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red · warm

#ecbab4

a light, vivid red · warm · closest name: Pink

Token name suggestion: Morning Rust

RGB
236, 186, 180
HSL
6°, 60%, 82%
CMYK
0, 21, 24, 8
Luminance
0.5625

#ecbab4 is a light vivid red, 6° on the wheel and 13/100 on the cool side. Put black text on it (12.25:1). As text it scores 1.71:1 on white — use #CD4A3A instead. Nearest name is Pink, nearest Tailwind family is orange.

hsl(6 60% 82%)rgb(236 186 180)Base step 300AAA inkWarm

At a glance

Every number on this page in one read: what #ecbab4 is made of, how bright it looks, and which way it leans.

Hex
#ecbab4
Hue
red
Saturation
60%
vivid
Lightness
82%
light
Brightness
93%
HSV value
Perceived
79%
weighted brightness
Luminance
0.5625
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Vivid
Best ink
Black
12.25:1
Closest name
Pink
ΔE2000 7.3
Chroma
19.8
LCH, 0–130ish
OKLCH L
0.832
perceptual lightness
Tailwind
orange
500 · ΔE 25.3
Web-safe
#FFCCCC
nearest of 216
Where it sits
Hue6° of 360°
Saturation60%
Lightness82%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ecbab4.

Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red32%
Green62%
Blue6%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ecbab4
HEX (8-digit)#ecbab4ff
RGBrgb(236, 186, 180)
RGBArgba(236, 186, 180, 1)
HSLhsl(6, 60%, 82%)
HSV / HSBhsv(6, 24%, 93%)
HWBhwb(6 71% 7%)
CMYKcmyk(0%, 21%, 24%, 8%)
LABlab(79.8 17.1 9.9)
LCHlch(79.8 19.8 30.1)
OKLCHoklch(0.832 0.059 26.3)
XYZ (D65)xyz(60.39, 56.25, 50.85)
Decimal15514292
Display P3color(display-p3 0.925 0.729 0.706)
Web-safe#FFCCCC

Copy-ready code

every platformclick to select
/* CSS */
color: #ecbab4;
background-color: #ecbab4;
/* CSS custom property */
--brand: #ecbab4;
/* Tailwind (arbitrary) */
class="text-[#ecbab4] bg-[#ecbab4]"
/* SCSS */
$brand: #ecbab4;
/* SwiftUI */
Color(red: 0.925, green: 0.729, blue: 0.706)
/* UIKit */
UIColor(red: 0.925, green: 0.729, blue: 0.706, alpha: 1)
/* Android XML */
<color name="brand">#ECBAB4</color>
/* Android Compose */
Color(0xFFECBAB4)
/* Flutter */
Color(0xFFECBAB4)
/* Python / OpenCV (BGR) */
(180, 186, 236)
/* Python / PIL (RGB) */
(236, 186, 180)
/* Java AWT */
new Color(236, 186, 180)
/* .NET */
Color.FromArgb(255, 236, 186, 180)
/* OpenGL / Unity (0–1) */
(0.9255f, 0.7294f, 0.7059f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{236,186,180}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ecbab4 85%, white);
border-color: color-mix(in oklab, #ecbab4 40%, transparent);
/* theme-aware in one line */
color: light-dark(#66221A, #EED6D3);
/* relative colour syntax */
--hover: hsl(from #ecbab4 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF5F4;
  --brand-100: #F7EAE9;
  --brand-200: #EFD0CC;
  --brand-300: #ecbab4;
  --brand-400: #DD8379;
  --brand-500: #D25A4C;
  --brand-600: #C34131;
  --brand-700: #A33629;
  --brand-800: #822B21;
  --brand-900: #5F231C;
  --brand-950: #3B1611;
  --brand: #ecbab4;
  --brand-ink: #000000;
  --brand-surface: #FAF5F4;
  --brand-border: #EDC5C0;
  --brand-hover: #E5A098;
  --brand-pressed: #DE867B;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241514;
    --brand-ink: #EED6D3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF5F4',
        100: '#F7EAE9',
        200: '#EFD0CC',
        300: '#ecbab4',
        400: '#DD8379',
        500: '#D25A4C',
        600: '#C34131',
        700: '#A33629',
        800: '#822B21',
        900: '#5F231C',
        950: '#3B1611',
        DEFAULT: '#ecbab4',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF5F4,
  '100': #F7EAE9,
  '200': #EFD0CC,
  '300': #ecbab4,
  '400': #DD8379,
  '500': #D25A4C,
  '600': #C34131,
  '700': #A33629,
  '800': #822B21,
  '900': #5F231C,
  '950': #3B1611,
);
$brand-base: #ecbab4;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF5F4", "$type": "color" },
      "100": { "$value": "#F7EAE9", "$type": "color" },
      "200": { "$value": "#EFD0CC", "$type": "color" },
      "300": { "$value": "#ecbab4", "$type": "color" },
      "400": { "$value": "#DD8379", "$type": "color" },
      "500": { "$value": "#D25A4C", "$type": "color" },
      "600": { "$value": "#C34131", "$type": "color" },
      "700": { "$value": "#A33629", "$type": "color" },
      "800": { "$value": "#822B21", "$type": "color" },
      "900": { "$value": "#5F231C", "$type": "color" },
      "950": { "$value": "#3B1611", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ecbab4 · 12.25:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.71:1
AA fail · AA large fail · AAA fail
Aa
Black text · 12.25:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ecbab4 as text scores 1.71:1 on white and 12.25:1 on black.
Best tinted ink on it, if plain black or white feels flat: #66221A at 6.77:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CD4A3A · 4.53:1
AA on white−30% L
#CD4A3A
The quick fox
#9D3428 · 7.11:1
AAA on white−43% L
#9D3428
The quick fox
#ecbab4 · 12.25:1
AA on blackalready passes
#ecbab4
The quick fox
#ecbab4 · 12.25:1
AAA on blackalready passes
#ecbab4

