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magenta / pink · neutral

#ee97eb

a light, vivid magenta / pink · neutral · closest name: Plum

Token name suggestion: Meadow Peony

RGB
238, 151, 235
HSL
302°, 72%, 76%
CMYK
0, 37, 1, 7
Luminance
0.4631

#ee97eb is a light vivid magenta / pink, 302° on the wheel and 49/100 on the cool side. Put black text on it (10.26:1). As text it scores 2.05:1 on white — use #CB21C5 instead. Nearest name is Plum, nearest Tailwind family is fuchsia.

hsl(302 72% 76%)rgb(238 151 235)Base step 300AAA inkNeutral

At a glance

Every number on this page in one read: what #ee97eb is made of, how bright it looks, and which way it leans.

Hex
#ee97eb
Hue
302°
magenta / pink
Saturation
72%
vivid
Lightness
76%
light
Brightness
93%
HSV value
Perceived
75%
weighted brightness
Luminance
0.4631
WCAG relative
Temperature
Neutral
49/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
10.26:1
Closest name
Plum
ΔE2000 4.7
Chroma
53.6
LCH, 0–130ish
OKLCH L
0.792
perceptual lightness
Tailwind
fuchsia
500 · ΔE 16.6
Web-safe
#FF99FF
nearest of 216
Where it sits
Hue302° of 360°
Saturation72%
Lightness76%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #ee97eb.

Temperature
Warm ← → Cool49% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red39%
Green48%
Blue13%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#ee97eb
HEX (8-digit)#ee97ebff
RGBrgb(238, 151, 235)
RGBArgba(238, 151, 235, 1)
HSLhsl(302, 72%, 76%)
HSV / HSBhsv(302, 37%, 93%)
HWBhwb(302 59% 7%)
CMYKcmyk(0%, 37%, 1%, 7%)
LABlab(73.8 45.2 -28.9)
LCHlch(73.8 53.6 327.4)
OKLCHoklch(0.792 0.148 328.1)
XYZ (D65)xyz(61.32, 46.31, 84.29)
Decimal15636459
Display P3color(display-p3 0.933 0.592 0.922)
Web-safe#FF99FF

Copy-ready code

every platformclick to select
/* CSS */
color: #ee97eb;
background-color: #ee97eb;
/* CSS custom property */
--brand: #ee97eb;
/* Tailwind (arbitrary) */
class="text-[#ee97eb] bg-[#ee97eb]"
/* SCSS */
$brand: #ee97eb;
/* SwiftUI */
Color(red: 0.933, green: 0.592, blue: 0.922)
/* UIKit */
UIColor(red: 0.933, green: 0.592, blue: 0.922, alpha: 1)
/* Android XML */
<color name="brand">#EE97EB</color>
/* Android Compose */
Color(0xFFEE97EB)
/* Flutter */
Color(0xFFEE97EB)
/* Python / OpenCV (BGR) */
(235, 151, 238)
/* Python / PIL (RGB) */
(238, 151, 235)
/* Java AWT */
new Color(238, 151, 235)
/* .NET */
Color.FromArgb(255, 238, 151, 235)
/* OpenGL / Unity (0–1) */
(0.9333f, 0.5922f, 0.9216f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{238,151,235}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #ee97eb 85%, white);
border-color: color-mix(in oklab, #ee97eb 40%, transparent);
/* theme-aware in one line */
color: light-dark(#6E126A, #EED3ED);
/* relative colour syntax */
--hover: hsl(from #ee97eb h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FCF3FB;
  --brand-100: #F8E7F8;
  --brand-200: #F3C9F1;
  --brand-300: #ee97eb;
  --brand-400: #E76EE3;
  --brand-500: #DF3EDA;
  --brand-600: #D222CC;
  --brand-700: #AF1DAA;
  --brand-800: #8C1788;
  --brand-900: #661563;
  --brand-950: #400D3E;
  --brand: #ee97eb;
  --brand-ink: #000000;
  --brand-surface: #FAF4FA;
  --brand-border: #EDC0EB;
  --brand-hover: #E978E5;
  --brand-pressed: #E45ADF;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EED3ED;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FCF3FB',
        100: '#F8E7F8',
        200: '#F3C9F1',
        300: '#ee97eb',
        400: '#E76EE3',
        500: '#DF3EDA',
        600: '#D222CC',
        700: '#AF1DAA',
        800: '#8C1788',
        900: '#661563',
        950: '#400D3E',
        DEFAULT: '#ee97eb',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FCF3FB,
  '100': #F8E7F8,
  '200': #F3C9F1,
  '300': #ee97eb,
  '400': #E76EE3,
  '500': #DF3EDA,
  '600': #D222CC,
  '700': #AF1DAA,
  '800': #8C1788,
  '900': #661563,
  '950': #400D3E,
);
$brand-base: #ee97eb;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FCF3FB", "$type": "color" },
      "100": { "$value": "#F8E7F8", "$type": "color" },
      "200": { "$value": "#F3C9F1", "$type": "color" },
      "300": { "$value": "#ee97eb", "$type": "color" },
      "400": { "$value": "#E76EE3", "$type": "color" },
      "500": { "$value": "#DF3EDA", "$type": "color" },
      "600": { "$value": "#D222CC", "$type": "color" },
      "700": { "$value": "#AF1DAA", "$type": "color" },
      "800": { "$value": "#8C1788", "$type": "color" },
      "900": { "$value": "#661563", "$type": "color" },
      "950": { "$value": "#400D3E", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ee97eb · 10.26:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 2.05:1
AA fail · AA large fail · AAA fail
Aa
Black text · 10.26:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ee97eb as text scores 2.05:1 on white and 10.26:1 on black.
Best tinted ink on it, if plain black or white feels flat: #6E126A at 5.24:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#CB21C5 · 4.60:1
AA on white−30% L
#CB21C5
The quick fox
#9B1996 · 7.06:1
AAA on white−41% L
#9B1996
The quick fox
#ee97eb · 10.26:1
AA on blackalready passes
#ee97eb
The quick fox
#ee97eb · 10.26:1
AAA on blackalready passes
#ee97eb

