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magenta / pink · neutral

#f38cf9

a light, electric magenta / pink · neutral · closest name: Violet

Token name suggestion: Linen Fuchsia

RGB
243, 140, 249
HSL
297°, 90%, 76%
CMYK
2, 44, 0, 2
Luminance
0.4465

#f38cf9 is a light electric magenta / pink, 297° on the wheel and 52/100 on the cool side. Put black text on it (9.93:1). As text it scores 2.11:1 on white — use #CC0BD7 instead. Nearest name is Violet, nearest Tailwind family is fuchsia.

hsl(297 90% 76%)rgb(243 140 249)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #f38cf9 is made of, how bright it looks, and which way it leans.

Hex
#f38cf9
Hue
297°
magenta / pink
Saturation
90%
electric
Lightness
76%
light
Brightness
98%
HSV value
Perceived
75%
weighted brightness
Luminance
0.4465
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
9.93:1
Closest name
Violet
ΔE2000 2.4
Chroma
66.8
LCH, 0–130ish
OKLCH L
0.787
perceptual lightness
Tailwind
fuchsia
500 · ΔE 14
Web-safe
#FF99FF
nearest of 216
Where it sits
Hue297° of 360°
Saturation90%
Lightness76%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f38cf9.

Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red43%
Green42%
Blue15%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f38cf9
HEX (8-digit)#f38cf9ff
RGBrgb(243, 140, 249)
RGBArgba(243, 140, 249, 1)
HSLhsl(297, 90%, 76%)
HSV / HSBhsv(297, 44%, 98%)
HWBhwb(297 55% 2%)
CMYKcmyk(2%, 44%, 0%, 2%)
LABlab(72.7 54.8 -38.2)
LCHlch(72.7 66.8 325.1)
OKLCHoklch(0.787 0.183 325.1)
XYZ (D65)xyz(63.44, 44.65, 94.88)
Decimal15961337
Display P3color(display-p3 0.953 0.549 0.976)
Web-safe#FF99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #f38cf9;
background-color: #f38cf9;
/* CSS custom property */
--brand: #f38cf9;
/* Tailwind (arbitrary) */
class="text-[#f38cf9] bg-[#f38cf9]"
/* SCSS */
$brand: #f38cf9;
/* SwiftUI */
Color(red: 0.953, green: 0.549, blue: 0.976)
/* UIKit */
UIColor(red: 0.953, green: 0.549, blue: 0.976, alpha: 1)
/* Android XML */
<color name="brand">#F38CF9</color>
/* Android Compose */
Color(0xFFF38CF9)
/* Flutter */
Color(0xFFF38CF9)
/* Python / OpenCV (BGR) */
(249, 140, 243)
/* Python / PIL (RGB) */
(243, 140, 249)
/* Java AWT */
new Color(243, 140, 249)
/* .NET */
Color.FromArgb(255, 243, 140, 249)
/* OpenGL / Unity (0–1) */
(0.9529f, 0.5490f, 0.9765f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{243,140,249}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f38cf9 85%, white);
border-color: color-mix(in oklab, #f38cf9 40%, transparent);
/* theme-aware in one line */
color: light-dark(#730679, #EDD3EE);
/* relative colour syntax */
--hover: hsl(from #f38cf9 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF2FD;
  --brand-100: #FAE5FB;
  --brand-200: #F5C3F8;
  --brand-300: #f38cf9;
  --brand-400: #EE5FF7;
  --brand-500: #E92AF4;
  --brand-600: #DD0CE9;
  --brand-700: #B80AC2;
  --brand-800: #93089B;
  --brand-900: #6A0A70;
  --brand-950: #420746;
  --brand: #f38cf9;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #EAC0ED;
  --brand-hover: #EF6AF7;
  --brand-pressed: #EC48F5;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EDD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF2FD',
        100: '#FAE5FB',
        200: '#F5C3F8',
        300: '#f38cf9',
        400: '#EE5FF7',
        500: '#E92AF4',
        600: '#DD0CE9',
        700: '#B80AC2',
        800: '#93089B',
        900: '#6A0A70',
        950: '#420746',
        DEFAULT: '#f38cf9',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF2FD,
  '100': #FAE5FB,
  '200': #F5C3F8,
  '300': #f38cf9,
  '400': #EE5FF7,
  '500': #E92AF4,
  '600': #DD0CE9,
  '700': #B80AC2,
  '800': #93089B,
  '900': #6A0A70,
  '950': #420746,
);
$brand-base: #f38cf9;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF2FD", "$type": "color" },
      "100": { "$value": "#FAE5FB", "$type": "color" },
      "200": { "$value": "#F5C3F8", "$type": "color" },
      "300": { "$value": "#f38cf9", "$type": "color" },
      "400": { "$value": "#EE5FF7", "$type": "color" },
      "500": { "$value": "#E92AF4", "$type": "color" },
      "600": { "$value": "#DD0CE9", "$type": "color" },
      "700": { "$value": "#B80AC2", "$type": "color" },
      "800": { "$value": "#93089B", "$type": "color" },
      "900": { "$value": "#6A0A70", "$type": "color" },
      "950": { "$value": "#420746", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f38cf9 · 9.93:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.11:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.93:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f38cf9 as text scores 2.11:1 on white and 9.93:1 on black.
Best tinted ink on it, if plain black or white feels flat: #730679 at 4.89:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CC0BD7 · 4.57:1
AA on white−32% L
#CC0BD7
The quick fox
#9908A1 · 7.23:1
AAA on white−43% L
#9908A1
The quick fox
#f38cf9 · 9.93:1
AA on blackalready passes
#f38cf9
The quick fox
#f38cf9 · 9.93:1
AAA on blackalready passes
#f38cf9

