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#f03497

a balanced, electric magenta / pink · warm · closest name: Deep Pink

RGB
240, 52, 151
HSL
328°, 86%, 57%
CMYK
0, 78, 37, 6
Luminance
0.2322

At a glance

Every number on this page in one read: what #f03497 is made of, how bright it looks, and which way it leans.

Hex
#f03497
Hue
328°
magenta / pink
Saturation
86%
electric
Lightness
57%
balanced
Brightness
94%
HSV value
Perceived
57%
weighted brightness
Luminance
0.2322
WCAG relative
Temperature
Warm
34/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.64:1
Closest name
Deep Pink
ΔE2000 2.5
Where it sits
Hue328° of 360°
Saturation86%
Lightness57%
Temperature
Warm ← → Cool34% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f03497
RGBrgb(240, 52, 151)
HSLhsl(328, 86%, 57%)
CMYKcmyk(0%, 78%, 37%, 6%)
LABlab(55.3 75.8 -9.3)
LCHlch(55.3 76.3 353.0)
OKLCHoklch(0.646 0.234 354.2)
Decimal15742103
Display P3color(display-p3 0.941 0.204 0.592)

Copy-ready code

/* CSS */
color: #f03497;
background-color: #f03497;
/* Tailwind (arbitrary) */
class="text-[#f03497] bg-[#f03497]"
/* SCSS */
$brand: #f03497;
/* SwiftUI */
Color(red: 0.941, green: 0.204, blue: 0.592)
/* Android */
Color.parseColor("#f03497")
/* Flutter */
Color(0xFFF03497)
/* Python / OpenCV (BGR) */
(151, 52, 240)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f03497 · 5.64:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.72:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.64:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f03497 as text scores 3.72:1 on white and 5.64:1 on black.

Accessibility — WCAG contrast

Aa
#f03497 on white: 3.72:1
AA ✗ fail · AA-large · AAA
Aa
#f03497 on black: 5.64:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #5B6F99
deuteranopia · #909193
tritanopia · #FF1862

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f03497 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F8
#FAE5F0
#F7C5DF
#F797C9
#F362AF
#f03497
#E41180
#BE0E6B
#980B55
#6E0D40
#450828
Base = 500Lightest = 50 · #FDF2F8Darkest = 950 · #450828
:root {
  --brand-50: #FDF2F8;
  --brand-100: #FAE5F0;
  --brand-200: #F7C5DF;
  --brand-300: #F797C9;
  --brand-400: #F362AF;
  --brand-500: #f03497;
  --brand-600: #E41180;
  --brand-700: #BE0E6B;
  --brand-800: #980B55;
  --brand-900: #6E0D40;
  --brand-950: #450828;
  --brand: #f03497;
  --brand-ink: #000000;
}

Colors that work with #f03497

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0D7
Hairlines and dividers
Muted text#9B4B75
Captions on the surface
Accent#0AC234
Second voice, not a rival
Dark variant#770943
Hover, pressed, headers
Light variant#FDE7F3
Selected rows, tints
Dark surface#24141C
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f03497

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#34F08D
Analogous left#EB34F0
Analogous right#F03439
Split-complement 1#39F034
Split-complement 2#34F0EB
Triadic 1#97F034
Triadic 2#3497F0
Tetradic#F0EB34

RGB percentages

Red94.1%
Green20.4%
Blue59.2%

CMYK percentages

Cyan0.0%
Magenta78.3%
Yellow37.1%
Key (black)5.9%

Color previews

#f03497 text on a black background

contrast 5.64:1

Card sample

#f03497 text on a white background

contrast 3.72:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f03497;
Background color
Panel with #f03497 background
background-color: #f03497;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f03497;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 52, 151, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 52, 151, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f03497;
background: linear-gradient(135deg, #f03497, #F04F34);

Monochromatic scale

Palettes built from #f03497

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f03497 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f03497, answered

What color is #f03497?

#f03497 is a balanced electric magenta / pink, closest to Deep Pink (ΔE2000 2.5). It sits at 328° on the hue wheel with 86% saturation and 57% lightness, which reads as warm.

What is the RGB value of #f03497?

rgb(240, 52, 151) — 240 red, 52 green and 151 blue out of 255, or 94.1% / 20.4% / 59.2% by channel.

Is #f03497 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2322 and perceived brightness is 57%, so black text on it reaches 5.64:1.

Should I use black or white text on #f03497?

Black. It scores 5.64:1 against #f03497, versus 3.72:1 for white — AA at any size.

What is the complementary color of #f03497?

#34F08D sits directly opposite on the wheel. Softer options are the split-complements #39F034 and #34F0EB, which give the same contrast with far less vibration.

What colors go well with #f03497?

For interface work: #FAF4F8 as the surface, #EDC0D7 for borders, #9B4B75 for secondary text, #0AC234 as an accent and #770943 for hover and pressed states. For a palette, the analogous pair #EB34F0 and #F03439 stays calm, while #34F08D is the loudest partner.

What is #f03497 in CMYK for printing?

cmyk(0%, 78%, 37%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f03497 warm or cool?

Warm — it scores 34 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F03452; nudged cooler, #F232DE.

Work with #f03497 in the Color Lab