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magenta / pink · warm

#f528af

a balanced, electric magenta / pink · warm · closest name: Deep Pink

Token name suggestion: Atlas Fuchsia

RGB
245, 40, 175
HSL
321°, 91%, 56%
CMYK
0, 84, 29, 4
Luminance
0.2403

#f528af is a balanced electric magenta / pink, 321° on the wheel and 39/100 on the cool side. Put black text on it (5.81:1). As text it scores 3.62:1 on white — large text only. Nearest name is Deep Pink, nearest Tailwind family is pink.

hsl(321 91% 56%)rgb(245 40 175)Base step 500AA inkWarm

At a glance

Every number on this page in one read: what #f528af is made of, how bright it looks, and which way it leans.

Hex
#f528af
Hue
321°
magenta / pink
Saturation
91%
electric
Lightness
56%
balanced
Brightness
96%
HSV value
Perceived
59%
weighted brightness
Luminance
0.2403
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.81:1
Closest name
Deep Pink
ΔE2000 5.9
Chroma
85.1
LCH, 0–130ish
OKLCH L
0.656
perceptual lightness
Tailwind
pink
500 · ΔE 5.5
Web-safe
#FF3399
nearest of 216
Where it sits
Hue321° of 360°
Saturation91%
Lightness56%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f528af.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red81%
Green6%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#f528af
HEX (8-digit)#f528afff
RGBrgb(245, 40, 175)
RGBArgba(245, 40, 175, 1)
HSLhsl(321, 91%, 56%)
HSV / HSBhsv(320, 84%, 96%)
HWBhwb(321 16% 4%)
CMYKcmyk(0%, 84%, 29%, 4%)
LABlab(56.1 82.2 -22.1)
LCHlch(56.1 85.1 344.9)
OKLCHoklch(0.656 0.258 346.9)
XYZ (D65)xyz(46.16, 24.03, 42.76)
Decimal16066735
Display P3color(display-p3 0.961 0.157 0.686)
Web-safe#FF3399

Copy-ready code

every platformclick to select
/* CSS */
color: #f528af;
background-color: #f528af;
/* CSS custom property */
--brand: #f528af;
/* Tailwind (arbitrary) */
class="text-[#f528af] bg-[#f528af]"
/* SCSS */
$brand: #f528af;
/* SwiftUI */
Color(red: 0.961, green: 0.157, blue: 0.686)
/* UIKit */
UIColor(red: 0.961, green: 0.157, blue: 0.686, alpha: 1)
/* Android XML */
<color name="brand">#F528AF</color>
/* Android Compose */
Color(0xFFF528AF)
/* Flutter */
Color(0xFFF528AF)
/* Python / OpenCV (BGR) */
(175, 40, 245)
/* Python / PIL (RGB) */
(245, 40, 175)
/* Java AWT */
new Color(245, 40, 175)
/* .NET */
Color.FromArgb(255, 245, 40, 175)
/* OpenGL / Unity (0–1) */
(0.9608f, 0.1569f, 0.6863f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{245,40,175}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #f528af 85%, white);
border-color: color-mix(in oklab, #f528af 40%, transparent);
/* theme-aware in one line */
color: light-dark(#7A0652, #EED3E5);
/* relative colour syntax */
--hover: hsl(from #f528af h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FDF2F9;
  --brand-100: #FBE5F3;
  --brand-200: #F9C3E6;
  --brand-300: #FA94D7;
  --brand-400: #F85EC3;
  --brand-500: #f528af;
  --brand-600: #EA0B9E;
  --brand-700: #C30983;
  --brand-800: #9C0769;
  --brand-900: #700A4D;
  --brand-950: #460630;
  --brand: #f528af;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #EDC0DD;
  --brand-hover: #EE0BA1;
  --brand-pressed: #CC0A8A;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141F;
    --brand-ink: #EED3E5;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FDF2F9',
        100: '#FBE5F3',
        200: '#F9C3E6',
        300: '#FA94D7',
        400: '#F85EC3',
        500: '#f528af',
        600: '#EA0B9E',
        700: '#C30983',
        800: '#9C0769',
        900: '#700A4D',
        950: '#460630',
        DEFAULT: '#f528af',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FDF2F9,
  '100': #FBE5F3,
  '200': #F9C3E6,
  '300': #FA94D7,
  '400': #F85EC3,
  '500': #f528af,
  '600': #EA0B9E,
  '700': #C30983,
  '800': #9C0769,
  '900': #700A4D,
  '950': #460630,
);
$brand-base: #f528af;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FDF2F9", "$type": "color" },
      "100": { "$value": "#FBE5F3", "$type": "color" },
      "200": { "$value": "#F9C3E6", "$type": "color" },
      "300": { "$value": "#FA94D7", "$type": "color" },
      "400": { "$value": "#F85EC3", "$type": "color" },
      "500": { "$value": "#f528af", "$type": "color" },
      "600": { "$value": "#EA0B9E", "$type": "color" },
      "700": { "$value": "#C30983", "$type": "color" },
      "800": { "$value": "#9C0769", "$type": "color" },
      "900": { "$value": "#700A4D", "$type": "color" },
      "950": { "$value": "#460630", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f528af · 5.81:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 3.62:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.81:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f528af as text scores 3.62:1 on white and 5.81:1 on black.
Best tinted ink on it, if plain black or white feels flat: #7A0652 at 2.94:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#E00A97 · 4.51:1
AA on white−10% L
#E00A97
The quick fox
#AA0873 · 7.02:1
AAA on white−21% L
#AA0873
The quick fox
#f528af · 5.81:1
AA on blackalready passes
#f528af
The quick fox
#F759C1 · 7.15:1
AAA on black+10% L
#F759C1