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #DA776B is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ecbab4 on white: 1.71:1
AA ✗ fail · AA-large · AAA
Aa
#ecbab4 on black: 12.25:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ecbab4 as text on that neutral, and that neutral as text on #ecbab4.

NeutralRatioBoth directions
White1.71:1AaAa
Slate 501.64:1AaAa
Slate 1001.56:1AaAa
Slate 2001.39:1AaAa
Slate 3001.15:1AaAa
Slate 4001.50:1AaAa
Slate 5002.78:1AaAa
Slate 6004.42:1AaAa
Slate 7006.04:1AaAa
Slate 8008.53:1AaAa
Slate 90010.41:1AaAa
Black12.25:1AaAa
Colour vision deficiency
true color
protanopia · #C4C0B3
deuteranopia · #CFC9B3
tritanopia · #F7B4B8

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ecbab4 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF5F4
#F7EAE9
#EFD0CC
#ecbab4
#DD8379
#D25A4C
#C34131
#A33629
#822B21
#5F231C
#3B1611
Base = 300Lightest = 50 · #FBF5F4Darkest = 950 · #3B1611Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.015 26.3);
  --brand-100: oklch(0.94 0.023 26.3);
  --brand-200: oklch(0.88 0.035 26.3);
  --brand-300: oklch(0.80 0.046 26.3);
  --brand-400: oklch(0.72 0.054 26.3);
  --brand-500: oklch(0.64 0.059 26.3);
  --brand-600: oklch(0.56 0.059 26.3);
  --brand-700: oklch(0.48 0.055 26.3);
  --brand-800: oklch(0.40 0.049 26.3);
  --brand-900: oklch(0.32 0.041 26.3);
  --brand-950: oklch(0.24 0.032 26.3);
}

Colors that work with #ecbab4

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC5C0
Hairlines and dividers
Muted text#9B534B
Captions on the surface
Accent#25A794
Second voice, not a rival
Dark variant#66221A
Hover, pressed, headers
Light variant#FAECEB
Selected rows, tints
Dark surface#241514
Dark-mode background
Hover#E5A098
One step down in lightness
Pressed#DE867B
Two steps down
Disabled#F7F3F3
Chroma pulled out
Focus ring#F4C6C1
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ecbab4

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #66221A
Safe as a 1px border on white
No — use #DA776B

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight18/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#B4E6EC
Analogous left#ECB4CA
Analogous right#ECD6B4
Split-complement 1#B4ECD6
Split-complement 2#B4CAEC
Triadic 1#B4ECBA
Triadic 2#BAB4EC
Tetradic#CAECB4
On the wheel
Base+30°−30°+120°+240°+180°6°

#ecbab4 sits at 6°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red92.5%
Green72.9%
Blue70.6%
R · 0–255
236
0xec
G · 0–255
186
0xba
B · 0–255
180
0xb4

