#ac024d
a dark, electric magenta / pink · warm · closest name: crimson
RGB
172, 2, 77
HSL
334°, 98%, 34%
CMYK
0, 99, 55, 33
Luminance
0.0935
Every format
| HEX | #ac024d |
| RGB | rgb(172, 2, 77) |
| HSL | hsl(334, 98%, 34%) |
| CMYK | cmyk(0%, 99%, 55%, 33%) |
| LAB | lab(36.6 62.2 7.5) |
| LCH | lch(36.6 62.6 6.9) |
| OKLCH | oklch(0.479 0.191 5.8) |
Copy-ready code
/* CSS */
color: #ac024d;
background-color: #ac024d;
/* Tailwind (arbitrary) */
class="text-[#ac024d] bg-[#ac024d]"
/* SCSS */
$brand: #ac024d;
/* SwiftUI */
Color(red: 0.675, green: 0.008, blue: 0.302)
/* Android */
Color.parseColor("#ac024d")Accessibility — WCAG contrast
Aa
#ac024d on white: 7.32:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ac024d on black: 2.87:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red67.5%
Green0.8%
Blue30.2%
CMYK percentages
Cyan0.0%
Magenta98.8%
Yellow55.2%
Key (black)32.5%
Color previews
#ac024d text on a black background
contrast 2.87:1
Card sample
#ac024d text on a white background
contrast 7.32:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ac024d;
Background color
Panel with #ac024d background
background-color: #ac024d;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ac024d;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(172, 2, 77, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(172, 2, 77, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ac024d; background: linear-gradient(135deg, #ac024d, #AC2802);