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #E55EE0 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#ee97eb on white: 2.05:1
AA ✗ fail · AA-large · AAA
Aa
#ee97eb on black: 10.26:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #ee97eb as text on that neutral, and that neutral as text on #ee97eb.

NeutralRatioBoth directions
White2.05:1AaAa
Slate 501.96:1AaAa
Slate 1001.87:1AaAa
Slate 2001.66:1AaAa
Slate 3001.38:1AaAa
Slate 4001.25:1AaAa
Slate 5002.33:1AaAa
Slate 6003.70:1AaAa
Slate 7005.06:1AaAa
Slate 8007.15:1AaAa
Slate 9008.72:1AaAa
Black10.26:1AaAa
Colour vision deficiency
true color
protanopia · #92AEEE
deuteranopia · #A8B9E8
tritanopia · #F49EB6

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ee97eb is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FB
#F8E7F8
#F3C9F1
#ee97eb
#E76EE3
#DF3EDA
#D222CC
#AF1DAA
#8C1788
#661563
#400D3E
Base = 300Lightest = 50 · #FCF3FBDarkest = 950 · #400D3EText step on white = 700
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.037 328.1);
  --brand-100: oklch(0.94 0.059 328.1);
  --brand-200: oklch(0.88 0.089 328.1);
  --brand-300: oklch(0.80 0.116 328.1);
  --brand-400: oklch(0.72 0.137 328.1);
  --brand-500: oklch(0.64 0.148 328.1);
  --brand-600: oklch(0.56 0.148 328.1);
  --brand-700: oklch(0.48 0.140 328.1);
  --brand-800: oklch(0.40 0.125 328.1);
  --brand-900: oklch(0.32 0.104 328.1);
  --brand-950: oklch(0.24 0.082 328.1);
}

Colors that work with #ee97eb

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EDC0EB
Hairlines and dividers
Muted text#9B4B98
Captions on the surface
Accent#39B319
Second voice, not a rival
Dark variant#6E126A
Hover, pressed, headers
Light variant#FBE9FB
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#E978E5
One step down in lightness
Pressed#E45ADF
Two steps down
Disabled#F7F3F7
Chroma pulled out
Focus ring#F6A4F3
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #ee97eb

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #6E126A
Safe as a 1px border on white
No — use #E55EE0

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The lightness keeps it airy and approachable.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight24/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#97EE9A
Analogous left#C697EE
Analogous right#EE97C0
Split-complement 1#C0EE97
Split-complement 2#97EEC6
Triadic 1#EBEE97
Triadic 2#97EBEE
Tetradic#EEC697
On the wheel
Base+30°−30°+120°+240°+180°302°

#ee97eb sits at 302°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red93.3%
Green59.2%
Blue92.2%
R · 0–255
238
0xee
G · 0–255
151
0x97
B · 0–255
235
0xeb

