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orange · warm

#f49064

a light, electric orange · warm · closest name: Light Salmon

Token name suggestion: Morning Apricot

RGB
244, 144, 100
HSL
18°, 87%, 68%
CMYK
0, 41, 59, 4
Luminance
0.4010

#f49064 is a light electric orange, 18° on the wheel and 6/100 on the cool side. Put black text on it (9.02:1). As text it scores 2.33:1 on white — use #CF490F instead. Nearest name is Light Salmon, nearest Tailwind family is orange.

hsl(18 87% 68%)rgb(244 144 100)Base step 400AAA inkWarm

At a glance

Every number on this page in one read: what #f49064 is made of, how bright it looks, and which way it leans.

Hex
#f49064
Hue
18°
orange
Saturation
87%
electric
Lightness
68%
light
Brightness
96%
HSV value
Perceived
69%
weighted brightness
Luminance
0.4010
WCAG relative
Temperature
Warm
6/100 cool
Color family
Orange
Tone
Electric
Best ink
Black
9.02:1
Closest name
Light Salmon
ΔE2000 4.3
Chroma
51.9
LCH, 0–130ish
OKLCH L
0.750
perceptual lightness
Tailwind
orange
500 · ΔE 9.8
Web-safe
#FF9966
nearest of 216
Where it sits
Hue18° of 360°
Saturation87%
Lightness68%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f49064.

Temperature
Warm ← → Cool6% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red48%
Green50%
Blue2%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f49064
HEX (8-digit)#f49064ff
RGBrgb(244, 144, 100)
RGBArgba(244, 144, 100, 1)
HSLhsl(18, 87%, 68%)
HSV / HSBhsv(18, 59%, 96%)
HWBhwb(18 39% 4%)
CMYKcmyk(0%, 41%, 59%, 4%)
LABlab(69.5 33.8 39.4)
LCHlch(69.5 51.9 49.4)
OKLCHoklch(0.750 0.135 44.0)
XYZ (D65)xyz(49.59, 40.10, 17.18)
Decimal16027748
Display P3color(display-p3 0.957 0.565 0.392)
Web-safe#FF9966

Copy-ready code

every platformclick to select
/* CSS */
color: #f49064;
background-color: #f49064;
/* CSS custom property */
--brand: #f49064;
/* Tailwind (arbitrary) */
class="text-[#f49064] bg-[#f49064]"
/* SCSS */
$brand: #f49064;
/* SwiftUI */
Color(red: 0.957, green: 0.565, blue: 0.392)
/* UIKit */
UIColor(red: 0.957, green: 0.565, blue: 0.392, alpha: 1)
/* Android XML */
<color name="brand">#F49064</color>
/* Android Compose */
Color(0xFFF49064)
/* Flutter */
Color(0xFFF49064)
/* Python / OpenCV (BGR) */
(100, 144, 244)
/* Python / PIL (RGB) */
(244, 144, 100)
/* Java AWT */
new Color(244, 144, 100)
/* .NET */
Color.FromArgb(255, 244, 144, 100)
/* OpenGL / Unity (0–1) */
(0.9569f, 0.5647f, 0.3922f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{244,144,100}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f49064 85%, white);
border-color: color-mix(in oklab, #f49064 40%, transparent);
/* theme-aware in one line */
color: light-dark(#772A08, #EEDBD3);
/* relative colour syntax */
--hover: hsl(from #f49064 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FDF5F2;
  --brand-100: #FAECE5;
  --brand-200: #F7D4C4;
  --brand-300: #F8B496;
  --brand-400: #f49064;
  --brand-500: #F0692E;
  --brand-600: #E55110;
  --brand-700: #BE440E;
  --brand-800: #98360B;
  --brand-900: #6E2A0C;
  --brand-950: #451A08;
  --brand: #f49064;
  --brand-ink: #000000;
  --brand-surface: #FAF6F4;
  --brand-border: #EDCDC0;
  --brand-hover: #F27843;
  --brand-pressed: #EF6022;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241914;
    --brand-ink: #EEDBD3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FDF5F2',
        100: '#FAECE5',
        200: '#F7D4C4',
        300: '#F8B496',
        400: '#f49064',
        500: '#F0692E',
        600: '#E55110',
        700: '#BE440E',
        800: '#98360B',
        900: '#6E2A0C',
        950: '#451A08',
        DEFAULT: '#f49064',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FDF5F2,
  '100': #FAECE5,
  '200': #F7D4C4,
  '300': #F8B496,
  '400': #f49064,
  '500': #F0692E,
  '600': #E55110,
  '700': #BE440E,
  '800': #98360B,
  '900': #6E2A0C,
  '950': #451A08,
);
$brand-base: #f49064;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FDF5F2", "$type": "color" },
      "100": { "$value": "#FAECE5", "$type": "color" },
      "200": { "$value": "#F7D4C4", "$type": "color" },
      "300": { "$value": "#F8B496", "$type": "color" },
      "400": { "$value": "#f49064", "$type": "color" },
      "500": { "$value": "#F0692E", "$type": "color" },
      "600": { "$value": "#E55110", "$type": "color" },
      "700": { "$value": "#BE440E", "$type": "color" },
      "800": { "$value": "#98360B", "$type": "color" },
      "900": { "$value": "#6E2A0C", "$type": "color" },
      "950": { "$value": "#451A08", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f49064 · 9.02:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.33:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.02:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f49064 as text scores 2.33:1 on white and 9.02:1 on black.
Best tinted ink on it, if plain black or white feels flat: #772A08 at 4.26:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CF490F · 4.55:1
AA on white−24% L
#CF490F
The quick fox
#9B370B · 7.13:1
AAA on white−35% L
#9B370B
The quick fox
#f49064 · 9.02:1
AA on blackalready passes
#f49064
The quick fox
#f49064 · 9.02:1
AAA on blackalready passes
#f49064

