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#ae2813

a dark, electric red · warm · closest name: Firebrick

RGB
174, 40, 19
HSL
8°, 80%, 38%
CMYK
0, 77, 89, 32
Luminance
0.1056

At a glance

Every number on this page in one read: what #ae2813 is made of, how bright it looks, and which way it leans.

Hex
#ae2813
Hue
red
Saturation
80%
electric
Lightness
38%
dark
Brightness
68%
HSV value
Perceived
39%
weighted brightness
Luminance
0.1056
WCAG relative
Temperature
Warm
12/100 cool
Color family
Red
Tone
Electric
Best ink
White
6.75:1
Closest name
Firebrick
ΔE2000 4.4
Where it sits
Hue8° of 360°
Saturation80%
Lightness38%
Temperature
Warm ← → Cool12% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ae2813
RGBrgb(174, 40, 19)
HSLhsl(8, 80%, 38%)
CMYKcmyk(0%, 77%, 89%, 32%)
LABlab(38.8 52.5 44.7)
LCHlch(38.8 68.9 40.4)
OKLCHoklch(0.493 0.173 31.7)
Decimal11413523
Display P3color(display-p3 0.682 0.157 0.075)

Copy-ready code

/* CSS */
color: #ae2813;
background-color: #ae2813;
/* Tailwind (arbitrary) */
class="text-[#ae2813] bg-[#ae2813]"
/* SCSS */
$brand: #ae2813;
/* SwiftUI */
Color(red: 0.682, green: 0.157, blue: 0.075)
/* Android */
Color.parseColor("#ae2813")
/* Flutter */
Color(0xFFAE2813)
/* Python / OpenCV (BGR) */
(19, 40, 174)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #ae2813 · 6.75:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 6.75:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.11:1
AA fail · AA large pass · AAA fail
Reading the other direction: #ae2813 as text scores 6.75:1 on white and 3.11:1 on black.

Accessibility — WCAG contrast

Aa
#ae2813 on white: 6.75:1
AA ✓ pass · AA-large · AAA
Aa
#ae2813 on black: 3.11:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #53490D
deuteranopia · #736607
tritanopia · #C00025

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ae2813 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF4F3
#F9E9E6
#F5CDC6
#F4A69A
#EE7A67
#E94D35
#DD3318
#ae2813
#932210
#6A1C10
#43120A
Base = 700Lightest = 50 · #FCF4F3Darkest = 950 · #43120A
:root {
  --brand-50: #FCF4F3;
  --brand-100: #F9E9E6;
  --brand-200: #F5CDC6;
  --brand-300: #F4A69A;
  --brand-400: #EE7A67;
  --brand-500: #E94D35;
  --brand-600: #DD3318;
  --brand-700: #ae2813;
  --brand-800: #932210;
  --brand-900: #6A1C10;
  --brand-950: #43120A;
  --brand: #ae2813;
  --brand-ink: #ffffff;
}

Colors that work with #ae2813

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F4
Tinted page background
Border#EDC6C0
Hairlines and dividers
Muted text#9B554B
Captions on the surface
Accent#10BCA8
Second voice, not a rival
Dark variant#731A0D
Hover, pressed, headers
Light variant#FCEBE8
Selected rows, tints
Dark surface#241614
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ae2813

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1399AE
Analogous left#AE134B
Analogous right#AE7513
Split-complement 1#13AE75
Split-complement 2#134BAE
Triadic 1#13AE28
Triadic 2#2813AE
Tetradic#4BAE13

RGB percentages

Red68.2%
Green15.7%
Blue7.5%

CMYK percentages

Cyan0.0%
Magenta77.0%
Yellow89.1%
Key (black)31.8%

Color previews

#ae2813 text on a black background

contrast 3.11:1

Card sample

#ae2813 text on a white background

contrast 6.75:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ae2813;
Background color
Panel with #ae2813 background
background-color: #ae2813;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ae2813;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(174, 40, 19, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(174, 40, 19, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ae2813;
background: linear-gradient(135deg, #ae2813, #AE8F13);

Monochromatic scale

Palettes built from #ae2813

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ae2813 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#ae2813, answered

What color is #ae2813?

#ae2813 is a dark electric red, closest to Firebrick (ΔE2000 4.4). It sits at 8° on the hue wheel with 80% saturation and 38% lightness, which reads as warm.

What is the RGB value of #ae2813?

rgb(174, 40, 19) — 174 red, 40 green and 19 blue out of 255, or 68.2% / 15.7% / 7.5% by channel.

Is #ae2813 a light or a dark color?

It is a dark color. Relative luminance is 0.1056 and perceived brightness is 39%, so white text on it reaches 6.75:1.

Should I use black or white text on #ae2813?

White. It scores 6.75:1 against #ae2813, versus 3.11:1 for black — AA at any size.

What is the complementary color of #ae2813?

#1399AE sits directly opposite on the wheel. Softer options are the split-complements #13AE75 and #134BAE, which give the same contrast with far less vibration.

What colors go well with #ae2813?

For interface work: #FAF5F4 as the surface, #EDC6C0 for borders, #9B554B for secondary text, #10BCA8 as an accent and #731A0D for hover and pressed states. For a palette, the analogous pair #AE134B and #AE7513 stays calm, while #1399AE is the loudest partner.

What is #ae2813 in CMYK for printing?

cmyk(0%, 77%, 89%, 32%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ae2813 warm or cool?

Warm — it scores 12 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #AE4313; nudged cooler, #B01136.

Work with #ae2813 in the Color Lab