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#fd1663

a balanced, electric magenta / pink · warm · closest name: Crimson

RGB
253, 22, 99
HSL
340°, 98%, 54%
CMYK
0, 91, 61, 1
Luminance
0.2236

At a glance

Every number on this page in one read: what #fd1663 is made of, how bright it looks, and which way it leans.

Hex
#fd1663
Hue
340°
magenta / pink
Saturation
98%
electric
Lightness
54%
balanced
Brightness
99%
HSV value
Perceived
56%
weighted brightness
Luminance
0.2236
WCAG relative
Temperature
Warm
28/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.47:1
Closest name
Crimson
ΔE2000 10.3
Where it sits
Hue340° of 360°
Saturation98%
Lightness54%
Temperature
Warm ← → Cool28% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd1663
RGBrgb(253, 22, 99)
HSLhsl(340, 98%, 54%)
CMYKcmyk(0%, 91%, 61%, 1%)
LABlab(54.4 80.5 20.8)
LCHlch(54.4 83.1 14.5)
OKLCHoklch(0.639 0.248 11.8)
Decimal16586339
Display P3color(display-p3 0.992 0.086 0.388)

Copy-ready code

/* CSS */
color: #fd1663;
background-color: #fd1663;
/* Tailwind (arbitrary) */
class="text-[#fd1663] bg-[#fd1663]"
/* SCSS */
$brand: #fd1663;
/* SwiftUI */
Color(red: 0.992, green: 0.086, blue: 0.388)
/* Android */
Color.parseColor("#fd1663")
/* Flutter */
Color(0xFFFD1663)
/* Python / OpenCV (BGR) */
(99, 22, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd1663 · 5.47:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.84:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.47:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #fd1663 as text scores 3.84:1 on white and 5.47:1 on black.

Accessibility — WCAG contrast

Aa
#fd1663 on white: 3.84:1
AA ✗ fail · AA-large · AAA
Aa
#fd1663 on black: 5.47:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #666564
deuteranopia · #9D925D
tritanopia · #FF003E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd1663 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F5
#FCE3EC
#FBC1D4
#FE90B5
#FE588F
#fd1663
#F30252
#CA0245
#A20137
#75062B
#49041B
Base = 500Lightest = 50 · #FDF1F5Darkest = 950 · #49041B
:root {
  --brand-50: #FDF1F5;
  --brand-100: #FCE3EC;
  --brand-200: #FBC1D4;
  --brand-300: #FE90B5;
  --brand-400: #FE588F;
  --brand-500: #fd1663;
  --brand-600: #F30252;
  --brand-700: #CA0245;
  --brand-800: #A20137;
  --brand-900: #75062B;
  --brand-950: #49041B;
  --brand: #fd1663;
  --brand-ink: #000000;
}

Colors that work with #fd1663

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CF
Hairlines and dividers
Muted text#9B4B65
Captions on the surface
Accent#00CC55
Second voice, not a rival
Dark variant#7E012B
Hover, pressed, headers
Light variant#FFE6EE
Selected rows, tints
Dark surface#241419
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd1663

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#16FDB0
Analogous left#FD16D6
Analogous right#FD3C16
Split-complement 1#16FD3C
Split-complement 2#16D6FD
Triadic 1#63FD16
Triadic 2#1663FD
Tetradic#D6FD16

RGB percentages

Red99.2%
Green8.6%
Blue38.8%

CMYK percentages

Cyan0.0%
Magenta91.3%
Yellow60.9%
Key (black)0.8%

Color previews

#fd1663 text on a black background

contrast 5.47:1

Card sample

#fd1663 text on a white background

contrast 3.84:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd1663;
Background color
Panel with #fd1663 background
background-color: #fd1663;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd1663;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 22, 99, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 22, 99, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd1663;
background: linear-gradient(135deg, #fd1663, #FD6316);

Monochromatic scale

Palettes built from #fd1663

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd1663 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd1663, answered

What color is #fd1663?

#fd1663 is a balanced electric magenta / pink, closest to Crimson (ΔE2000 10.3). It sits at 340° on the hue wheel with 98% saturation and 54% lightness, which reads as warm.

What is the RGB value of #fd1663?

rgb(253, 22, 99) — 253 red, 22 green and 99 blue out of 255, or 99.2% / 8.6% / 38.8% by channel.

Is #fd1663 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2236 and perceived brightness is 56%, so black text on it reaches 5.47:1.

Should I use black or white text on #fd1663?

Black. It scores 5.47:1 against #fd1663, versus 3.84:1 for white — AA at any size.

What is the complementary color of #fd1663?

#16FDB0 sits directly opposite on the wheel. Softer options are the split-complements #16FD3C and #16D6FD, which give the same contrast with far less vibration.

What colors go well with #fd1663?

For interface work: #FAF4F6 as the surface, #EDC0CF for borders, #9B4B65 for secondary text, #00CC55 as an accent and #7E012B for hover and pressed states. For a palette, the analogous pair #FD16D6 and #FD3C16 stays calm, while #16FDB0 is the loudest partner.

What is #fd1663 in CMYK for printing?

cmyk(0%, 91%, 61%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd1663 warm or cool?

Warm — it scores 28 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD1E16; nudged cooler, #FF14B8.

Work with #fd1663 in the Color Lab