#cd4249

At a glance

Every number on this page in one read: what #cd4249 is made of, how bright it looks, and which way it leans.

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

:root {
  --brand-50: #FBF4F4;
  --brand-100: #F7E9E9;
  --brand-200: #EFCDCF;
  --brand-300: #E8A6AA;
  --brand-400: #DC7A7F;
  --brand-500: #cd4249;
  --brand-600: #C2333A;
  --brand-700: #A12B31;
  --brand-800: #812227;
  --brand-900: #5E1C20;
  --brand-950: #3B1214;
  --brand: #cd4249;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4F5;
  --brand-border: #EDC0C2;
  --brand-hover: #BA3138;
  --brand-pressed: #9E2A2F;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241414;
    --brand-ink: #EED3D4;
  }
}

theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4F4',
        100: '#F7E9E9',
        200: '#EFCDCF',
        300: '#E8A6AA',
        400: '#DC7A7F',
        500: '#cd4249',
        600: '#C2333A',
        700: '#A12B31',
        800: '#812227',
        900: '#5E1C20',
        950: '#3B1214',
        DEFAULT: '#cd4249',
      },
    },
  },
}

$brand: (
  '50': #FBF4F4,
  '100': #F7E9E9,
  '200': #EFCDCF,
  '300': #E8A6AA,
  '400': #DC7A7F,
  '500': #cd4249,
  '600': #C2333A,
  '700': #A12B31,
  '800': #812227,
  '900': #5E1C20,
  '950': #3B1214,
);
$brand-base: #cd4249;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }

{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4F4", "$type": "color" },
      "100": { "$value": "#F7E9E9", "$type": "color" },
      "200": { "$value": "#EFCDCF", "$type": "color" },
      "300": { "$value": "#E8A6AA", "$type": "color" },
      "400": { "$value": "#DC7A7F", "$type": "color" },
      "500": { "$value": "#cd4249", "$type": "color" },
      "600": { "$value": "#C2333A", "$type": "color" },
      "700": { "$value": "#A12B31", "$type": "color" },
      "800": { "$value": "#812227", "$type": "color" },
      "900": { "$value": "#5E1C20", "$type": "color" },
      "950": { "$value": "#3B1214", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

Accessibility — WCAG contrast

Contrast is symmetric, so each row covers both directions: #cd4249 as text on that neutral, and that neutral as text on #cd4249.

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #cd4249 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

:root {
  --brand-50: oklch(0.97 0.044 21.7);
  --brand-100: oklch(0.94 0.070 21.7);
  --brand-200: oklch(0.88 0.105 21.7);
  --brand-300: oklch(0.80 0.136 21.7);
  --brand-400: oklch(0.72 0.161 21.7);
  --brand-500: oklch(0.64 0.175 21.7);
  --brand-600: oklch(0.56 0.175 21.7);
  --brand-700: oklch(0.48 0.164 21.7);
  --brand-800: oklch(0.40 0.147 21.7);
  --brand-900: oklch(0.32 0.122 21.7);
  --brand-950: oklch(0.24 0.096 21.7);
}

Colors that work with #cd4249

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

How to use #cd4249

Derived from its contrast, chroma and lightness — not from taste.

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Transparency

What each alpha value actually composites to. The top row is #cd4249 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

rgba(205, 66, 73, 0.5)
rgb(205 66 73 / 50%)
#cd424980
hsl(357 58% 53% / 50%)
color-mix(in srgb, #cd4249 50%, transparent)

Gradients from #cd4249

Six recipes, each built from this hex and shown with the exact CSS that produced it.

background: linear-gradient(135deg, #DA7277, #cd4249 45%, #651B1E);

background: linear-gradient(120deg, #cd4249, #BE9432);

background: linear-gradient(90deg, #cd4249, #42CDC6);

background: radial-gradient(120% 120% at 20% 0%, #E08A8F 0%, #cd4249 45%, #651B1E 100%);

background: linear-gradient(180deg, #FAF4F5, #ffffff);

background: radial-gradient(60% 60% at 15% 20%, #D86AB0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #D39B5A 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #651B1E 0%, transparent 65%), #cd4249;

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#cd4249 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.