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#f0809b

a light, electric red · warm · closest name: Pale Violet Red

RGB
240, 128, 155
HSL
346°, 79%, 72%
CMYK
0, 47, 35, 6
Luminance
0.3633

At a glance

Every number on this page in one read: what #f0809b is made of, how bright it looks, and which way it leans.

Hex
#f0809b
Hue
346°
red
Saturation
79%
electric
Lightness
72%
light
Brightness
94%
HSV value
Perceived
67%
weighted brightness
Luminance
0.3633
WCAG relative
Temperature
Warm
25/100 cool
Color family
Red
Tone
Electric
Best ink
Black
8.27:1
Closest name
Pale Violet Red
ΔE2000 5.8
Where it sits
Hue346° of 360°
Saturation79%
Lightness72%
Temperature
Warm ← → Cool25% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f0809b
RGBrgb(240, 128, 155)
HSLhsl(346, 79%, 72%)
CMYKcmyk(0%, 47%, 35%, 6%)
LABlab(66.8 45.7 5.2)
LCHlch(66.8 46.0 6.5)
OKLCHoklch(0.731 0.139 5.8)
Decimal15761563
Display P3color(display-p3 0.941 0.502 0.608)

Copy-ready code

/* CSS */
color: #f0809b;
background-color: #f0809b;
/* Tailwind (arbitrary) */
class="text-[#f0809b] bg-[#f0809b]"
/* SCSS */
$brand: #f0809b;
/* SwiftUI */
Color(red: 0.941, green: 0.502, blue: 0.608)
/* Android */
Color.parseColor("#f0809b")
/* Flutter */
Color(0xFFF0809B)
/* Python / OpenCV (BGR) */
(155, 128, 240)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f0809b · 8.27:1
Use #000000AAA at every size.
Aa
White text · 2.54:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.27:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f0809b as text scores 2.54:1 on white and 8.27:1 on black.

Accessibility — WCAG contrast

Aa
#f0809b on white: 2.54:1
AA ✗ fail · AA-large · AAA
Aa
#f0809b on black: 8.27:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #93959C
deuteranopia · #AFAB99
tritanopia · #FF768A

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f0809b is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F5
#F9E6EB
#F5C7D2
#F39BB0
#f0809b
#E73661
#DB1A49
#B6163C
#921130
#6A1126
#420A18
Base = 400Lightest = 50 · #FCF3F5Darkest = 950 · #420A18
:root {
  --brand-50: #FCF3F5;
  --brand-100: #F9E6EB;
  --brand-200: #F5C7D2;
  --brand-300: #F39BB0;
  --brand-400: #f0809b;
  --brand-500: #E73661;
  --brand-600: #DB1A49;
  --brand-700: #B6163C;
  --brand-800: #921130;
  --brand-900: #6A1126;
  --brand-950: #420A18;
  --brand: #f0809b;
  --brand-ink: #000000;
}

Colors that work with #f0809b

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CB
Hairlines and dividers
Muted text#9B4B5E
Captions on the surface
Accent#11BB67
Second voice, not a rival
Dark variant#720D26
Hover, pressed, headers
Light variant#FCE8ED
Selected rows, tints
Dark surface#241418
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f0809b

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#80F0D5
Analogous left#F080D3
Analogous right#F09D80
Split-complement 1#80F09D
Split-complement 2#80D3F0
Triadic 1#9BF080
Triadic 2#809BF0
Tetradic#D3F080

RGB percentages

Red94.1%
Green50.2%
Blue60.8%

CMYK percentages

Cyan0.0%
Magenta46.7%
Yellow35.4%
Key (black)5.9%

Color previews

#f0809b text on a black background

contrast 8.27:1

Card sample

#f0809b text on a white background

contrast 2.54:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f0809b;
Background color
Panel with #f0809b background
background-color: #f0809b;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f0809b;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 128, 155, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 128, 155, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f0809b;
background: linear-gradient(135deg, #f0809b, #F0B080);

Monochromatic scale

Palettes built from #f0809b

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f0809b in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f0809b, answered

What color is #f0809b?

#f0809b is a light electric red, closest to Pale Violet Red (ΔE2000 5.8). It sits at 346° on the hue wheel with 79% saturation and 72% lightness, which reads as warm.

What is the RGB value of #f0809b?

rgb(240, 128, 155) — 240 red, 128 green and 155 blue out of 255, or 94.1% / 50.2% / 60.8% by channel.

Is #f0809b a light or a dark color?

It is a mid-tone. Relative luminance is 0.3633 and perceived brightness is 67%, so black text on it reaches 8.27:1.

Should I use black or white text on #f0809b?

Black. It scores 8.27:1 against #f0809b, versus 2.54:1 for white — AAA at any size.

What is the complementary color of #f0809b?

#80F0D5 sits directly opposite on the wheel. Softer options are the split-complements #80F09D and #80D3F0, which give the same contrast with far less vibration.

What colors go well with #f0809b?

For interface work: #FAF4F6 as the surface, #EDC0CB for borders, #9B4B5E for secondary text, #11BB67 as an accent and #720D26 for hover and pressed states. For a palette, the analogous pair #F080D3 and #F09D80 stays calm, while #80F0D5 is the loudest partner.

What is #f0809b in CMYK for printing?

cmyk(0%, 47%, 35%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f0809b warm or cool?

Warm — it scores 25 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F08E80; nudged cooler, #F17FC5.

Work with #f0809b in the Color Lab