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magenta / pink · neutral

#e89eee

a light, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Drift Ruby

RGB
232, 158, 238
HSL
296°, 70%, 78%
CMYK
3, 34, 0, 7
Luminance
0.4778

#e89eee is a light vivid magenta / pink, 296° on the wheel and 53/100 on the cool side. Put black text on it (10.56:1). As text it scores 1.99:1 on white — use #C625D3 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(296 70% 78%)rgb(232 158 238)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #e89eee is made of, how bright it looks, and which way it leans.

Hex
#e89eee
Hue
296°
magenta / pink
Saturation
70%
vivid
Lightness
78%
light
Brightness
93%
HSV value
Perceived
76%
weighted brightness
Luminance
0.4778
WCAG relative
Temperature
Neutral
53/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
10.56:1
Closest name
Plum
ΔE2000 3.7
Chroma
49.7
LCH, 0–130ish
OKLCH L
0.798
perceptual lightness
Tailwind
fuchsia
500 · ΔE 17.7
Web-safe
#FF99FF
nearest of 216
Where it sits
Hue296° of 360°
Saturation70%
Lightness78%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #e89eee.

Temperature
Warm ← → Cool53% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red36%
Green51%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#e89eee
HEX (8-digit)#e89eeeff
RGBrgb(232, 158, 238)
RGBArgba(232, 158, 238, 1)
HSLhsl(296, 70%, 78%)
HSV / HSBhsv(296, 34%, 93%)
HWBhwb(296 62% 7%)
CMYKcmyk(3%, 34%, 0%, 7%)
LABlab(74.7 40.2 -29.1)
LCHlch(74.7 49.7 324.1)
OKLCHoklch(0.798 0.136 324.1)
XYZ (D65)xyz(60.94, 47.78, 86.89)
Decimal15245038
Display P3color(display-p3 0.910 0.620 0.933)
Web-safe#FF99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #e89eee;
background-color: #e89eee;
/* CSS custom property */
--brand: #e89eee;
/* Tailwind (arbitrary) */
class="text-[#e89eee] bg-[#e89eee]"
/* SCSS */
$brand: #e89eee;
/* SwiftUI */
Color(red: 0.910, green: 0.620, blue: 0.933)
/* UIKit */
UIColor(red: 0.910, green: 0.620, blue: 0.933, alpha: 1)
/* Android XML */
<color name="brand">#E89EEE</color>
/* Android Compose */
Color(0xFFE89EEE)
/* Flutter */
Color(0xFFE89EEE)
/* Python / OpenCV (BGR) */
(238, 158, 232)
/* Python / PIL (RGB) */
(232, 158, 238)
/* Java AWT */
new Color(232, 158, 238)
/* .NET */
Color.FromArgb(255, 232, 158, 238)
/* OpenGL / Unity (0–1) */
(0.9098f, 0.6196f, 0.9333f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{232,158,238}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #e89eee 85%, white);
border-color: color-mix(in oklab, #e89eee 40%, transparent);
/* theme-aware in one line */
color: light-dark(#66136D, #ECD3EE);
/* relative colour syntax */
--hover: hsl(from #e89eee h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF3FC;
  --brand-100: #F7E7F8;
  --brand-200: #EFC9F2;
  --brand-300: #e89eee;
  --brand-400: #DD70E6;
  --brand-500: #D240DE;
  --brand-600: #C324D0;
  --brand-700: #A31EAE;
  --brand-800: #82188B;
  --brand-900: #5F1665;
  --brand-950: #3B0E3F;
  --brand: #e89eee;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #E9C0ED;
  --brand-hover: #E17FE9;
  --brand-pressed: #DA61E3;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #231424;
    --brand-ink: #ECD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF3FC',
        100: '#F7E7F8',
        200: '#EFC9F2',
        300: '#e89eee',
        400: '#DD70E6',
        500: '#D240DE',
        600: '#C324D0',
        700: '#A31EAE',
        800: '#82188B',
        900: '#5F1665',
        950: '#3B0E3F',
        DEFAULT: '#e89eee',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF3FC,
  '100': #F7E7F8,
  '200': #EFC9F2,
  '300': #e89eee,
  '400': #DD70E6,
  '500': #D240DE,
  '600': #C324D0,
  '700': #A31EAE,
  '800': #82188B,
  '900': #5F1665,
  '950': #3B0E3F,
);
$brand-base: #e89eee;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF3FC", "$type": "color" },
      "100": { "$value": "#F7E7F8", "$type": "color" },
      "200": { "$value": "#EFC9F2", "$type": "color" },
      "300": { "$value": "#e89eee", "$type": "color" },
      "400": { "$value": "#DD70E6", "$type": "color" },
      "500": { "$value": "#D240DE", "$type": "color" },
      "600": { "$value": "#C324D0", "$type": "color" },
      "700": { "$value": "#A31EAE", "$type": "color" },
      "800": { "$value": "#82188B", "$type": "color" },
      "900": { "$value": "#5F1665", "$type": "color" },
      "950": { "$value": "#3B0E3F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e89eee · 10.56:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.99:1
AA fail · AA large fail · AAA fail
Aa
Black text · 10.56:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e89eee as text scores 1.99:1 on white and 10.56:1 on black.
Best tinted ink on it, if plain black or white feels flat: #66136D at 5.62:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#C625D3 · 4.56:1
AA on white−29% L
#C625D3
The quick fox
#951C9F · 7.13:1
AAA on white−41% L
#951C9F
The quick fox
#e89eee · 10.56:1
AA on blackalready passes
#e89eee
The quick fox
#e89eee · 10.56:1
AAA on blackalready passes
#e89eee

