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magenta / pink · warm

#eb81aa

a light, vivid magenta / pink · warm · closest name: Pale Violet Red

Token name suggestion: Drift Blossom

RGB
235, 129, 170
HSL
337°, 73%, 71%
CMYK
0, 45, 28, 8
Luminance
0.3626

#eb81aa is a light vivid magenta / pink, 337° on the wheel and 30/100 on the cool side. Put black text on it (8.25:1). As text it scores 2.54:1 on white — use #DD296F instead. Nearest name is Pale Violet Red, nearest Tailwind family is pink.

hsl(337 73% 71%)rgb(235 129 170)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #eb81aa is made of, how bright it looks, and which way it leans.

Hex
#eb81aa
Hue
337°
magenta / pink
Saturation
73%
vivid
Lightness
71%
light
Brightness
92%
HSV value
Perceived
67%
weighted brightness
Luminance
0.3626
WCAG relative
Temperature
Warm
30/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
8.25:1
Closest name
Pale Violet Red
ΔE2000 5.5
Chroma
45.5
LCH, 0–130ish
OKLCH L
0.731
perceptual lightness
Tailwind
pink
500 · ΔE 10.8
Web-safe
#FF9999
nearest of 216
Where it sits
Hue337° of 360°
Saturation73%
Lightness71%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb81aa.

Temperature
Warm ← → Cool30% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red49%
Green43%
Blue8%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb81aa
HEX (8-digit)#eb81aaff
RGBrgb(235, 129, 170)
RGBArgba(235, 129, 170, 1)
HSLhsl(337, 73%, 71%)
HSV / HSBhsv(337, 45%, 92%)
HWBhwb(337 51% 8%)
CMYKcmyk(0%, 45%, 28%, 8%)
LABlab(66.7 45.4 -3.5)
LCHlch(66.7 45.5 355.6)
OKLCHoklch(0.731 0.137 356.5)
XYZ (D65)xyz(49.37, 36.27, 42.42)
Decimal15434154
Display P3color(display-p3 0.922 0.506 0.667)
Web-safe#FF9999

Copy-ready code

every platformclick to select
/* CSS */
color: #eb81aa;
background-color: #eb81aa;
/* CSS custom property */
--brand: #eb81aa;
/* Tailwind (arbitrary) */
class="text-[#eb81aa] bg-[#eb81aa]"
/* SCSS */
$brand: #eb81aa;
/* SwiftUI */
Color(red: 0.922, green: 0.506, blue: 0.667)
/* UIKit */
UIColor(red: 0.922, green: 0.506, blue: 0.667, alpha: 1)
/* Android XML */
<color name="brand">#EB81AA</color>
/* Android Compose */
Color(0xFFEB81AA)
/* Flutter */
Color(0xFFEB81AA)
/* Python / OpenCV (BGR) */
(170, 129, 235)
/* Python / PIL (RGB) */
(235, 129, 170)
/* Java AWT */
new Color(235, 129, 170)
/* .NET */
Color.FromArgb(255, 235, 129, 170)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.5059f, 0.6667f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,129,170}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb81aa 85%, white);
border-color: color-mix(in oklab, #eb81aa 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6E1135, #EED3DD);
/* relative colour syntax */
--hover: hsl(from #eb81aa h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3F6;
  --brand-100: #F8E7EE;
  --brand-200: #F3C9D9;
  --brand-300: #F09EBE;
  --brand-400: #eb81aa;
  --brand-500: #E03D7C;
  --brand-600: #D32266;
  --brand-700: #B01C55;
  --brand-800: #8D1644;
  --brand-900: #661434;
  --brand-950: #400D20;
  --brand: #eb81aa;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #EDC0D1;
  --brand-hover: #E66295;
  --brand-pressed: #E14480;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141A;
    --brand-ink: #EED3DD;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3F6',
        100: '#F8E7EE',
        200: '#F3C9D9',
        300: '#F09EBE',
        400: '#eb81aa',
        500: '#E03D7C',
        600: '#D32266',
        700: '#B01C55',
        800: '#8D1644',
        900: '#661434',
        950: '#400D20',
        DEFAULT: '#eb81aa',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3F6,
  '100': #F8E7EE,
  '200': #F3C9D9,
  '300': #F09EBE,
  '400': #eb81aa,
  '500': #E03D7C,
  '600': #D32266,
  '700': #B01C55,
  '800': #8D1644,
  '900': #661434,
  '950': #400D20,
);
$brand-base: #eb81aa;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3F6", "$type": "color" },
      "100": { "$value": "#F8E7EE", "$type": "color" },
      "200": { "$value": "#F3C9D9", "$type": "color" },
      "300": { "$value": "#F09EBE", "$type": "color" },
      "400": { "$value": "#eb81aa", "$type": "color" },
      "500": { "$value": "#E03D7C", "$type": "color" },
      "600": { "$value": "#D32266", "$type": "color" },
      "700": { "$value": "#B01C55", "$type": "color" },
      "800": { "$value": "#8D1644", "$type": "color" },
      "900": { "$value": "#661434", "$type": "color" },
      "950": { "$value": "#400D20", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb81aa · 8.25:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.54:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.25:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #eb81aa as text scores 2.54:1 on white and 8.25:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6E1135 at 4.60:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DD296F · 4.54:1
AA on white−20% L
#DD296F
The quick fox
#A91B52 · 7.08:1
AAA on white−33% L
#A91B52
The quick fox
#eb81aa · 8.25:1
AA on blackalready passes
#eb81aa
The quick fox
#eb81aa · 8.25:1
AAA on blackalready passes
#eb81aa

