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magenta / pink · warm

#d99abc

a light, vivid magenta / pink · warm · closest name: Plum

Token name suggestion: Morning Ruby

RGB
217, 154, 188
HSL
328°, 45%, 73%
CMYK
0, 29, 13, 15
Luminance
0.4149

#d99abc is a light vivid magenta / pink, 328° on the wheel and 35/100 on the cool side. Put black text on it (9.30:1). As text it scores 2.26:1 on white — use #BC4C88 instead. Nearest name is Plum, nearest Tailwind family is pink.

hsl(328 45% 73%)rgb(217 154 188)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #d99abc is made of, how bright it looks, and which way it leans.

Hex
#d99abc
Hue
328°
magenta / pink
Saturation
45%
vivid
Lightness
73%
light
Brightness
85%
HSV value
Perceived
70%
weighted brightness
Luminance
0.4149
WCAG relative
Temperature
Warm
35/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.30:1
Closest name
Plum
ΔE2000 7.6
Chroma
29.8
LCH, 0–130ish
OKLCH L
0.757
perceptual lightness
Tailwind
pink
500 · ΔE 17.1
Web-safe
#CC99CC
nearest of 216
Where it sits
Hue328° of 360°
Saturation45%
Lightness73%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #d99abc.

Temperature
Warm ← → Cool35% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red36%
Green56%
Blue9%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#d99abc
HEX (8-digit)#d99abcff
RGBrgb(217, 154, 188)
RGBArgba(217, 154, 188, 1)
HSLhsl(328, 45%, 73%)
HSV / HSBhsv(328, 29%, 85%)
HWBhwb(328 60% 15%)
CMYKcmyk(0%, 29%, 13%, 15%)
LABlab(70.5 28.6 -8.1)
LCHlch(70.5 29.8 344.2)
OKLCHoklch(0.757 0.087 345.8)
XYZ (D65)xyz(49.25, 41.50, 52.98)
Decimal14260924
Display P3color(display-p3 0.851 0.604 0.737)
Web-safe#CC99CC

Copy-ready code

every platformclick to select
/* CSS */
color: #d99abc;
background-color: #d99abc;
/* CSS custom property */
--brand: #d99abc;
/* Tailwind (arbitrary) */
class="text-[#d99abc] bg-[#d99abc]"
/* SCSS */
$brand: #d99abc;
/* SwiftUI */
Color(red: 0.851, green: 0.604, blue: 0.737)
/* UIKit */
UIColor(red: 0.851, green: 0.604, blue: 0.737, alpha: 1)
/* Android XML */
<color name="brand">#D99ABC</color>
/* Android Compose */
Color(0xFFD99ABC)
/* Flutter */
Color(0xFFD99ABC)
/* Python / OpenCV (BGR) */
(188, 154, 217)
/* Python / PIL (RGB) */
(217, 154, 188)
/* Java AWT */
new Color(217, 154, 188)
/* .NET */
Color.FromArgb(255, 217, 154, 188)
/* OpenGL / Unity (0–1) */
(0.8510f, 0.6039f, 0.7373f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{217,154,188}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #d99abc 85%, white);
border-color: color-mix(in oklab, #d99abc 40%, transparent);
/* theme-aware in one line */
color: light-dark(#5D2342, #EED3E2);
/* relative colour syntax */
--hover: hsl(from #d99abc h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FAF5F8;
  --brand-100: #F5EAF0;
  --brand-200: #EBD1DF;
  --brand-300: #d99abc;
  --brand-400: #D185AE;
  --brand-500: #C25C93;
  --brand-600: #B2437F;
  --brand-700: #94386A;
  --brand-800: #772D55;
  --brand-900: #57243F;
  --brand-950: #361628;
  --brand: #d99abc;
  --brand-ink: #000000;
  --brand-surface: #FAF4F8;
  --brand-border: #E9C4D8;
  --brand-hover: #CF80AB;
  --brand-pressed: #C5669A;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #24141D;
    --brand-ink: #EED3E2;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FAF5F8',
        100: '#F5EAF0',
        200: '#EBD1DF',
        300: '#d99abc',
        400: '#D185AE',
        500: '#C25C93',
        600: '#B2437F',
        700: '#94386A',
        800: '#772D55',
        900: '#57243F',
        950: '#361628',
        DEFAULT: '#d99abc',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FAF5F8,
  '100': #F5EAF0,
  '200': #EBD1DF,
  '300': #d99abc,
  '400': #D185AE,
  '500': #C25C93,
  '600': #B2437F,
  '700': #94386A,
  '800': #772D55,
  '900': #57243F,
  '950': #361628,
);
$brand-base: #d99abc;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FAF5F8", "$type": "color" },
      "100": { "$value": "#F5EAF0", "$type": "color" },
      "200": { "$value": "#EBD1DF", "$type": "color" },
      "300": { "$value": "#d99abc", "$type": "color" },
      "400": { "$value": "#D185AE", "$type": "color" },
      "500": { "$value": "#C25C93", "$type": "color" },
      "600": { "$value": "#B2437F", "$type": "color" },
      "700": { "$value": "#94386A", "$type": "color" },
      "800": { "$value": "#772D55", "$type": "color" },
      "900": { "$value": "#57243F", "$type": "color" },
      "950": { "$value": "#361628", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #d99abc · 9.30:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.26:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.30:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #d99abc as text scores 2.26:1 on white and 9.30:1 on black.
Best tinted ink on it, if plain black or white feels flat: #5D2342 at 5.21:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#BC4C88 · 4.64:1
AA on white−21% L
#BC4C88
The quick fox
#933769 · 7.02:1
AAA on white−33% L
#933769
The quick fox
#d99abc · 9.30:1
AA on blackalready passes
#d99abc
The quick fox
#d99abc · 9.30:1
AAA on blackalready passes
#d99abc

