#ff404d
a balanced, electric red · warm · closest name: crimson
RGB
255, 64, 77
HSL
356°, 100%, 63%
CMYK
0, 75, 70, 0
Luminance
0.2546
Every format
| HEX | #ff404d |
| RGB | rgb(255, 64, 77) |
| HSL | hsl(356, 100%, 63%) |
| CMYK | cmyk(0%, 75%, 70%, 0%) |
| LAB | lab(57.5 71.1 37.8) |
| LCH | lch(57.5 80.5 28.0) |
| OKLCH | oklch(0.661 0.225 22.6) |
Copy-ready code
/* CSS */
color: #ff404d;
background-color: #ff404d;
/* Tailwind (arbitrary) */
class="text-[#ff404d] bg-[#ff404d]"
/* SCSS */
$brand: #ff404d;
/* SwiftUI */
Color(red: 1.000, green: 0.251, blue: 0.302)
/* Android */
Color.parseColor("#ff404d")Accessibility — WCAG contrast
Aa
#ff404d on white: 3.45:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#ff404d on black: 6.09:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red100.0%
Green25.1%
Blue30.2%
CMYK percentages
Cyan0.0%
Magenta74.9%
Yellow69.8%
Key (black)0.0%
Color previews
#ff404d text on a black background
contrast 6.09:1
Card sample
#ff404d text on a white background
contrast 3.45:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ff404d;
Background color
Panel with #ff404d background
background-color: #ff404d;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ff404d;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(255, 64, 77, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(255, 64, 77, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ff404d; background: linear-gradient(135deg, #ff404d, #FFB240);