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magenta / pink · neutral

#ec5ada

a balanced, electric magenta / pink · neutral · closest name: Orchid

Token name suggestion: Signal Ruby

RGB
236, 90, 218
HSL
307°, 79%, 64%
CMYK
0, 62, 8, 8
Luminance
0.3021

#ec5ada is a balanced electric magenta / pink, 307° on the wheel and 46/100 on the cool side. Put black text on it (7.04:1). As text it scores 2.98:1 on white — use #D218BB instead. Nearest name is Orchid, nearest Tailwind family is fuchsia.

hsl(307 79% 64%)rgb(236 90 218)Base step 400AAA inkNeutral

At a glance

Every number on this page in one read: what #ec5ada is made of, how bright it looks, and which way it leans.

Hex
#ec5ada
Hue
307°
magenta / pink
Saturation
79%
electric
Lightness
64%
balanced
Brightness
93%
HSV value
Perceived
64%
weighted brightness
Luminance
0.3021
WCAG relative
Temperature
Neutral
46/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
7.04:1
Closest name
Orchid
ΔE2000 4.1
Chroma
80.1
LCH, 0–130ish
OKLCH L
0.701
perceptual lightness
Tailwind
fuchsia
500 · ΔE 7
Web-safe
#FF66CC
nearest of 216
Where it sits
Hue307° of 360°
Saturation79%
Lightness64%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ec5ada.

Temperature
Warm ← → Cool46% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red59%
Green24%
Blue17%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ec5ada
HEX (8-digit)#ec5adaff
RGBrgb(236, 90, 218)
RGBArgba(236, 90, 218, 1)
HSLhsl(307, 79%, 64%)
HSV / HSBhsv(307, 62%, 93%)
HWBhwb(307 35% 7%)
CMYKcmyk(0%, 62%, 8%, 8%)
LABlab(61.8 70.5 -38.0)
LCHlch(61.8 80.1 331.7)
OKLCHoklch(0.701 0.228 332.9)
XYZ (D65)xyz(50.90, 30.21, 69.47)
Decimal15489754
Display P3color(display-p3 0.925 0.353 0.855)
Web-safe#FF66CC

Copy-ready code

every platformclick to select
/* CSS */
color: #ec5ada;
background-color: #ec5ada;
/* CSS custom property */
--brand: #ec5ada;
/* Tailwind (arbitrary) */
class="text-[#ec5ada] bg-[#ec5ada]"
/* SCSS */
$brand: #ec5ada;
/* SwiftUI */
Color(red: 0.925, green: 0.353, blue: 0.855)
/* UIKit */
UIColor(red: 0.925, green: 0.353, blue: 0.855, alpha: 1)
/* Android XML */
<color name="brand">#EC5ADA</color>
/* Android Compose */
Color(0xFFEC5ADA)
/* Flutter */
Color(0xFFEC5ADA)
/* Python / OpenCV (BGR) */
(218, 90, 236)
/* Python / PIL (RGB) */
(236, 90, 218)
/* Java AWT */
new Color(236, 90, 218)
/* .NET */
Color.FromArgb(255, 236, 90, 218)
/* OpenGL / Unity (0–1) */
(0.9255f, 0.3529f, 0.8549f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{236,90,218}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ec5ada 85%, white);
border-color: color-mix(in oklab, #ec5ada 40%, transparent);
/* theme-aware in one line */
color: light-dark(#720D66, #EED3EB);
/* relative colour syntax */
--hover: hsl(from #ec5ada h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3FB;
  --brand-100: #F9E6F7;
  --brand-200: #F5C7EF;
  --brand-300: #F39AE8;
  --brand-400: #ec5ada;
  --brand-500: #E836D2;
  --brand-600: #DB19C4;
  --brand-700: #B715A3;
  --brand-800: #921182;
  --brand-900: #6A115F;
  --brand-950: #420A3B;
  --brand: #ec5ada;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #EDC0E7;
  --brand-hover: #E83AD3;
  --brand-pressed: #E41ACB;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241422;
    --brand-ink: #EED3EB;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3FB',
        100: '#F9E6F7',
        200: '#F5C7EF',
        300: '#F39AE8',
        400: '#ec5ada',
        500: '#E836D2',
        600: '#DB19C4',
        700: '#B715A3',
        800: '#921182',
        900: '#6A115F',
        950: '#420A3B',
        DEFAULT: '#ec5ada',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3FB,
  '100': #F9E6F7,
  '200': #F5C7EF,
  '300': #F39AE8,
  '400': #ec5ada,
  '500': #E836D2,
  '600': #DB19C4,
  '700': #B715A3,
  '800': #921182,
  '900': #6A115F,
  '950': #420A3B,
);
$brand-base: #ec5ada;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3FB", "$type": "color" },
      "100": { "$value": "#F9E6F7", "$type": "color" },
      "200": { "$value": "#F5C7EF", "$type": "color" },
      "300": { "$value": "#F39AE8", "$type": "color" },
      "400": { "$value": "#ec5ada", "$type": "color" },
      "500": { "$value": "#E836D2", "$type": "color" },
      "600": { "$value": "#DB19C4", "$type": "color" },
      "700": { "$value": "#B715A3", "$type": "color" },
      "800": { "$value": "#921182", "$type": "color" },
      "900": { "$value": "#6A115F", "$type": "color" },
      "950": { "$value": "#420A3B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ec5ada · 7.04:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.98:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.04:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ec5ada as text scores 2.98:1 on white and 7.04:1 on black.
Best tinted ink on it, if plain black or white feels flat: #720D66 at 3.58:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D218BB · 4.58:1
AA on white−18% L
#D218BB
The quick fox
#A0128E · 7.07:1
AAA on white−29% L
#A0128E
The quick fox
#ec5ada · 7.04:1
AA on blackalready passes
#ec5ada
The quick fox
#ec5ada · 7.04:1
AAA on blackalready passes
#ec5ada