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #F06B30 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f49064 on white: 2.33:1
AA ✗ fail · AA-large · AAA
Aa
#f49064 on black: 9.02:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f49064 as text on that neutral, and that neutral as text on #f49064.

NeutralRatioBoth directions
White2.33:1AaAa
Slate 502.23:1AaAa
Slate 1002.13:1AaAa
Slate 2001.89:1AaAa
Slate 3001.57:1AaAa
Slate 4001.10:1AaAa
Slate 5002.04:1AaAa
Slate 6003.25:1AaAa
Slate 7004.45:1AaAa
Slate 8006.28:1AaAa
Slate 9007.67:1AaAa
Black9.02:1AaAa
Colour vision deficiency
true color
protanopia · #AB9D60
deuteranopia · #C3B263
tritanopia · #FF7E85

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f49064 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF5F2
#FAECE5
#F7D4C4
#F8B496
#f49064
#F0692E
#E55110
#BE440E
#98360B
#6E2A0C
#451A08
Base = 400Lightest = 50 · #FDF5F2Darkest = 950 · #451A08Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.034 44.0);
  --brand-100: oklch(0.94 0.054 44.0);
  --brand-200: oklch(0.88 0.081 44.0);
  --brand-300: oklch(0.80 0.105 44.0);
  --brand-400: oklch(0.72 0.124 44.0);
  --brand-500: oklch(0.64 0.135 44.0);
  --brand-600: oklch(0.56 0.135 44.0);
  --brand-700: oklch(0.48 0.127 44.0);
  --brand-800: oklch(0.40 0.113 44.0);
  --brand-900: oklch(0.32 0.094 44.0);
  --brand-950: oklch(0.24 0.074 44.0);
}

Colors that work with #f49064

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#EDCDC0
Hairlines and dividers
Muted text#9B634B
Captions on the surface
Accent#0AB8C2
Second voice, not a rival
Dark variant#772A08
Hover, pressed, headers
Light variant#FDEEE7
Selected rows, tints
Dark surface#241914
Dark-mode background
Hover#F27843
One step down in lightness
Pressed#EF6022
Two steps down
Disabled#EAE2DE
Chroma pulled out
Focus ring#FD9B70
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f49064

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #772A08
Safe as a 1px border on white
No — use #F06B30

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight33/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#64C8F4
Analogous left#F46480
Analogous right#F4D864
Split-complement 1#64F4D8
Split-complement 2#6480F4
Triadic 1#64F490
Triadic 2#9064F4
Tetradic#80F464
On the wheel
Base+30°−30°+120°+240°+180°18°

#f49064 sits at 18°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red95.7%
Green56.5%
Blue39.2%
R · 0–255
244
0xf4
G · 0–255
144
0x90
B · 0–255
100
0x64

