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magenta / pink · warm

#f06cad

a light, electric magenta / pink · warm · closest name: Hot Pink

Token name suggestion: Linen Fuchsia

RGB
240, 108, 173
HSL
331°, 82%, 68%
CMYK
0, 55, 28, 6
Luminance
0.3227

#f06cad is a light electric magenta / pink, 331° on the wheel and 33/100 on the cool side. Put black text on it (7.45:1). As text it scores 2.82:1 on white — use #DF1779 instead. Nearest name is Hot Pink, nearest Tailwind family is pink.

hsl(331 82% 68%)rgb(240 108 173)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #f06cad is made of, how bright it looks, and which way it leans.

Hex
#f06cad
Hue
331°
magenta / pink
Saturation
82%
electric
Lightness
68%
light
Brightness
94%
HSV value
Perceived
65%
weighted brightness
Luminance
0.3227
WCAG relative
Temperature
Warm
33/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
7.45:1
Closest name
Hot Pink
ΔE2000 2.4
Chroma
58.4
LCH, 0–130ish
OKLCH L
0.709
perceptual lightness
Tailwind
pink
500 · ΔE 6.7
Web-safe
#FF6699
nearest of 216
Where it sits
Hue331° of 360°
Saturation82%
Lightness68%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f06cad.

Temperature
Warm ← → Cool33% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red57%
Green33%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f06cad
HEX (8-digit)#f06cadff
RGBrgb(240, 108, 173)
RGBArgba(240, 108, 173, 1)
HSLhsl(331, 82%, 68%)
HSV / HSBhsv(330, 55%, 94%)
HWBhwb(331 42% 6%)
CMYKcmyk(0%, 55%, 28%, 6%)
LABlab(63.6 57.5 -9.8)
LCHlch(63.6 58.4 350.4)
OKLCHoklch(0.709 0.176 351.8)
XYZ (D65)xyz(48.84, 32.27, 43.18)
Decimal15756461
Display P3color(display-p3 0.941 0.424 0.678)
Web-safe#FF6699

Copy-ready code

every platformclick to select
/* CSS */
color: #f06cad;
background-color: #f06cad;
/* CSS custom property */
--brand: #f06cad;
/* Tailwind (arbitrary) */
class="text-[#f06cad] bg-[#f06cad]"
/* SCSS */
$brand: #f06cad;
/* SwiftUI */
Color(red: 0.941, green: 0.424, blue: 0.678)
/* UIKit */
UIColor(red: 0.941, green: 0.424, blue: 0.678, alpha: 1)
/* Android XML */
<color name="brand">#F06CAD</color>
/* Android Compose */
Color(0xFFF06CAD)
/* Flutter */
Color(0xFFF06CAD)
/* Python / OpenCV (BGR) */
(173, 108, 240)
/* Python / PIL (RGB) */
(240, 108, 173)
/* Java AWT */
new Color(240, 108, 173)
/* .NET */
Color.FromArgb(255, 240, 108, 173)
/* OpenGL / Unity (0–1) */
(0.9412f, 0.4235f, 0.6784f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{240,108,173}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f06cad 85%, white);
border-color: color-mix(in oklab, #f06cad 40%, transparent);
/* theme-aware in one line */
color: light-dark(#740C3F, #EED3E0);
/* relative colour syntax */
--hover: hsl(from #f06cad h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF2F7;
  --brand-100: #F9E6F0;
  --brand-200: #F6C6DD;
  --brand-300: #F599C6;
  --brand-400: #f06cad;
  --brand-500: #EA338D;
  --brand-600: #DE1779;
  --brand-700: #B91365;
  --brand-800: #940F50;
  --brand-900: #6B0F3C;
  --brand-950: #430A26;
  --brand: #f06cad;
  --brand-ink: #000000;
  --brand-surface: #FAF4F7;
  --brand-border: #EDC0D6;
  --brand-hover: #ED4B9B;
  --brand-pressed: #E92B89;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141C;
    --brand-ink: #EED3E0;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF2F7',
        100: '#F9E6F0',
        200: '#F6C6DD',
        300: '#F599C6',
        400: '#f06cad',
        500: '#EA338D',
        600: '#DE1779',
        700: '#B91365',
        800: '#940F50',
        900: '#6B0F3C',
        950: '#430A26',
        DEFAULT: '#f06cad',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF2F7,
  '100': #F9E6F0,
  '200': #F6C6DD,
  '300': #F599C6,
  '400': #f06cad,
  '500': #EA338D,
  '600': #DE1779,
  '700': #B91365,
  '800': #940F50,
  '900': #6B0F3C,
  '950': #430A26,
);
$brand-base: #f06cad;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF2F7", "$type": "color" },
      "100": { "$value": "#F9E6F0", "$type": "color" },
      "200": { "$value": "#F6C6DD", "$type": "color" },
      "300": { "$value": "#F599C6", "$type": "color" },
      "400": { "$value": "#f06cad", "$type": "color" },
      "500": { "$value": "#EA338D", "$type": "color" },
      "600": { "$value": "#DE1779", "$type": "color" },
      "700": { "$value": "#B91365", "$type": "color" },
      "800": { "$value": "#940F50", "$type": "color" },
      "900": { "$value": "#6B0F3C", "$type": "color" },
      "950": { "$value": "#430A26", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f06cad · 7.45:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.82:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.45:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f06cad as text scores 2.82:1 on white and 7.45:1 on black.
Best tinted ink on it, if plain black or white feels flat: #740C3F at 3.99:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DF1779 · 4.63:1
AA on white−20% L
#DF1779
The quick fox
#A8115B · 7.25:1
AAA on white−32% L
#A8115B
The quick fox
#f06cad · 7.45:1
AA on blackalready passes
#f06cad
The quick fox
#f06cad · 7.45:1
AAA on blackalready passes
#f06cad