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EB55D9 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ec5ada on white: 2.98:1
AA ✗ fail · AA-large · AAA
Aa
#ec5ada on black: 7.04:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ec5ada as text on that neutral, and that neutral as text on #ec5ada.

NeutralRatioBoth directions
White2.98:1AaAa
Slate 502.85:1AaAa
Slate 1002.72:1AaAa
Slate 2002.42:1AaAa
Slate 3002.01:1AaAa
Slate 4001.16:1AaAa
Slate 5001.60:1AaAa
Slate 6002.54:1AaAa
Slate 7003.47:1AaAa
Slate 8004.91:1AaAa
Slate 9005.99:1AaAa
Black7.04:1AaAa
Colour vision deficiency
true color
protanopia · #5588DE
deuteranopia · #859DD6
tritanopia · #F66692

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ec5ada is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FB
#F9E6F7
#F5C7EF
#F39AE8
#ec5ada
#E836D2
#DB19C4
#B715A3
#921182
#6A115F
#420A3B
Base = 400Lightest = 50 · #FCF3FBDarkest = 950 · #420A3BText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.057 332.9);
  --brand-100: oklch(0.94 0.091 332.9);
  --brand-200: oklch(0.88 0.137 332.9);
  --brand-300: oklch(0.80 0.178 332.9);
  --brand-400: oklch(0.72 0.210 332.9);
  --brand-500: oklch(0.64 0.228 332.9);
  --brand-600: oklch(0.56 0.228 332.9);
  --brand-700: oklch(0.48 0.214 332.9);
  --brand-800: oklch(0.40 0.191 332.9);
  --brand-900: oklch(0.32 0.160 332.9);
  --brand-950: oklch(0.24 0.125 332.9);
}

Colors that work with #ec5ada

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E7
Hairlines and dividers
Muted text#9B4B91
Captions on the surface
Accent#27BB11
Second voice, not a rival
Dark variant#720D66
Hover, pressed, headers
Light variant#FCE8FA
Selected rows, tints
Dark surface#241422
Dark-mode background
Hover#E83AD3
One step down in lightness
Pressed#E41ACB
Two steps down
Disabled#E3D3E1
Chroma pulled out
Focus ring#F664E4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ec5ada

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #720D66
Safe as a 1px border on white
No — use #EB55D9

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight36/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5AEC6C
Analogous left#B55AEC
Analogous right#EC5A91
Split-complement 1#91EC5A
Split-complement 2#5AECB5
Triadic 1#DAEC5A
Triadic 2#5ADAEC
Tetradic#ECB55A
On the wheel
Base+30°−30°+120°+240°+180°307°

#ec5ada sits at 307°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.5%
Green35.3%
Blue85.5%
R · 0–255
236
0xec
G · 0–255
90
0x5a
B · 0–255
218
0xda