CMYK percentages

Cyan0.0%
Magenta21.2%
Yellow23.7%
Key (black)7.5%

Total ink coverage is 52%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ecbab4 text on a black background

contrast 12.25:1

Card sample

#ecbab4 text on a white background

contrast 1.71:1

Card sample

#ecbab4 on grey

1.56:1

#ecbab4 on its own surface

1.59:1

#ecbab4 on its dark surface

10.27:1

CSS3 live lab

Text font color

The quick brown fox

color: #ecbab4;
Background color
Panel with #ecbab4 background
background-color: #ecbab4;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ecbab4;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(236, 186, 180, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(236, 186, 180, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ecbab4;
background: linear-gradient(135deg, #ecbab4, #ECDFB4);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ecbab4, #EBECB4);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ecbab4;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ecbab4;
caret-color: #ecbab4;
Left rule
Pull quote or callout
border-left: 4px solid #ecbab4;
Ring + tint
Selected chip
background: #FAECEB;
box-shadow: inset 0 0 0 2px #ecbab4;
Conic badge
68%
background: conic-gradient(#ecbab4 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ecbab4 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(236, 186, 180, 0.5)
rgb(236 186 180 / 50%)
#ecbab480
hsl(6 60% 82% / 50%)
color-mix(in srgb, #ecbab4 50%, transparent)
Alpha8-digit hexFlat on white
10%#ecbab41a#FDF8F8
20%#ecbab433#FBF1F0
40%#ecbab466#F7E3E1
60%#ecbab499#F4D6D2
80%#ecbab4cc#F0C8C3

Gradients from #ecbab4

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F8E7E5, #ecbab4 45%, #66221A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ecbab4, #E6DB9C);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ecbab4, #B4E6EC);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FCF4F3 0%, #ecbab4 45%, #66221A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF5F4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #F6DDE9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F2E7CD 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #66221A 0%, transparent 65%), #ecbab4;

Monochromatic scale

Palettes built from #ecbab4

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ecbab4 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 12.25:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ecbab4, answered

What color is #ecbab4?

#ecbab4 is a light vivid red, closest to Pink (ΔE2000 7.3). It sits at 6° on the hue wheel with 60% saturation and 82% lightness, which reads as warm.

What is the RGB value of #ecbab4?

rgb(236, 186, 180) — 236 red, 186 green and 180 blue out of 255, or 92.5% / 72.9% / 70.6% by channel.

What is #ecbab4 in HSL and HSV?

hsl(6, 60%, 82%) and hsv(6, 24%, 93%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ecbab4 a light or a dark color?

It is a light color. Relative luminance is 0.5625 and perceived brightness is 79%, so black text on it reaches 12.25:1.

Should I use black or white text on #ecbab4?

Black. It scores 12.25:1 against #ecbab4, versus 1.71:1 for white — AAA at any size.

Is #ecbab4 accessible on a white background?

#ecbab4 on white scores 1.71:1, which fails WCAG AA at every size. Darken it to #CD4A3A to reach 4.5:1, or #9D3428 for 7:1.

What is the complementary color of #ecbab4?

#B4E6EC sits directly opposite on the wheel. Softer options are the split-complements #B4ECD6 and #B4CAEC, which give the same contrast with far less vibration.

What colors go well with #ecbab4?

For interface work: #FAF5F4 as the surface, #EDC5C0 for borders, #9B534B for secondary text, #25A794 as an accent and #66221A for hover and pressed states. For a palette, the analogous pair #ECB4CA and #ECD6B4 stays calm, while #B4E6EC is the loudest partner.

What is #ecbab4 in CMYK for printing?

cmyk(0%, 21%, 24%, 8%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ecbab4 warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #ECC8B4; nudged cooler, #EDB3C2.

Which Tailwind color is closest to #ecbab4?

The orange family — its 500 step is #f97316, ΔE2000 25.3 away. That is a visible difference, so define #ecbab4 as a custom token rather than reaching for the built-in.

How do I use #ecbab4 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ecbab4] or text-[#ecbab4], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ecbab4 with 50% opacity?

rgba(236, 186, 180, 0.5), or #ecbab480 in eight-digit hex. Over white that composites to #F6DDDA; over black, #765D5A.

Is #ecbab4 a web-safe color?

No. The nearest web-safe colour is #FFCCCC, ΔE2000 5.1 away. The palette only matters for legacy displays and some email clients now.

What does the color #ecbab4 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #ecbab4?

The safest is same-hue elevation: linear-gradient(135deg, #F8E7E5, #ecbab4 45%, #66221A). For more colour, a short hue run to #E6DB9C keeps it rich without turning muddy.

Work with #ecbab4 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ecbab4 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.