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EF5EA5 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f06cad on white: 2.82:1
AA ✗ fail · AA-large · AAA
Aa
#f06cad on black: 7.45:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f06cad as text on that neutral, and that neutral as text on #f06cad.

NeutralRatioBoth directions
White2.82:1AaAa
Slate 502.69:1AaAa
Slate 1002.57:1AaAa
Slate 2002.29:1AaAa
Slate 3001.90:1AaAa
Slate 4001.10:1AaAa
Slate 5001.69:1AaAa
Slate 6002.69:1AaAa
Slate 7003.68:1AaAa
Slate 8005.19:1AaAa
Slate 9006.34:1AaAa
Black7.45:1AaAa
Colour vision deficiency
true color
protanopia · #7D8BAF
deuteranopia · #A0A3AA
tritanopia · #FF6685

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f06cad is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2F7
#F9E6F0
#F6C6DD
#F599C6
#f06cad
#EA338D
#DE1779
#B91365
#940F50
#6B0F3C
#430A26
Base = 400Lightest = 50 · #FCF2F7Darkest = 950 · #430A26Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.044 351.8);
  --brand-100: oklch(0.94 0.070 351.8);
  --brand-200: oklch(0.88 0.106 351.8);
  --brand-300: oklch(0.80 0.137 351.8);
  --brand-400: oklch(0.72 0.162 351.8);
  --brand-500: oklch(0.64 0.176 351.8);
  --brand-600: oklch(0.56 0.176 351.8);
  --brand-700: oklch(0.48 0.166 351.8);
  --brand-800: oklch(0.40 0.148 351.8);
  --brand-900: oklch(0.32 0.123 351.8);
  --brand-950: oklch(0.24 0.097 351.8);
}

Colors that work with #f06cad

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D6
Hairlines and dividers
Muted text#9B4B72
Captions on the surface
Accent#0FBD3B
Second voice, not a rival
Dark variant#740C3F
Hover, pressed, headers
Light variant#FDE8F2
Selected rows, tints
Dark surface#24141C
Dark-mode background
Hover#ED4B9B
One step down in lightness
Pressed#E92B89
Two steps down
Disabled#ECE1E6
Chroma pulled out
Focus ring#F977B7
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f06cad

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #740C3F
Safe as a 1px border on white
No — use #EF5EA5

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight32/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#6CF0AF
Analogous left#F06CEF
Analogous right#F06D6C
Split-complement 1#6CF06D
Split-complement 2#6CEFF0
Triadic 1#ADF06C
Triadic 2#6CADF0
Tetradic#EFF06C
On the wheel
Base+30°−30°+120°+240°+180°331°

#f06cad sits at 331°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red94.1%
Green42.4%
Blue67.8%
R · 0–255
240
0xf0
G · 0–255
108
0x6c
B · 0–255
173
0xad

