Skip to content
magenta / pink · neutral

#f4beef

a pale, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Mist Ruby

RGB
244, 190, 239
HSL
306°, 71%, 85%
CMYK
0, 22, 2, 4
Luminance
0.6229

#f4beef is a pale vivid magenta / pink, 306° on the wheel and 47/100 on the cool side. Put black text on it (13.46:1). As text it scores 1.56:1 on white — use #CD23BE instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(306 71% 85%)rgb(244 190 239)Base step 200AAA inkNeutral

At a glance

Every number on this page in one read: what #f4beef is made of, how bright it looks, and which way it leans.

Hex
#f4beef
Hue
306°
magenta / pink
Saturation
71%
vivid
Lightness
85%
pale
Brightness
96%
HSV value
Perceived
84%
weighted brightness
Luminance
0.6229
WCAG relative
Temperature
Neutral
47/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
13.46:1
Closest name
Plum
ΔE2000 7.4
Chroma
32.1
LCH, 0–130ish
OKLCH L
0.865
perceptual lightness
Tailwind
pink
500 · ΔE 25.2
Web-safe
#FFCCFF
nearest of 216
Where it sits
Hue306° of 360°
Saturation71%
Lightness85%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f4beef.

Temperature
Warm ← → Cool47% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red31%
Green59%
Blue10%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f4beef
HEX (8-digit)#f4beefff
RGBrgb(244, 190, 239)
RGBArgba(244, 190, 239, 1)
HSLhsl(306, 71%, 85%)
HSV / HSBhsv(306, 22%, 96%)
HWBhwb(306 75% 4%)
CMYKcmyk(0%, 22%, 2%, 4%)
LABlab(83.1 27.3 -16.8)
LCHlch(83.1 32.1 328.3)
OKLCHoklch(0.865 0.089 329.4)
XYZ (D65)xyz(71.30, 62.29, 89.91)
Decimal16039663
Display P3color(display-p3 0.957 0.745 0.937)
Web-safe#FFCCFF

Copy-ready code

every platformclick to select
/* CSS */
color: #f4beef;
background-color: #f4beef;
/* CSS custom property */
--brand: #f4beef;
/* Tailwind (arbitrary) */
class="text-[#f4beef] bg-[#f4beef]"
/* SCSS */
$brand: #f4beef;
/* SwiftUI */
Color(red: 0.957, green: 0.745, blue: 0.937)
/* UIKit */
UIColor(red: 0.957, green: 0.745, blue: 0.937, alpha: 1)
/* Android XML */
<color name="brand">#F4BEEF</color>
/* Android Compose */
Color(0xFFF4BEEF)
/* Flutter */
Color(0xFFF4BEEF)
/* Python / OpenCV (BGR) */
(239, 190, 244)
/* Python / PIL (RGB) */
(244, 190, 239)
/* Java AWT */
new Color(244, 190, 239)
/* .NET */
Color.FromArgb(255, 244, 190, 239)
/* OpenGL / Unity (0–1) */
(0.9569f, 0.7451f, 0.9373f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{244,190,239}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f4beef 85%, white);
border-color: color-mix(in oklab, #f4beef 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6D1265, #EED3EC);
/* relative colour syntax */
--hover: hsl(from #f4beef h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3FB;
  --brand-100: #F8E7F7;
  --brand-200: #f4beef;
  --brand-300: #EF9FE7;
  --brand-400: #E76FDC;
  --brand-500: #DF3FD0;
  --brand-600: #D123C1;
  --brand-700: #AF1DA1;
  --brand-800: #8C1881;
  --brand-900: #65155E;
  --brand-950: #3F0D3B;
  --brand: #f4beef;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #EDC0E8;
  --brand-hover: #EF9FE7;
  --brand-pressed: #EA81E0;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241423;
    --brand-ink: #EED3EC;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3FB',
        100: '#F8E7F7',
        200: '#f4beef',
        300: '#EF9FE7',
        400: '#E76FDC',
        500: '#DF3FD0',
        600: '#D123C1',
        700: '#AF1DA1',
        800: '#8C1881',
        900: '#65155E',
        950: '#3F0D3B',
        DEFAULT: '#f4beef',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3FB,
  '100': #F8E7F7,
  '200': #f4beef,
  '300': #EF9FE7,
  '400': #E76FDC,
  '500': #DF3FD0,
  '600': #D123C1,
  '700': #AF1DA1,
  '800': #8C1881,
  '900': #65155E,
  '950': #3F0D3B,
);
$brand-base: #f4beef;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3FB", "$type": "color" },
      "100": { "$value": "#F8E7F7", "$type": "color" },
      "200": { "$value": "#f4beef", "$type": "color" },
      "300": { "$value": "#EF9FE7", "$type": "color" },
      "400": { "$value": "#E76FDC", "$type": "color" },
      "500": { "$value": "#DF3FD0", "$type": "color" },
      "600": { "$value": "#D123C1", "$type": "color" },
      "700": { "$value": "#AF1DA1", "$type": "color" },
      "800": { "$value": "#8C1881", "$type": "color" },
      "900": { "$value": "#65155E", "$type": "color" },
      "950": { "$value": "#3F0D3B", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f4beef · 13.46:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.56:1
AA fail · AA large fail · AAA fail
Aa
Black text · 13.46:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f4beef as text scores 1.56:1 on white and 13.46:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6D1265 at 6.99:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CD23BE · 4.59:1
AA on white−38% L
#CD23BE
The quick fox
#991A8D · 7.27:1
AAA on white−50% L
#991A8D
The quick fox
#f4beef · 13.46:1
AA on blackalready passes
#f4beef
The quick fox
#f4beef · 13.46:1
AAA on blackalready passes
#f4beef

