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magenta / pink · neutral

#eb99ee

a light, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Drift Blossom

RGB
235, 153, 238
HSL
298°, 71%, 77%
CMYK
1, 36, 0, 7
Luminance
0.4662

#eb99ee is a light vivid magenta / pink, 298° on the wheel and 51/100 on the cool side. Put black text on it (10.32:1). As text it scores 2.03:1 on white — use #CA23D0 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(298 71% 77%)rgb(235 153 238)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #eb99ee is made of, how bright it looks, and which way it leans.

Hex
#eb99ee
Hue
298°
magenta / pink
Saturation
71%
vivid
Lightness
77%
light
Brightness
93%
HSV value
Perceived
75%
weighted brightness
Luminance
0.4662
WCAG relative
Temperature
Neutral
51/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
10.32:1
Closest name
Plum
ΔE2000 4.6
Chroma
53.2
LCH, 0–130ish
OKLCH L
0.793
perceptual lightness
Tailwind
fuchsia
500 · ΔE 16.7
Web-safe
#FF99FF
nearest of 216
Where it sits
Hue298° of 360°
Saturation71%
Lightness77%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #eb99ee.

Temperature
Warm ← → Cool51% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red38%
Green49%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#eb99ee
HEX (8-digit)#eb99eeff
RGBrgb(235, 153, 238)
RGBArgba(235, 153, 238, 1)
HSLhsl(298, 71%, 77%)
HSV / HSBhsv(298, 36%, 93%)
HWBhwb(298 60% 7%)
CMYKcmyk(1%, 36%, 0%, 7%)
LABlab(74.0 43.8 -30.3)
LCHlch(74.0 53.2 325.4)
OKLCHoklch(0.793 0.146 325.6)
XYZ (D65)xyz(61.08, 46.62, 86.65)
Decimal15440366
Display P3color(display-p3 0.922 0.600 0.933)
Web-safe#FF99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #eb99ee;
background-color: #eb99ee;
/* CSS custom property */
--brand: #eb99ee;
/* Tailwind (arbitrary) */
class="text-[#eb99ee] bg-[#eb99ee]"
/* SCSS */
$brand: #eb99ee;
/* SwiftUI */
Color(red: 0.922, green: 0.600, blue: 0.933)
/* UIKit */
UIColor(red: 0.922, green: 0.600, blue: 0.933, alpha: 1)
/* Android XML */
<color name="brand">#EB99EE</color>
/* Android Compose */
Color(0xFFEB99EE)
/* Flutter */
Color(0xFFEB99EE)
/* Python / OpenCV (BGR) */
(238, 153, 235)
/* Python / PIL (RGB) */
(235, 153, 238)
/* Java AWT */
new Color(235, 153, 238)
/* .NET */
Color.FromArgb(255, 235, 153, 238)
/* OpenGL / Unity (0–1) */
(0.9216f, 0.6000f, 0.9333f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{235,153,238}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #eb99ee 85%, white);
border-color: color-mix(in oklab, #eb99ee 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6A126D, #EDD3EE);
/* relative colour syntax */
--hover: hsl(from #eb99ee h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF3FC;
  --brand-100: #F8E7F8;
  --brand-200: #F1C9F3;
  --brand-300: #eb99ee;
  --brand-400: #E36FE7;
  --brand-500: #D93FDF;
  --brand-600: #CC23D2;
  --brand-700: #AA1DAF;
  --brand-800: #88178C;
  --brand-900: #631565;
  --brand-950: #3E0D3F;
  --brand: #eb99ee;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #EBC0ED;
  --brand-hover: #E57BE9;
  --brand-pressed: #DF5CE4;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EDD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF3FC',
        100: '#F8E7F8',
        200: '#F1C9F3',
        300: '#eb99ee',
        400: '#E36FE7',
        500: '#D93FDF',
        600: '#CC23D2',
        700: '#AA1DAF',
        800: '#88178C',
        900: '#631565',
        950: '#3E0D3F',
        DEFAULT: '#eb99ee',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF3FC,
  '100': #F8E7F8,
  '200': #F1C9F3,
  '300': #eb99ee,
  '400': #E36FE7,
  '500': #D93FDF,
  '600': #CC23D2,
  '700': #AA1DAF,
  '800': #88178C,
  '900': #631565,
  '950': #3E0D3F,
);
$brand-base: #eb99ee;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF3FC", "$type": "color" },
      "100": { "$value": "#F8E7F8", "$type": "color" },
      "200": { "$value": "#F1C9F3", "$type": "color" },
      "300": { "$value": "#eb99ee", "$type": "color" },
      "400": { "$value": "#E36FE7", "$type": "color" },
      "500": { "$value": "#D93FDF", "$type": "color" },
      "600": { "$value": "#CC23D2", "$type": "color" },
      "700": { "$value": "#AA1DAF", "$type": "color" },
      "800": { "$value": "#88178C", "$type": "color" },
      "900": { "$value": "#631565", "$type": "color" },
      "950": { "$value": "#3E0D3F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb99ee · 10.32:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.03:1
AA fail · AA large fail · AAA fail
Aa
Black text · 10.32:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #eb99ee as text scores 2.03:1 on white and 10.32:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6A126D at 5.38:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CA23D0 · 4.50:1
AA on white−29% L
#CA23D0
The quick fox
#971A9C · 7.13:1
AAA on white−41% L
#971A9C
The quick fox
#eb99ee · 10.32:1
AA on blackalready passes
#eb99ee
The quick fox
#eb99ee · 10.32:1
AAA on blackalready passes
#eb99ee