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E86B9B is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb81aa on white: 2.54:1
AA ✗ fail · AA-large · AAA
Aa
#eb81aa on black: 8.25:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb81aa as text on that neutral, and that neutral as text on #eb81aa.

NeutralRatioBoth directions
White2.54:1AaAa
Slate 502.43:1AaAa
Slate 1002.32:1AaAa
Slate 2002.06:1AaAa
Slate 3001.71:1AaAa
Slate 4001.01:1AaAa
Slate 5001.87:1AaAa
Slate 6002.98:1AaAa
Slate 7004.07:1AaAa
Slate 8005.75:1AaAa
Slate 9007.02:1AaAa
Black8.25:1AaAa
Colour vision deficiency
true color
protanopia · #8F97AB
deuteranopia · #AAAAA8
tritanopia · #FA7B90

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb81aa is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F6
#F8E7EE
#F3C9D9
#F09EBE
#eb81aa
#E03D7C
#D32266
#B01C55
#8D1644
#661434
#400D20
Base = 400Lightest = 50 · #FCF3F6Darkest = 950 · #400D20Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.034 356.5);
  --brand-100: oklch(0.94 0.055 356.5);
  --brand-200: oklch(0.88 0.082 356.5);
  --brand-300: oklch(0.80 0.107 356.5);
  --brand-400: oklch(0.72 0.126 356.5);
  --brand-500: oklch(0.64 0.137 356.5);
  --brand-600: oklch(0.56 0.137 356.5);
  --brand-700: oklch(0.48 0.129 356.5);
  --brand-800: oklch(0.40 0.115 356.5);
  --brand-900: oklch(0.32 0.096 356.5);
  --brand-950: oklch(0.24 0.076 356.5);
}

Colors that work with #eb81aa

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D1
Hairlines and dividers
Muted text#9B4B6A
Captions on the surface
Accent#18B451
Second voice, not a rival
Dark variant#6E1135
Hover, pressed, headers
Light variant#FCE9F0
Selected rows, tints
Dark surface#24141A
Dark-mode background
Hover#E66295
One step down in lightness
Pressed#E14480
Two steps down
Disabled#F2EAED
Chroma pulled out
Focus ring#F48CB5
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb81aa

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6E1135
Safe as a 1px border on white
No — use #E86B9B

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight29/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#81EBC2
Analogous left#EB81DF
Analogous right#EB8D81
Split-complement 1#81EB8D
Split-complement 2#81DFEB
Triadic 1#AAEB81
Triadic 2#81AAEB
Tetradic#DFEB81
On the wheel
Base+30°−30°+120°+240°+180°337°

#eb81aa sits at 337°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green50.6%
Blue66.7%
R · 0–255
235
0xeb
G · 0–255
129
0x81
B · 0–255
170
0xaa