CMYK percentages

Cyan0.0%
Magenta55.0%
Yellow27.9%
Key (black)5.9%

Total ink coverage is 89%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f06cad text on a black background

contrast 7.45:1

Card sample

#f06cad text on a white background

contrast 2.82:1

Card sample

#f06cad on grey

2.57:1

#f06cad on its own surface

2.60:1

#f06cad on its dark surface

6.25:1

CSS3 live lab

Text font color

The quick brown fox

color: #f06cad;
Background color
Panel with #f06cad background
background-color: #f06cad;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f06cad;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 108, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 108, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f06cad;
background: linear-gradient(135deg, #f06cad, #F0836C);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f06cad, #F0A46C);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f06cad;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f06cad;
caret-color: #f06cad;
Left rule
Pull quote or callout
border-left: 4px solid #f06cad;
Ring + tint
Selected chip
background: #FDE8F2;
box-shadow: inset 0 0 0 2px #f06cad;
Conic badge
68%
background: conic-gradient(#f06cad 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f06cad over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(240, 108, 173, 0.5)
rgb(240 108 173 / 50%)
#f06cad80
hsl(331 82% 68% / 50%)
color-mix(in srgb, #f06cad 50%, transparent)
Alpha8-digit hexFlat on white
10%#f06cad1a#FEF0F7
20%#f06cad33#FCE2EF
40%#f06cad66#F9C4DE
60%#f06cad99#F6A7CE
80%#f06cadcc#F389BD

Gradients from #f06cad

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F6A3CC, #f06cad 45%, #740C3F);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f06cad, #ED7950);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f06cad, #6CF0AF);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F8BFDB 0%, #f06cad 45%, #740C3F 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #EE9AF5 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F39188 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #740C3F 0%, transparent 65%), #f06cad;

Monochromatic scale

Palettes built from #f06cad

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f06cad in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.45:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f06cad, answered

What color is #f06cad?

#f06cad is a light electric magenta / pink, closest to Hot Pink (ΔE2000 2.4). It sits at 331° on the hue wheel with 82% saturation and 68% lightness, which reads as warm.

What is the RGB value of #f06cad?

rgb(240, 108, 173) — 240 red, 108 green and 173 blue out of 255, or 94.1% / 42.4% / 67.8% by channel.

What is #f06cad in HSL and HSV?

hsl(331, 82%, 68%) and hsv(330, 55%, 94%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f06cad a light or a dark color?

It is a mid-tone. Relative luminance is 0.3227 and perceived brightness is 65%, so black text on it reaches 7.45:1.

Should I use black or white text on #f06cad?

Black. It scores 7.45:1 against #f06cad, versus 2.82:1 for white — AAA at any size.

Is #f06cad accessible on a white background?

#f06cad on white scores 2.82:1, which fails WCAG AA at every size. Darken it to #DF1779 to reach 4.5:1, or #A8115B for 7:1.

What is the complementary color of #f06cad?

#6CF0AF sits directly opposite on the wheel. Softer options are the split-complements #6CF06D and #6CEFF0, which give the same contrast with far less vibration.

What colors go well with #f06cad?

For interface work: #FAF4F7 as the surface, #EDC0D6 for borders, #9B4B72 for secondary text, #0FBD3B as an accent and #740C3F for hover and pressed states. For a palette, the analogous pair #F06CEF and #F06D6C stays calm, while #6CF0AF is the loudest partner.

What is #f06cad in CMYK for printing?

cmyk(0%, 55%, 28%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f06cad warm or cool?

Warm — it scores 33 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F06C7C; nudged cooler, #F26ADE.

Which Tailwind color is closest to #f06cad?

The pink family — its 500 step is #ec4899, ΔE2000 6.7 away. That is a visible difference, so define #f06cad as a custom token rather than reaching for the built-in.

How do I use #f06cad in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f06cad] or text-[#f06cad], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f06cad with 50% opacity?

rgba(240, 108, 173, 0.5), or #f06cad80 in eight-digit hex. Over white that composites to #F8B6D6; over black, #783657.

Is #f06cad a web-safe color?

No. The nearest web-safe colour is #FF6699, ΔE2000 5.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #f06cad mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f06cad?

The safest is same-hue elevation: linear-gradient(135deg, #F6A3CC, #f06cad 45%, #740C3F). For more colour, a short hue run to #ED7950 keeps it rich without turning muddy.

Work with #f06cad in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f06cad at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.