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#bb9daf

a light, soft magenta / pink · neutral · closest name: Rosy Brown

RGB
187, 157, 175
HSL
324°, 18%, 68%
CMYK
0, 16, 6, 27
Luminance
0.3777

At a glance

Every number on this page in one read: what #bb9daf is made of, how bright it looks, and which way it leans.

Hex
#bb9daf
Hue
324°
magenta / pink
Saturation
18%
soft
Lightness
68%
light
Brightness
73%
HSV value
Perceived
66%
weighted brightness
Luminance
0.3777
WCAG relative
Temperature
Neutral
43/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
8.55:1
Closest name
Rosy Brown
ΔE2000 9.1
Where it sits
Hue324° of 360°
Saturation18%
Lightness68%
Temperature
Warm ← → Cool43% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#bb9daf
RGBrgb(187, 157, 175)
HSLhsl(324, 18%, 68%)
CMYKcmyk(0%, 16%, 6%, 27%)
LABlab(67.8 14.2 -5.2)
LCHlch(67.8 15.1 339.9)
OKLCHoklch(0.728 0.043 341.5)
Decimal12295599
Display P3color(display-p3 0.733 0.616 0.686)

Copy-ready code

/* CSS */
color: #bb9daf;
background-color: #bb9daf;
/* Tailwind (arbitrary) */
class="text-[#bb9daf] bg-[#bb9daf]"
/* SCSS */
$brand: #bb9daf;
/* SwiftUI */
Color(red: 0.733, green: 0.616, blue: 0.686)
/* Android */
Color.parseColor("#bb9daf")
/* Flutter */
Color(0xFFBB9DAF)
/* Python / OpenCV (BGR) */
(175, 157, 187)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #bb9daf · 8.55:1
Use #000000AAA at every size.
Aa
White text · 2.45:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.55:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #bb9daf as text scores 2.45:1 on white and 8.55:1 on black.

Accessibility — WCAG contrast

Aa
#bb9daf on white: 2.45:1
AA ✗ fail · AA-large · AAA
Aa
#bb9daf on black: 8.55:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #9EA3B0
deuteranopia · #A5A7AE
tritanopia · #BF9DA3

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #bb9daf is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F6F8
#F2EEF0
#E3D9DF
#D1BDC9
#bb9daf
#A37A93
#91647F
#78546A
#604355
#47333F
#2D2028
Base = 400Lightest = 50 · #F8F6F8Darkest = 950 · #2D2028
:root {
  --brand-50: #F8F6F8;
  --brand-100: #F2EEF0;
  --brand-200: #E3D9DF;
  --brand-300: #D1BDC9;
  --brand-400: #bb9daf;
  --brand-500: #A37A93;
  --brand-600: #91647F;
  --brand-700: #78546A;
  --brand-800: #604355;
  --brand-900: #47333F;
  --brand-950: #2D2028;
  --brand: #bb9daf;
  --brand-ink: #000000;
}

Colors that work with #bb9daf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F6F8
Tinted page background
Border#DECFD8
Hairlines and dividers
Muted text#885E77
Captions on the surface
Accent#507C56
Second voice, not a rival
Dark variant#4B3442
Hover, pressed, headers
Light variant#F5F0F3
Selected rows, tints
Dark surface#21171D
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #bb9daf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9DBBA9
Analogous left#B89DBB
Analogous right#BB9DA0
Split-complement 1#A0BB9D
Split-complement 2#9DBBB8
Triadic 1#AFBB9D
Triadic 2#9DAFBB
Tetradic#BBB89D

RGB percentages

Red73.3%
Green61.6%
Blue68.6%

CMYK percentages

Cyan0.0%
Magenta16.0%
Yellow6.4%
Key (black)26.7%

Color previews

#bb9daf text on a black background

contrast 8.55:1

Card sample

#bb9daf text on a white background

contrast 2.45:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #bb9daf;
Background color
Panel with #bb9daf background
background-color: #bb9daf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #bb9daf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(187, 157, 175, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(187, 157, 175, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bb9daf;
background: linear-gradient(135deg, #bb9daf, #BB9F9D);

Monochromatic scale

Palettes built from #bb9daf

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#bb9daf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#bb9daf, answered

What color is #bb9daf?

#bb9daf is a light soft magenta / pink, closest to Rosy Brown (ΔE2000 9.1). It sits at 324° on the hue wheel with 18% saturation and 68% lightness, which reads as neutral.

What is the RGB value of #bb9daf?

rgb(187, 157, 175) — 187 red, 157 green and 175 blue out of 255, or 73.3% / 61.6% / 68.6% by channel.

Is #bb9daf a light or a dark color?

It is a mid-tone. Relative luminance is 0.3777 and perceived brightness is 66%, so black text on it reaches 8.55:1.

Should I use black or white text on #bb9daf?

Black. It scores 8.55:1 against #bb9daf, versus 2.45:1 for white — AAA at any size.

What is the complementary color of #bb9daf?

#9DBBA9 sits directly opposite on the wheel. Softer options are the split-complements #A0BB9D and #9DBBB8, which give the same contrast with far less vibration.

What colors go well with #bb9daf?

For interface work: #F9F6F8 as the surface, #DECFD8 for borders, #885E77 for secondary text, #507C56 as an accent and #4B3442 for hover and pressed states. For a palette, the analogous pair #B89DBB and #BB9DA0 stays calm, while #9DBBA9 is the loudest partner.

What is #bb9daf in CMYK for printing?

cmyk(0%, 16%, 6%, 27%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #bb9daf warm or cool?

Neutral — it scores 43 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BB9DA4; nudged cooler, #BD9BBC.

Work with #bb9daf in the Color Lab