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #CC79A6 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#d99abc on white: 2.26:1
AA ✗ fail · AA-large · AAA
Aa
#d99abc on black: 9.30:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #d99abc as text on that neutral, and that neutral as text on #d99abc.

NeutralRatioBoth directions
White2.26:1AaAa
Slate 502.16:1AaAa
Slate 1002.06:1AaAa
Slate 2001.83:1AaAa
Slate 3001.52:1AaAa
Slate 4001.14:1AaAa
Slate 5002.11:1AaAa
Slate 6003.36:1AaAa
Slate 7004.59:1AaAa
Slate 8006.48:1AaAa
Slate 9007.91:1AaAa
Black9.30:1AaAa
Colour vision deficiency
true color
protanopia · #9EA6BD
deuteranopia · #ADB0BA
tritanopia · #E199A6

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d99abc is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF5F8
#F5EAF0
#EBD1DF
#d99abc
#D185AE
#C25C93
#B2437F
#94386A
#772D55
#57243F
#361628
Base = 300Lightest = 50 · #FAF5F8Darkest = 950 · #361628Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.022 345.8);
  --brand-100: oklch(0.94 0.035 345.8);
  --brand-200: oklch(0.88 0.052 345.8);
  --brand-300: oklch(0.80 0.068 345.8);
  --brand-400: oklch(0.72 0.080 345.8);
  --brand-500: oklch(0.64 0.087 345.8);
  --brand-600: oklch(0.56 0.087 345.8);
  --brand-700: oklch(0.48 0.082 345.8);
  --brand-800: oklch(0.40 0.073 345.8);
  --brand-900: oklch(0.32 0.061 345.8);
  --brand-950: oklch(0.24 0.048 345.8);
}

Colors that work with #d99abc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#E9C4D8
Hairlines and dividers
Muted text#9B4B76
Captions on the surface
Accent#339948
Second voice, not a rival
Dark variant#5D2342
Hover, pressed, headers
Light variant#F8ECF3
Selected rows, tints
Dark surface#24141D
Dark-mode background
Hover#CF80AB
One step down in lightness
Pressed#C5669A
Two steps down
Disabled#F4EFF2
Chroma pulled out
Focus ring#E4A3C6
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #d99abc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #5D2342
Safe as a 1px border on white
No — use #CC79A6

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight27/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9AD9B7
Analogous left#D69AD9
Analogous right#D99A9C
Split-complement 1#9CD99A
Split-complement 2#9AD9D6
Triadic 1#BCD99A
Triadic 2#9ABCD9
Tetradic#D9D69A
On the wheel
Base+30°−30°+120°+240°+180°328°

#d99abc sits at 328°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red85.1%
Green60.4%
Blue73.7%
R · 0–255
217
0xd9
G · 0–255
154
0x9a
B · 0–255
188
0xbc