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #F528AF is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#f528af on white: 3.62:1
AA ✗ fail · AA-large · AAA
Aa
#f528af on black: 5.81:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #f528af as text on that neutral, and that neutral as text on #f528af.

NeutralRatioBoth directions
White3.62:1AaAa
Slate 503.46:1AaAa
Slate 1003.30:1AaAa
Slate 2002.93:1AaAa
Slate 3002.44:1AaAa
Slate 4001.41:1AaAa
Slate 5001.32:1AaAa
Slate 6002.09:1AaAa
Slate 7002.86:1AaAa
Slate 8004.04:1AaAa
Slate 9004.93:1AaAa
Black5.81:1AaAa
Colour vision deficiency
true color
protanopia · #4D71B2
deuteranopia · #8A93AB
tritanopia · #FF1C6C

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f528af is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F9
#FBE5F3
#F9C3E6
#FA94D7
#F85EC3
#f528af
#EA0B9E
#C30983
#9C0769
#700A4D
#460630
Base = 500Lightest = 50 · #FDF2F9Darkest = 950 · #460630Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.064 346.9);
  --brand-100: oklch(0.94 0.103 346.9);
  --brand-200: oklch(0.88 0.155 346.9);
  --brand-300: oklch(0.80 0.201 346.9);
  --brand-400: oklch(0.72 0.237 346.9);
  --brand-500: oklch(0.64 0.258 346.9);
  --brand-600: oklch(0.56 0.258 346.9);
  --brand-700: oklch(0.48 0.242 346.9);
  --brand-800: oklch(0.40 0.216 346.9);
  --brand-900: oklch(0.32 0.180 346.9);
  --brand-950: oklch(0.24 0.142 346.9);
}

Colors that work with #f528af

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DD
Hairlines and dividers
Muted text#9B4B7F
Captions on the surface
Accent#05C717
Second voice, not a rival
Dark variant#7A0652
Hover, pressed, headers
Light variant#FEE7F6
Selected rows, tints
Dark surface#24141F
Dark-mode background
Hover#EE0BA1
One step down in lightness
Pressed#CC0A8A
Two steps down
Disabled#D3BACB
Chroma pulled out
Focus ring#FF32B9
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #f528af

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #7A0652
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight44/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#28F56E
Analogous left#D528F5
Analogous right#F52849
Split-complement 1#49F528
Split-complement 2#28F5D5
Triadic 1#AFF528
Triadic 2#28AFF5
Tetradic#F5D528
On the wheel
Base+30°−30°+120°+240°+180°321°

#f528af sits at 321°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red96.1%
Green15.7%
Blue68.6%
R · 0–255
245
0xf5
G · 0–255
40
0x28
B · 0–255
175
0xaf