CMYK percentages

Cyan0.0%
Magenta61.9%
Yellow7.6%
Key (black)7.5%

Total ink coverage is 77%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ec5ada text on a black background

contrast 7.04:1

Card sample

#ec5ada text on a white background

contrast 2.98:1

Card sample

#ec5ada on grey

2.72:1

#ec5ada on its own surface

2.75:1

#ec5ada on its dark surface

5.88:1

CSS3 live lab

Text font color

The quick brown fox

color: #ec5ada;
Background color
Panel with #ec5ada background
background-color: #ec5ada;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ec5ada;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(236, 90, 218, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(236, 90, 218, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ec5ada;
background: linear-gradient(135deg, #ec5ada, #EC5A79);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ec5ada, #EC605A);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ec5ada;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ec5ada;
caret-color: #ec5ada;
Left rule
Pull quote or callout
border-left: 4px solid #ec5ada;
Ring + tint
Selected chip
background: #FCE8FA;
box-shadow: inset 0 0 0 2px #ec5ada;
Conic badge
68%
background: conic-gradient(#ec5ada 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ec5ada over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(236, 90, 218, 0.5)
rgb(236 90 218 / 50%)
#ec5ada80
hsl(307 79% 64% / 50%)
color-mix(in srgb, #ec5ada 50%, transparent)
Alpha8-digit hexFlat on white
10%#ec5ada1a#FDEFFB
20%#ec5ada33#FBDEF8
40%#ec5ada66#F7BDF0
60%#ec5ada99#F49CE9
80%#ec5adacc#F07BE1

Gradients from #ec5ada

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F291E6, #ec5ada 45%, #720D66);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ec5ada, #E93F54);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ec5ada, #5AEC6C);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F5ACEC 0%, #ec5ada 45%, #720D66 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #C188F1 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #EF7599 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #720D66 0%, transparent 65%), #ec5ada;

Monochromatic scale

Palettes built from #ec5ada

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ec5ada in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.04:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ec5ada, answered

What color is #ec5ada?

#ec5ada is a balanced electric magenta / pink, closest to Orchid (ΔE2000 4.1). It sits at 307° on the hue wheel with 79% saturation and 64% lightness, which reads as neutral.

What is the RGB value of #ec5ada?

rgb(236, 90, 218) — 236 red, 90 green and 218 blue out of 255, or 92.5% / 35.3% / 85.5% by channel.

What is #ec5ada in HSL and HSV?

hsl(307, 79%, 64%) and hsv(307, 62%, 93%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ec5ada a light or a dark color?

It is a mid-tone. Relative luminance is 0.3021 and perceived brightness is 64%, so black text on it reaches 7.04:1.

Should I use black or white text on #ec5ada?

Black. It scores 7.04:1 against #ec5ada, versus 2.98:1 for white — AAA at any size.

Is #ec5ada accessible on a white background?

#ec5ada on white scores 2.98:1, which fails WCAG AA at every size. Darken it to #D218BB to reach 4.5:1, or #A0128E for 7:1.

What is the complementary color of #ec5ada?

#5AEC6C sits directly opposite on the wheel. Softer options are the split-complements #91EC5A and #5AECB5, which give the same contrast with far less vibration.

What colors go well with #ec5ada?

For interface work: #FAF4FA as the surface, #EDC0E7 for borders, #9B4B91 for secondary text, #27BB11 as an accent and #720D66 for hover and pressed states. For a palette, the analogous pair #B55AEC and #EC5A91 stays calm, while #5AEC6C is the loudest partner.

What is #ec5ada in CMYK for printing?

cmyk(0%, 62%, 8%, 8%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ec5ada warm or cool?

Neutral — it scores 46 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EC5AA4; nudged cooler, #C958EE.

Which Tailwind color is closest to #ec5ada?

The fuchsia family — its 500 step is #d946ef, ΔE2000 7 away. That is a visible difference, so define #ec5ada as a custom token rather than reaching for the built-in.

How do I use #ec5ada in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ec5ada] or text-[#ec5ada], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ec5ada with 50% opacity?

rgba(236, 90, 218, 0.5), or #ec5ada80 in eight-digit hex. Over white that composites to #F6ADED; over black, #762D6D.

Is #ec5ada a web-safe color?

No. The nearest web-safe colour is #FF66CC, ΔE2000 6.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #ec5ada mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #ec5ada?

The safest is same-hue elevation: linear-gradient(135deg, #F291E6, #ec5ada 45%, #720D66). For more colour, a short hue run to #E93F54 keeps it rich without turning muddy.

Work with #ec5ada in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ec5ada at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.