CMYK percentages

Cyan0.0%
Magenta41.0%
Yellow59.0%
Key (black)4.3%

Total ink coverage is 104%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f49064 text on a black background

contrast 9.02:1

Card sample

#f49064 text on a white background

contrast 2.33:1

Card sample

#f49064 on grey

2.13:1

#f49064 on its own surface

2.17:1

#f49064 on its dark surface

7.37:1

CSS3 live lab

Text font color

The quick brown fox

color: #f49064;
Background color
Panel with #f49064 background
background-color: #f49064;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f49064;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(244, 144, 100, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(244, 144, 100, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f49064;
background: linear-gradient(135deg, #f49064, #F4F064);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f49064, #D4F464);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f49064;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f49064;
caret-color: #f49064;
Left rule
Pull quote or callout
border-left: 4px solid #f49064;
Ring + tint
Selected chip
background: #FDEEE7;
box-shadow: inset 0 0 0 2px #f49064;
Conic badge
68%
background: conic-gradient(#f49064 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f49064 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(244, 144, 100, 0.5)
rgb(244 144 100 / 50%)
#f4906480
hsl(18 87% 68% / 50%)
color-mix(in srgb, #f49064 50%, transparent)
Alpha8-digit hexFlat on white
10%#f490641a#FEF4F0
20%#f4906433#FDE9E0
40%#f4906466#FBD3C1
60%#f4906499#F8BCA2
80%#f49064cc#F6A683

Gradients from #f49064

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F8B99D, #f49064 45%, #772A08);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f49064, #E9F248);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f49064, #64C8F4);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FACEBA 0%, #f49064 45%, #772A08 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F794B0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F6E981 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #772A08 0%, transparent 65%), #f49064;

Monochromatic scale

Palettes built from #f49064

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f49064 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.02:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f49064, answered

What color is #f49064?

#f49064 is a light electric orange, closest to Light Salmon (ΔE2000 4.3). It sits at 18° on the hue wheel with 87% saturation and 68% lightness, which reads as warm.

What is the RGB value of #f49064?

rgb(244, 144, 100) — 244 red, 144 green and 100 blue out of 255, or 95.7% / 56.5% / 39.2% by channel.

What is #f49064 in HSL and HSV?

hsl(18, 87%, 68%) and hsv(18, 59%, 96%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f49064 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4010 and perceived brightness is 69%, so black text on it reaches 9.02:1.

Should I use black or white text on #f49064?

Black. It scores 9.02:1 against #f49064, versus 2.33:1 for white — AAA at any size.

Is #f49064 accessible on a white background?

#f49064 on white scores 2.33:1, which fails WCAG AA at every size. Darken it to #CF490F to reach 4.5:1, or #9B370B for 7:1.

What is the complementary color of #f49064?

#64C8F4 sits directly opposite on the wheel. Softer options are the split-complements #64F4D8 and #6480F4, which give the same contrast with far less vibration.

What colors go well with #f49064?

For interface work: #FAF6F4 as the surface, #EDCDC0 for borders, #9B634B for secondary text, #0AB8C2 as an accent and #772A08 for hover and pressed states. For a palette, the analogous pair #F46480 and #F4D864 stays calm, while #64C8F4 is the loudest partner.

What is #f49064 in CMYK for printing?

cmyk(0%, 41%, 59%, 4%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f49064 warm or cool?

Warm — it scores 6 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F6AA7C; nudged cooler, #F6636C.

Which Tailwind color is closest to #f49064?

The orange family — its 500 step is #f97316, ΔE2000 9.8 away. That is a visible difference, so define #f49064 as a custom token rather than reaching for the built-in.

How do I use #f49064 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f49064] or text-[#f49064], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f49064 with 50% opacity?

rgba(244, 144, 100, 0.5), or #f4906480 in eight-digit hex. Over white that composites to #FAC8B2; over black, #7A4832.

Is #f49064 a web-safe color?

No. The nearest web-safe colour is #FF9966, ΔE2000 3.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #f49064 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f49064?

The safest is same-hue elevation: linear-gradient(135deg, #F8B99D, #f49064 45%, #772A08). For more colour, a short hue run to #E9F248 keeps it rich without turning muddy.

Work with #f49064 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f49064 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.