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red · warm

#fd7585

a light, electric red · warm · closest name: Light Coral

Token name suggestion: Linen Cardinal

RGB
253, 117, 133
HSL
353°, 97%, 73%
CMYK
0, 54, 47, 1
Luminance
0.3530

#fd7585 is a light electric red, 353° on the wheel and 21/100 on the cool side. Put black text on it (8.06:1). As text it scores 2.61:1 on white — use #EA031F instead. Nearest name is Light Coral, nearest Tailwind family is rose.

hsl(353 97% 73%)rgb(253 117 133)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #fd7585 is made of, how bright it looks, and which way it leans.

Hex
#fd7585
Hue
353°
red
Saturation
97%
electric
Lightness
73%
light
Brightness
99%
HSV value
Perceived
67%
weighted brightness
Luminance
0.3530
WCAG relative
Temperature
Warm
21/100 cool
Color family
Red
Tone
Electric
Best ink
Black
8.06:1
Closest name
Light Coral
ΔE2000 4.5
Chroma
55.8
LCH, 0–130ish
OKLCH L
0.727
perceptual lightness
Tailwind
rose
500 · ΔE 10.1
Web-safe
#FF6699
nearest of 216
Where it sits
Hue353° of 360°
Saturation97%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #fd7585.

Temperature
Warm ← → Cool21% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red59%
Green36%
Blue5%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#fd7585
HEX (8-digit)#fd7585ff
RGBrgb(253, 117, 133)
RGBArgba(253, 117, 133, 1)
HSLhsl(353, 97%, 73%)
HSV / HSBhsv(353, 54%, 99%)
HWBhwb(353 46% 1%)
CMYKcmyk(0%, 54%, 47%, 1%)
LABlab(66.0 53.2 16.8)
LCHlch(66.0 55.8 17.5)
OKLCHoklch(0.727 0.166 14.9)
XYZ (D65)xyz(51.11, 35.30, 26.31)
Decimal16610693
Display P3color(display-p3 0.992 0.459 0.522)
Web-safe#FF6699

Copy-ready code

every platformclick to select
/* CSS */
color: #fd7585;
background-color: #fd7585;
/* CSS custom property */
--brand: #fd7585;
/* Tailwind (arbitrary) */
class="text-[#fd7585] bg-[#fd7585]"
/* SCSS */
$brand: #fd7585;
/* SwiftUI */
Color(red: 0.992, green: 0.459, blue: 0.522)
/* UIKit */
UIColor(red: 0.992, green: 0.459, blue: 0.522, alpha: 1)
/* Android XML */
<color name="brand">#FD7585</color>
/* Android Compose */
Color(0xFFFD7585)
/* Flutter */
Color(0xFFFD7585)
/* Python / OpenCV (BGR) */
(133, 117, 253)
/* Python / PIL (RGB) */
(253, 117, 133)
/* Java AWT */
new Color(253, 117, 133)
/* .NET */
Color.FromArgb(255, 253, 117, 133)
/* OpenGL / Unity (0–1) */
(0.9922f, 0.4588f, 0.5216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{253,117,133}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #fd7585 85%, white);
border-color: color-mix(in oklab, #fd7585 40%, transparent);
/* theme-aware in one line */
color: light-dark(#7E0210, #EED3D6);
/* relative colour syntax */
--hover: hsl(from #fd7585 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FDF1F3;
  --brand-100: #FCE4E6;
  --brand-200: #FBC1C8;
  --brand-300: #fd7585;
  --brand-400: #FD596C;
  --brand-500: #FC223C;
  --brand-600: #F10420;
  --brand-700: #C9031A;
  --brand-800: #A10215;
  --brand-900: #740713;
  --brand-950: #48040C;
  --brand: #fd7585;
  --brand-ink: #000000;
  --brand-surface: #FAF4F5;
  --brand-border: #EDC0C5;
  --brand-hover: #FC5266;
  --brand-pressed: #FC2E47;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241416;
    --brand-ink: #EED3D6;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FDF1F3',
        100: '#FCE4E6',
        200: '#FBC1C8',
        300: '#fd7585',
        400: '#FD596C',
        500: '#FC223C',
        600: '#F10420',
        700: '#C9031A',
        800: '#A10215',
        900: '#740713',
        950: '#48040C',
        DEFAULT: '#fd7585',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FDF1F3,
  '100': #FCE4E6,
  '200': #FBC1C8,
  '300': #fd7585,
  '400': #FD596C,
  '500': #FC223C,
  '600': #F10420,
  '700': #C9031A,
  '800': #A10215,
  '900': #740713,
  '950': #48040C,
);
$brand-base: #fd7585;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FDF1F3", "$type": "color" },
      "100": { "$value": "#FCE4E6", "$type": "color" },
      "200": { "$value": "#FBC1C8", "$type": "color" },
      "300": { "$value": "#fd7585", "$type": "color" },
      "400": { "$value": "#FD596C", "$type": "color" },
      "500": { "$value": "#FC223C", "$type": "color" },
      "600": { "$value": "#F10420", "$type": "color" },
      "700": { "$value": "#C9031A", "$type": "color" },
      "800": { "$value": "#A10215", "$type": "color" },
      "900": { "$value": "#740713", "$type": "color" },
      "950": { "$value": "#48040C", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd7585 · 8.06:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.61:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.06:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fd7585 as text scores 2.61:1 on white and 8.06:1 on black.
Best tinted ink on it, if plain black or white feels flat: #7E0210 at 4.23:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#EA031F · 4.63:1
AA on white−26% L
#EA031F
The quick fox
#B20317 · 7.20:1
AAA on white−37% L
#B20317
The quick fox
#fd7585 · 8.06:1
AA on blackalready passes
#fd7585
The quick fox
#fd7585 · 8.06:1
AAA on blackalready passes
#fd7585