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E060E5 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#eb99ee on white: 2.03:1
AA ✗ fail · AA-large · AAA
Aa
#eb99ee on black: 10.32:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #eb99ee as text on that neutral, and that neutral as text on #eb99ee.

NeutralRatioBoth directions
White2.03:1AaAa
Slate 501.94:1AaAa
Slate 1001.86:1AaAa
Slate 2001.65:1AaAa
Slate 3001.37:1AaAa
Slate 4001.26:1AaAa
Slate 5002.34:1AaAa
Slate 6003.73:1AaAa
Slate 7005.09:1AaAa
Slate 8007.19:1AaAa
Slate 9008.78:1AaAa
Black10.32:1AaAa
Colour vision deficiency
true color
protanopia · #92AFF1
deuteranopia · #A7B9EB
tritanopia · #EFA1B9

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb99ee is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3FC
#F8E7F8
#F1C9F3
#eb99ee
#E36FE7
#D93FDF
#CC23D2
#AA1DAF
#88178C
#631565
#3E0D3F
Base = 300Lightest = 50 · #FBF3FCDarkest = 950 · #3E0D3FText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 325.6);
  --brand-100: oklch(0.94 0.058 325.6);
  --brand-200: oklch(0.88 0.088 325.6);
  --brand-300: oklch(0.80 0.114 325.6);
  --brand-400: oklch(0.72 0.134 325.6);
  --brand-500: oklch(0.64 0.146 325.6);
  --brand-600: oklch(0.56 0.146 325.6);
  --brand-700: oklch(0.48 0.137 325.6);
  --brand-800: oklch(0.40 0.123 325.6);
  --brand-900: oklch(0.32 0.102 325.6);
  --brand-950: oklch(0.24 0.080 325.6);
}

Colors that work with #eb99ee

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EBC0ED
Hairlines and dividers
Muted text#984B9B
Captions on the surface
Accent#45B21A
Second voice, not a rival
Dark variant#6A126D
Hover, pressed, headers
Light variant#FBE9FB
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#E57BE9
One step down in lightness
Pressed#DF5CE4
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#F3A6F6
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #eb99ee

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6A126D
Safe as a 1px border on white
No — use #E060E5

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight23/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9CEE99
Analogous left#C199EE
Analogous right#EE99C7
Split-complement 1#C7EE99
Split-complement 2#99EEC1
Triadic 1#EEEB99
Triadic 2#99EEEB
Tetradic#EEC199
On the wheel
Base+30°−30°+120°+240°+180°298°

#eb99ee sits at 298°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.2%
Green60.0%
Blue93.3%
R · 0–255
235
0xeb
G · 0–255
153
0x99
B · 0–255
238
0xee

CMYK percentages

Cyan1.3%
Magenta35.7%
Yellow0.0%
Key (black)6.7%

Total ink coverage is 44%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#eb99ee text on a black background

contrast 10.32:1

Card sample

#eb99ee text on a white background

contrast 2.03:1

Card sample

#eb99ee on grey

1.86:1

#eb99ee on its own surface

1.88:1

#eb99ee on its dark surface

8.60:1

CSS3 live lab

Text font color

The quick brown fox

color: #eb99ee;
Background color
Panel with #eb99ee background
background-color: #eb99ee;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb99ee;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 153, 238, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 153, 238, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb99ee;
background: linear-gradient(135deg, #eb99ee, #EE99B8);
Gradient text

