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magenta / pink · warm

#eb98d0

a light, vivid magenta / pink · warm · closest name: Plum

Token name suggestion: Morning Fuchsia

RGB
235, 152, 208
HSL
320°, 68%, 76%
CMYK
0, 35, 12, 8
Luminance
0.4467

#eb98d0 is a light vivid magenta / pink, 320° on the wheel and 39/100 on the cool side. Put black text on it (9.93:1). As text it scores 2.11:1 on white — use #D5299D instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(320 68% 76%)rgb(235 152 208)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #eb98d0 is made of, how bright it looks, and which way it leans.

Hex
#eb98d0
Hue
320°
magenta / pink
Saturation
68%
vivid
Lightness
76%
light
Brightness
92%
HSV value
Perceived
73%
weighted brightness
Luminance
0.4467
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.93:1
Closest name
Plum
ΔE2000 4.9
Chroma
42.2
LCH, 0–130ish
OKLCH L
0.780
perceptual lightness
Tailwind
pink
500 · ΔE 16.5
Web-safe
#FF99CC
nearest of 216
Where it sits
Hue320° of 360°
Saturation68%
Lightness76%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb98d0.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red40%
Green50%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb98d0
HEX (8-digit)#eb98d0ff
RGBrgb(235, 152, 208)
RGBArgba(235, 152, 208, 1)
HSLhsl(320, 68%, 76%)
HSV / HSBhsv(320, 35%, 92%)
HWBhwb(320 60% 8%)
CMYKcmyk(0%, 35%, 12%, 8%)
LABlab(72.7 39.1 -15.8)
LCHlch(72.7 42.2 338.0)
OKLCHoklch(0.780 0.121 339.8)
XYZ (D65)xyz(56.87, 44.68, 65.29)
Decimal15440080
Display P3color(display-p3 0.922 0.596 0.816)
Web-safe#FF99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #eb98d0;
background-color: #eb98d0;
/* CSS custom property */
--brand: #eb98d0;
/* Tailwind (arbitrary) */
class="text-[#eb98d0] bg-[#eb98d0]"
/* SCSS */
$brand: #eb98d0;
/* SwiftUI */
Color(red: 0.922, green: 0.596, blue: 0.816)
/* UIKit */
UIColor(red: 0.922, green: 0.596, blue: 0.816, alpha: 1)
/* Android XML */
<color name="brand">#EB98D0</color>
/* Android Compose */
Color(0xFFEB98D0)
/* Flutter */
Color(0xFFEB98D0)
/* Python / OpenCV (BGR) */
(208, 152, 235)
/* Python / PIL (RGB) */
(235, 152, 208)
/* Java AWT */
new Color(235, 152, 208)
/* .NET */
Color.FromArgb(255, 235, 152, 208)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.5961f, 0.8157f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,152,208}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb98d0 85%, white);
border-color: color-mix(in oklab, #eb98d0 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6B154F, #EED3E5);
/* relative colour syntax */
--hover: hsl(from #eb98d0 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF3F9;
  --brand-100: #F8E8F3;
  --brand-200: #F2CAE5;
  --brand-300: #eb98d0;
  --brand-400: #E472BF;
  --brand-500: #DB43A9;
  --brand-600: #CD2897;
  --brand-700: #AB217E;
  --brand-800: #891B65;
  --brand-900: #63174B;
  --brand-950: #3E0E2F;
  --brand: #eb98d0;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DE;
  --brand-hover: #E57AC2;
  --brand-pressed: #DF5CB5;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF3F9',
        100: '#F8E8F3',
        200: '#F2CAE5',
        300: '#eb98d0',
        400: '#E472BF',
        500: '#DB43A9',
        600: '#CD2897',
        700: '#AB217E',
        800: '#891B65',
        900: '#63174B',
        950: '#3E0E2F',
        DEFAULT: '#eb98d0',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF3F9,
  '100': #F8E8F3,
  '200': #F2CAE5,
  '300': #eb98d0,
  '400': #E472BF,
  '500': #DB43A9,
  '600': #CD2897,
  '700': #AB217E,
  '800': #891B65,
  '900': #63174B,
  '950': #3E0E2F,
);
$brand-base: #eb98d0;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF3F9", "$type": "color" },
      "100": { "$value": "#F8E8F3", "$type": "color" },
      "200": { "$value": "#F2CAE5", "$type": "color" },
      "300": { "$value": "#eb98d0", "$type": "color" },
      "400": { "$value": "#E472BF", "$type": "color" },
      "500": { "$value": "#DB43A9", "$type": "color" },
      "600": { "$value": "#CD2897", "$type": "color" },
      "700": { "$value": "#AB217E", "$type": "color" },
      "800": { "$value": "#891B65", "$type": "color" },
      "900": { "$value": "#63174B", "$type": "color" },
      "950": { "$value": "#3E0E2F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb98d0 · 9.93:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.11:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.93:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #eb98d0 as text scores 2.11:1 on white and 9.93:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6B154F at 5.38:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D5299D · 4.53:1
AA on white−26% L
#D5299D
The quick fox
#A21F77 · 7.00:1
AAA on white−38% L
#A21F77
The quick fox
#eb98d0 · 9.93:1
AA on blackalready passes
#eb98d0
The quick fox
#eb98d0 · 9.93:1
AAA on blackalready passes
#eb98d0

