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orange · warm

#ff7331

a balanced, electric orange · warm · closest name: Coral

Token name suggestion: Studio Marmalade

RGB
255, 115, 49
HSL
19°, 100%, 60%
CMYK
0, 55, 81, 0
Luminance
0.3374

#ff7331 is a balanced electric orange, 19° on the wheel and 6/100 on the cool side. Put black text on it (7.75:1). As text it scores 2.71:1 on white — use #D44400 instead. Nearest name is Coral, nearest Tailwind family is orange.

hsl(19 100% 60%)rgb(255 115 49)Base step 500AAA inkWarm

At a glance

Every number on this page in one read: what #ff7331 is made of, how bright it looks, and which way it leans.

Hex
#ff7331
Hue
19°
orange
Saturation
100%
electric
Lightness
60%
balanced
Brightness
100%
HSV value
Perceived
65%
weighted brightness
Luminance
0.3374
WCAG relative
Temperature
Warm
6/100 cool
Color family
Orange
Tone
Electric
Best ink
Black
7.75:1
Closest name
Coral
ΔE2000 4.4
Chroma
77.7
LCH, 0–130ish
OKLCH L
0.715
perceptual lightness
Tailwind
orange
500 · ΔE 4.2
Web-safe
#FF6633
nearest of 216
Where it sits
Hue19° of 360°
Saturation100%
Lightness60%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ff7331.

Temperature
Warm ← → Cool6% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red63%
Green36%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ff7331
HEX (8-digit)#ff7331ff
RGBrgb(255, 115, 49)
RGBArgba(255, 115, 49, 1)
HSLhsl(19, 100%, 60%)
HSV / HSBhsv(19, 81%, 100%)
HWBhwb(19 19% 0%)
CMYKcmyk(0%, 55%, 81%, 0%)
LABlab(64.8 49.9 59.5)
LCHlch(64.8 77.7 50.1)
OKLCHoklch(0.715 0.187 42.9)
XYZ (D65)xyz(47.93, 33.75, 6.90)
Decimal16741169
Display P3color(display-p3 1.000 0.451 0.192)
Web-safe#FF6633

Copy-ready code

every platformclick to select
/* CSS */
color: #ff7331;
background-color: #ff7331;
/* CSS custom property */
--brand: #ff7331;
/* Tailwind (arbitrary) */
class="text-[#ff7331] bg-[#ff7331]"
/* SCSS */
$brand: #ff7331;
/* SwiftUI */
Color(red: 1.000, green: 0.451, blue: 0.192)
/* UIKit */
UIColor(red: 1.000, green: 0.451, blue: 0.192, alpha: 1)
/* Android XML */
<color name="brand">#FF7331</color>
/* Android Compose */
Color(0xFFFF7331)
/* Flutter */
Color(0xFFFF7331)
/* Python / OpenCV (BGR) */
(49, 115, 255)
/* Python / PIL (RGB) */
(255, 115, 49)
/* Java AWT */
new Color(255, 115, 49)
/* .NET */
Color.FromArgb(255, 255, 115, 49)
/* OpenGL / Unity (0–1) */
(1.0000f, 0.4510f, 0.1922f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{255,115,49}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ff7331 85%, white);
border-color: color-mix(in oklab, #ff7331 40%, transparent);
/* theme-aware in one line */
color: light-dark(#802900, #EEDBD3);
/* relative colour syntax */
--hover: hsl(from #ff7331 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FEF5F1;
  --brand-100: #FCEBE3;
  --brand-200: #FCD3C0;
  --brand-300: #FFB38F;
  --brand-400: #FF8D57;
  --brand-500: #ff7331;
  --brand-600: #F54E00;
  --brand-700: #CC4100;
  --brand-800: #A33400;
  --brand-900: #762905;
  --brand-950: #491A03;
  --brand: #ff7331;
  --brand-ink: #000000;
  --brand-surface: #FAF6F4;
  --brand-border: #EDCEC0;
  --brand-hover: #FF5B0D;
  --brand-pressed: #E94A00;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241914;
    --brand-ink: #EEDBD3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FEF5F1',
        100: '#FCEBE3',
        200: '#FCD3C0',
        300: '#FFB38F',
        400: '#FF8D57',
        500: '#ff7331',
        600: '#F54E00',
        700: '#CC4100',
        800: '#A33400',
        900: '#762905',
        950: '#491A03',
        DEFAULT: '#ff7331',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FEF5F1,
  '100': #FCEBE3,
  '200': #FCD3C0,
  '300': #FFB38F,
  '400': #FF8D57,
  '500': #ff7331,
  '600': #F54E00,
  '700': #CC4100,
  '800': #A33400,
  '900': #762905,
  '950': #491A03,
);
$brand-base: #ff7331;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FEF5F1", "$type": "color" },
      "100": { "$value": "#FCEBE3", "$type": "color" },
      "200": { "$value": "#FCD3C0", "$type": "color" },
      "300": { "$value": "#FFB38F", "$type": "color" },
      "400": { "$value": "#FF8D57", "$type": "color" },
      "500": { "$value": "#ff7331", "$type": "color" },
      "600": { "$value": "#F54E00", "$type": "color" },
      "700": { "$value": "#CC4100", "$type": "color" },
      "800": { "$value": "#A33400", "$type": "color" },
      "900": { "$value": "#762905", "$type": "color" },
      "950": { "$value": "#491A03", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ff7331 · 7.75:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.71:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.75:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ff7331 as text scores 2.71:1 on white and 7.75:1 on black.
Best tinted ink on it, if plain black or white feels flat: #802900 at 3.47:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#D44400 · 4.54:1
AA on white−18% L
#D44400
The quick fox
#9C3200 · 7.32:1
AAA on white−29% L
#9C3200
The quick fox
#ff7331 · 7.75:1
AA on blackalready passes
#ff7331
The quick fox
#ff7331 · 7.75:1
AAA on blackalready passes
#ff7331

