#e72321
a balanced, electric red · warm · closest name: red
RGB
231, 35, 33
HSL
1°, 81%, 52%
CMYK
0, 85, 86, 9
Luminance
0.1830
Every format
| HEX | #e72321 |
| RGB | rgb(231, 35, 33) |
| HSL | hsl(1, 81%, 52%) |
| CMYK | cmyk(0%, 85%, 86%, 9%) |
| LAB | lab(49.9 70.5 51.9) |
| LCH | lch(49.9 87.5 36.4) |
| OKLCH | oklch(0.595 0.227 28.0) |
Copy-ready code
/* CSS */
color: #e72321;
background-color: #e72321;
/* Tailwind (arbitrary) */
class="text-[#e72321] bg-[#e72321]"
/* SCSS */
$brand: #e72321;
/* SwiftUI */
Color(red: 0.906, green: 0.137, blue: 0.129)
/* Android */
Color.parseColor("#e72321")Accessibility — WCAG contrast
Aa
#e72321 on white: 4.51:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#e72321 on black: 4.66:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red90.6%
Green13.7%
Blue12.9%
CMYK percentages
Cyan0.0%
Magenta84.8%
Yellow85.7%
Key (black)9.4%
Color previews
#e72321 text on a black background
contrast 4.66:1
Card sample
#e72321 text on a white background
contrast 4.51:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e72321;
Background color
Panel with #e72321 background
background-color: #e72321;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e72321;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(231, 35, 33, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 35, 33, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e72321; background: linear-gradient(135deg, #e72321, #E7A721);