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magenta / pink · neutral

#b554bc

a balanced, soft magenta / pink · neutral · closest name: Medium Orchid

Token name suggestion: True Fuchsia

RGB
181, 84, 188
HSL
296°, 44%, 53%
CMYK
4, 55, 0, 26
Luminance
0.1980

#b554bc is a balanced soft magenta / pink, 296° on the wheel and 52/100 on the cool side. Put black text on it (4.96:1). As text it scores 4.23:1 on white — large text only. Nearest name is Medium Orchid, nearest Tailwind family is fuchsia.

hsl(296 44% 53%)rgb(181 84 188)Base step 500AA inkNeutral

At a glance

Every number on this page in one read: what #b554bc is made of, how bright it looks, and which way it leans.

Hex
#b554bc
Hue
296°
magenta / pink
Saturation
44%
soft
Lightness
53%
balanced
Brightness
74%
HSV value
Perceived
53%
weighted brightness
Luminance
0.1980
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
4.96:1
Closest name
Medium Orchid
ΔE2000 3.9
Chroma
65.6
LCH, 0–130ish
OKLCH L
0.605
perceptual lightness
Tailwind
fuchsia
500 · ΔE 8.6
Web-safe
#CC66CC
nearest of 216
Where it sits
Hue296° of 360°
Saturation44%
Lightness53%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #b554bc.

Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red50%
Green32%
Blue18%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#b554bc
HEX (8-digit)#b554bcff
RGBrgb(181, 84, 188)
RGBArgba(181, 84, 188, 1)
HSLhsl(296, 44%, 53%)
HSV / HSBhsv(296, 55%, 74%)
HWBhwb(296 33% 26%)
CMYKcmyk(4%, 55%, 0%, 26%)
LABlab(51.6 53.9 -37.5)
LCHlch(51.6 65.6 325.2)
OKLCHoklch(0.605 0.180 324.9)
XYZ (D65)xyz(31.30, 19.80, 49.74)
Decimal11883708
Display P3color(display-p3 0.710 0.329 0.737)
Web-safe#CC66CC

Copy-ready code

every platformclick to select
/* CSS */
color: #b554bc;
background-color: #b554bc;
/* CSS custom property */
--brand: #b554bc;
/* Tailwind (arbitrary) */
class="text-[#b554bc] bg-[#b554bc]"
/* SCSS */
$brand: #b554bc;
/* SwiftUI */
Color(red: 0.710, green: 0.329, blue: 0.737)
/* UIKit */
UIColor(red: 0.710, green: 0.329, blue: 0.737, alpha: 1)
/* Android XML */
<color name="brand">#B554BC</color>
/* Android Compose */
Color(0xFFB554BC)
/* Flutter */
Color(0xFFB554BC)
/* Python / OpenCV (BGR) */
(188, 84, 181)
/* Python / PIL (RGB) */
(181, 84, 188)
/* Java AWT */
new Color(181, 84, 188)
/* .NET */
Color.FromArgb(255, 181, 84, 188)
/* OpenGL / Unity (0–1) */
(0.7098f, 0.3294f, 0.7373f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{181,84,188}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #b554bc 85%, white);
border-color: color-mix(in oklab, #b554bc 40%, transparent);
/* theme-aware in one line */
color: light-dark(#58245C, #ECD3EE);
/* relative colour syntax */
--hover: hsl(from #b554bc h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5FA;
  --brand-100: #F4EAF5;
  --brand-200: #E9D1EB;
  --brand-300: #DCAEDF;
  --brand-400: #CB86D0;
  --brand-500: #b554bc;
  --brand-600: #A945B0;
  --brand-700: #8D3993;
  --brand-800: #712E75;
  --brand-900: #532556;
  --brand-950: #341736;
  --brand: #b554bc;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #E6C4E8;
  --brand-hover: #A342AA;
  --brand-pressed: #8A3890;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #231424;
    --brand-ink: #ECD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5FA',
        100: '#F4EAF5',
        200: '#E9D1EB',
        300: '#DCAEDF',
        400: '#CB86D0',
        500: '#b554bc',
        600: '#A945B0',
        700: '#8D3993',
        800: '#712E75',
        900: '#532556',
        950: '#341736',
        DEFAULT: '#b554bc',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5FA,
  '100': #F4EAF5,
  '200': #E9D1EB,
  '300': #DCAEDF,
  '400': #CB86D0,
  '500': #b554bc,
  '600': #A945B0,
  '700': #8D3993,
  '800': #712E75,
  '900': #532556,
  '950': #341736,
);
$brand-base: #b554bc;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5FA", "$type": "color" },
      "100": { "$value": "#F4EAF5", "$type": "color" },
      "200": { "$value": "#E9D1EB", "$type": "color" },
      "300": { "$value": "#DCAEDF", "$type": "color" },
      "400": { "$value": "#CB86D0", "$type": "color" },
      "500": { "$value": "#b554bc", "$type": "color" },
      "600": { "$value": "#A945B0", "$type": "color" },
      "700": { "$value": "#8D3993", "$type": "color" },
      "800": { "$value": "#712E75", "$type": "color" },
      "900": { "$value": "#532556", "$type": "color" },
      "950": { "$value": "#341736", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #b554bc · 4.96:1
Use #000000AA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 4.23:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.96:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #b554bc as text scores 4.23:1 on white and 4.96:1 on black.
Best tinted ink on it, if plain black or white feels flat: #58245C at 2.72:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#B24DB9 · 4.51:1
AA on white−2% L
#B24DB9
The quick fox
#87378C · 7.11:1
AAA on white−15% L
#87378C
The quick fox
#b554bc · 4.96:1
AA on blackalready passes
#b554bc
The quick fox
#C67CCC · 7.16:1
AAA on black+11% L
#C67CCC

