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magenta / pink · warm

#f4addb

a light, electric magenta / pink · warm · closest name: Plum

Token name suggestion: Meadow Blossom

RGB
244, 173, 219
HSL
321°, 76%, 82%
CMYK
0, 29, 10, 4
Luminance
0.5423

#f4addb is a light electric magenta / pink, 321° on the wheel and 38/100 on the cool side. Put black text on it (11.85:1). As text it scores 1.77:1 on white — use #DB1D99 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(321 76% 82%)rgb(244 173 219)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #f4addb is made of, how bright it looks, and which way it leans.

Hex
#f4addb
Hue
321°
magenta / pink
Saturation
76%
electric
Lightness
82%
light
Brightness
96%
HSV value
Perceived
79%
weighted brightness
Luminance
0.5423
WCAG relative
Temperature
Warm
38/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
11.85:1
Closest name
Plum
ΔE2000 6.3
Chroma
35.2
LCH, 0–130ish
OKLCH L
0.828
perceptual lightness
Tailwind
pink
500 · ΔE 20.9
Web-safe
#FF99CC
nearest of 216
Where it sits
Hue321° of 360°
Saturation76%
Lightness82%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f4addb.

Temperature
Warm ← → Cool38% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red35%
Green55%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f4addb
HEX (8-digit)#f4addbff
RGBrgb(244, 173, 219)
RGBArgba(244, 173, 219, 1)
HSLhsl(321, 76%, 82%)
HSV / HSBhsv(321, 29%, 96%)
HWBhwb(321 68% 4%)
CMYKcmyk(0%, 29%, 10%, 4%)
LABlab(78.6 32.8 -12.8)
LCHlch(78.6 35.2 338.8)
OKLCHoklch(0.828 0.101 340.5)
XYZ (D65)xyz(65.04, 54.24, 74.05)
Decimal16035291
Display P3color(display-p3 0.957 0.678 0.859)
Web-safe#FF99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #f4addb;
background-color: #f4addb;
/* CSS custom property */
--brand: #f4addb;
/* Tailwind (arbitrary) */
class="text-[#f4addb] bg-[#f4addb]"
/* SCSS */
$brand: #f4addb;
/* SwiftUI */
Color(red: 0.957, green: 0.678, blue: 0.859)
/* UIKit */
UIColor(red: 0.957, green: 0.678, blue: 0.859, alpha: 1)
/* Android XML */
<color name="brand">#F4ADDB</color>
/* Android Compose */
Color(0xFFF4ADDB)
/* Flutter */
Color(0xFFF4ADDB)
/* Python / OpenCV (BGR) */
(219, 173, 244)
/* Python / PIL (RGB) */
(244, 173, 219)
/* Java AWT */
new Color(244, 173, 219)
/* .NET */
Color.FromArgb(255, 244, 173, 219)
/* OpenGL / Unity (0–1) */
(0.9569f, 0.6784f, 0.8588f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{244,173,219}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f4addb 85%, white);
border-color: color-mix(in oklab, #f4addb 40%, transparent);
/* theme-aware in one line */
color: light-dark(#700F4E, #EED3E4);
/* relative colour syntax */
--hover: hsl(from #f4addb h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3F9;
  --brand-100: #F9E7F2;
  --brand-200: #F4C8E4;
  --brand-300: #f4addb;
  --brand-400: #EB6BBE;
  --brand-500: #E439A8;
  --brand-600: #D81D96;
  --brand-700: #B4187D;
  --brand-800: #901364;
  --brand-900: #68124A;
  --brand-950: #410B2E;
  --brand: #f4addb;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DD;
  --brand-hover: #F08ECD;
  --brand-pressed: #EC6EBF;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E4;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3F9',
        100: '#F9E7F2',
        200: '#F4C8E4',
        300: '#f4addb',
        400: '#EB6BBE',
        500: '#E439A8',
        600: '#D81D96',
        700: '#B4187D',
        800: '#901364',
        900: '#68124A',
        950: '#410B2E',
        DEFAULT: '#f4addb',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3F9,
  '100': #F9E7F2,
  '200': #F4C8E4,
  '300': #f4addb,
  '400': #EB6BBE,
  '500': #E439A8,
  '600': #D81D96,
  '700': #B4187D,
  '800': #901364,
  '900': #68124A,
  '950': #410B2E,
);
$brand-base: #f4addb;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3F9", "$type": "color" },
      "100": { "$value": "#F9E7F2", "$type": "color" },
      "200": { "$value": "#F4C8E4", "$type": "color" },
      "300": { "$value": "#f4addb", "$type": "color" },
      "400": { "$value": "#EB6BBE", "$type": "color" },
      "500": { "$value": "#E439A8", "$type": "color" },
      "600": { "$value": "#D81D96", "$type": "color" },
      "700": { "$value": "#B4187D", "$type": "color" },
      "800": { "$value": "#901364", "$type": "color" },
      "900": { "$value": "#68124A", "$type": "color" },
      "950": { "$value": "#410B2E", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f4addb · 11.85:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.77:1
AA fail · AA large fail · AAA fail
Aa
Black text · 11.85:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f4addb as text scores 1.77:1 on white and 11.85:1 on black.
Best tinted ink on it, if plain black or white feels flat: #700F4E at 6.34:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#DB1D99 · 4.52:1
AA on white−33% L
#DB1D99
The quick fox
#A51673 · 7.09:1
AAA on white−45% L
#A51673
The quick fox
#f4addb · 11.85:1
AA on blackalready passes
#f4addb
The quick fox
#f4addb · 11.85:1
AAA on blackalready passes
#f4addb