CMYK percentages

Cyan0.0%
Magenta45.1%
Yellow27.7%
Key (black)7.8%

Total ink coverage is 81%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb81aa text on a black background

contrast 8.25:1

Card sample

#eb81aa text on a white background

contrast 2.54:1

Card sample

#eb81aa on grey

2.32:1

#eb81aa on its own surface

2.34:1

#eb81aa on its dark surface

6.94:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb81aa;
Background color
Panel with #eb81aa background
background-color: #eb81aa;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb81aa;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 129, 170, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 129, 170, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb81aa;
background: linear-gradient(135deg, #eb81aa, #EB9F81);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb81aa, #EBB981);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb81aa;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb81aa;
caret-color: #eb81aa;
Left rule
Pull quote or callout
border-left: 4px solid #eb81aa;
Ring + tint
Selected chip
background: #FCE9F0;
box-shadow: inset 0 0 0 2px #eb81aa;
Conic badge
68%
background: conic-gradient(#eb81aa 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb81aa over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 129, 170, 0.5)
rgb(235 129 170 / 50%)
#eb81aa80
hsl(337 73% 71% / 50%)
color-mix(in srgb, #eb81aa 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb81aa1a#FDF2F7
20%#eb81aa33#FBE6EE
40%#eb81aa66#F7CDDD
60%#eb81aa99#F3B3CC
80%#eb81aacc#EF9ABB

Gradients from #eb81aa

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F3B6CE, #eb81aa 45%, #6E1135);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb81aa, #E79567);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb81aa, #81EBC2);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F8D0E0 0%, #eb81aa 45%, #6E1135 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F2ADF0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EFAC9C 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6E1135 0%, transparent 65%), #eb81aa;

Monochromatic scale

Palettes built from #eb81aa

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb81aa in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.25:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb81aa, answered

What color is #eb81aa?

#eb81aa is a light vivid magenta / pink, closest to Pale Violet Red (ΔE2000 5.5). It sits at 337° on the hue wheel with 73% saturation and 71% lightness, which reads as warm.

What is the RGB value of #eb81aa?

rgb(235, 129, 170) — 235 red, 129 green and 170 blue out of 255, or 92.2% / 50.6% / 66.7% by channel.

What is #eb81aa in HSL and HSV?

hsl(337, 73%, 71%) and hsv(337, 45%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb81aa a light or a dark color?

It is a mid-tone. Relative luminance is 0.3626 and perceived brightness is 67%, so black text on it reaches 8.25:1.

Should I use black or white text on #eb81aa?

Black. It scores 8.25:1 against #eb81aa, versus 2.54:1 for white — AAA at any size.

Is #eb81aa accessible on a white background?

#eb81aa on white scores 2.54:1, which fails WCAG AA at every size. Darken it to #DD296F to reach 4.5:1, or #A91B52 for 7:1.

What is the complementary color of #eb81aa?

#81EBC2 sits directly opposite on the wheel. Softer options are the split-complements #81EB8D and #81DFEB, which give the same contrast with far less vibration.

What colors go well with #eb81aa?

For interface work: #FAF4F7 as the surface, #EDC0D1 for borders, #9B4B6A for secondary text, #18B451 as an accent and #6E1135 for hover and pressed states. For a palette, the analogous pair #EB81DF and #EB8D81 stays calm, while #81EBC2 is the loudest partner.

What is #eb81aa in CMYK for printing?

cmyk(0%, 45%, 28%, 8%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #eb81aa warm or cool?

Warm — it scores 30 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB8183; nudged cooler, #EC80D2.

Which Tailwind color is closest to #eb81aa?

The pink family — its 500 step is #ec4899, ΔE2000 10.8 away. That is a visible difference, so define #eb81aa as a custom token rather than reaching for the built-in.

How do I use #eb81aa in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb81aa] or text-[#eb81aa], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb81aa with 50% opacity?

rgba(235, 129, 170, 0.5), or #eb81aa80 in eight-digit hex. Over white that composites to #F5C0D5; over black, #764155.

Is #eb81aa a web-safe color?

No. The nearest web-safe colour is #FF9999, ΔE2000 13.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb81aa mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb81aa?

The safest is same-hue elevation: linear-gradient(135deg, #F3B6CE, #eb81aa 45%, #6E1135). For more colour, a short hue run to #E79567 keeps it rich without turning muddy.

Work with #eb81aa in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb81aa at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.