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EC4DF6 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f38cf9 on white: 2.11:1
AA ✗ fail · AA-large · AAA
Aa
#f38cf9 on black: 9.93:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f38cf9 as text on that neutral, and that neutral as text on #f38cf9.

NeutralRatioBoth directions
White2.11:1AaAa
Slate 502.02:1AaAa
Slate 1001.93:1AaAa
Slate 2001.72:1AaAa
Slate 3001.42:1AaAa
Slate 4001.21:1AaAa
Slate 5002.25:1AaAa
Slate 6003.58:1AaAa
Slate 7004.90:1AaAa
Slate 8006.92:1AaAa
Slate 9008.44:1AaAa
Black9.93:1AaAa
Colour vision deficiency
true color
protanopia · #81AAFD
deuteranopia · #9DB7F6
tritanopia · #F898B7

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f38cf9 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2FD
#FAE5FB
#F5C3F8
#f38cf9
#EE5FF7
#E92AF4
#DD0CE9
#B80AC2
#93089B
#6A0A70
#420746
Base = 300Lightest = 50 · #FCF2FDDarkest = 950 · #420746Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.046 325.1);
  --brand-100: oklch(0.94 0.073 325.1);
  --brand-200: oklch(0.88 0.110 325.1);
  --brand-300: oklch(0.80 0.143 325.1);
  --brand-400: oklch(0.72 0.168 325.1);
  --brand-500: oklch(0.64 0.183 325.1);
  --brand-600: oklch(0.56 0.183 325.1);
  --brand-700: oklch(0.48 0.172 325.1);
  --brand-800: oklch(0.40 0.154 325.1);
  --brand-900: oklch(0.32 0.128 325.1);
  --brand-950: oklch(0.24 0.101 325.1);
}

Colors that work with #f38cf9

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EAC0ED
Hairlines and dividers
Muted text#964B9B
Captions on the surface
Accent#40C507
Second voice, not a rival
Dark variant#730679
Hover, pressed, headers
Light variant#FCE7FE
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#EF6AF7
One step down in lightness
Pressed#EC48F5
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#F99BFF
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f38cf9

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #730679
Safe as a 1px border on white
No — use #EC4DF6

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight24/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#92F98C
Analogous left#BD8CF9
Analogous right#F98CC9
Split-complement 1#C9F98C
Split-complement 2#8CF9BD
Triadic 1#F9F38C
Triadic 2#8CF9F3
Tetradic#F9BD8C
On the wheel
Base+30°−30°+120°+240°+180°297°

#f38cf9 sits at 297°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red95.3%
Green54.9%
Blue97.6%
R · 0–255
243
0xf3
G · 0–255
140
0x8c
B · 0–255
249
0xf9