CMYK percentages

Cyan0.0%
Magenta83.7%
Yellow28.6%
Key (black)3.9%

Total ink coverage is 116%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#f528af text on a black background

contrast 5.81:1

Card sample

#f528af text on a white background

contrast 3.62:1

Card sample

#f528af on grey

3.30:1

#f528af on its own surface

3.34:1

#f528af on its dark surface

4.86:1

CSS3 live lab

Text font color

The quick brown fox

color: #f528af;
Background color
Panel with #f528af background
background-color: #f528af;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f528af;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(245, 40, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(245, 40, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f528af;
background: linear-gradient(135deg, #f528af, #F52A28);
Gradient text

Gradient headline

background: linear-gradient(90deg, #f528af, #F55D28);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #f528af;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #f528af;
caret-color: #f528af;
Left rule
Pull quote or callout
border-left: 4px solid #f528af;
Ring + tint
Selected chip
background: #FEE7F6;
box-shadow: inset 0 0 0 2px #f528af;
Conic badge
68%
background: conic-gradient(#f528af 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #f528af over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(245, 40, 175, 0.5)
rgb(245 40 175 / 50%)
#f528af80
hsl(321 91% 56% / 50%)
color-mix(in srgb, #f528af 50%, transparent)
Alpha8-digit hexFlat on white
10%#f528af1a#FEEAF7
20%#f528af33#FDD4EF
40%#f528af66#FBA9DF
60%#f528af99#F97ECF
80%#f528afcc#F753BF

Gradients from #f528af

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F863C5, #f528af 45%, #7A0652);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #f528af, #F3210B);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #f528af, #28F56E);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F980D0 0%, #f528af 45%, #7A0652 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D159F7 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F64553 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #7A0652 0%, transparent 65%), #f528af;

Monochromatic scale

Palettes built from #f528af

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f528af in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 5.81:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#f528af, answered

What color is #f528af?

#f528af is a balanced electric magenta / pink, closest to Deep Pink (ΔE2000 5.9). It sits at 321° on the hue wheel with 91% saturation and 56% lightness, which reads as warm.

What is the RGB value of #f528af?

rgb(245, 40, 175) — 245 red, 40 green and 175 blue out of 255, or 96.1% / 15.7% / 68.6% by channel.

What is #f528af in HSL and HSV?

hsl(321, 91%, 56%) and hsv(320, 84%, 96%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #f528af a light or a dark color?

It is a mid-tone. Relative luminance is 0.2403 and perceived brightness is 59%, so black text on it reaches 5.81:1.

Should I use black or white text on #f528af?

Black. It scores 5.81:1 against #f528af, versus 3.62:1 for white — AA at any size.

Is #f528af accessible on a white background?

#f528af on white scores 3.62:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #E00A97 to reach 4.5:1, or #AA0873 for 7:1.

What is the complementary color of #f528af?

#28F56E sits directly opposite on the wheel. Softer options are the split-complements #49F528 and #28F5D5, which give the same contrast with far less vibration.

What colors go well with #f528af?

For interface work: #FAF4F8 as the surface, #EDC0DD for borders, #9B4B7F for secondary text, #05C717 as an accent and #7A0652 for hover and pressed states. For a palette, the analogous pair #D528F5 and #F52849 stays calm, while #28F56E is the loudest partner.

What is #f528af in CMYK for printing?

cmyk(0%, 84%, 29%, 4%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f528af warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F52864; nudged cooler, #F226F7.

Which Tailwind color is closest to #f528af?

The pink family — its 500 step is #ec4899, ΔE2000 5.5 away. That is a visible difference, so define #f528af as a custom token rather than reaching for the built-in.

How do I use #f528af in Tailwind CSS?

Inline it as an arbitrary value with bg-[#f528af] or text-[#f528af], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #f528af with 50% opacity?

rgba(245, 40, 175, 0.5), or #f528af80 in eight-digit hex. Over white that composites to #FA94D7; over black, #7B1458.

Is #f528af a web-safe color?

No. The nearest web-safe colour is #FF3399, ΔE2000 5.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #f528af mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #f528af?

The safest is same-hue elevation: linear-gradient(135deg, #F863C5, #f528af 45%, #7A0652). For more colour, a short hue run to #F3210B keeps it rich without turning muddy.

Work with #f528af in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #f528af at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.