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E269BB is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb98d0 on white: 2.11:1
AA ✗ fail · AA-large · AAA
Aa
#eb98d0 on black: 9.93:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb98d0 as text on that neutral, and that neutral as text on #eb98d0.

NeutralRatioBoth directions
White2.11:1AaAa
Slate 502.02:1AaAa
Slate 1001.93:1AaAa
Slate 2001.71:1AaAa
Slate 3001.42:1AaAa
Slate 4001.21:1AaAa
Slate 5002.25:1AaAa
Slate 6003.58:1AaAa
Slate 7004.90:1AaAa
Slate 8006.92:1AaAa
Slate 9008.45:1AaAa
Black9.93:1AaAa
Colour vision deficiency
true color
protanopia · #9BAAD2
deuteranopia · #B0B7CE
tritanopia · #F499AC

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb98d0 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3F9
#F8E8F3
#F2CAE5
#eb98d0
#E472BF
#DB43A9
#CD2897
#AB217E
#891B65
#63174B
#3E0E2F
Base = 300Lightest = 50 · #FBF3F9Darkest = 950 · #3E0E2FText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.030 339.8);
  --brand-100: oklch(0.94 0.049 339.8);
  --brand-200: oklch(0.88 0.073 339.8);
  --brand-300: oklch(0.80 0.095 339.8);
  --brand-400: oklch(0.72 0.112 339.8);
  --brand-500: oklch(0.64 0.121 339.8);
  --brand-600: oklch(0.56 0.121 339.8);
  --brand-700: oklch(0.48 0.114 339.8);
  --brand-800: oklch(0.40 0.102 339.8);
  --brand-900: oklch(0.32 0.085 339.8);
  --brand-950: oklch(0.24 0.067 339.8);
}

Colors that work with #eb98d0

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DE
Hairlines and dividers
Muted text#9B4B81
Captions on the surface
Accent#1EAE28
Second voice, not a rival
Dark variant#6B154F
Hover, pressed, headers
Light variant#FBEAF5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#E57AC2
One step down in lightness
Pressed#DF5CB5
Two steps down
Disabled#F7F3F6
Chroma pulled out
Focus ring#F3A4DA
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb98d0

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6B154F
Safe as a 1px border on white
No — use #E269BB

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight24/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#98EBB3
Analogous left#DD98EB
Analogous right#EB98A7
Split-complement 1#A7EB98
Split-complement 2#98EBDD
Triadic 1#D0EB98
Triadic 2#98D0EB
Tetradic#EBDD98
On the wheel
Base+30°−30°+120°+240°+180°320°

#eb98d0 sits at 320°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green59.6%
Blue81.6%
R · 0–255
235
0xeb
G · 0–255
152
0x98
B · 0–255
208
0xd0