CMYK percentages

Cyan2.4%
Magenta43.8%
Yellow0.0%
Key (black)2.4%

Total ink coverage is 49%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f38cf9 text on a black background

contrast 9.93:1

Card sample

#f38cf9 text on a white background

contrast 2.11:1

Card sample

#f38cf9 on grey

1.93:1

#f38cf9 on its own surface

1.95:1

#f38cf9 on its dark surface

8.27:1

CSS3 live lab

Text font color

The quick brown fox

color: #f38cf9;
Background color
Panel with #f38cf9 background
background-color: #f38cf9;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f38cf9;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(243, 140, 249, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(243, 140, 249, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f38cf9;
background: linear-gradient(135deg, #f38cf9, #F98CB6);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f38cf9, #F98C9B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f38cf9;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f38cf9;
caret-color: #f38cf9;
Left rule
Pull quote or callout
border-left: 4px solid #f38cf9;
Ring + tint
Selected chip
background: #FCE7FE;
box-shadow: inset 0 0 0 2px #f38cf9;
Conic badge
68%
background: conic-gradient(#f38cf9 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f38cf9 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(243, 140, 249, 0.5)
rgb(243 140 249 / 50%)
#f38cf980
hsl(297 90% 76% / 50%)
color-mix(in srgb, #f38cf9 50%, transparent)
Alpha8-digit hexFlat on white
10%#f38cf91a#FEF4FE
20%#f38cf933#FDE8FE
40%#f38cf966#FAD1FD
60%#f38cf999#F8BAFB
80%#f38cf9cc#F5A3FA

Gradients from #f38cf9

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F9C6FC, #f38cf9 45%, #730679);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f38cf9, #F86F99);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f38cf9, #92F98C);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FCE3FE 0%, #f38cf9 45%, #730679 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D3BDFC 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FBA9D0 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #730679 0%, transparent 65%), #f38cf9;

Monochromatic scale

Palettes built from #f38cf9

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f38cf9 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.93:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f38cf9, answered

What color is #f38cf9?

#f38cf9 is a light electric magenta / pink, closest to Violet (ΔE2000 2.4). It sits at 297° on the hue wheel with 90% saturation and 76% lightness, which reads as neutral.

What is the RGB value of #f38cf9?

rgb(243, 140, 249) — 243 red, 140 green and 249 blue out of 255, or 95.3% / 54.9% / 97.6% by channel.

What is #f38cf9 in HSL and HSV?

hsl(297, 90%, 76%) and hsv(297, 44%, 98%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f38cf9 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4465 and perceived brightness is 75%, so black text on it reaches 9.93:1.

Should I use black or white text on #f38cf9?

Black. It scores 9.93:1 against #f38cf9, versus 2.11:1 for white — AAA at any size.

Is #f38cf9 accessible on a white background?

#f38cf9 on white scores 2.11:1, which fails WCAG AA at every size. Darken it to #CC0BD7 to reach 4.5:1, or #9908A1 for 7:1.

What is the complementary color of #f38cf9?

#92F98C sits directly opposite on the wheel. Softer options are the split-complements #C9F98C and #8CF9BD, which give the same contrast with far less vibration.

What colors go well with #f38cf9?

For interface work: #FAF4FA as the surface, #EAC0ED for borders, #964B9B for secondary text, #40C507 as an accent and #730679 for hover and pressed states. For a palette, the analogous pair #BD8CF9 and #F98CC9 stays calm, while #92F98C is the loudest partner.

What is #f38cf9 in CMYK for printing?

cmyk(2%, 44%, 0%, 2%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f38cf9 warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F98CD7; nudged cooler, #CB8BFA.

Which Tailwind color is closest to #f38cf9?

The fuchsia family — its 500 step is #d946ef, ΔE2000 14 away. That is a visible difference, so define #f38cf9 as a custom token rather than reaching for the built-in.

How do I use #f38cf9 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f38cf9] or text-[#f38cf9], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f38cf9 with 50% opacity?

rgba(243, 140, 249, 0.5), or #f38cf980 in eight-digit hex. Over white that composites to #F9C6FC; over black, #7A467D.

Is #f38cf9 a web-safe color?

No. The nearest web-safe colour is #FF99FF, ΔE2000 3.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #f38cf9 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f38cf9?

The safest is same-hue elevation: linear-gradient(135deg, #F9C6FC, #f38cf9 45%, #730679). For more colour, a short hue run to #F86F99 keeps it rich without turning muddy.

Work with #f38cf9 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f38cf9 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.