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DB65E4 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#e89eee on white: 1.99:1
AA ✗ fail · AA-large · AAA
Aa
#e89eee on black: 10.56:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #e89eee as text on that neutral, and that neutral as text on #e89eee.

NeutralRatioBoth directions
White1.99:1AaAa
Slate 501.90:1AaAa
Slate 1001.82:1AaAa
Slate 2001.61:1AaAa
Slate 3001.34:1AaAa
Slate 4001.29:1AaAa
Slate 5002.39:1AaAa
Slate 6003.81:1AaAa
Slate 7005.21:1AaAa
Slate 8007.35:1AaAa
Slate 9008.97:1AaAa
Black10.56:1AaAa
Colour vision deficiency
true color
protanopia · #97B2F1
deuteranopia · #A9BBEB
tritanopia · #EBA6BC

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e89eee is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3FC
#F7E7F8
#EFC9F2
#e89eee
#DD70E6
#D240DE
#C324D0
#A31EAE
#82188B
#5F1665
#3B0E3F
Base = 300Lightest = 50 · #FBF3FCDarkest = 950 · #3B0E3FText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.034 324.1);
  --brand-100: oklch(0.94 0.054 324.1);
  --brand-200: oklch(0.88 0.081 324.1);
  --brand-300: oklch(0.80 0.106 324.1);
  --brand-400: oklch(0.72 0.125 324.1);
  --brand-500: oklch(0.64 0.136 324.1);
  --brand-600: oklch(0.56 0.136 324.1);
  --brand-700: oklch(0.48 0.127 324.1);
  --brand-800: oklch(0.40 0.114 324.1);
  --brand-900: oklch(0.32 0.095 324.1);
  --brand-950: oklch(0.24 0.075 324.1);
}

Colors that work with #e89eee

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#E9C0ED
Hairlines and dividers
Muted text#954B9B
Captions on the surface
Accent#4CB11B
Second voice, not a rival
Dark variant#66136D
Hover, pressed, headers
Light variant#FAE9FB
Selected rows, tints
Dark surface#231424
Dark-mode background
Hover#E17FE9
One step down in lightness
Pressed#DA61E3
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#F0AAF6
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #e89eee

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #66136D
Safe as a 1px border on white
No — use #DB65E4

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight22/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#A4EE9E
Analogous left#C09EEE
Analogous right#EE9ECC
Split-complement 1#CCEE9E
Split-complement 2#9EEEC0
Triadic 1#EEE89E
Triadic 2#9EEEE8
Tetradic#EEC09E
On the wheel
Base+30°−30°+120°+240°+180°296°

#e89eee sits at 296°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red91.0%
Green62.0%
Blue93.3%
R · 0–255
232
0xe8
G · 0–255
158
0x9e
B · 0–255
238
0xee