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E45ED7 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f4beef on white: 1.56:1
AA ✗ fail · AA-large · AAA
Aa
#f4beef on black: 13.46:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f4beef as text on that neutral, and that neutral as text on #f4beef.

NeutralRatioBoth directions
White1.56:1AaAa
Slate 501.49:1AaAa
Slate 1001.42:1AaAa
Slate 2001.27:1AaAa
Slate 3001.05:1AaAa
Slate 4001.64:1AaAa
Slate 5003.05:1AaAa
Slate 6004.86:1AaAa
Slate 7006.64:1AaAa
Slate 8009.38:1AaAa
Slate 90011.44:1AaAa
Black13.46:1AaAa
Colour vision deficiency
true color
protanopia · #BCCBF1
deuteranopia · #C8D1ED
tritanopia · #F8C1CF

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f4beef is pinned to step 200; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FB
#F8E7F7
#f4beef
#EF9FE7
#E76FDC
#DF3FD0
#D123C1
#AF1DA1
#8C1881
#65155E
#3F0D3B
Base = 200Lightest = 50 · #FCF3FBDarkest = 950 · #3F0D3BText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.022 329.4);
  --brand-100: oklch(0.94 0.035 329.4);
  --brand-200: oklch(0.88 0.053 329.4);
  --brand-300: oklch(0.80 0.069 329.4);
  --brand-400: oklch(0.72 0.082 329.4);
  --brand-500: oklch(0.64 0.089 329.4);
  --brand-600: oklch(0.56 0.089 329.4);
  --brand-700: oklch(0.48 0.083 329.4);
  --brand-800: oklch(0.40 0.074 329.4);
  --brand-900: oklch(0.32 0.062 329.4);
  --brand-950: oklch(0.24 0.049 329.4);
}

Colors that work with #f4beef

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E8
Hairlines and dividers
Muted text#9B4B93
Captions on the surface
Accent#30B418
Second voice, not a rival
Dark variant#6D1265
Hover, pressed, headers
Light variant#FBE9FA
Selected rows, tints
Dark surface#241423
Dark-mode background
Hover#EF9FE7
One step down in lightness
Pressed#EA81E0
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#FACDF6
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f4beef

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6D1265
Safe as a 1px border on white
No — use #E45ED7

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The high lightness makes it recede — a surface colour rather than a statement.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight15/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#BEF4C3
Analogous left#DEBEF4
Analogous right#F4BED4
Split-complement 1#D4F4BE
Split-complement 2#BEF4DE
Triadic 1#EFF4BE
Triadic 2#BEEFF4
Tetradic#F4DEBE
On the wheel
Base+30°−30°+120°+240°+180°306°

#f4beef sits at 306°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red95.7%
Green74.5%
Blue93.7%
R · 0–255
244
0xf4
G · 0–255
190
0xbe
B · 0–255
239
0xef

