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#e667bb

a light, vivid magenta / pink · warm · closest name: Hot Pink

RGB
230, 103, 187
HSL
320°, 72%, 65%
CMYK
0, 55, 19, 10
Luminance
0.3011

At a glance

Every number on this page in one read: what #e667bb is made of, how bright it looks, and which way it leans.

Hex
#e667bb
Hue
320°
magenta / pink
Saturation
72%
vivid
Lightness
65%
light
Brightness
90%
HSV value
Perceived
63%
weighted brightness
Luminance
0.3011
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
7.02:1
Closest name
Hot Pink
ΔE2000 5.6
Where it sits
Hue320° of 360°
Saturation72%
Lightness65%
Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#e667bb
RGBrgb(230, 103, 187)
HSLhsl(320, 72%, 65%)
CMYKcmyk(0%, 55%, 19%, 10%)
LABlab(61.8 58.7 -20.6)
LCHlch(61.8 62.2 340.6)
OKLCHoklch(0.694 0.183 342.5)
Decimal15099835
Display P3color(display-p3 0.902 0.404 0.733)

Copy-ready code

/* CSS */
color: #e667bb;
background-color: #e667bb;
/* Tailwind (arbitrary) */
class="text-[#e667bb] bg-[#e667bb]"
/* SCSS */
$brand: #e667bb;
/* SwiftUI */
Color(red: 0.902, green: 0.404, blue: 0.733)
/* Android */
Color.parseColor("#e667bb")
/* Flutter */
Color(0xFFE667BB)
/* Python / OpenCV (BGR) */
(187, 103, 230)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e667bb · 7.02:1
Use #000000AAA at every size.
Aa
White text · 2.99:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.02:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e667bb as text scores 2.99:1 on white and 7.02:1 on black.

Accessibility — WCAG contrast

Aa
#e667bb on white: 2.99:1
AA ✗ fail · AA-large · AAA
Aa
#e667bb on black: 7.02:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #7088BE
deuteranopia · #949DB8
tritanopia · #F36889

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e667bb is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F9
#F8E7F2
#F3C9E5
#EF9FD4
#e667bb
#DF3EA9
#D22397
#AF1D7E
#8C1765
#66154A
#400D2E
Base = 400Lightest = 50 · #FCF3F9Darkest = 950 · #400D2E
:root {
  --brand-50: #FCF3F9;
  --brand-100: #F8E7F2;
  --brand-200: #F3C9E5;
  --brand-300: #EF9FD4;
  --brand-400: #e667bb;
  --brand-500: #DF3EA9;
  --brand-600: #D22397;
  --brand-700: #AF1D7E;
  --brand-800: #8C1765;
  --brand-900: #66154A;
  --brand-950: #400D2E;
  --brand: #e667bb;
  --brand-ink: #000000;
}

Colors that work with #e667bb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DD
Hairlines and dividers
Muted text#9B4B80
Captions on the surface
Accent#18B426
Second voice, not a rival
Dark variant#6E124F
Hover, pressed, headers
Light variant#FBE9F5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #e667bb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#67E692
Analogous left#D267E6
Analogous right#E6677C
Split-complement 1#7CE667
Split-complement 2#67E6D2
Triadic 1#BBE667
Triadic 2#67BBE6
Tetradic#E6D267

RGB percentages

Red90.2%
Green40.4%
Blue73.3%

CMYK percentages

Cyan0.0%
Magenta55.2%
Yellow18.7%
Key (black)9.8%

Color previews

#e667bb text on a black background

contrast 7.02:1

Card sample

#e667bb text on a white background

contrast 2.99:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #e667bb;
Background color
Panel with #e667bb background
background-color: #e667bb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e667bb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(230, 103, 187, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(230, 103, 187, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e667bb;
background: linear-gradient(135deg, #e667bb, #E66867);

Monochromatic scale

Palettes built from #e667bb

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e667bb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#e667bb, answered

What color is #e667bb?

#e667bb is a light vivid magenta / pink, closest to Hot Pink (ΔE2000 5.6). It sits at 320° on the hue wheel with 72% saturation and 65% lightness, which reads as warm.

What is the RGB value of #e667bb?

rgb(230, 103, 187) — 230 red, 103 green and 187 blue out of 255, or 90.2% / 40.4% / 73.3% by channel.

Is #e667bb a light or a dark color?

It is a mid-tone. Relative luminance is 0.3011 and perceived brightness is 63%, so black text on it reaches 7.02:1.

Should I use black or white text on #e667bb?

Black. It scores 7.02:1 against #e667bb, versus 2.99:1 for white — AAA at any size.

What is the complementary color of #e667bb?

#67E692 sits directly opposite on the wheel. Softer options are the split-complements #7CE667 and #67E6D2, which give the same contrast with far less vibration.

What colors go well with #e667bb?

For interface work: #FAF4F8 as the surface, #EDC0DD for borders, #9B4B80 for secondary text, #18B426 as an accent and #6E124F for hover and pressed states. For a palette, the analogous pair #D267E6 and #E6677C stays calm, while #67E692 is the loudest partner.

What is #e667bb in CMYK for printing?

cmyk(0%, 55%, 19%, 10%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e667bb warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E6678C; nudged cooler, #E465E8.

Work with #e667bb in the Color Lab