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #EA61BA is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f4addb on white: 1.77:1
AA ✗ fail · AA-large · AAA
Aa
#f4addb on black: 11.85:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f4addb as text on that neutral, and that neutral as text on #f4addb.

NeutralRatioBoth directions
White1.77:1AaAa
Slate 501.69:1AaAa
Slate 1001.62:1AaAa
Slate 2001.44:1AaAa
Slate 3001.19:1AaAa
Slate 4001.45:1AaAa
Slate 5002.68:1AaAa
Slate 6004.27:1AaAa
Slate 7005.84:1AaAa
Slate 8008.25:1AaAa
Slate 90010.07:1AaAa
Black11.85:1AaAa
Colour vision deficiency
true color
protanopia · #B0BCDD
deuteranopia · #C1C7D9
tritanopia · #FCAEBD

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f4addb is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F9
#F9E7F2
#F4C8E4
#f4addb
#EB6BBE
#E439A8
#D81D96
#B4187D
#901364
#68124A
#410B2E
Base = 300Lightest = 50 · #FCF3F9Darkest = 950 · #410B2EText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.025 340.5);
  --brand-100: oklch(0.94 0.040 340.5);
  --brand-200: oklch(0.88 0.061 340.5);
  --brand-300: oklch(0.80 0.079 340.5);
  --brand-400: oklch(0.72 0.093 340.5);
  --brand-500: oklch(0.64 0.101 340.5);
  --brand-600: oklch(0.56 0.101 340.5);
  --brand-700: oklch(0.48 0.095 340.5);
  --brand-800: oklch(0.40 0.085 340.5);
  --brand-900: oklch(0.32 0.071 340.5);
  --brand-950: oklch(0.24 0.056 340.5);
}

Colors that work with #f4addb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DD
Hairlines and dividers
Muted text#9B4B7F
Captions on the surface
Accent#14B825
Second voice, not a rival
Dark variant#700F4E
Hover, pressed, headers
Light variant#FCE9F5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#F08ECD
One step down in lightness
Pressed#EC6EBF
Two steps down
Disabled#F7F3F5
Chroma pulled out
Focus ring#FABCE4
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f4addb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #700F4E
Safe as a 1px border on white
No — use #EA61BA

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight18/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#ADF4C6
Analogous left#E9ADF4
Analogous right#F4ADB8
Split-complement 1#B8F4AD
Split-complement 2#ADF4E9
Triadic 1#DBF4AD
Triadic 2#ADDBF4
Tetradic#F4E9AD
On the wheel
Base+30°−30°+120°+240°+180°321°

#f4addb sits at 321°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red95.7%
Green67.8%
Blue85.9%
R · 0–255
244
0xf4
G · 0–255
173
0xad
B · 0–255
219
0xdb