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #FF6217 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ff7331 on white: 2.71:1
AA ✗ fail · AA-large · AAA
Aa
#ff7331 on black: 7.75:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ff7331 as text on that neutral, and that neutral as text on #ff7331.

NeutralRatioBoth directions
White2.71:1AaAa
Slate 502.59:1AaAa
Slate 1002.47:1AaAa
Slate 2002.20:1AaAa
Slate 3001.83:1AaAa
Slate 4001.06:1AaAa
Slate 5001.76:1AaAa
Slate 6002.80:1AaAa
Slate 7003.82:1AaAa
Slate 8005.40:1AaAa
Slate 9006.59:1AaAa
Black7.75:1AaAa
Colour vision deficiency
true color
protanopia · #9B8A27
deuteranopia · #BDA92C
tritanopia · #FF5366

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ff7331 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FEF5F1
#FCEBE3
#FCD3C0
#FFB38F
#FF8D57
#ff7331
#F54E00
#CC4100
#A33400
#762905
#491A03
Base = 500Lightest = 50 · #FEF5F1Darkest = 950 · #491A03Text step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.047 42.9);
  --brand-100: oklch(0.94 0.075 42.9);
  --brand-200: oklch(0.88 0.112 42.9);
  --brand-300: oklch(0.80 0.146 42.9);
  --brand-400: oklch(0.72 0.172 42.9);
  --brand-500: oklch(0.64 0.187 42.9);
  --brand-600: oklch(0.56 0.187 42.9);
  --brand-700: oklch(0.48 0.176 42.9);
  --brand-800: oklch(0.40 0.157 42.9);
  --brand-900: oklch(0.32 0.131 42.9);
  --brand-950: oklch(0.24 0.103 42.9);
}

Colors that work with #ff7331

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#EDCEC0
Hairlines and dividers
Muted text#9B644B
Captions on the surface
Accent#00BECC
Second voice, not a rival
Dark variant#802900
Hover, pressed, headers
Light variant#FFEEE5
Selected rows, tints
Dark surface#241914
Dark-mode background
Hover#FF5B0D
One step down in lightness
Pressed#E94A00
Two steps down
Disabled#DACCC6
Chroma pulled out
Focus ring#FF8145
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ff7331

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #802900
Safe as a 1px border on white
No — use #FF6217

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

friendlyenergeticaffordablesocial

Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing.

At this chroma the association is amplified — it will dominate anything placed beside it, so give it space and use it sparingly. The mid lightness keeps it versatile in both themes.

Worth knowing

Hard to make feel premium, and it collides with the "caution" band in status systems.