CMYK percentages

Cyan0.0%
Magenta35.3%
Yellow11.5%
Key (black)7.8%

Total ink coverage is 55%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb98d0 text on a black background

contrast 9.93:1

Card sample

#eb98d0 text on a white background

contrast 2.11:1

Card sample

#eb98d0 on grey

1.93:1

#eb98d0 on its own surface

1.95:1

#eb98d0 on its dark surface

8.31:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb98d0;
Background color
Panel with #eb98d0 background
background-color: #eb98d0;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb98d0;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 152, 208, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 152, 208, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb98d0;
background: linear-gradient(135deg, #eb98d0, #EB9899);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb98d0, #EBAC98);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb98d0;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb98d0;
caret-color: #eb98d0;
Left rule
Pull quote or callout
border-left: 4px solid #eb98d0;
Ring + tint
Selected chip
background: #FBEAF5;
box-shadow: inset 0 0 0 2px #eb98d0;
Conic badge
68%
background: conic-gradient(#eb98d0 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb98d0 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 152, 208, 0.5)
rgb(235 152 208 / 50%)
#eb98d080
hsl(320 68% 76% / 50%)
color-mix(in srgb, #eb98d0 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb98d01a#FDF5FA
20%#eb98d033#FBEAF6
40%#eb98d066#F7D6EC
60%#eb98d099#F3C1E3
80%#eb98d0cc#EFADD9

Gradients from #eb98d0

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F5CBE7, #eb98d0 45%, #6B154F);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb98d0, #E6867E);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb98d0, #98EBB3);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FAE5F3 0%, #eb98d0 45%, #6B154F 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E7C3F3 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F0B2B7 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6B154F 0%, transparent 65%), #eb98d0;

Monochromatic scale

Palettes built from #eb98d0

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb98d0 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.93:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb98d0, answered

What color is #eb98d0?

#eb98d0 is a light vivid magenta / pink, closest to Plum (ΔE2000 4.9). It sits at 320° on the hue wheel with 68% saturation and 76% lightness, which reads as warm.

What is the RGB value of #eb98d0?

rgb(235, 152, 208) — 235 red, 152 green and 208 blue out of 255, or 92.2% / 59.6% / 81.6% by channel.

What is #eb98d0 in HSL and HSV?

hsl(320, 68%, 76%) and hsv(320, 35%, 92%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb98d0 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4467 and perceived brightness is 73%, so black text on it reaches 9.93:1.

Should I use black or white text on #eb98d0?

Black. It scores 9.93:1 against #eb98d0, versus 2.11:1 for white — AAA at any size.

Is #eb98d0 accessible on a white background?

#eb98d0 on white scores 2.11:1, which fails WCAG AA at every size. Darken it to #D5299D to reach 4.5:1, or #A21F77 for 7:1.

What is the complementary color of #eb98d0?

#98EBB3 sits directly opposite on the wheel. Softer options are the split-complements #A7EB98 and #98EBDD, which give the same contrast with far less vibration.

What colors go well with #eb98d0?

For interface work: #FAF4F8 as the surface, #EDC0DE for borders, #9B4B81 for secondary text, #1EAE28 as an accent and #6B154F for hover and pressed states. For a palette, the analogous pair #DD98EB and #EB98A7 stays calm, while #98EBB3 is the loudest partner.

What is #eb98d0 in CMYK for printing?

cmyk(0%, 35%, 12%, 8%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #eb98d0 warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB98B2; nudged cooler, #E997EC.

Which Tailwind color is closest to #eb98d0?

The pink family — its 500 step is #ec4899, ΔE2000 16.5 away. That is a visible difference, so define #eb98d0 as a custom token rather than reaching for the built-in.

How do I use #eb98d0 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb98d0] or text-[#eb98d0], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb98d0 with 50% opacity?

rgba(235, 152, 208, 0.5), or #eb98d080 in eight-digit hex. Over white that composites to #F5CCE8; over black, #764C68.

Is #eb98d0 a web-safe color?

No. The nearest web-safe colour is #FF99CC, ΔE2000 4.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb98d0 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb98d0?

The safest is same-hue elevation: linear-gradient(135deg, #F5CBE7, #eb98d0 45%, #6B154F). For more colour, a short hue run to #E6867E keeps it rich without turning muddy.

Work with #eb98d0 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb98d0 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.