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#dc0f49

a balanced, electric magenta / pink · warm · closest name: Crimson

RGB
220, 15, 73
HSL
343°, 87%, 46%
CMYK
0, 93, 67, 14
Luminance
0.1604

At a glance

Every number on this page in one read: what #dc0f49 is made of, how bright it looks, and which way it leans.

Hex
#dc0f49
Hue
343°
magenta / pink
Saturation
87%
electric
Lightness
46%
balanced
Brightness
86%
HSV value
Perceived
48%
weighted brightness
Luminance
0.1604
WCAG relative
Temperature
Warm
26/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
White
4.99:1
Closest name
Crimson
ΔE2000 3.8
Where it sits
Hue343° of 360°
Saturation87%
Lightness46%
Temperature
Warm ← → Cool26% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#dc0f49
RGBrgb(220, 15, 73)
HSLhsl(343, 87%, 46%)
CMYKcmyk(0%, 93%, 67%, 14%)
LABlab(47.0 72.1 25.7)
LCHlch(47.0 76.5 19.6)
OKLCHoklch(0.572 0.224 15.8)
Decimal14421833
Display P3color(display-p3 0.863 0.059 0.286)

Copy-ready code

/* CSS */
color: #dc0f49;
background-color: #dc0f49;
/* Tailwind (arbitrary) */
class="text-[#dc0f49] bg-[#dc0f49]"
/* SCSS */
$brand: #dc0f49;
/* SwiftUI */
Color(red: 0.863, green: 0.059, blue: 0.286)
/* Android */
Color.parseColor("#dc0f49")
/* Flutter */
Color(0xFFDC0F49)
/* Python / OpenCV (BGR) */
(73, 15, 220)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #dc0f49 · 4.99:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 4.99:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.21:1
AA fail · AA large pass · AAA fail
Reading the other direction: #dc0f49 as text scores 4.99:1 on white and 4.21:1 on black.

Accessibility — WCAG contrast

Aa
#dc0f49 on white: 4.99:1
AA ✓ pass · AA-large · AAA
Aa
#dc0f49 on black: 4.21:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #595649
deuteranopia · #897D43
tritanopia · #F2002E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #dc0f49 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F5
#FAE5EB
#F7C4D3
#F896B2
#F4618B
#F12D64
#dc0f49
#BF0D3F
#990A33
#6E0C28
#450819
Base = 600Lightest = 50 · #FDF2F5Darkest = 950 · #450819
:root {
  --brand-50: #FDF2F5;
  --brand-100: #FAE5EB;
  --brand-200: #F7C4D3;
  --brand-300: #F896B2;
  --brand-400: #F4618B;
  --brand-500: #F12D64;
  --brand-600: #dc0f49;
  --brand-700: #BF0D3F;
  --brand-800: #990A33;
  --brand-900: #6E0C28;
  --brand-950: #450819;
  --brand: #dc0f49;
  --brand-ink: #ffffff;
}

Colors that work with #dc0f49

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CC
Hairlines and dividers
Muted text#9B4B61
Captions on the surface
Accent#09C35F
Second voice, not a rival
Dark variant#770828
Hover, pressed, headers
Light variant#FDE7ED
Selected rows, tints
Dark surface#241418
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #dc0f49

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#0FDCA2
Analogous left#DC0FB0
Analogous right#DC3B0F
Split-complement 1#0FDC3B
Split-complement 2#0FB0DC
Triadic 1#49DC0F
Triadic 2#0F49DC
Tetradic#B0DC0F

RGB percentages

Red86.3%
Green5.9%
Blue28.6%

CMYK percentages

Cyan0.0%
Magenta93.2%
Yellow66.8%
Key (black)13.7%

Color previews

#dc0f49 text on a black background

contrast 4.21:1

Card sample

#dc0f49 text on a white background

contrast 4.99:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #dc0f49;
Background color
Panel with #dc0f49 background
background-color: #dc0f49;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #dc0f49;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(220, 15, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(220, 15, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #dc0f49;
background: linear-gradient(135deg, #dc0f49, #DC5E0F);

Monochromatic scale

Palettes built from #dc0f49

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#dc0f49 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#dc0f49, answered

What color is #dc0f49?

#dc0f49 is a balanced electric magenta / pink, closest to Crimson (ΔE2000 3.8). It sits at 343° on the hue wheel with 87% saturation and 46% lightness, which reads as warm.

What is the RGB value of #dc0f49?

rgb(220, 15, 73) — 220 red, 15 green and 73 blue out of 255, or 86.3% / 5.9% / 28.6% by channel.

Is #dc0f49 a light or a dark color?

It is a dark color. Relative luminance is 0.1604 and perceived brightness is 48%, so white text on it reaches 4.99:1.

Should I use black or white text on #dc0f49?

White. It scores 4.99:1 against #dc0f49, versus 4.21:1 for black — AA at any size.

What is the complementary color of #dc0f49?

#0FDCA2 sits directly opposite on the wheel. Softer options are the split-complements #0FDC3B and #0FB0DC, which give the same contrast with far less vibration.

What colors go well with #dc0f49?

For interface work: #FAF4F6 as the surface, #EDC0CC for borders, #9B4B61 for secondary text, #09C35F as an accent and #770828 for hover and pressed states. For a palette, the analogous pair #DC0FB0 and #DC3B0F stays calm, while #0FDCA2 is the loudest partner.

What is #dc0f49 in CMYK for printing?

cmyk(0%, 93%, 67%, 14%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #dc0f49 warm or cool?

Warm — it scores 26 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DC200F; nudged cooler, #DE0D95.

Work with #dc0f49 in the Color Lab