#f964cd
a light, electric magenta / pink · warm · closest name: Hot Pink
Token name suggestion: Linen Fuchsia
#f964cd is a light electric magenta / pink, 318° on the wheel and 40/100 on the cool side. Put black text on it (7.73:1). As text it scores 2.72:1 on white — use #DA089C instead. Nearest name is Hot Pink, nearest Tailwind family is pink.
At a glance
Every number on this page in one read: what #f964cd is made of, how bright it looks, and which way it leans.
Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #f964cd.
Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.
Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.
Every format
| HEX | #f964cd |
| HEX (8-digit) | #f964cdff |
| RGB | rgb(249, 100, 205) |
| RGBA | rgba(249, 100, 205, 1) |
| HSL | hsl(318, 93%, 68%) |
| HSV / HSB | hsv(318, 60%, 98%) |
| HWB | hwb(318 39% 2%) |
| CMYK | cmyk(0%, 60%, 18%, 2%) |
| LAB | lab(64.7 67.9 -26.1) |
| LCH | lch(64.7 72.8 339.0) |
| OKLCH | oklch(0.724 0.214 340.9) |
| XYZ (D65) | xyz(54.64, 33.67, 61.37) |
| Decimal | 16344269 |
| Display P3 | color(display-p3 0.976 0.392 0.804) |
| Web-safe | #FF66CC |
Copy-ready code
/* CSS */
color: #f964cd;
background-color: #f964cd;
/* CSS custom property */
--brand: #f964cd;
/* Tailwind (arbitrary) */
class="text-[#f964cd] bg-[#f964cd]"
/* SCSS */
$brand: #f964cd;
/* SwiftUI */
Color(red: 0.976, green: 0.392, blue: 0.804)
/* UIKit */
UIColor(red: 0.976, green: 0.392, blue: 0.804, alpha: 1)
/* Android XML */
<color name="brand">#F964CD</color>
/* Android Compose */
Color(0xFFF964CD)
/* Flutter */
Color(0xFFF964CD)
/* Python / OpenCV (BGR) */
(205, 100, 249)
/* Python / PIL (RGB) */
(249, 100, 205)
/* Java AWT */
new Color(249, 100, 205)
/* .NET */
Color.FromArgb(255, 249, 100, 205)
/* OpenGL / Unity (0–1) */
(0.9765f, 0.3922f, 0.8039f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{249,100,205}/* mix without leaving CSS */ background: color-mix(in oklab, #f964cd 85%, white); border-color: color-mix(in oklab, #f964cd 40%, transparent); /* theme-aware in one line */ color: light-dark(#7B0558, #EED3E6); /* relative colour syntax */ --hover: hsl(from #f964cd h s calc(l - 7));
Design tokens
The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.
:root {
--brand-50: #FDF2FA;
--brand-100: #FBE4F4;
--brand-200: #F9C3E9;
--brand-300: #FB93DC;
--brand-400: #f964cd;
--brand-500: #F727B9;
--brand-600: #EC09A9;
--brand-700: #C4088D;
--brand-800: #9D0671;
--brand-900: #710953;
--brand-950: #470634;
--brand: #f964cd;
--brand-ink: #000000;
--brand-surface: #FAF4F9;
--brand-border: #EDC0DF;
--brand-hover: #F842C2;
--brand-pressed: #F61FB7;
}
@media (prefers-color-scheme: dark) {
:root {
--brand-surface: #241420;
--brand-ink: #EED3E6;
}
}theme: {
extend: {
colors: {
brand: {
50: '#FDF2FA',
100: '#FBE4F4',
200: '#F9C3E9',
300: '#FB93DC',
400: '#f964cd',
500: '#F727B9',
600: '#EC09A9',
700: '#C4088D',
800: '#9D0671',
900: '#710953',
950: '#470634',
DEFAULT: '#f964cd',
},
},
},
}$brand: (
'50': #FDF2FA,
'100': #FBE4F4,
'200': #F9C3E9,
'300': #FB93DC,
'400': #f964cd,
'500': #F727B9,
'600': #EC09A9,
'700': #C4088D,
'800': #9D0671,
'900': #710953,
'950': #470634,
);
$brand-base: #f964cd;
$brand-ink: #000000;
@function brand($step) { @return map-get($brand, $step); }{
"color": {
"brand": {
"50": { "$value": "#FDF2FA", "$type": "color" },
"100": { "$value": "#FBE4F4", "$type": "color" },
"200": { "$value": "#F9C3E9", "$type": "color" },
"300": { "$value": "#FB93DC", "$type": "color" },
"400": { "$value": "#f964cd", "$type": "color" },
"500": { "$value": "#F727B9", "$type": "color" },
"600": { "$value": "#EC09A9", "$type": "color" },
"700": { "$value": "#C4088D", "$type": "color" },
"800": { "$value": "#9D0671", "$type": "color" },
"900": { "$value": "#710953", "$type": "color" },
"950": { "$value": "#470634", "$type": "color" }
},
"brandInk": { "$value": "#000000", "$type": "color" }
}
}Best text color
Only one of black and white can be right. This is the one, with the number that proves it.
