#ae104f
a dark, electric magenta / pink · warm · closest name: crimson
RGB
174, 16, 79
HSL
336°, 83%, 37%
CMYK
0, 91, 55, 32
Luminance
0.0993
Every format
| HEX | #ae104f |
| RGB | rgb(174, 16, 79) |
| HSL | hsl(336, 83%, 37%) |
| CMYK | cmyk(0%, 91%, 55%, 32%) |
| LAB | lab(37.7 61.0 7.8) |
| LCH | lch(37.7 61.5 7.3) |
| OKLCH | oklch(0.488 0.188 6.2) |
Copy-ready code
/* CSS */
color: #ae104f;
background-color: #ae104f;
/* Tailwind (arbitrary) */
class="text-[#ae104f] bg-[#ae104f]"
/* SCSS */
$brand: #ae104f;
/* SwiftUI */
Color(red: 0.682, green: 0.063, blue: 0.310)
/* Android */
Color.parseColor("#ae104f")Accessibility — WCAG contrast
Aa
#ae104f on white: 7.03:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#ae104f on black: 2.99:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red68.2%
Green6.3%
Blue31.0%
CMYK percentages
Cyan0.0%
Magenta90.8%
Yellow54.6%
Key (black)31.8%
Color previews
#ae104f text on a black background
contrast 2.99:1
Card sample
#ae104f text on a white background
contrast 7.03:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #ae104f;
Background color
Panel with #ae104f background
background-color: #ae104f;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #ae104f;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(174, 16, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 16, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae104f; background: linear-gradient(135deg, #ae104f, #AE3A10);