700: oklch(0.48 0.135 33.3);
  --brand-800: oklch(0.40 0.120 33.3);
  --brand-900: oklch(0.32 0.100 33.3);
  --brand-950: oklch(0.24 0.079 33.3);
}

Colors that work with #eb7b63

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC8C0
Hairlines and dividers
Muted text#9B594B
Captions on the surface
Accent#13B9AD
Second voice, not a rival
Dark variant#71200E
Hover, pressed, headers
Light variant#FCECE8
Selected rows, tints
Dark surface#241714
Dark-mode background
Hover#E76043
One step down in lightness
Pressed#E34624
Two steps down
Disabled#E6DBD8
Chroma pulled out
Focus ring#F5856D
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb7b63

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #71200E
Safe as a 1px border on white
No — use #E97055

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight35/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#63D3EB
Analogous left#EB638F
Analogous right#EBBF63
Split-complement 1#63EBBF
Split-complement 2#638FEB
Triadic 1#63EB7B
Triadic 2#7B63EB
Tetradic#8FEB63
On the wheel
Base+30°−30°+120°+240°+180°11°

#eb7b63 sits at 11°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green48.2%
Blue38.8%
R · 0–255
235
0xeb
G · 0–255
123
0x7b
B · 0–255
99
0x63

CMYK percentages

Cyan0.0%
Magenta47.7%
Yellow57.9%
Key (black)7.8%

Total ink coverage is 113%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb7b63 text on a black background

contrast 7.55:1

Card sample

#eb7b63 text on a white background

contrast 2.78:1

Card sample

#eb7b63 on grey

2.54:1

#eb7b63 on its own surface

2.58:1

#eb7b63 on its dark surface

6.25:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb7b63;
Background color
Panel with #eb7b63 background
background-color: #eb7b63;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb7b63;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 123, 99, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 123, 99, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb7b63;
background: linear-gradient(135deg, #eb7b63, #EBD663);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb7b63, #DEEB63);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb7b63;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb7b63;
caret-color: #eb7b63;
Left rule
Pull quote or callout
border-left: 4px solid #eb7b63;
Ring + tint
Selected chip
background: #FCECE8;
box-shadow: inset 0 0 0 2px #eb7b63;
Conic badge
68%
background: conic-gradient(#eb7b63 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb7b63 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 123, 99, 0.5)
rgb(235 123 99 / 50%)
#eb7b6380
hsl(11 77% 66% / 50%)
color-mix(in srgb, #eb7b63 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb7b631a#FDF2EF
20%#eb7b6333#FBE5E0
40%#eb7b6366#F7CAC1
60%#eb7b6399#F3B0A1
80%#eb7b63cc#EF9582

Gradients from #eb7b63

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F2A999, #eb7b63 45%, #71200E);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb7b63, #E8DC48);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb7b63, #63D3EB);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F5C0B4 0%, #eb7b63 45%, #71200E 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F190B8 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EFD47E 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #71200E 0%, transparent 65%), #eb7b63;

Monochromatic scale

Palettes built from #eb7b63

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb7b63 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.55:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb7b63, answered

What color is #eb7b63?

#eb7b63 is a light electric red, closest to Salmon (ΔE2000 4.3). It sits at 11° on the hue wheel with 77% saturation and 66% lightness, which reads as warm.

What is the RGB value of #eb7b63?

rgb(235, 123, 99) — 235 red, 123 green and 99 blue out of 255, or 92.2% / 48.2% / 38.8% by channel.

What is #eb7b63 in HSL and HSV?

hsl(11, 77%, 66%) and hsv(11, 58%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb7b63 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3273 and perceived brightness is 64%, so black text on it reaches 7.55:1.

Should I use black or white text on #eb7b63?

Black. It scores 7.55:1 against #eb7b63, versus 2.78:1 for white — AAA at any size.

Is #eb7b63 accessible on a white background?

#eb7b63 on white scores 2.78:1, which fails WCAG AA at every size. Darken it to #D73D1B to reach 4.5:1, or #A12D15 for 7:1.

What is the complementary color of #eb7b63?

#63D3EB sits directly opposite on the wheel. Softer options are the split-complements #63EBBF and #638FEB, which give the same contrast with far less vibration.

What colors go well with #eb7b63?

For interface work: #FAF5F4 as the surface, #EDC8C0 for borders, #9B594B for secondary text, #13B9AD as an accent and #71200E for hover and pressed states. For a palette, the analogous pair #EB638F and #EBBF63 stays calm, while #63D3EB is the loudest partner.

What is #eb7b63 in CMYK for printing?

cmyk(0%, 48%, 58%, 8%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #eb7b63 warm or cool?

Warm — it scores 11 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB9063; nudged cooler, #ED617C.

Which Tailwind color is closest to #eb7b63?

The red family — its 500 step is #ef4444, ΔE2000 11 away. That is a visible difference, so define #eb7b63 as a custom token rather than reaching for the built-in.

How do I use #eb7b63 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb7b63] or text-[#eb7b63], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb7b63 with 50% opacity?

rgba(235, 123, 99, 0.5), or #eb7b6380 in eight-digit hex. Over white that composites to #F5BDB1; over black, #763E32.

Is #eb7b63 a web-safe color?

No. The nearest web-safe colour is #FF6666, ΔE2000 7.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb7b63 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb7b63?

The safest is same-hue elevation: linear-gradient(135deg, #F2A999, #eb7b63 45%, #71200E). For more colour, a short hue run to #E8DC48 keeps it rich without turning muddy.

Work with #eb7b63 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb7b63 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.