Reads as
  • FormalityLow
  • EnergyHigh
  • Weight40/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#31BDFF
Analogous left#FF3156
Analogous right#FFDA31
Split-complement 1#31FFDA
Split-complement 2#3156FF
Triadic 1#31FF73
Triadic 2#7331FF
Tetradic#56FF31
On the wheel
Base+30°−30°+120°+240°+180°19°

#ff7331 sits at 19°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red100.0%
Green45.1%
Blue19.2%
R · 0–255
255
0xff
G · 0–255
115
0x73
B · 0–255
49
0x31

CMYK percentages

Cyan0.0%
Magenta54.9%
Yellow80.8%
Key (black)0.0%

Total ink coverage is 136%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ff7331 text on a black background

contrast 7.75:1

Card sample

#ff7331 text on a white background

contrast 2.71:1

Card sample

#ff7331 on grey

2.47:1

#ff7331 on its own surface

2.52:1

#ff7331 on its dark surface

6.33:1

CSS3 live lab

Text font color

The quick brown fox

color: #ff7331;
Background color
Panel with #ff7331 background
background-color: #ff7331;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ff7331;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(255, 115, 49, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(255, 115, 49, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ff7331;
background: linear-gradient(135deg, #ff7331, #FFFC31);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ff7331, #CEFF31);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ff7331;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ff7331;
caret-color: #ff7331;
Left rule
Pull quote or callout
border-left: 4px solid #ff7331;
Ring + tint
Selected chip
background: #FFEEE5;
box-shadow: inset 0 0 0 2px #ff7331;
Conic badge
68%
background: conic-gradient(#ff7331 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ff7331 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(255, 115, 49, 0.5)
rgb(255 115 49 / 50%)
#ff733180
hsl(19 100% 60% / 50%)
color-mix(in srgb, #ff7331 50%, transparent)
Alpha8-digit hexFlat on white
10%#ff73311a#FFF1EA
20%#ff733133#FFE3D6
40%#ff733166#FFC7AD
60%#ff733199#FFAB83
80%#ff7331cc#FF8F5A

Gradients from #ff7331

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #FF9D6E, #ff7331 45%, #802900);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ff7331, #EEFF12);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ff7331, #31BDFF);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FFB18D 0%, #ff7331 45%, #802900 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF6F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #FF648D 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #FFEE50 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #802900 0%, transparent 65%), #ff7331;

Monochromatic scale

Palettes built from #ff7331

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ff7331 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
E-commerceFood deliveryLogisticsCreator tools
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 7.75:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ff7331, answered

What color is #ff7331?

#ff7331 is a balanced electric orange, closest to Coral (ΔE2000 4.4). It sits at 19° on the hue wheel with 100% saturation and 60% lightness, which reads as warm.

What is the RGB value of #ff7331?

rgb(255, 115, 49) — 255 red, 115 green and 49 blue out of 255, or 100% / 45.1% / 19.2% by channel.

What is #ff7331 in HSL and HSV?

hsl(19, 100%, 60%) and hsv(19, 81%, 100%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ff7331 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3374 and perceived brightness is 65%, so black text on it reaches 7.75:1.

Should I use black or white text on #ff7331?

Black. It scores 7.75:1 against #ff7331, versus 2.71:1 for white — AAA at any size.

Is #ff7331 accessible on a white background?

#ff7331 on white scores 2.71:1, which fails WCAG AA at every size. Darken it to #D44400 to reach 4.5:1, or #9C3200 for 7:1.

What is the complementary color of #ff7331?

#31BDFF sits directly opposite on the wheel. Softer options are the split-complements #31FFDA and #3156FF, which give the same contrast with far less vibration.

What colors go well with #ff7331?

For interface work: #FAF6F4 as the surface, #EDCEC0 for borders, #9B644B for secondary text, #00BECC as an accent and #802900 for hover and pressed states. For a palette, the analogous pair #FF3156 and #FFDA31 stays calm, while #31BDFF is the loudest partner.

What is #ff7331 in CMYK for printing?

cmyk(0%, 55%, 81%, 0%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ff7331 warm or cool?

Warm — it scores 6 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FF8E4A; nudged cooler, #FF313B.

Which Tailwind color is closest to #ff7331?

The orange family — its 500 step is #f97316, ΔE2000 4.2 away. That is a visible difference, so define #ff7331 as a custom token rather than reaching for the built-in.

How do I use #ff7331 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ff7331] or text-[#ff7331], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ff7331 with 50% opacity?

rgba(255, 115, 49, 0.5), or #ff733180 in eight-digit hex. Over white that composites to #FFB998; over black, #803A19.

Is #ff7331 a web-safe color?

No. The nearest web-safe colour is #FF6633, ΔE2000 4.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #ff7331 mean?

As a orange, it reads friendly, energetic, affordable. Orange is red with the aggression taken out — approachable, active, and strongly associated with buying and doing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #ff7331?

The safest is same-hue elevation: linear-gradient(135deg, #FF9D6E, #ff7331 45%, #802900). For more colour, a short hue run to #EEFF12 keeps it rich without turning muddy.

Work with #ff7331 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ff7331 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.