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #B554BC is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#b554bc on white: 4.23:1
AA ✗ fail · AA-large · AAA
Aa
#b554bc on black: 4.96:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #b554bc as text on that neutral, and that neutral as text on #b554bc.

NeutralRatioBoth directions
White4.23:1AaAa
Slate 504.05:1AaAa
Slate 1003.87:1AaAa
Slate 2003.44:1AaAa
Slate 3002.85:1AaAa
Slate 4001.65:1AaAa
Slate 5001.12:1AaAa
Slate 6001.79:1AaAa
Slate 7002.45:1AaAa
Slate 8003.45:1AaAa
Slate 9004.22:1AaAa
Black4.96:1AaAa
Colour vision deficiency
true color
protanopia · #4673BF
deuteranopia · #657FB9
tritanopia · #B96180

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #b554bc is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5FA
#F4EAF5
#E9D1EB
#DCAEDF
#CB86D0
#b554bc
#A945B0
#8D3993
#712E75
#532556
#341736
Base = 500Lightest = 50 · #FAF5FADarkest = 950 · #341736Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.045 324.9);
  --brand-100: oklch(0.94 0.072 324.9);
  --brand-200: oklch(0.88 0.108 324.9);
  --brand-300: oklch(0.80 0.140 324.9);
  --brand-400: oklch(0.72 0.166 324.9);
  --brand-500: oklch(0.64 0.180 324.9);
  --brand-600: oklch(0.56 0.180 324.9);
  --brand-700: oklch(0.48 0.169 324.9);
  --brand-800: oklch(0.40 0.151 324.9);
  --brand-900: oklch(0.32 0.126 324.9);
  --brand-950: oklch(0.24 0.099 324.9);
}

Colors that work with #b554bc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#E6C4E8
Hairlines and dividers
Muted text#964B9B
Captions on the surface
Accent#549735
Second voice, not a rival
Dark variant#58245C
Hover, pressed, headers
Light variant#F7EDF8
Selected rows, tints
Dark surface#231424
Dark-mode background
Hover#A342AA
One step down in lightness
Pressed#8A3890
Two steps down
Disabled#CCB2CE
Chroma pulled out
Focus ring#C558CD
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #b554bc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Small text on white — under 4.5:1
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
24px / 18.66px bold
Safe as a fill behind white type
No — use #58245C
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The mid lightness keeps it versatile in both themes.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium
  • Weight47/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#5BBC54
Analogous left#8154BC
Analogous right#BC548F
Split-complement 1#8FBC54
Split-complement 2#54BC81
Triadic 1#BCB554
Triadic 2#54BCB5
Tetradic#BC8154
On the wheel
Base+30°−30°+120°+240°+180°296°

#b554bc sits at 296°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red71.0%
Green32.9%
Blue73.7%
R · 0–255
181
0xb5
G · 0–255
84
0x54
B · 0–255
188
0xbc