CMYK percentages

Cyan0.0%
Magenta22.1%
Yellow2.0%
Key (black)4.3%

Total ink coverage is 28%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f4beef text on a black background

contrast 13.46:1

Card sample

#f4beef text on a white background

contrast 1.56:1

Card sample

#f4beef on grey

1.42:1

#f4beef on its own surface

1.44:1

#f4beef on its dark surface

11.22:1

CSS3 live lab

Text font color

The quick brown fox

color: #f4beef;
Background color
Panel with #f4beef background
background-color: #f4beef;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f4beef;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(244, 190, 239, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(244, 190, 239, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f4beef;
background: linear-gradient(135deg, #f4beef, #F4BECB);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f4beef, #F4BFBE);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f4beef;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f4beef;
caret-color: #f4beef;
Left rule
Pull quote or callout
border-left: 4px solid #f4beef;
Ring + tint
Selected chip
background: #FBE9FA;
box-shadow: inset 0 0 0 2px #f4beef;
Conic badge
68%
background: conic-gradient(#f4beef 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f4beef over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(244, 190, 239, 0.5)
rgb(244 190 239 / 50%)
#f4beef80
hsl(306 71% 85% / 50%)
color-mix(in srgb, #f4beef 50%, transparent)
Alpha8-digit hexFlat on white
10%#f4beef1a#FEF9FD
20%#f4beef33#FDF2FC
40%#f4beef66#FBE5F9
60%#f4beef99#F8D8F5
80%#f4beefcc#F6CBF2

Gradients from #f4beef

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FCEEFB, #f4beef 45%, #6D1265);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f4beef, #F0A4B0);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f4beef, #BEF4C3);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FDF2FC 0%, #f4beef 45%, #6D1265 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F3EAFB 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F8D8E3 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6D1265 0%, transparent 65%), #f4beef;

Monochromatic scale

Palettes built from #f4beef

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f4beef in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Very light tints can drop out on uncoated stock; check it at 100% size before signing off.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 13.46:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f4beef, answered

What color is #f4beef?

#f4beef is a pale vivid magenta / pink, closest to Plum (ΔE2000 7.4). It sits at 306° on the hue wheel with 71% saturation and 85% lightness, which reads as neutral.

What is the RGB value of #f4beef?

rgb(244, 190, 239) — 244 red, 190 green and 239 blue out of 255, or 95.7% / 74.5% / 93.7% by channel.

What is #f4beef in HSL and HSV?

hsl(306, 71%, 85%) and hsv(306, 22%, 96%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f4beef a light or a dark color?

It is a light color. Relative luminance is 0.6229 and perceived brightness is 84%, so black text on it reaches 13.46:1.

Should I use black or white text on #f4beef?

Black. It scores 13.46:1 against #f4beef, versus 1.56:1 for white — AAA at any size.

Is #f4beef accessible on a white background?

#f4beef on white scores 1.56:1, which fails WCAG AA at every size. Darken it to #CD23BE to reach 4.5:1, or #991A8D for 7:1.

What is the complementary color of #f4beef?

#BEF4C3 sits directly opposite on the wheel. Softer options are the split-complements #D4F4BE and #BEF4DE, which give the same contrast with far less vibration.

What colors go well with #f4beef?

For interface work: #FAF4FA as the surface, #EDC0E8 for borders, #9B4B93 for secondary text, #30B418 as an accent and #6D1265 for hover and pressed states. For a palette, the analogous pair #DEBEF4 and #F4BED4 stays calm, while #BEF4C3 is the loudest partner.

What is #f4beef in CMYK for printing?

cmyk(0%, 22%, 2%, 4%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #f4beef warm or cool?

Neutral — it scores 47 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F4BEDB; nudged cooler, #E6BDF5.

Which Tailwind color is closest to #f4beef?

The pink family — its 500 step is #ec4899, ΔE2000 25.2 away. That is a visible difference, so define #f4beef as a custom token rather than reaching for the built-in.

How do I use #f4beef in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f4beef] or text-[#f4beef], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f4beef with 50% opacity?

rgba(244, 190, 239, 0.5), or #f4beef80 in eight-digit hex. Over white that composites to #FADFF7; over black, #7A5F78.

Is #f4beef a web-safe color?

No. The nearest web-safe colour is #FFCCFF, ΔE2000 3.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #f4beef mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f4beef?

The safest is same-hue elevation: linear-gradient(135deg, #FCEEFB, #f4beef 45%, #6D1265). For more colour, a short hue run to #F0A4B0 keeps it rich without turning muddy.

Work with #f4beef in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f4beef at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.