Gradient headline

background: linear-gradient(90deg, #eb99ee, #EE99A3);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #eb99ee;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #eb99ee;
caret-color: #eb99ee;
Left rule
Pull quote or callout
border-left: 4px solid #eb99ee;
Ring + tint
Selected chip
background: #FBE9FB;
box-shadow: inset 0 0 0 2px #eb99ee;
Conic badge
68%
background: conic-gradient(#eb99ee 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #eb99ee over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(235, 153, 238, 0.5)
rgb(235 153 238 / 50%)
#eb99ee80
hsl(298 71% 77% / 50%)
color-mix(in srgb, #eb99ee 50%, transparent)
Alpha8-digit hexFlat on white
10%#eb99ee1a#FDF5FD
20%#eb99ee33#FBEBFC
40%#eb99ee66#F7D6F8
60%#eb99ee99#F3C2F5
80%#eb99eecc#EFADF1

Gradients from #eb99ee

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F5CEF7, #eb99ee 45%, #6A126D);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #eb99ee, #EA7F9D);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #eb99ee, #9CEE99);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FAE8FB 0%, #eb99ee 45%, #6A126D 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D7C5F5 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F2B3D0 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6A126D 0%, transparent 65%), #eb99ee;

Monochromatic scale

Palettes built from #eb99ee

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb99ee in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 10.32:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#eb99ee, answered

What color is #eb99ee?

#eb99ee is a light vivid magenta / pink, closest to Plum (ΔE2000 4.6). It sits at 298° on the hue wheel with 71% saturation and 77% lightness, which reads as neutral.

What is the RGB value of #eb99ee?

rgb(235, 153, 238) — 235 red, 153 green and 238 blue out of 255, or 92.2% / 60% / 93.3% by channel.

What is #eb99ee in HSL and HSV?

hsl(298, 71%, 77%) and hsv(298, 36%, 93%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #eb99ee a light or a dark color?

It is a mid-tone. Relative luminance is 0.4662 and perceived brightness is 75%, so black text on it reaches 10.32:1.

Should I use black or white text on #eb99ee?

Black. It scores 10.32:1 against #eb99ee, versus 2.03:1 for white — AAA at any size.

Is #eb99ee accessible on a white background?

#eb99ee on white scores 2.03:1, which fails WCAG AA at every size. Darken it to #CA23D0 to reach 4.5:1, or #971A9C for 7:1.

What is the complementary color of #eb99ee?

#9CEE99 sits directly opposite on the wheel. Softer options are the split-complements #C7EE99 and #99EEC1, which give the same contrast with far less vibration.

What colors go well with #eb99ee?

For interface work: #FAF4FA as the surface, #EBC0ED for borders, #984B9B for secondary text, #45B21A as an accent and #6A126D for hover and pressed states. For a palette, the analogous pair #C199EE and #EE99C7 stays calm, while #9CEE99 is the loudest partner.

What is #eb99ee in CMYK for printing?

cmyk(1%, 36%, 0%, 7%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #eb99ee warm or cool?

Neutral — it scores 51 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EE99D2; nudged cooler, #CC98EF.

Which Tailwind color is closest to #eb99ee?

The fuchsia family — its 500 step is #d946ef, ΔE2000 16.7 away. That is a visible difference, so define #eb99ee as a custom token rather than reaching for the built-in.

How do I use #eb99ee in Tailwind CSS?

Inline it as an arbitrary value with bg-[#eb99ee] or text-[#eb99ee], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #eb99ee with 50% opacity?

rgba(235, 153, 238, 0.5), or #eb99ee80 in eight-digit hex. Over white that composites to #F5CCF7; over black, #764D77.

Is #eb99ee a web-safe color?

No. The nearest web-safe colour is #FF99FF, ΔE2000 3.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #eb99ee mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #eb99ee?

The safest is same-hue elevation: linear-gradient(135deg, #F5CEF7, #eb99ee 45%, #6A126D). For more colour, a short hue run to #EA7F9D keeps it rich without turning muddy.

Work with #eb99ee in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #eb99ee at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.