CMYK percentages

Cyan3.7%
Magenta55.3%
Yellow0.0%
Key (black)26.3%

Total ink coverage is 85%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#b554bc text on a black background

contrast 4.96:1

Card sample

#b554bc text on a white background

contrast 4.23:1

Card sample

#b554bc on grey

3.87:1

#b554bc on its own surface

3.91:1

#b554bc on its dark surface

4.14:1

CSS3 live lab

Text font color

The quick brown fox

color: #b554bc;
Background color
Panel with #b554bc background
background-color: #b554bc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #b554bc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(181, 84, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(181, 84, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #b554bc;
background: linear-gradient(135deg, #b554bc, #BC547E);
Gradient text

Gradient headline

background: linear-gradient(90deg, #b554bc, #BC5463);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #b554bc;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #b554bc;
caret-color: #b554bc;
Left rule
Pull quote or callout
border-left: 4px solid #b554bc;
Ring + tint
Selected chip
background: #F7EDF8;
box-shadow: inset 0 0 0 2px #b554bc;
Conic badge
68%
background: conic-gradient(#b554bc 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #b554bc over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(181, 84, 188, 0.5)
rgb(181 84 188 / 50%)
#b554bc80
hsl(296 44% 53% / 50%)
color-mix(in srgb, #b554bc 50%, transparent)
Alpha8-digit hexFlat on white
10%#b554bc1a#F8EEF8
20%#b554bc33#F0DDF2
40%#b554bc66#E1BBE4
60%#b554bc99#D398D7
80%#b554bccc#C476C9

Gradients from #b554bc

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #C880CD, #b554bc 45%, #58245C);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #b554bc, #AD4465);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #b554bc, #5BBC54);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #D296D6 0%, #b554bc 45%, #58245C 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #9579CA 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C56A96 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #58245C 0%, transparent 65%), #b554bc;

Monochromatic scale

Palettes built from #b554bc

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#b554bc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 4.96:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#b554bc, answered

What color is #b554bc?

#b554bc is a balanced soft magenta / pink, closest to Medium Orchid (ΔE2000 3.9). It sits at 296° on the hue wheel with 44% saturation and 53% lightness, which reads as neutral.

What is the RGB value of #b554bc?

rgb(181, 84, 188) — 181 red, 84 green and 188 blue out of 255, or 71% / 32.9% / 73.7% by channel.

What is #b554bc in HSL and HSV?

hsl(296, 44%, 53%) and hsv(296, 55%, 74%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #b554bc a light or a dark color?

It is a mid-tone. Relative luminance is 0.1980 and perceived brightness is 53%, so black text on it reaches 4.96:1.

Should I use black or white text on #b554bc?

Black. It scores 4.96:1 against #b554bc, versus 4.23:1 for white — AA at any size.

Is #b554bc accessible on a white background?

#b554bc on white scores 4.23:1, which only clears AA for large text — 18.66px bold or 24px regular and up. Darken it to #B24DB9 to reach 4.5:1, or #87378C for 7:1.

What is the complementary color of #b554bc?

#5BBC54 sits directly opposite on the wheel. Softer options are the split-complements #8FBC54 and #54BC81, which give the same contrast with far less vibration.

What colors go well with #b554bc?

For interface work: #FAF4FA as the surface, #E6C4E8 for borders, #964B9B for secondary text, #549735 as an accent and #58245C for hover and pressed states. For a palette, the analogous pair #8154BC and #BC548F stays calm, while #5BBC54 is the loudest partner.

What is #b554bc in CMYK for printing?

cmyk(4%, 55%, 0%, 26%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #b554bc warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BC549D; nudged cooler, #8F51BE.

Which Tailwind color is closest to #b554bc?

The fuchsia family — its 500 step is #d946ef, ΔE2000 8.6 away. That is a visible difference, so define #b554bc as a custom token rather than reaching for the built-in.

How do I use #b554bc in Tailwind CSS?

Inline it as an arbitrary value with bg-[#b554bc] or text-[#b554bc], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #b554bc with 50% opacity?

rgba(181, 84, 188, 0.5), or #b554bc80 in eight-digit hex. Over white that composites to #DAAADE; over black, #5B2A5E.

Is #b554bc a web-safe color?

No. The nearest web-safe colour is #CC66CC, ΔE2000 6.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #b554bc mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #b554bc?

The safest is same-hue elevation: linear-gradient(135deg, #C880CD, #b554bc 45%, #58245C). For more colour, a short hue run to #AD4465 keeps it rich without turning muddy.

Work with #b554bc in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #b554bc at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.