CMYK percentages

Cyan0.0%
Magenta36.6%
Yellow1.3%
Key (black)6.7%

Total ink coverage is 45%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#ee97eb text on a black background

contrast 10.26:1

Card sample

#ee97eb text on a white background

contrast 2.05:1

Card sample

#ee97eb on grey

1.87:1

#ee97eb on its own surface

1.89:1

#ee97eb on its dark surface

8.55:1

CSS3 live lab

Text font color

The quick brown fox

color: #ee97eb;
Background color
Panel with #ee97eb background
background-color: #ee97eb;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ee97eb;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(238, 151, 235, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(238, 151, 235, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ee97eb;
background: linear-gradient(135deg, #ee97eb, #EE97B1);
Gradient text

Gradient headline

background: linear-gradient(90deg, #ee97eb, #EE979B);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #ee97eb;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #ee97eb;
caret-color: #ee97eb;
Left rule
Pull quote or callout
border-left: 4px solid #ee97eb;
Ring + tint
Selected chip
background: #FBE9FB;
box-shadow: inset 0 0 0 2px #ee97eb;
Conic badge
68%
background: conic-gradient(#ee97eb 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #ee97eb over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(238, 151, 235, 0.5)
rgb(238 151 235 / 50%)
#ee97eb80
hsl(302 72% 76% / 50%)
color-mix(in srgb, #ee97eb 50%, transparent)
Alpha8-digit hexFlat on white
10%#ee97eb1a#FDF5FD
20%#ee97eb33#FCEAFB
40%#ee97eb66#F8D5F7
60%#ee97eb99#F5C1F3
80%#ee97ebcc#F1ACEF

Gradients from #ee97eb

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #F7CCF5, #ee97eb 45%, #6E126A);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #ee97eb, #EA7D94);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #ee97eb, #97EE9A);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #FBE6FA 0%, #ee97eb 45%, #6E126A 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #DAC3F5 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #F2B1CA 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #6E126A 0%, transparent 65%), #ee97eb;

Monochromatic scale

Palettes built from #ee97eb

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ee97eb in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 10.26:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#ee97eb, answered

What color is #ee97eb?

#ee97eb is a light vivid magenta / pink, closest to Plum (ΔE2000 4.7). It sits at 302° on the hue wheel with 72% saturation and 76% lightness, which reads as neutral.

What is the RGB value of #ee97eb?

rgb(238, 151, 235) — 238 red, 151 green and 235 blue out of 255, or 93.3% / 59.2% / 92.2% by channel.

What is #ee97eb in HSL and HSV?

hsl(302, 72%, 76%) and hsv(302, 37%, 93%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #ee97eb a light or a dark color?

It is a mid-tone. Relative luminance is 0.4631 and perceived brightness is 75%, so black text on it reaches 10.26:1.

Should I use black or white text on #ee97eb?

Black. It scores 10.26:1 against #ee97eb, versus 2.05:1 for white — AAA at any size.

Is #ee97eb accessible on a white background?

#ee97eb on white scores 2.05:1, which fails WCAG AA at every size. Darken it to #CB21C5 to reach 4.5:1, or #9B1996 for 7:1.

What is the complementary color of #ee97eb?

#97EE9A sits directly opposite on the wheel. Softer options are the split-complements #C0EE97 and #97EEC6, which give the same contrast with far less vibration.

What colors go well with #ee97eb?

For interface work: #FAF4FA as the surface, #EDC0EB for borders, #9B4B98 for secondary text, #39B319 as an accent and #6E126A for hover and pressed states. For a palette, the analogous pair #C697EE and #EE97C0 stays calm, while #97EE9A is the loudest partner.

What is #ee97eb in CMYK for printing?

cmyk(0%, 37%, 1%, 7%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ee97eb warm or cool?

Neutral — it scores 49 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EE97CB; nudged cooler, #D296EF.

Which Tailwind color is closest to #ee97eb?

The fuchsia family — its 500 step is #d946ef, ΔE2000 16.6 away. That is a visible difference, so define #ee97eb as a custom token rather than reaching for the built-in.

How do I use #ee97eb in Tailwind CSS?

Inline it as an arbitrary value with bg-[#ee97eb] or text-[#ee97eb], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #ee97eb with 50% opacity?

rgba(238, 151, 235, 0.5), or #ee97eb80 in eight-digit hex. Over white that composites to #F7CBF5; over black, #774C76.

Is #ee97eb a web-safe color?

No. The nearest web-safe colour is #FF99FF, ΔE2000 3.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #ee97eb mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #ee97eb?

The safest is same-hue elevation: linear-gradient(135deg, #F7CCF5, #ee97eb 45%, #6E126A). For more colour, a short hue run to #EA7D94 keeps it rich without turning muddy.

Work with #ee97eb in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #ee97eb at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.