CMYK percentages

Cyan0.0%
Magenta29.0%
Yellow13.4%
Key (black)14.9%

Total ink coverage is 57%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#d99abc text on a black background

contrast 9.30:1

Card sample

#d99abc text on a white background

contrast 2.26:1

Card sample

#d99abc on grey

2.06:1

#d99abc on its own surface

2.08:1

#d99abc on its dark surface

7.80:1

CSS3 live lab

Text font color

The quick brown fox

color: #d99abc;
Background color
Panel with #d99abc background
background-color: #d99abc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d99abc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(217, 154, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(217, 154, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d99abc;
background: linear-gradient(135deg, #d99abc, #D9A29A);
Gradient text

Gradient headline

background: linear-gradient(90deg, #d99abc, #D9B29A);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #d99abc;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #d99abc;
caret-color: #d99abc;
Left rule
Pull quote or callout
border-left: 4px solid #d99abc;
Ring + tint
Selected chip
background: #F8ECF3;
box-shadow: inset 0 0 0 2px #d99abc;
Conic badge
68%
background: conic-gradient(#d99abc 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #d99abc over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(217, 154, 188, 0.5)
rgb(217 154 188 / 50%)
#d99abc80
hsl(328 45% 73% / 50%)
color-mix(in srgb, #d99abc 50%, transparent)
Alpha8-digit hexFlat on white
10%#d99abc1a#FBF5F8
20%#d99abc33#F7EBF2
40%#d99abc66#F0D7E4
60%#d99abc99#E8C2D7
80%#d99abccc#E1AEC9

Gradients from #d99abc

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #EAC6D9, #d99abc 45%, #5D2342);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #d99abc, #D19484);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #d99abc, #9AD9B7);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #F2DDE8 0%, #d99abc 45%, #5D2342 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4F8, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #E2BFE7 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #E1B2B0 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #5D2342 0%, transparent 65%), #d99abc;

Monochromatic scale

Palettes built from #d99abc

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d99abc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 9.30:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#d99abc, answered

What color is #d99abc?

#d99abc is a light vivid magenta / pink, closest to Plum (ΔE2000 7.6). It sits at 328° on the hue wheel with 45% saturation and 73% lightness, which reads as warm.

What is the RGB value of #d99abc?

rgb(217, 154, 188) — 217 red, 154 green and 188 blue out of 255, or 85.1% / 60.4% / 73.7% by channel.

What is #d99abc in HSL and HSV?

hsl(328, 45%, 73%) and hsv(328, 29%, 85%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #d99abc a light or a dark color?

It is a mid-tone. Relative luminance is 0.4149 and perceived brightness is 70%, so black text on it reaches 9.30:1.

Should I use black or white text on #d99abc?

Black. It scores 9.30:1 against #d99abc, versus 2.26:1 for white — AAA at any size.

Is #d99abc accessible on a white background?

#d99abc on white scores 2.26:1, which fails WCAG AA at every size. Darken it to #BC4C88 to reach 4.5:1, or #933769 for 7:1.

What is the complementary color of #d99abc?

#9AD9B7 sits directly opposite on the wheel. Softer options are the split-complements #9CD99A and #9AD9D6, which give the same contrast with far less vibration.

What colors go well with #d99abc?

For interface work: #FAF4F8 as the surface, #E9C4D8 for borders, #9B4B76 for secondary text, #339948 as an accent and #5D2342 for hover and pressed states. For a palette, the analogous pair #D69AD9 and #D99A9C stays calm, while #9AD9B7 is the loudest partner.

What is #d99abc in CMYK for printing?

cmyk(0%, 29%, 13%, 15%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d99abc warm or cool?

Warm — it scores 35 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D99AA5; nudged cooler, #DA98D4.

Which Tailwind color is closest to #d99abc?

The pink family — its 500 step is #ec4899, ΔE2000 17.1 away. That is a visible difference, so define #d99abc as a custom token rather than reaching for the built-in.

How do I use #d99abc in Tailwind CSS?

Inline it as an arbitrary value with bg-[#d99abc] or text-[#d99abc], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #d99abc with 50% opacity?

rgba(217, 154, 188, 0.5), or #d99abc80 in eight-digit hex. Over white that composites to #ECCDDE; over black, #6D4D5E.

Is #d99abc a web-safe color?

No. The nearest web-safe colour is #CC99CC, ΔE2000 6.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #d99abc mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #d99abc?

The safest is same-hue elevation: linear-gradient(135deg, #EAC6D9, #d99abc 45%, #5D2342). For more colour, a short hue run to #D19484 keeps it rich without turning muddy.

Work with #d99abc in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #d99abc at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.