CMYK percentages

Cyan0.0%
Magenta29.1%
Yellow10.2%
Key (black)4.3%

Total ink coverage is 44%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f4addb text on a black background

contrast 11.85:1

Card sample

#f4addb text on a white background

contrast 1.77:1

Card sample

#f4addb on grey

1.62:1

#f4addb on its own surface

1.63:1

#f4addb on its dark surface

9.91:1

CSS3 live lab

Text font color

The quick brown fox

color: #f4addb;
Background color
Panel with #f4addb background
background-color: #f4addb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f4addb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(244, 173, 219, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(244, 173, 219, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f4addb;
background: linear-gradient(135deg, #f4addb, #F4AEAD);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f4addb, #F4C0AD);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f4addb;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f4addb;
caret-color: #f4addb;
Left rule
Pull quote or callout
border-left: 4px solid #f4addb;
Ring + tint
Selected chip
background: #FCE9F5;
box-shadow: inset 0 0 0 2px #f4addb;
Conic badge
68%
background: conic-gradient(#f4addb 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f4addb over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(244, 173, 219, 0.5)
rgb(244 173 219 / 50%)
#f4addb80
hsl(321 76% 82% / 50%)
color-mix(in srgb, #f4addb 50%, transparent)
Alpha8-digit hexFlat on white
10%#f4addb1a#FEF7FB
20%#f4addb33#FDEFF8
40%#f4addb66#FBDEF1
60%#f4addb99#F8CEE9
80%#f4addbcc#F6BDE2

Gradients from #f4addb

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FBE3F3, #f4addb 45%, #700F4E);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f4addb, #F09C92);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f4addb, #ADF4C6);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FDF2F9 0%, #f4addb 45%, #700F4E 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F3DAFA 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F8C8CB 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #700F4E 0%, transparent 65%), #f4addb;

Monochromatic scale

Palettes built from #f4addb

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f4addb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 11.85:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f4addb, answered

What color is #f4addb?

#f4addb is a light electric magenta / pink, closest to Plum (ΔE2000 6.3). It sits at 321° on the hue wheel with 76% saturation and 82% lightness, which reads as warm.

What is the RGB value of #f4addb?

rgb(244, 173, 219) — 244 red, 173 green and 219 blue out of 255, or 95.7% / 67.8% / 85.9% by channel.

What is #f4addb in HSL and HSV?

hsl(321, 76%, 82%) and hsv(321, 29%, 96%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f4addb a light or a dark color?

It is a light color. Relative luminance is 0.5423 and perceived brightness is 79%, so black text on it reaches 11.85:1.

Should I use black or white text on #f4addb?

Black. It scores 11.85:1 against #f4addb, versus 1.77:1 for white — AAA at any size.

Is #f4addb accessible on a white background?

#f4addb on white scores 1.77:1, which fails WCAG AA at every size. Darken it to #DB1D99 to reach 4.5:1, or #A51673 for 7:1.

What is the complementary color of #f4addb?

#ADF4C6 sits directly opposite on the wheel. Softer options are the split-complements #B8F4AD and #ADF4E9, which give the same contrast with far less vibration.

What colors go well with #f4addb?

For interface work: #FAF4F8 as the surface, #EDC0DD for borders, #9B4B7F for secondary text, #14B825 as an accent and #700F4E for hover and pressed states. For a palette, the analogous pair #E9ADF4 and #F4ADB8 stays calm, while #ADF4C6 is the loudest partner.

What is #f4addb in CMYK for printing?

cmyk(0%, 29%, 10%, 4%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f4addb warm or cool?

Warm — it scores 38 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F4ADC1; nudged cooler, #F4ACF5.

Which Tailwind color is closest to #f4addb?

The pink family — its 500 step is #ec4899, ΔE2000 20.9 away. That is a visible difference, so define #f4addb as a custom token rather than reaching for the built-in.

How do I use #f4addb in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f4addb] or text-[#f4addb], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f4addb with 50% opacity?

rgba(244, 173, 219, 0.5), or #f4addb80 in eight-digit hex. Over white that composites to #FAD6ED; over black, #7A576E.

Is #f4addb a web-safe color?

No. The nearest web-safe colour is #FF99CC, ΔE2000 5.6 away. The palette only matters for legacy displays and some email clients now.

What does the color #f4addb mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f4addb?

The safest is same-hue elevation: linear-gradient(135deg, #FBE3F3, #f4addb 45%, #700F4E). For more colour, a short hue run to #F09C92 keeps it rich without turning muddy.

Work with #f4addb in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f4addb at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.