Make it accessible
A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.
Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #F850C7 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).
Accessibility — WCAG contrast
Contrast is symmetric, so each row covers both directions: #f964cd as text on that neutral, and that neutral as text on #f964cd.
| Neutral | Ratio | Verdict | Both directions |
|---|---|---|---|
| White#ffffff | 2.72:1 | AAAA lgAAA | AaAa |
| Slate 50#f8fafc | 2.60:1 | AAAA lgAAA | AaAa |
| Slate 100#f1f5f9 | 2.48:1 | AAAA lgAAA | AaAa |
| Slate 200#e2e8f0 | 2.20:1 | AAAA lgAAA | AaAa |
| Slate 300#cbd5e1 | 1.83:1 | AAAA lgAAA | AaAa |
| Slate 400#94a3b8 | 1.06:1 | AAAA lgAAA | AaAa |
| Slate 500#64748b | 1.75:1 | AAAA lgAAA | AaAa |
| Slate 600#475569 | 2.79:1 | AAAA lgAAA | AaAa |
| Slate 700#334155 | 3.81:1 | AAAA lgAAA | AaAa |
| Slate 800#1e293b | 5.39:1 | AAAA lgAAA | AaAa |
| Slate 900#0f172a | 6.57:1 | AAAA lgAAA | AaAa |
| Black#000000 | 7.73:1 | AAAA lgAAA | AaAa |
Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.
Color scale — 50 to 950
A Tailwind-shaped ramp built around this exact hex. #f964cd is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.
The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.
:root {
--brand-50: oklch(0.97 0.053 340.9);
--brand-100: oklch(0.94 0.085 340.9);
--brand-200: oklch(0.88 0.128 340.9);
--brand-300: oklch(0.80 0.167 340.9);
--brand-400: oklch(0.72 0.197 340.9);
--brand-500: oklch(0.64 0.214 340.9);
--brand-600: oklch(0.56 0.214 340.9);
--brand-700: oklch(0.48 0.201 340.9);
--brand-800: oklch(0.40 0.179 340.9);
--brand-900: oklch(0.32 0.150 340.9);
--brand-950: oklch(0.24 0.117 340.9);
}Colors that work with #f964cd
Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.
Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.
Lightness flips, hue holds. The accent stays the anchor in both themes.
In real components
The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.
Focus ring uses the light variant so the field still reads as one shape.
The file stays available for seven days. Download it before it expires.
How to use #f964cd
Derived from its contrast, chroma and lightness — not from taste.
- ✓Text and icons on dark surfaces
- ✓Primary buttons and calls to action
- ✓Focus rings, active and selected states
- ✓Card and section backgrounds
- ✓Brand accents, badges and data highlights
- ⚠Text of any size on white — fails WCAG AA
- ⚠Full-page backgrounds — tiring over long sessions
- ⚠White text placed on it
- ⚠Pairing with a same-lightness hue — edges vibrate
Meaning and mood
What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.
Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.
At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.
Strong gendered associations in some markets — test it with the audience you actually have.
- FormalityLow
- EnergyHigh
- Weight32/100
- TemperatureWarm
- ApproachabilityHigh
Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.
Similar colors
One move away from this hex in each direction. Every swatch is its own page.
Color relationships
The wheel positions with their names attached, so you can grab the one you actually need.
| Complementary | #64F990 | Directly opposite — maximum tension | |
| Analogous left | #DA64F9 | Neighbour, quieter | |
| Analogous right | #F96482 | Neighbour, quieter | |
| Split-complement 1 | #82F964 | Contrast without the clash | |
| Split-complement 2 | #64F9DA | Contrast without the clash | |
| Triadic 1 | #CDF964 | Even thirds — balanced and loud | |
| Triadic 2 | #64CDF9 | Even thirds — balanced and loud | |
| Tetradic | #F9DA64 | Fourth corner of the square scheme |
#f964cd sits at 318°. Every dot is a harmony position and links to its own page in the table alongside.
RGB percentages
CMYK percentages
Total ink coverage is 80%. Most commercial presses cap around 300% — above that, sheets stop drying properly.
Color previews
#f964cd text on a black background
contrast 7.73:1
#f964cd text on a white background
contrast 2.72:1
#f964cd on grey
2.48:1
#f964cd on its own surface
2.51:1
#f964cd on its dark surface
6.47:1
CSS3 live lab
The quick brown fox
color: #f964cd;
background-color: #f964cd;
Glowing headline
text-shadow: 2px 2px 8px #f964cd;
Soft neon halo
text-shadow: 0 0 14px rgba(249, 100, 205, 0.45);
box-shadow: 0 12px 32px -8px rgba(249, 100, 205, 0.45);
border: 3px solid #f964cd; background: linear-gradient(135deg, #f964cd, #F9646A);
Gradient headline
background: linear-gradient(90deg, #f964cd, #F98364); -webkit-background-clip: text; color: transparent;
outline: 2px solid #f964cd; outline-offset: 3px;
Marked up text
text-decoration-color: #f964cd; caret-color: #f964cd;
border-left: 4px solid #f964cd;
background: #FEE6F7; box-shadow: inset 0 0 0 2px #f964cd;
background: conic-gradient(#f964cd 68%, #e2e8f0 0);
Transparency
What each alpha value actually composites to. The top row is #f964cd over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.
Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.
rgba(249, 100, 205, 0.5) rgb(249 100 205 / 50%) #f964cd80 hsl(318 93% 68% / 50%) color-mix(in srgb, #f964cd 50%, transparent)
| Alpha | 8-digit hex | Flat on white |
|---|---|---|
| 10% | #f964cd1a | #FEF0FA |
| 20% | #f964cd33 | #FEE0F5 |
| 40% | #f964cd66 | #FDC1EB |
| 60% | #f964cd99 | #FBA2E1 |
| 80% | #f964cdcc | #FA83D7 |
Gradients from #f964cd
Six recipes, each built from this hex and shown with the exact CSS that produced it.
background: linear-gradient(135deg, #FB9FE0, #f964cd 45%, #7B0558);
background: linear-gradient(120deg, #f964cd, #F84E46);
background: linear-gradient(90deg, #f964cd, #64F990);
background: radial-gradient(120% 120% at 20% 0%, #FCBCE9 0%, #f964cd 45%, #7B0558 100%);
background: linear-gradient(180deg, #FAF4F9, #ffffff);
background: radial-gradient(60% 60% at 15% 20%, #DD95FB 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FA8190 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #7B0558 0%, transparent 65%), #f964cd;
Monochromatic scale
Palettes built from #f964cd
Shades — darker
Tints — lighter
Tones — desaturated
Color harmonies
Nearest named colors
Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.
Closest color with a full write-up: Hot Pink (#ff69b4) — ΔE2000 5.9 away, with its history, psychology and brand usage.
#f964cd in the real world
Where a color in this family tends to land, and the interface roles it is usually asked to play.
Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.
Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.
Usable as-is on a dark surface at 7.73:1.
Explore nearby colors
Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.
#f964cd, answered
What color is #f964cd?
#f964cd is a light electric magenta / pink, closest to Hot Pink (ΔE2000 5.9). It sits at 318° on the hue wheel with 93% saturation and 68% lightness, which reads as warm.
What is the RGB value of #f964cd?
rgb(249, 100, 205) — 249 red, 100 green and 205 blue out of 255, or 97.6% / 39.2% / 80.4% by channel.
What is #f964cd in HSL and HSV?
hsl(318, 93%, 68%) and hsv(318, 60%, 98%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.
Is #f964cd a light or a dark color?
It is a mid-tone. Relative luminance is 0.3366 and perceived brightness is 67%, so black text on it reaches 7.73:1.
Should I use black or white text on #f964cd?
Black. It scores 7.73:1 against #f964cd, versus 2.72:1 for white — AAA at any size.
Is #f964cd accessible on a white background?
#f964cd on white scores 2.72:1, which fails WCAG AA at every size. Darken it to #DA089C to reach 4.5:1, or #A90779 for 7:1.
What is the complementary color of #f964cd?
#64F990 sits directly opposite on the wheel. Softer options are the split-complements #82F964 and #64F9DA, which give the same contrast with far less vibration.
What colors go well with #f964cd?
For interface work: #FAF4F9 as the surface, #EDC0DF for borders, #9B4B83 for secondary text, #04C80D as an accent and #7B0558 for hover and pressed states. For a palette, the analogous pair #DA64F9 and #F96482 stays calm, while #64F990 is the loudest partner.
What is #f964cd in CMYK for printing?
cmyk(0%, 60%, 18%, 2%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.
Is #f964cd warm or cool?
Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F96496; nudged cooler, #F062FB.
Which Tailwind color is closest to #f964cd?
The pink family — its 500 step is #ec4899, ΔE2000 9.7 away. That is a visible difference, so define #f964cd as a custom token rather than reaching for the built-in.
How do I use #f964cd in Tailwind CSS?
Inline it as an arbitrary value with bg-[#f964cd] or text-[#f964cd], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.
What is #f964cd with 50% opacity?
rgba(249, 100, 205, 0.5), or #f964cd80 in eight-digit hex. Over white that composites to #FCB2E6; over black, #7D3267.
Is #f964cd a web-safe color?
No. The nearest web-safe colour is #FF66CC, ΔE2000 1.4 away. The palette only matters for legacy displays and some email clients now.
What does the color #f964cd mean?
As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.
What gradient works with #f964cd?
The safest is same-hue elevation: linear-gradient(135deg, #FB9FE0, #f964cd 45%, #7B0558). For more colour, a short hue run to #F84E46 keeps it rich without turning muddy.
Work with #f964cd in the Color Lab
Every tool opens with this colour already loaded.
Every value on this page is computed from #f964cd at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.