CMYK percentages

Cyan2.5%
Magenta33.6%
Yellow0.0%
Key (black)6.7%

Total ink coverage is 43%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#e89eee text on a black background

contrast 10.56:1

Card sample

#e89eee text on a white background

contrast 1.99:1

Card sample

#e89eee on grey

1.82:1

#e89eee on its own surface

1.84:1

#e89eee on its dark surface

8.82:1

CSS3 live lab

Text font color

The quick brown fox

color: #e89eee;
Background color
Panel with #e89eee background
background-color: #e89eee;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e89eee;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(232, 158, 238, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(232, 158, 238, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e89eee;
background: linear-gradient(135deg, #e89eee, #EE9EBF);
Gradient text

Gradient headline

background: linear-gradient(90deg, #e89eee, #EE9EAA);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #e89eee;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #e89eee;
caret-color: #e89eee;
Left rule
Pull quote or callout
border-left: 4px solid #e89eee;
Ring + tint
Selected chip
background: #FAE9FB;
box-shadow: inset 0 0 0 2px #e89eee;
Conic badge
68%
background: conic-gradient(#e89eee 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #e89eee over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(232, 158, 238, 0.5)
rgb(232 158 238 / 50%)
#e89eee80
hsl(296 70% 78% / 50%)
color-mix(in srgb, #e89eee 50%, transparent)
Alpha8-digit hexFlat on white
10%#e89eee1a#FDF5FD
20%#e89eee33#FAECFC
40%#e89eee66#F6D8F8
60%#e89eee99#F1C5F5
80%#e89eeecc#EDB1F1

Gradients from #e89eee

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F4D2F7, #e89eee 45%, #66136D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #e89eee, #E984A5);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #e89eee, #A4EE9E);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FAECFC 0%, #e89eee 45%, #66136D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D8C9F6 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F3B8D5 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #66136D 0%, transparent 65%), #e89eee;

Monochromatic scale

Palettes built from #e89eee

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e89eee in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 10.56:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#e89eee, answered

What color is #e89eee?

#e89eee is a light vivid magenta / pink, closest to Plum (ΔE2000 3.7). It sits at 296° on the hue wheel with 70% saturation and 78% lightness, which reads as neutral.

What is the RGB value of #e89eee?

rgb(232, 158, 238) — 232 red, 158 green and 238 blue out of 255, or 91% / 62% / 93.3% by channel.

What is #e89eee in HSL and HSV?

hsl(296, 70%, 78%) and hsv(296, 34%, 93%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #e89eee a light or a dark color?

It is a mid-tone. Relative luminance is 0.4778 and perceived brightness is 76%, so black text on it reaches 10.56:1.

Should I use black or white text on #e89eee?

Black. It scores 10.56:1 against #e89eee, versus 1.99:1 for white — AAA at any size.

Is #e89eee accessible on a white background?

#e89eee on white scores 1.99:1, which fails WCAG AA at every size. Darken it to #C625D3 to reach 4.5:1, or #951C9F for 7:1.

What is the complementary color of #e89eee?

#A4EE9E sits directly opposite on the wheel. Softer options are the split-complements #CCEE9E and #9EEEC0, which give the same contrast with far less vibration.

What colors go well with #e89eee?

For interface work: #FAF4FA as the surface, #E9C0ED for borders, #954B9B for secondary text, #4CB11B as an accent and #66136D for hover and pressed states. For a palette, the analogous pair #C09EEE and #EE9ECC stays calm, while #A4EE9E is the loudest partner.

What is #e89eee in CMYK for printing?

cmyk(3%, 34%, 0%, 7%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e89eee warm or cool?

Neutral — it scores 53 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EE9ED7; nudged cooler, #CB9DEF.

Which Tailwind color is closest to #e89eee?

The fuchsia family — its 500 step is #d946ef, ΔE2000 17.7 away. That is a visible difference, so define #e89eee as a custom token rather than reaching for the built-in.

How do I use #e89eee in Tailwind CSS?

Inline it as an arbitrary value with bg-[#e89eee] or text-[#e89eee], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #e89eee with 50% opacity?

rgba(232, 158, 238, 0.5), or #e89eee80 in eight-digit hex. Over white that composites to #F4CFF7; over black, #744F77.

Is #e89eee a web-safe color?

No. The nearest web-safe colour is #FF99FF, ΔE2000 4.3 away. The palette only matters for legacy displays and some email clients now.

What does the color #e89eee mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #e89eee?

The safest is same-hue elevation: linear-gradient(135deg, #F4D2F7, #e89eee 45%, #66136D). For more colour, a short hue run to #E984A5 keeps it rich without turning muddy.

Work with #e89eee in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #e89eee at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.