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #FD5C6F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#fd7585 on white: 2.61:1
AA ✗ fail · AA-large · AAA
Aa
#fd7585 on black: 8.06:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #fd7585 as text on that neutral, and that neutral as text on #fd7585.

NeutralRatioBoth directions
White2.61:1AaAa
Slate 502.49:1AaAa
Slate 1002.38:1AaAa
Slate 2002.11:1AaAa
Slate 3001.75:1AaAa
Slate 4001.02:1AaAa
Slate 5001.83:1AaAa
Slate 6002.91:1AaAa
Slate 7003.97:1AaAa
Slate 8005.61:1AaAa
Slate 9006.85:1AaAa
Black8.06:1AaAa
Colour vision deficiency
true color
protanopia · #928F85
deuteranopia · #B5AB82
tritanopia · #FF627B

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd7585 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F3
#FCE4E6
#FBC1C8
#fd7585
#FD596C
#FC223C
#F10420
#C9031A
#A10215
#740713
#48040C
Base = 300Lightest = 50 · #FDF1F3Darkest = 950 · #48040CText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.042 14.9);
  --brand-100: oklch(0.94 0.066 14.9);
  --brand-200: oklch(0.88 0.100 14.9);
  --brand-300: oklch(0.80 0.130 14.9);
  --brand-400: oklch(0.72 0.153 14.9);
  --brand-500: oklch(0.64 0.166 14.9);
  --brand-600: oklch(0.56 0.166 14.9);
  --brand-700: oklch(0.48 0.156 14.9);
  --brand-800: oklch(0.40 0.140 14.9);
  --brand-900: oklch(0.32 0.116 14.9);
  --brand-950: oklch(0.24 0.091 14.9);
}

Colors that work with #fd7585

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F5
Tinted page background
Border#EDC0C5
Hairlines and dividers
Muted text#9B4B54
Captions on the surface
Accent#00CC80
Second voice, not a rival
Dark variant#7E0210
Hover, pressed, headers
Light variant#FFE6E9
Selected rows, tints
Dark surface#241416
Dark-mode background
Hover#FC5266
One step down in lightness
Pressed#FC2E47
Two steps down
Disabled#F4EEEF
Chroma pulled out
Focus ring#FF8795
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #fd7585

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #7E0210
Safe as a 1px border on white
No — use #FD5C6F

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The lightness keeps it airy and approachable.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight28/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#75FDED
Analogous left#FD75C9
Analogous right#FDA975
Split-complement 1#75FDA9
Split-complement 2#75C9FD
Triadic 1#85FD75
Triadic 2#7585FD
Tetradic#C9FD75
On the wheel
Base+30°−30°+120°+240°+180°353°

#fd7585 sits at 353°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red99.2%
Green45.9%
Blue52.2%
R · 0–255
253
0xfd
G · 0–255
117
0x75
B · 0–255
133
0x85

