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#e73eee

a balanced, electric magenta / pink · neutral · closest name: Magenta

RGB
231, 62, 238
HSL
298°, 84%, 59%
CMYK
3, 74, 0, 7
Luminance
0.2661

At a glance

Every number on this page in one read: what #e73eee is made of, how bright it looks, and which way it leans.

Hex
#e73eee
Hue
298°
magenta / pink
Saturation
84%
electric
Lightness
59%
balanced
Brightness
93%
HSV value
Perceived
62%
weighted brightness
Luminance
0.2661
WCAG relative
Temperature
Neutral
51/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
6.32:1
Closest name
Magenta
ΔE2000 3.4
Where it sits
Hue298° of 360°
Saturation84%
Lightness59%
Temperature
Warm ← → Cool51% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#e73eee
RGBrgb(231, 62, 238)
HSLhsl(298, 84%, 59%)
CMYKcmyk(3%, 74%, 0%, 7%)
LABlab(58.6 82.3 -54.3)
LCHlch(58.6 98.6 326.6)
OKLCHoklch(0.679 0.272 326.3)
Decimal15154926
Display P3color(display-p3 0.906 0.243 0.933)

Copy-ready code

/* CSS */
color: #e73eee;
background-color: #e73eee;
/* Tailwind (arbitrary) */
class="text-[#e73eee] bg-[#e73eee]"
/* SCSS */
$brand: #e73eee;
/* SwiftUI */
Color(red: 0.906, green: 0.243, blue: 0.933)
/* Android */
Color.parseColor("#e73eee")
/* Flutter */
Color(0xFFE73EEE)
/* Python / OpenCV (BGR) */
(238, 62, 231)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e73eee · 6.32:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.32:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.32:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #e73eee as text scores 3.32:1 on white and 6.32:1 on black.

Accessibility — WCAG contrast

Aa
#e73eee on white: 3.32:1
AA ✗ fail · AA-large · AAA
Aa
#e73eee on black: 6.32:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #0080F3
deuteranopia · #6994EA
tritanopia · #ED5D94

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e73eee is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2FC
#F9E6FA
#F4C5F6
#F298F6
#EC64F1
#e73eee
#D914E1
#B511BB
#910D96
#690E6C
#410944
Base = 500Lightest = 50 · #FCF2FCDarkest = 950 · #410944
:root {
  --brand-50: #FCF2FC;
  --brand-100: #F9E6FA;
  --brand-200: #F4C5F6;
  --brand-300: #F298F6;
  --brand-400: #EC64F1;
  --brand-500: #e73eee;
  --brand-600: #D914E1;
  --brand-700: #B511BB;
  --brand-800: #910D96;
  --brand-900: #690E6C;
  --brand-950: #410944;
  --brand: #e73eee;
  --brand-ink: #000000;
}

Colors that work with #e73eee

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EBC0ED
Hairlines and dividers
Muted text#984B9B
Captions on the surface
Accent#40BF0D
Second voice, not a rival
Dark variant#710A75
Hover, pressed, headers
Light variant#FCE8FD
Selected rows, tints
Dark surface#241424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #e73eee

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#45EE3E
Analogous left#8F3EEE
Analogous right#EE3E9D
Split-complement 1#9DEE3E
Split-complement 2#3EEE8F
Triadic 1#EEE73E
Triadic 2#3EEEE7
Tetradic#EE8F3E

RGB percentages

Red90.6%
Green24.3%
Blue93.3%

CMYK percentages

Cyan2.9%
Magenta73.9%
Yellow0.0%
Key (black)6.7%

Color previews

#e73eee text on a black background

contrast 6.32:1

Card sample

#e73eee text on a white background

contrast 3.32:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #e73eee;
Background color
Panel with #e73eee background
background-color: #e73eee;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e73eee;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(231, 62, 238, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 62, 238, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e73eee;
background: linear-gradient(135deg, #e73eee, #EE3E80);

Monochromatic scale

Palettes built from #e73eee

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e73eee in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#e73eee, answered

What color is #e73eee?

#e73eee is a balanced electric magenta / pink, closest to Magenta (ΔE2000 3.4). It sits at 298° on the hue wheel with 84% saturation and 59% lightness, which reads as neutral.

What is the RGB value of #e73eee?

rgb(231, 62, 238) — 231 red, 62 green and 238 blue out of 255, or 90.6% / 24.3% / 93.3% by channel.

Is #e73eee a light or a dark color?

It is a mid-tone. Relative luminance is 0.2661 and perceived brightness is 62%, so black text on it reaches 6.32:1.

Should I use black or white text on #e73eee?

Black. It scores 6.32:1 against #e73eee, versus 3.32:1 for white — AA at any size.

What is the complementary color of #e73eee?

#45EE3E sits directly opposite on the wheel. Softer options are the split-complements #9DEE3E and #3EEE8F, which give the same contrast with far less vibration.

What colors go well with #e73eee?

For interface work: #FAF4FA as the surface, #EBC0ED for borders, #984B9B for secondary text, #40BF0D as an accent and #710A75 for hover and pressed states. For a palette, the analogous pair #8F3EEE and #EE3E9D stays calm, while #45EE3E is the loudest partner.

What is #e73eee in CMYK for printing?

cmyk(3%, 74%, 0%, 7%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #e73eee warm or cool?

Neutral — it scores 51 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EE3EB4; nudged cooler, #A73CF0.

Work with #e73eee in the Color Lab