CMYK percentages

Cyan0.0%
Magenta53.8%
Yellow47.4%
Key (black)0.8%

Total ink coverage is 102%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#fd7585 text on a black background

contrast 8.06:1

Card sample

#fd7585 text on a white background

contrast 2.61:1

Card sample

#fd7585 on grey

2.38:1

#fd7585 on its own surface

2.40:1

#fd7585 on its dark surface

6.79:1

CSS3 live lab

Text font color

The quick brown fox

color: #fd7585;
Background color
Panel with #fd7585 background
background-color: #fd7585;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd7585;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 117, 133, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 117, 133, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd7585;
background: linear-gradient(135deg, #fd7585, #FDBF75);
Gradient text

Gradient headline

background: linear-gradient(90deg, #fd7585, #FDE275);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #fd7585;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #fd7585;
caret-color: #fd7585;
Left rule
Pull quote or callout
border-left: 4px solid #fd7585;
Ring + tint
Selected chip
background: #FFE6E9;
box-shadow: inset 0 0 0 2px #fd7585;
Conic badge
68%
background: conic-gradient(#fd7585 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #fd7585 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(253, 117, 133, 0.5)
rgb(253 117 133 / 50%)
#fd758580
hsl(353 97% 73% / 50%)
color-mix(in srgb, #fd7585 50%, transparent)
Alpha8-digit hexFlat on white
10%#fd75851a#FFF1F3
20%#fd758533#FFE3E7
40%#fd758566#FEC8CE
60%#fd758599#FEACB6
80%#fd7585cc#FD919D

Gradients from #fd7585

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FEB1BA, #fd7585 45%, #7E0210);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #fd7585, #FDBF57);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #fd7585, #75FDED);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FECFD5 0%, #fd7585 45%, #7E0210 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F5, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #FEA7E4 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FDC493 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #7E0210 0%, transparent 65%), #fd7585;

Monochromatic scale

Palettes built from #fd7585

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd7585 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 8.06:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#fd7585, answered

What color is #fd7585?

#fd7585 is a light electric red, closest to Light Coral (ΔE2000 4.5). It sits at 353° on the hue wheel with 97% saturation and 73% lightness, which reads as warm.

What is the RGB value of #fd7585?

rgb(253, 117, 133) — 253 red, 117 green and 133 blue out of 255, or 99.2% / 45.9% / 52.2% by channel.

What is #fd7585 in HSL and HSV?

hsl(353, 97%, 73%) and hsv(353, 54%, 99%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #fd7585 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3530 and perceived brightness is 67%, so black text on it reaches 8.06:1.

Should I use black or white text on #fd7585?

Black. It scores 8.06:1 against #fd7585, versus 2.61:1 for white — AAA at any size.

Is #fd7585 accessible on a white background?

#fd7585 on white scores 2.61:1, which fails WCAG AA at every size. Darken it to #EA031F to reach 4.5:1, or #B20317 for 7:1.

What is the complementary color of #fd7585?

#75FDED sits directly opposite on the wheel. Softer options are the split-complements #75FDA9 and #75C9FD, which give the same contrast with far less vibration.

What colors go well with #fd7585?

For interface work: #FAF4F5 as the surface, #EDC0C5 for borders, #9B4B54 for secondary text, #00CC80 as an accent and #7E0210 for hover and pressed states. For a palette, the analogous pair #FD75C9 and #FDA975 stays calm, while #75FDED is the loudest partner.

What is #fd7585 in CMYK for printing?

cmyk(0%, 54%, 47%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd7585 warm or cool?

Warm — it scores 21 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD9575; nudged cooler, #FE73B7.

Which Tailwind color is closest to #fd7585?

The rose family — its 500 step is #f43f5e, ΔE2000 10.1 away. That is a visible difference, so define #fd7585 as a custom token rather than reaching for the built-in.

How do I use #fd7585 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#fd7585] or text-[#fd7585], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #fd7585 with 50% opacity?

rgba(253, 117, 133, 0.5), or #fd758580 in eight-digit hex. Over white that composites to #FEBAC2; over black, #7F3B43.

Is #fd7585 a web-safe color?

No. The nearest web-safe colour is #FF6699, ΔE2000 7.9 away. The palette only matters for legacy displays and some email clients now.

What does the color #fd7585 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #fd7585?

The safest is same-hue elevation: linear-gradient(135deg, #FEB1BA, #fd7585 45%, #7E0210). For more colour, a short hue run to #FDBF57 keeps it rich without turning muddy.

Work with #fd7585 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #fd7585 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.